4 Remote Senior Beauty Wellness Content Strategist jobs in whatjobs

Remote Senior Beauty & Wellness Content Strategist

80200 Casuarina KES155000 Annually WhatJobs Direct

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full-time
Our client, a dynamic leader in the beauty and wellness industry, is seeking a creative and strategic Senior Beauty & Wellness Content Strategist to develop and execute compelling content initiatives. This is a fully remote position, allowing you to craft engaging narratives from anywhere. You will be responsible for defining the overall content strategy across all digital platforms, including social media, blogs, websites, and email marketing, to enhance brand awareness, engage target audiences, and drive conversions. Your role will involve conducting market research, analyzing content performance, and identifying emerging trends within the beauty and wellness space. You will lead content creation efforts, working with writers, designers, and videographers to produce high-quality, on-brand assets. Key responsibilities include developing content calendars, managing editorial workflows, and optimizing content for SEO and user engagement. You will also monitor competitor content strategies and identify opportunities for differentiation. The ideal candidate will possess exceptional storytelling abilities, a deep passion for the beauty and wellness industry, and a strong understanding of digital marketing principles. Proven experience in content strategy development, social media management, and SEO optimization is essential. Excellent communication, collaboration, and project management skills are required to work effectively with cross-functional teams in a remote environment. This is an exciting opportunity to shape the voice and vision of a leading brand and connect with a passionate community. A Bachelor's degree in Marketing, Communications, Journalism, or a related field, coupled with at least 5 years of experience in content strategy and digital marketing within the beauty or wellness sector, is required.
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Remote Senior Beauty & Wellness Content Strategist

80100 Garissa, North Eastern KES150000 Annually WhatJobs Direct

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Job Description

full-time
Our client, a leading digital media company focused on the beauty and wellness sector, is seeking a creative and strategic Senior Content Strategist to join their fully remote marketing team. This role is pivotal in shaping the editorial vision and content calendar across all digital platforms, including websites, social media, blogs, and video channels. You will be responsible for developing compelling content strategies that engage our target audience, drive traffic, and build brand loyalty. The ideal candidate possesses a deep understanding of the beauty and wellness industry, exceptional writing and editing skills, and a proven ability to leverage data analytics to inform content creation and optimization. You should be adept at managing multiple projects and collaborating effectively with a remote team.

Responsibilities:
  • Develop and execute comprehensive content strategies aligned with marketing objectives and brand voice for the beauty and wellness industry.
  • Create and manage a detailed editorial calendar, ensuring a consistent flow of high-quality content across all digital channels.
  • Oversee content creation, including blog posts, articles, social media updates, video scripts, and website copy, ensuring accuracy, engagement, and SEO optimization.
  • Conduct keyword research and competitive analysis to identify content opportunities and trends.
  • Collaborate with graphic designers, videographers, and other content creators to produce visually appealing and engaging multimedia content.
  • Analyze content performance using tools like Google Analytics, social media insights, and other metrics; translate data into actionable insights for content improvement.
  • Stay abreast of the latest trends and developments in the beauty and wellness industry, as well as digital marketing and content creation best practices.
  • Manage relationships with freelance writers, influencers, and external content partners.
  • Ensure all content adheres to brand guidelines, legal requirements, and ethical standards.
  • Develop and implement strategies to increase audience engagement, reach, and conversion rates through content.
  • Mentor junior content creators and provide constructive feedback.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 6 years of experience in content strategy, content marketing, or editorial roles, preferably within the beauty or wellness sector.
  • Demonstrated success in developing and implementing effective content strategies across multiple digital platforms.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail and brand consistency.
  • Strong understanding of SEO principles and best practices for content optimization.
  • Proficiency in content management systems (CMS) like WordPress, and analytics tools (e.g., Google Analytics).
  • Experience with social media platforms and strategy development.
  • Excellent communication, collaboration, and project management skills, especially in a remote work setting.
  • Creative thinker with the ability to generate innovative content ideas.
  • Passion for the beauty and wellness industry.
This is an exciting opportunity for a dynamic content leader to shape the narrative of a leading brand in the vibrant beauty and wellness space, all from a remote location.
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Remote Senior Beauty & Wellness Content Strategist

30100 Moiben KES80000 Annually WhatJobs Direct

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full-time
Our client is seeking a creative and strategic Senior Beauty & Wellness Content Strategist to lead content initiatives for their online presence, operating in a fully remote capacity. This role is perfect for a visionary individual passionate about the beauty and wellness industry, with a proven ability to develop engaging narratives and compelling content strategies across various digital platforms. You will be responsible for conceptualizing, planning, and overseeing the creation of high-quality content that resonates with target audiences, drives brand awareness, and fosters community engagement. The ideal candidate will have extensive experience in content marketing, SEO, social media strategy, and performance analysis within the beauty and wellness space. As a remote team member, you will excel at collaborating virtually, managing projects independently, and staying ahead of industry trends.

Key Responsibilities:
  • Develop and execute a comprehensive content strategy for beauty and wellness brands, aligning with marketing objectives.
  • Oversee the creation of engaging and informative content, including blog posts, articles, social media updates, video scripts, and website copy.
  • Conduct keyword research and implement SEO best practices to optimize content for search engines.
  • Manage the content calendar, ensuring timely publication and consistency across all channels.
  • Collaborate with designers, videographers, and other content creators to produce visually appealing and high-impact assets.
  • Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations for improvement.
  • Stay up-to-date with the latest beauty and wellness trends, consumer behavior, and digital marketing strategies.
  • Engage with the online community, respond to comments, and foster discussions.
  • Develop content guidelines and ensure brand voice consistency across all platforms.
  • Manage relationships with influencers and brand ambassadors.
  • Lead virtual brainstorming sessions and content planning meetings.
  • Continuously test and refine content approaches to maximize reach and engagement.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • 5+ years of experience in content strategy, content marketing, or digital marketing, with a significant focus on the beauty and wellness industry.
  • Demonstrated success in developing and executing effective content strategies that drive measurable results.
  • Strong understanding of SEO principles, content optimization techniques, and social media marketing.
  • Excellent writing, editing, and proofreading skills, with a knack for storytelling.
  • Proficiency with content management systems (CMS) and analytics platforms.
  • Experience managing remote creative teams and freelancers.
  • Ability to think strategically and creatively, with a keen eye for detail.
  • Strong project management and organizational skills.
  • Passion for the beauty and wellness space is essential.

This position is based in Eldoret, Uasin Gishu, KE, but offers the flexibility of being a fully remote role.
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Remote Senior Beauty & Wellness Content Strategist

10101 Mumbuni KES70000 Annually WhatJobs Direct

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Job Description

full-time
Our client is a leading innovator in the beauty and wellness industry and is looking for a creative and strategic Remote Senior Beauty & Wellness Content Strategist to lead their online presence. This is a fully remote position, offering the flexibility to contribute from your home office. You will be responsible for developing and executing a comprehensive content strategy across all digital platforms, including social media, blogs, website, and email marketing, with a focus on beauty, skincare, health, and holistic wellness. The ideal candidate will have a deep understanding of the beauty and wellness market trends, a knack for storytelling, and proven experience in creating engaging and SEO-optimized content. You will collaborate closely with marketing, product development, and design teams to ensure brand consistency and drive customer engagement.
Responsibilities:
  • Develop and implement a data-driven content strategy for the beauty and wellness sectors, aligning with overall marketing objectives.
  • Create, curate, and manage all published content (images, video, written) across various digital channels.
  • Conduct thorough keyword research and implement SEO best practices to increase organic traffic.
  • Analyze content performance metrics and provide regular reports with actionable insights to optimize strategy.
  • Manage the editorial calendar and ensure timely delivery of high-quality content.
  • Collaborate with influencers, beauty experts, and wellness professionals to create compelling content.
  • Stay abreast of industry trends, emerging platforms, and competitor content strategies.
  • Develop engaging social media campaigns and community management strategies.
  • Write and edit compelling website copy, blog posts, articles, press releases, and marketing materials.
  • Ensure all content is on-brand, grammatically correct, and optimized for search engines.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 5 years of experience in content strategy, content marketing, or digital marketing, with a focus on beauty and wellness.
  • Proven track record of developing and executing successful content strategies that drive engagement and conversions.
  • Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
  • In-depth knowledge of SEO principles and tools (e.g., SEMrush, Ahrefs, Google Analytics).
  • Experience with social media platforms, content management systems (CMS), and email marketing software.
  • Strong understanding of the beauty, skincare, and wellness markets and consumer behavior.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
  • Creative thinking and a passion for storytelling.
  • Experience with video content creation and editing is a plus.
If you are a visionary content leader with a passion for beauty and wellness and thrive in a remote work environment, we want to hear from you.
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