1,924 Product Launches jobs in Kenya

• Identify market opportunities and develop new FMCG product concepts.
• Conduct consumer research, market analysis, and competitive reviews.
• Define product positioning, messaging, and marketing strategies.
• Collaborate with R&D, supply chain, and sales teams for product development and launch.
• Develop and manage brand marketing plans and budgets.
• Analyze sales data and brand performance metrics.
• Oversee product packaging and creative development.
• Monitor market trends and identify potential brand threats and opportunities.
• Ensure consistent brand execution across all touchpoints.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management within the FMCG sector.
• Proven experience in new product development and successful product launches.
• Strong understanding of consumer insights, market research, and branding principles.
• Demonstrated ability to develop and execute effective marketing strategies.
• Experience with budget management and P&L responsibility.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong communication, presentation, and interpersonal skills.
• Proficiency in MS Office Suite and marketing analytics tools.
• Ability to thrive in a fast-paced, remote work environment.

JOB TITLE
Manager - Sales Development Fresh Food | MAF Retail

Role Summary
The Sales Development Manager – Fresh Food is responsible for driving sales growth and enhancing customer experience across key fresh food categories: Fruits & Vegetables, Butchery/Fishery, Deli/Dairy, and Bakery/Pastry. This role focuses on identifying sales opportunities, optimizing product assortments, and supporting in-store execution to ensure quality, freshness, and availability. The manager collaborates with category teams and store operations to implement strategies that improve profitability, increase market share, and meet evolving consumer needs.

ROLE PROFILE

• Develop and implement sales strategies to grow revenue and market share across all fresh food categories, including Fruits & Vegetables, Butchery/Fishery, Deli/Dairy and Bakery/Pastry.
• Work closely with category managers to analyze product performance, optimize assortments, and support the introduction of new and seasonal products.
• Ensure high standards of freshness, quality, and presentation are maintained across all departments, aligning with brand and customer expectations.
• Collaborate with marketing and store teams to design and execute effective promotions, campaigns, and pricing strategies to drive traffic and boost conversion.
• Monitor industry trends, competitor activity, and customer preferences to identify growth opportunities and recommend data-driven improvements.
• Measure and control profitability after the implementation of projects, and provide inputs .
• Partner with supply chain, procurement, and store operations to ensure optimal stock levels, product availability, and minimal waste.
• Track and report on category sales, margins, and KPIs, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's Degree in relevant field.
• Knowledge in the field of retail sales and cross-sell strategies.
• Strong Analytical skills and Statistical Knowledge.
• Excellent communication and presentation skills.
• Strong planning and organization kills.
• 3-5 years in a sales or commercial field, retail experience is a plus.

What We Offer

• At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.

• Develop and implement strategic brand plans for FMCG products.
• Identify market trends and consumer insights to drive product innovation.
• Manage the product lifecycle from concept to launch and post-launch analysis.
• Develop and execute marketing campaigns to enhance brand awareness and sales.
• Analyze brand performance metrics and key performance indicators (KPIs).
• Manage brand budgets and allocate resources effectively.
• Collaborate with R&D, sales, and marketing teams to ensure strategic alignment.
• Conduct competitive analysis and identify market opportunities.
• Oversee digital marketing and social media strategies for brand promotion.
• Ensure consistent brand messaging across all communication channels.
• Drive product innovation and differentiation in a competitive market.

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 4 years of experience in brand management, specifically within the FMCG sector.
• Proven experience in product development, marketing strategy, and campaign execution.
• Strong understanding of consumer behavior, market dynamics, and FMCG trends.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in market research and data analysis tools.
• Strong communication, presentation, and project management skills.
• Demonstrated ability to work independently and manage multiple projects in a remote environment.
• Experience with digital marketing and social media platforms.
• Creativity and a passion for building impactful consumer brands.

• Develop and execute integrated brand strategies to achieve volume, market share, and profitability goals.
• Lead the product innovation process, from ideation and concept development to market launch.
• Conduct market research, consumer insights analysis, and competitive landscape assessment.
• Develop and manage annual marketing plans, advertising campaigns, and promotional activities.
• Oversee product lifecycle management, including performance tracking and optimization.
• Manage brand budgets effectively and ensure a strong return on marketing investment.
• Collaborate with sales, R&D, and supply chain teams to ensure seamless product development and execution.
• Build and maintain strong relationships with external agencies and partners.
• Mentor and develop junior members of the brand marketing team.
• Monitor industry trends and identify opportunities for growth and competitive advantage.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is a strong plus.
• Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of successfully launching new products and managing established brands.
• Strong understanding of consumer insights, market research methodologies, and data analysis.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated leadership abilities and experience managing cross-functional teams.
• Proficiency in marketing analytics tools and consumer data platforms.
• Ability to thrive in a fast-paced, results-oriented environment.
• Strong financial acumen and P&L management experience.

• Develop and implement overarching brand strategies, including positioning, messaging, and go-to-market plans.
• Conduct market research and consumer analysis to identify opportunities and unmet needs.
• Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Manage the brand's P&L, setting sales targets and monitoring performance against KPIs.
• Collaborate with product development teams to drive innovation and ensure product launches align with brand strategy.
• Develop strong relationships with sales teams, distributors, and retail partners to ensure effective brand representation and execution.
• Monitor competitor activities and market trends, adapting strategies as necessary.
• Manage the brand's budget, ensuring efficient allocation of resources and maximizing ROI.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
• Ensure brand consistency across all touchpoints, from packaging and advertising to customer service.
• Develop and manage key brand partnerships and sponsorships.
• Analyze campaign performance data and provide actionable insights for continuous improvement.
• Champion the brand vision internally and externally.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 7 years of progressive experience in brand management, preferably within the FMCG or food industry.
• Proven track record of successfully launching and growing consumer brands.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Demonstrated experience in developing and executing integrated marketing campaigns.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience working effectively in a fully remote and collaborative environment.
• Proficiency in data analysis tools and marketing automation platforms.
• Creative mindset with a passion for food and consumer products.
• Ability to manage multiple projects simultaneously and meet deadlines.

Company Description

Mancave Manmarket is your trusted source for all things men's grooming. More than just a store, it's a community dedicated to providing high-quality products, personalized guidance, and a curated experience that elevates your grooming routine. Join us on the journey to a more confident you.

Role Description

This is a full-time hybrid role for a Franchise Sales Manager located in Nairobi County, Kenya. The Franchise Sales Manager will be responsible for driving franchise sales, developing business plans, and managing franchising activities. Daily tasks include lead generation, communicating with potential franchisees, and building strong relationships to ensure successful franchise operations. Some work from home is acceptable.

Qualifications

• Experience in Franchise Sales and Franchising
• Skills in Business Planning and Lead Generation
• Excellent Communication skills
• Proven ability to build and maintain relationships
• Ability to work independently as part of a hybrid setup
• Relevant degree in Business, Marketing, or related field is a plus
• Experience in the grooming or retail industry is a plus

• Develop and implement comprehensive brand strategies and annual marketing plans to achieve business objectives.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments.
• Define brand positioning, messaging, and value propositions.
• Lead the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR).
• Manage brand budgets, ensuring optimal allocation of resources for maximum ROI.
• Collaborate closely with product development, sales, and supply chain teams to ensure brand consistency and product success.
• Monitor and analyze brand performance metrics, market trends, and consumer feedback, adjusting strategies as needed.
• Oversee agency partners (advertising, PR, digital) to ensure effective execution of marketing initiatives.
• Identify new opportunities for brand growth and innovation.
• Present brand plans, performance reviews, and strategic recommendations to senior management.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 7 years of experience in brand management within the FMCG sector.
• Proven track record of successfully launching and growing consumer brands.
• Strong understanding of marketing principles, consumer behavior, and digital marketing strategies.
• Experience with market research tools and data analysis.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Excellent project management and organizational abilities.
• Outstanding written and verbal communication and presentation skills.
• Demonstrated ability to lead and collaborate effectively in a remote team environment.
• Creative mindset with a passion for building strong consumer connections.