4 Remote Senior Beauty Wellness Content Strategist jobs in whatjobs
Remote Senior Beauty & Wellness Content Strategist
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Remote Senior Beauty & Wellness Content Strategist
Posted today
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Job Description
Responsibilities:
- Develop and execute comprehensive content strategies aligned with marketing objectives and brand voice for the beauty and wellness industry.
- Create and manage a detailed editorial calendar, ensuring a consistent flow of high-quality content across all digital channels.
- Oversee content creation, including blog posts, articles, social media updates, video scripts, and website copy, ensuring accuracy, engagement, and SEO optimization.
- Conduct keyword research and competitive analysis to identify content opportunities and trends.
- Collaborate with graphic designers, videographers, and other content creators to produce visually appealing and engaging multimedia content.
- Analyze content performance using tools like Google Analytics, social media insights, and other metrics; translate data into actionable insights for content improvement.
- Stay abreast of the latest trends and developments in the beauty and wellness industry, as well as digital marketing and content creation best practices.
- Manage relationships with freelance writers, influencers, and external content partners.
- Ensure all content adheres to brand guidelines, legal requirements, and ethical standards.
- Develop and implement strategies to increase audience engagement, reach, and conversion rates through content.
- Mentor junior content creators and provide constructive feedback.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 6 years of experience in content strategy, content marketing, or editorial roles, preferably within the beauty or wellness sector.
- Demonstrated success in developing and implementing effective content strategies across multiple digital platforms.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and brand consistency.
- Strong understanding of SEO principles and best practices for content optimization.
- Proficiency in content management systems (CMS) like WordPress, and analytics tools (e.g., Google Analytics).
- Experience with social media platforms and strategy development.
- Excellent communication, collaboration, and project management skills, especially in a remote work setting.
- Creative thinker with the ability to generate innovative content ideas.
- Passion for the beauty and wellness industry.
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Remote Senior Beauty & Wellness Content Strategist
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute a comprehensive content strategy for beauty and wellness brands, aligning with marketing objectives.
- Oversee the creation of engaging and informative content, including blog posts, articles, social media updates, video scripts, and website copy.
- Conduct keyword research and implement SEO best practices to optimize content for search engines.
- Manage the content calendar, ensuring timely publication and consistency across all channels.
- Collaborate with designers, videographers, and other content creators to produce visually appealing and high-impact assets.
- Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations for improvement.
- Stay up-to-date with the latest beauty and wellness trends, consumer behavior, and digital marketing strategies.
- Engage with the online community, respond to comments, and foster discussions.
- Develop content guidelines and ensure brand voice consistency across all platforms.
- Manage relationships with influencers and brand ambassadors.
- Lead virtual brainstorming sessions and content planning meetings.
- Continuously test and refine content approaches to maximize reach and engagement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 5+ years of experience in content strategy, content marketing, or digital marketing, with a significant focus on the beauty and wellness industry.
- Demonstrated success in developing and executing effective content strategies that drive measurable results.
- Strong understanding of SEO principles, content optimization techniques, and social media marketing.
- Excellent writing, editing, and proofreading skills, with a knack for storytelling.
- Proficiency with content management systems (CMS) and analytics platforms.
- Experience managing remote creative teams and freelancers.
- Ability to think strategically and creatively, with a keen eye for detail.
- Strong project management and organizational skills.
- Passion for the beauty and wellness space is essential.
This position is based in Eldoret, Uasin Gishu, KE, but offers the flexibility of being a fully remote role.
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Remote Senior Beauty & Wellness Content Strategist
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement a data-driven content strategy for the beauty and wellness sectors, aligning with overall marketing objectives.
- Create, curate, and manage all published content (images, video, written) across various digital channels.
- Conduct thorough keyword research and implement SEO best practices to increase organic traffic.
- Analyze content performance metrics and provide regular reports with actionable insights to optimize strategy.
- Manage the editorial calendar and ensure timely delivery of high-quality content.
- Collaborate with influencers, beauty experts, and wellness professionals to create compelling content.
- Stay abreast of industry trends, emerging platforms, and competitor content strategies.
- Develop engaging social media campaigns and community management strategies.
- Write and edit compelling website copy, blog posts, articles, press releases, and marketing materials.
- Ensure all content is on-brand, grammatically correct, and optimized for search engines.
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in content strategy, content marketing, or digital marketing, with a focus on beauty and wellness.
- Proven track record of developing and executing successful content strategies that drive engagement and conversions.
- Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
- In-depth knowledge of SEO principles and tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Experience with social media platforms, content management systems (CMS), and email marketing software.
- Strong understanding of the beauty, skincare, and wellness markets and consumer behavior.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Creative thinking and a passion for storytelling.
- Experience with video content creation and editing is a plus.
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