1,251 Keyword Research jobs in Kenya

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create high-quality, engaging, and SEO-optimized content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Conduct in-depth keyword research and competitive analysis to identify content opportunities.
• Optimize website content and structure for search engines, improving organic rankings and site traffic.
• Monitor and analyze website performance using tools like Google Analytics, identifying trends and areas for improvement.
• Manage the editorial calendar and ensure timely publication of content.
• Collaborate with designers, videographers, and other marketing team members to produce compelling multimedia content.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Develop and execute link-building strategies to enhance website authority.
• Report on content performance, SEO metrics, and overall digital marketing campaign effectiveness.
• Manage and grow social media presence to drive engagement and traffic.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on content creation and SEO.
• Proven track record of developing and executing successful content marketing strategies.
• Expertise in SEO best practices, keyword research tools (e.g., SEMrush, Ahrefs), and on-page/off-page optimization techniques.
• Excellent writing, editing, and proofreading skills, with a portfolio showcasing high-quality content.
• Proficiency with CMS platforms (e.g., WordPress) and Google Analytics.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience with social media management tools and strategies.
• Ability to work independently and manage multiple projects in a remote environment.
• Creative mindset with a passion for storytelling and digital engagement.

Company Description

We suggest you enter details here.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for managing social media marketing campaigns, overseeing digital marketing strategies, analyzing web analytics, implementing online marketing initiatives, and ensuring effective communication with internal and external stakeholders. The role requires the ability to create and execute marketing strategies to drive brand awareness and engagement.

Qualifications

• Proficiency in Social Media Marketing and managing social media platforms
• Experience in Digital Marketing and implementing digital strategies
• Knowledge of Web Analytics to analyze and interpret data
• Experience in Online Marketing and developing online campaigns
• Strong Communication skills, both written and verbal
• Critical thinking and problem-solving skills
• Ability to work collaboratively within a team
• Bachelor's degree in Marketing, Business, or related field
• Previous experience in a similar role is a plus

Company Description

Carifika is a non-profit global organization focused on creating a unified social and economic system for African and Caribbean people. The organization aims to strengthen, preserve, and rebuild wealth, education, health, culture, and spiritual development for generations to come. Carifika brings visibility to Africa and the African diaspora through a network providing resources related to African and Caribbean culture.

Role Description

This is a volunteer remote role for a Digital Marketing Specialist at Carifika Inc. The role involves implementing social media marketing strategies, digital marketing campaigns, analyzing web analytics, and online marketing efforts to promote the organization's mission and initiatives.

Open Volunteer Roles

• Assistant Director of Marketing
• Marketing Specialist
• Social Media Content Creator
• Newsletter Publisher
• Graphics Specialist

Qualifications

• Social Media Marketing and Digital Marketing skills
• Experience in Web Analytics and Online Marketing
• Strong communication skills
• Experience in non-profit or community-based organizations is a plus
• Ability to work independently and remotely
• Proven track record of driving engagement and growth through digital marketing efforts
• Bachelor's degree in Marketing, Communications, or related field

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Conduct in-depth keyword research and competitor analysis to identify opportunities.
• Optimize website content, structure, and technical aspects for search engines.
• Manage and execute SEM campaigns across platforms like Google Ads and Bing Ads.
• Monitor, analyze, and report on campaign performance, adjusting strategies as needed to maximize ROI.
• Manage paid search budgets and bidding strategies to achieve performance goals.
• Track and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
• Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and best practices.
• Collaborate with content creators, web developers, and designers to ensure marketing initiatives are aligned.
• Identify and implement A/B testing opportunities for ad copy, landing pages, and targeting.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing with a strong focus on SEO and SEM.
• Proven experience in managing successful Google Ads campaigns and achieving target KPIs.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
• Strong understanding of Google Analytics and other web analytics platforms.
• Excellent analytical skills and data-driven decision-making capabilities.
• Creative mindset with strong problem-solving abilities.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Experience with content marketing and social media marketing is a plus.
• A passion for digital marketing and staying ahead of industry changes.

Company Description

Spaza Communications specializes in harnessing the power of open-source technologies to drive growth. Our expertise spans content management, customer data management, e-commerce, and marketing automation. We are dedicated to utilizing innovative technologies to create impactful marketing solutions. Our focus is to support businesses in achieving their growth objectives.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Nairobi County, Kenya. The Digital Marketing Specialist will be responsible for executing social media marketing campaigns, developing and implementing digital marketing strategies, analyzing web traffic, and managing online marketing initiatives. Day-to-day tasks will involve content creation, monitoring social media platforms, and ensuring effective communication with target audiences.

Qualifications

• Experience in Social Media Marketing, Digital Marketing, and Online Marketing
• Proficiency in Web Analytics tools and techniques
• Strong Communication skills, both written and verbal
• Ability to develop and execute marketing strategies
• Excellent organizational and time management skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing, Communications, or related field
• Experience in using open-source technologies is a plus

• Assist in the creation and scheduling of engaging content for social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Support the execution of email marketing campaigns, including drafting copy and managing distribution lists.
• Help conduct keyword research and implement basic on-page SEO best practices.
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Assist in tracking and reporting on key digital marketing metrics (e.g., website traffic, engagement rates, conversion rates).
• Collaborate with senior marketing specialists on various digital marketing projects.
• Conduct research on industry trends, competitor activities, and emerging digital marketing tools.
• Help maintain and update website content and product listings.
• Contribute creative ideas for new marketing campaigns and content strategies.
• Provide administrative support to the marketing team as needed.