What Jobs are available for Personal Training Services in Kenya?

• Develop and implement a holistic content strategy for beauty and wellness brands.
• Create engaging and SEO-optimized content for various digital channels.
• Manage content calendars and ensure timely delivery of assets.
• Conduct audience research and identify content opportunities.
• Analyze content performance and provide actionable insights for optimization.
• Collaborate with cross-functional teams to ensure brand consistency.
• Stay abreast of industry trends, competitor activities, and emerging platforms.
• Manage content creation workflows and external contributors.
• Develop compelling brand stories and narratives.
• Monitor and engage with online communities.

• Proven experience as a Content Strategist, Content Manager, or similar role in the beauty/wellness industry.
• Demonstrable success in developing and executing content marketing strategies.
• Excellent writing, editing, and storytelling skills.
• Strong understanding of SEO, content marketing, and social media best practices.
• Experience with content management systems (CMS) and analytics tools.
• Familiarity with the beauty and wellness landscape.
• Ability to conduct market research and analyze data.
• Strong project management and organizational skills.
• Creative thinker with a passion for brand building.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Develop and implement a data-driven content strategy across multiple channels including website, blog, social media, email marketing, and video platforms, focusing on beauty and wellness topics.
• Conduct in-depth market research and competitor analysis to identify content opportunities and emerging trends.
• Oversee the creation of high-quality, engaging, and SEO-optimized content, including articles, guides, tutorials, social media posts, and video scripts.
• Manage a team of content creators, editors, and designers, providing clear direction and constructive feedback.
• Define key content performance indicators (KPIs) and regularly analyze content effectiveness, using insights to optimize future strategies.
• Collaborate with marketing, product development, and PR teams to ensure content alignment with overall business objectives and brand messaging.
• Build and maintain relationships with beauty and wellness influencers, experts, and brand partners.
• Develop and manage the content calendar, ensuring timely delivery of all content assets.
• Champion brand voice and style guidelines across all content outputs.
• Stay updated on the latest digital marketing techniques, SEO best practices, and social media trends relevant to the beauty and wellness industry.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
• Minimum of 6 years of experience in content strategy and creation, with a significant focus on the beauty and wellness industry.
• Proven track record of developing and executing successful content strategies that drive engagement and achieve business goals.
• Exceptional writing, editing, and storytelling skills, with a keen eye for detail and aesthetics.
• Strong understanding of SEO principles, content management systems (CMS), and social media analytics tools.
• Experience managing and motivating a creative team.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• A passion for beauty, wellness, and a deep understanding of current trends and consumer behavior in these sectors.
• Ability to work independently in a remote setting, demonstrating strong self-discipline and time management.
• Familiarity with video production and digital content creation tools is advantageous.

• Develop and implement a comprehensive content strategy for the beauty and wellness sector.
• Define target audience personas and tailor content to meet their needs and interests.
• Create and manage editorial calendars for various platforms, including blogs, social media, email newsletters, and website.
• Oversee the creation of engaging and informative content, including articles, guides, videos, and social media posts.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Collaborate with designers, videographers, and other content creators to produce high-quality assets.
• Analyze content performance metrics, such as engagement, reach, and conversions, and provide actionable insights.
• Stay abreast of industry trends, competitor content, and emerging platforms.
• Ensure brand consistency in tone, voice, and messaging across all content.
• Manage content distribution across various channels and partnerships.
• Identify opportunities for content innovation and new storytelling formats.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5-7 years of experience in content strategy, content marketing, or digital marketing, with a focus on beauty and wellness.
• Proven track record of developing and executing successful content strategies.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Deep understanding of SEO principles and best practices for content optimization.
• Proficiency in content management systems (CMS) and social media management tools.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Strong understanding of the beauty and wellness market landscape.
• Creative thinking and ability to generate innovative content ideas.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and manage multiple projects in a remote setting.

At
Fit Generation - Healthy Living (FitGen)
, we are passionate about
transforming lives through fitness and wellness
.

We believe fitness is more than workouts — it's about building strength, confidence, and sustainable habits that empower people to live healthier, more fulfilling lives.

We are looking for a
certified, experienced, and business-minded Personal Trainer
to join our team in Nairobi. This role goes beyond training — you will be a
brand ambassador
, delivering exceptional client experiences and promoting FitGen's full range of premium services and products.

Key ResponsibilitiesPersonal Training

• Conduct
  comprehensive fitness assessments
  and consultations to understand client goals and needs.
• Design and deliver
  tailored fitness programs
  focusing on strength, conditioning, mobility, weight management, and injury prevention.
• Provide
  safe, engaging, and results-driven one-on-one and group sessions
  in gym and wellness facilities.
• Track and evaluate client progress to ensure continuous improvement and measurable outcomes.

Corporate Programs

• Lead
  corporate fitness sessions
  and wellness programs for organizations.
• Develop group programs that support employee well-being, stress management, and healthy workplace culture.
• Represent FitGen in
  corporate demos, workshops, and events
  , creating lasting partnerships.

Upselling & Brand Growth

• Identify client needs and
  upsell FitGen products and services
  , including:
• Corporate wellness packages
• Online programs and on-demand workout plans
• Nutrition services and meal plans
• Fitness ebooks and digital products
• Build strong client relationships to
  increase retention, referrals, and revenue
  .
• Support marketing initiatives by participating in branded events, content creation, and promotions.

Safety & Compliance

• Enforce strict safety standards to prevent injury and ensure correct exercise techniques.
• Maintain accurate records, waivers, and client documentation.
• Stay current with certifications, fitness research, and industry best practices.

Qualifications

• Certified Personal Trainer with a recognized certification such as
  ACE, NASM, ISSA, or ACSM
  (or equivalent local accreditation).
• Minimum 2
  years of proven experience
  delivering one-on-one and group personal training sessions.
• Expertise in
  strength training, mobility, weight management, and injury prevention
  .
• Sales-driven mindset
  with experience upselling fitness services and products.
• Valid
  First Aid and CPR certifications
  .
• Fluent in
  English
  (spoken and written); Kiswahili is an advantage.
• Highly presentable and professional
  to represent a premium fitness brand.
• Verifiable track record of
  client success stories and measurable results
  .
• Must provide a
  Certificate of Good Conduct
  (clean background check).
• Medically fit
  and able to pass a fitness clearance.
• Flexible schedule, including early mornings, evenings, weekends, and corporate events.

Key Attributes

• Passion for transforming lives through fitness and wellness.
• Strong communication and interpersonal skills to
  motivate and inspire clients
  .
• Business-minded, goal-oriented, and proactive.
• Highly organized and detail-focused.
• Committed to continuous learning and professional growth.

• Conduct initial consultations with new clients to assess their fitness levels, goals, and any health considerations.
• Design customized workout plans tailored to individual client needs, objectives, and available equipment.
• Provide virtual coaching and support through video calls, messaging, and progress tracking platforms.
• Educate clients on proper exercise techniques, form, and safety to prevent injuries.
• Monitor client progress, provide feedback, and make necessary adjustments to training programs.
• Offer nutritional guidance and lifestyle recommendations to complement training plans.
• Motivate and inspire clients to stay committed to their fitness journey.
• Maintain detailed client records, including workout logs, progress updates, and communication history.
• Stay current with the latest trends and research in fitness, nutrition, and online coaching methodologies.
• Promote a positive and empowering client experience.

• Certification from a recognized personal training organization (e.g., ACE, NASM, NSCA, ISSA).
• Minimum of 3 years of experience as a personal trainer, with demonstrated success in client training.
• Proven experience in delivering online or virtual fitness coaching is essential.
• Strong knowledge of exercise physiology, kinesiology, and biomechanics.
• Excellent communication, interpersonal, and motivational skills.
• Proficiency with fitness tracking apps, video conferencing tools, and other relevant digital platforms.
• Ability to assess client needs and adapt training programs accordingly.
• Organized, reliable, and able to manage a client base remotely.
• Professional and empathetic demeanor.
• A passion for health, fitness, and helping others achieve their goals.