3 Remote Fmcg Brand Manager New Product Development jobs in whatjobs
Remote FMCG Brand Manager - New Product Development
Posted 20 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and innovative Remote FMCG Brand Manager to drive new product development initiatives. This is a fully remote position, offering the flexibility to conceptualize and execute brand strategies from your home office. You will be instrumental in identifying market opportunities, developing new product concepts, and leading their successful launch into the market. Your responsibilities will span the entire product lifecycle, from ideation and market research to product positioning, marketing strategy development, and ongoing brand management. You will conduct in-depth market analysis, consumer research, and competitive landscape assessments to identify unmet needs and emerging trends. Based on these insights, you will define product requirements, collaborate with R&D and supply chain teams on product formulation and packaging, and develop compelling marketing and communication plans. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer behavior, and effective branding principles. Experience in launching new products and managing their growth trajectory is essential. You will work closely with sales teams to ensure effective product distribution and performance in the market. Budget management, P&L responsibility for your brands, and performance tracking against key metrics will also be integral to this role. This is an exciting opportunity for a creative and analytical marketing professional to shape the future of iconic brands and make a significant impact in a dynamic industry, all within a flexible remote work setting. You will be empowered to bring fresh ideas to the table and drive innovation. The ability to translate consumer insights into commercially successful products is paramount. Strong project management skills and the ability to manage multiple priorities simultaneously are crucial for success. This role demands a passionate individual who can inspire teams and build strong relationships with internal and external stakeholders. The journey from concept to shelf requires a keen eye for detail and a strategic mindset.
Responsibilities:
Responsibilities:
- Identify market opportunities and develop new FMCG product concepts.
- Conduct consumer research, market analysis, and competitive reviews.
- Define product positioning, messaging, and marketing strategies.
- Collaborate with R&D, supply chain, and sales teams for product development and launch.
- Develop and manage brand marketing plans and budgets.
- Analyze sales data and brand performance metrics.
- Oversee product packaging and creative development.
- Monitor market trends and identify potential brand threats and opportunities.
- Ensure consistent brand execution across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management within the FMCG sector.
- Proven experience in new product development and successful product launches.
- Strong understanding of consumer insights, market research, and branding principles.
- Demonstrated ability to develop and execute effective marketing strategies.
- Experience with budget management and P&L responsibility.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong communication, presentation, and interpersonal skills.
- Proficiency in MS Office Suite and marketing analytics tools.
- Ability to thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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Remote FMCG Brand Manager - New Product Development
Posted 11 days ago
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Job Description
Our client is seeking a dynamic and strategic Remote FMCG Brand Manager with a strong focus on New Product Development (NPD). This is a fully remote role, offering the flexibility to drive brand innovation from anywhere. The ideal candidate will have a deep understanding of the Fast-Moving Consumer Goods (FMCG) market, consumer insights, and the product lifecycle. You will be responsible for identifying new market opportunities, conceptualizing innovative product ideas, and developing comprehensive brand strategies to support their launch and growth. This includes conducting market research, analyzing consumer trends, and competitive landscapes to inform NPD initiatives. You will collaborate closely with cross-functional teams, including R&D, sales, marketing, and supply chain, to ensure successful product development from ideation to commercialization. Developing compelling brand positioning, messaging, and go-to-market plans will be critical. You will manage brand budgets, track performance metrics, and optimize marketing campaigns to achieve brand objectives. Experience in managing product launches, including market testing, promotional planning, and post-launch analysis, is essential. Strong analytical skills are required to interpret sales data and consumer feedback to drive continuous improvement. Exceptional communication and presentation skills are necessary to effectively present strategies and recommendations to senior leadership. This is an exciting opportunity to shape the future of our client's product portfolio and make a tangible impact on the market, all from your remote work environment supporting initiatives in **Ruiru, Kiambu, KE**.
This advertiser has chosen not to accept applicants from your region.
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Remote FMCG Brand Manager - New Product Development
Posted 11 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is searching for an innovative and results-driven Remote FMCG Brand Manager. This position is fully remote, providing the flexibility to work from any location. You will be instrumental in developing and executing brand strategies, with a strong focus on new product development and launch. Your responsibilities will span market research, consumer insights, product innovation, marketing campaign management, and performance analysis. You will collaborate closely with cross-functional teams, including sales, R&D, and operations, to ensure successful product introductions and sustained brand growth.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans for assigned product lines.
- Lead new product development initiatives from concept to launch, including market analysis, consumer research, and positioning.
- Manage product lifecycle, including product enhancements and line extensions.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, traditional).
- Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
- Manage brand budgets and ensure optimal return on marketing investments.
- Collaborate with sales teams to develop effective go-to-market strategies and support sales initiatives.
- Work with creative agencies and suppliers to develop compelling marketing materials.
- Monitor brand performance, sales data, and key performance indicators (KPIs), providing regular reports and recommendations.
- Ensure brand consistency across all touchpoints and communications.
- A Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.
- Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
- Demonstrated success in new product development and launch management.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to manage projects and collaborate effectively with cross-functional teams.
- Strong communication, presentation, and interpersonal skills.
- Proficiency in market research tools and digital marketing platforms.
- Ability to thrive in a fast-paced, remote work environment and manage multiple priorities.
- Creative mindset with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
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