1,875 Head Of E Commerce Growth Marketing jobs in Kenya
Head of Digital Marketing & E-commerce Growth
Posted 23 days ago
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Job Description
Our client is seeking a dynamic and results-oriented Head of Digital Marketing & E-commerce Growth to lead their online presence and sales strategies. This senior role is crucial for driving revenue growth, enhancing brand visibility, and optimizing the customer journey across all digital platforms. You will be responsible for developing and executing comprehensive digital marketing campaigns, managing the e-commerce platform, and leveraging social media to build a strong community and drive conversions. This position requires a strategic thinker with a proven track record in digital advertising, SEO/SEM, content marketing, social media management, and e-commerce operations.
The ideal candidate will have extensive experience in defining and implementing data-driven strategies to increase website traffic, improve conversion rates, and maximize customer lifetime value. You will lead a talented team of digital marketers, providing mentorship, guidance, and performance management. This role involves close collaboration with product, sales, and customer service teams to ensure a cohesive brand message and exceptional customer experience. You will also be responsible for managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior leadership. Staying ahead of industry trends, emerging platforms, and new marketing technologies will be essential to maintain a competitive edge. Your expertise in e-commerce analytics, A/B testing, and conversion rate optimization (CRO) will be paramount.
Key Responsibilities:
The ideal candidate will have extensive experience in defining and implementing data-driven strategies to increase website traffic, improve conversion rates, and maximize customer lifetime value. You will lead a talented team of digital marketers, providing mentorship, guidance, and performance management. This role involves close collaboration with product, sales, and customer service teams to ensure a cohesive brand message and exceptional customer experience. You will also be responsible for managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior leadership. Staying ahead of industry trends, emerging platforms, and new marketing technologies will be essential to maintain a competitive edge. Your expertise in e-commerce analytics, A/B testing, and conversion rate optimization (CRO) will be paramount.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email, and content marketing.
- Oversee the day-to-day operations and strategic growth of the e-commerce platform.
- Drive customer acquisition and retention through targeted campaigns and personalized experiences.
- Manage social media presence, engage with the community, and develop strategies for follower growth and brand advocacy.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and translate insights into actionable recommendations.
- Lead and mentor the digital marketing team, fostering a high-performance culture.
- Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
- Collaborate with cross-functional teams to ensure brand consistency and deliver integrated customer experiences.
- Stay abreast of digital marketing trends, emerging technologies, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
- Minimum of 7 years of progressive experience in digital marketing and e-commerce.
- Proven success in developing and executing data-driven digital marketing strategies that drive measurable results.
- Expertise in SEO, SEM, PPC advertising, social media marketing, email marketing, and content strategy.
- Strong understanding of e-commerce platforms, online merchandising, and conversion rate optimization.
- Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
- Excellent leadership, communication, and project management skills.
- Experience managing a marketing budget and reporting on key performance indicators (KPIs).
- Demonstrated ability to thrive in a fast-paced, dynamic environment.
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Head of E-commerce Growth
Posted 22 days ago
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Job Description
Our client is seeking an innovative and strategic Head of E-commerce Growth to lead their online sales and marketing initiatives. This is a fully remote position, allowing you to shape the future of digital commerce from anywhere. You will be responsible for developing and executing comprehensive strategies to drive online revenue, enhance customer engagement, and optimize the e-commerce platform. The ideal candidate will have a proven track record in scaling online businesses, a deep understanding of digital marketing channels, and a passion for leveraging data to make informed decisions. You will manage a dedicated team, fostering a collaborative and high-performance culture.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a long-term e-commerce strategy aligned with overall business objectives.
- Drive online sales growth through targeted digital marketing campaigns (SEO, SEM, social media advertising, email marketing, affiliate marketing).
- Optimize the e-commerce website for user experience, conversion rates, and mobile responsiveness.
- Analyze website traffic, sales data, and customer behavior to identify trends and opportunities.
- Manage and mentor the e-commerce team, fostering professional development and accountability.
- Oversee inventory management and fulfillment processes to ensure customer satisfaction.
- Develop and execute promotional campaigns and loyalty programs.
- Stay current with emerging e-commerce trends, technologies, and best practices.
- Manage the e-commerce budget and P&L, ensuring profitability.
- Collaborate with cross-functional teams, including marketing, product development, and customer service.
- Bachelor's degree in Marketing, Business, or a related field. An MBA or relevant advanced degree is a plus.
- 5+ years of experience in e-commerce management and digital marketing, with a proven record of driving significant revenue growth.
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Excellent analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
- Strong leadership and team management abilities.
- Exceptional communication and presentation skills.
- Experience in a remote work environment is essential.
This advertiser has chosen not to accept applicants from your region.
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Head of E-commerce Growth Strategy
Posted 21 days ago
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Job Description
Our client is seeking a dynamic and data-driven Head of E-commerce Growth Strategy to lead their online retail initiatives. This role is entirely remote, providing you with the flexibility to work from your preferred location. You will be responsible for developing and executing comprehensive strategies to drive online sales, enhance customer acquisition, and optimize the overall e-commerce experience. Your expertise in digital marketing, social media integration, and conversion rate optimization will be key to success.
Responsibilities:
Responsibilities:
- Develop and implement a forward-thinking e-commerce strategy to achieve revenue and growth targets.
- Analyze market trends, customer behavior, and competitor activities to identify new growth opportunities.
- Oversee all digital marketing channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
- Manage and optimize the company's e-commerce platforms, ensuring a seamless user experience.
- Drive customer acquisition and retention through targeted campaigns and personalized experiences.
- Collaborate with product, marketing, and operations teams to ensure cohesive strategy execution.
- Monitor key performance indicators (KPIs) and generate regular reports on e-commerce performance.
- Lead and mentor a remote team of e-commerce specialists.
- Implement A/B testing and conversion rate optimization strategies to improve sales funnels.
- Stay current with the latest e-commerce technologies and best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- Minimum of 7 years of experience in e-commerce management and growth strategy.
- Proven track record of successfully increasing online sales and revenue.
- Deep understanding of e-commerce platforms, digital marketing tools, and analytics.
- Expertise in SEO, SEM, social media marketing, and CRM strategies.
- Strong analytical and problem-solving skills with a data-driven approach.
- Excellent leadership and team management abilities, especially in a remote setting.
- Exceptional communication and interpersonal skills.
- Experience with major e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Proficiency in marketing automation tools and analytics software.
This advertiser has chosen not to accept applicants from your region.
2
Head of E-commerce Growth and Strategy
Posted 22 days ago
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Job Description
Our client, a rapidly expanding E-commerce and Social Media powerhouse, is looking for a strategic and results-driven Head of E-commerce Growth and Strategy to join their fully remote team. This critical role will be responsible for driving online sales, optimizing the customer journey, and developing innovative strategies to enhance brand presence across digital platforms. The ideal candidate will possess extensive experience in e-commerce management, digital marketing, social media strategy, and performance analytics. You will lead initiatives related to website optimization, conversion rate improvement, customer acquisition, retention, and overall online revenue growth. Responsibilities include developing and executing comprehensive e-commerce strategies, managing paid advertising campaigns, overseeing social media engagement and content creation, and analyzing key performance indicators to identify trends and opportunities. Collaboration with marketing, product development, and customer service teams will be essential. This fully remote position requires strong leadership, exceptional analytical skills, and a deep understanding of the digital landscape. A minimum of 7 years of experience in e-commerce management, digital marketing, or a related field is required, with a proven track record of achieving significant growth targets. A Bachelor's degree in Marketing, Business Administration, or a related field is essential. Proficiency with e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and social media management platforms is a must. Excellent communication, project management, and problem-solving skills are vital for success in a remote environment. This is an outstanding opportunity to shape the online growth trajectory of a dynamic company, offering the flexibility and autonomy of a fully remote role. Drive digital innovation and achieve ambitious sales targets from your home office. This role supports our client's operations in **Nakuru, Nakuru, KE**, and beyond, operating entirely remotely.
This advertiser has chosen not to accept applicants from your region.
3
Head of E-commerce Growth and Analytics
Posted 16 days ago
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Job Description
We are looking for a strategic and data-driven Head of E-commerce Growth and Analytics to lead our online sales and marketing initiatives. This is a fully remote position, allowing you to shape our digital presence from anywhere. The ideal candidate will have a deep understanding of e-commerce platforms, digital marketing strategies, customer behavior analytics, and conversion rate optimization (CRO). You will be responsible for driving significant growth in online revenue, improving customer acquisition and retention, and leveraging data to inform all aspects of our e-commerce operations. Your insights will be crucial in optimizing the customer journey and maximizing profitability.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive e-commerce growth strategies, including customer acquisition, engagement, and retention programs.
- Analyze website traffic, user behavior, and sales data to identify trends, opportunities, and areas for improvement.
- Implement and manage A/B testing and other CRO initiatives to optimize website performance and conversion rates.
- Oversee all digital marketing channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
- Manage the e-commerce platform, ensuring a seamless and user-friendly shopping experience.
- Develop and maintain robust analytics dashboards to track key performance indicators (KPIs) and provide regular reports to senior management.
- Collaborate with product, marketing, and customer service teams to ensure a cohesive brand experience.
- Stay up-to-date with the latest e-commerce trends, technologies, and best practices.
- Manage the e-commerce budget and ensure a strong return on investment (ROI) for all marketing activities.
- Lead and mentor a team of e-commerce specialists and analysts.
- Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree preferred.
- Minimum of 6 years of experience in e-commerce management, digital marketing, and analytics, with at least 3 years in a leadership role.
- Proven track record of driving significant e-commerce sales growth.
- In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Strong understanding of A/B testing, CRO principles, and user experience (UX) optimization.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Strong leadership, communication, and project management skills.
- Experience managing remote teams is a plus.
- Familiarity with CRM systems and marketing automation tools.
This advertiser has chosen not to accept applicants from your region.
4
Remote Head of E-commerce Growth & Strategy
Posted 16 days ago
Job Viewed
Job Description
Our client is a dynamic and rapidly expanding e-commerce enterprise looking for a visionary Head of E-commerce Growth & Strategy to drive its online sales performance and market penetration. This is a pivotal, fully remote leadership role responsible for developing and executing comprehensive strategies to accelerate revenue growth, enhance customer acquisition, and optimize the online customer journey. You will be instrumental in identifying new growth opportunities, leveraging data analytics to understand customer behavior, and implementing innovative marketing and operational initiatives. Key responsibilities include overseeing all aspects of the e-commerce platform, from website user experience and conversion rate optimization (CRO) to digital marketing campaigns (SEO, SEM, social media advertising, email marketing) and customer retention strategies. You will manage and mentor a remote team of e-commerce specialists, fostering a culture of data-driven decision-making and continuous improvement. This role requires a deep understanding of the e-commerce landscape, emerging digital trends, and the ability to translate strategic vision into actionable plans. You will also collaborate closely with product development, marketing, and customer service teams to ensure a cohesive brand experience. The ideal candidate will possess a proven track record of successfully scaling e-commerce businesses, demonstrating a strong command of analytics tools, A/B testing methodologies, and a passion for understanding and engaging online consumers. Exceptional leadership, strategic thinking, and communication skills are essential for this high-impact position.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a data-driven e-commerce growth strategy to achieve revenue and market share targets.
- Oversee all online sales channels, including website optimization, user experience, and conversion rate optimization (CRO).
- Lead and execute integrated digital marketing campaigns (SEO, SEM, PPC, Social Media, Email Marketing) to drive traffic and customer acquisition.
- Develop and manage customer loyalty and retention programs to increase lifetime value.
- Analyze e-commerce data, customer behavior, and market trends to identify new growth opportunities and insights.
- Manage the e-commerce P&L, ensuring profitability and efficient resource allocation.
- Lead, mentor, and inspire a remote team of e-commerce professionals.
- Collaborate with cross-functional teams (product, marketing, operations, IT) to ensure a seamless customer experience.
- Stay abreast of the latest e-commerce technologies, trends, and best practices.
- Implement and manage A/B testing and experimentation frameworks to continuously improve performance.
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 10+ years of experience in e-commerce, with at least 5 years in a leadership role focused on growth and strategy.
- Demonstrated success in driving significant revenue growth for online businesses.
- Expertise in digital marketing channels, SEO, SEM, social media advertising, and email marketing.
- Strong proficiency in e-commerce platforms (e.g., Shopify Plus, Magento, BigCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Proven experience with A/B testing and CRO methodologies.
- Excellent leadership, team management, and cross-functional collaboration skills.
- Exceptional analytical, strategic thinking, and problem-solving abilities.
- Strong communication and presentation skills, comfortable presenting to executive leadership.
- Ability to thrive in a remote, fast-paced, and results-oriented environment.
This advertiser has chosen not to accept applicants from your region.
5
Head of E-commerce Growth & Optimization (Remote)
Posted 23 days ago
Job Viewed
Job Description
Our client, a rapidly scaling e-commerce business, is seeking an experienced and visionary Head of E-commerce Growth & Optimization to lead their online sales and customer experience strategies. This is a fully remote, high-impact role responsible for driving significant revenue growth, enhancing conversion rates, and optimizing the entire customer journey across all digital touchpoints. You will be instrumental in defining and executing a data-driven growth strategy, leveraging analytics, A/B testing, and user experience (UX) best practices. Your responsibilities will include managing and optimizing the e-commerce website, ensuring seamless navigation, compelling product presentation, and a high-converting checkout process. You will oversee all aspects of digital marketing initiatives aimed at driving traffic and sales, including SEO, SEM, social media marketing, email marketing, and affiliate programs. This role requires a deep understanding of customer acquisition, retention, and loyalty strategies. You will work closely with cross-functional teams, including marketing, product development, operations, and customer service, to ensure a unified and exceptional customer experience. The ideal candidate will possess strong analytical skills, with the ability to interpret complex data sets and translate them into actionable insights. You should be proficient in e-commerce platforms, analytics tools (e.g., Google Analytics), and A/B testing software. A proven track record of successfully scaling e-commerce businesses and achieving ambitious growth targets is essential. Exceptional leadership, communication, and strategic thinking skills are required to guide the team and influence stakeholders. This position is fully remote, offering the flexibility to work from any location within Kenya and collaborate with a distributed team using advanced digital tools. A Bachelor's degree in Business, Marketing, or a related field is required; an MBA is a plus. A minimum of 8 years of progressive experience in e-commerce, digital marketing, and growth strategy, with at least 3 years in a leadership role, is mandatory.
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Head of E-commerce Growth Marketing
Posted 15 days ago
Job Viewed
Job Description
Our client, a rapidly expanding e-commerce platform, is looking for a visionary and data-driven Head of E-commerce Growth Marketing to lead their online growth initiatives. This is a fully remote position, allowing you to shape our digital presence from anywhere. You will be responsible for developing and executing comprehensive marketing strategies aimed at driving customer acquisition, engagement, and retention across all digital channels. This includes overseeing paid advertising, SEO, SEM, social media marketing, email marketing, and affiliate programs. The goal is to significantly increase online sales, optimize conversion rates, and enhance brand visibility in a competitive market.
Key Responsibilities:
Required Qualifications:
Key Responsibilities:
- Develop and implement innovative growth marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads to maximize ROI.
- Oversee Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to improve organic search rankings and drive targeted traffic.
- Lead social media strategy, content creation, and community management to build brand loyalty and engagement.
- Develop and execute effective email marketing campaigns, including segmentation, automation, and A/B testing.
- Manage affiliate marketing programs and explore new partnership opportunities.
- Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies.
- Conduct A/B testing on website elements, landing pages, and marketing campaigns to improve conversion rates.
- Manage the marketing budget effectively, ensuring efficient allocation of resources.
- Stay ahead of industry trends and competitor activities to identify new growth opportunities.
- Collaborate with product and sales teams to ensure marketing efforts align with business objectives.
- Build and lead a high-performing remote marketing team.
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a strong focus on e-commerce growth and performance marketing.
- Proven track record of successfully scaling e-commerce businesses through data-driven marketing strategies.
- Expertise in SEO, SEM, paid social, email marketing, and conversion rate optimization (CRO).
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms.
- Excellent leadership, communication, and analytical skills.
- Experience managing marketing budgets and reporting on KPIs.
- Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
- Demonstrated ability to think strategically and execute tactically.
This advertiser has chosen not to accept applicants from your region.
7
Head of E-commerce Strategy & Growth
Posted 8 days ago
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Job Description
Are you a visionary leader passionate about the intersection of e-commerce and social media? We are looking for a Head of E-commerce Strategy & Growth to spearhead our online retail operations in a dynamic, fully remote role. This is a strategic position responsible for developing and executing comprehensive e-commerce strategies that drive revenue, enhance customer engagement, and expand market share. You will oversee all aspects of our online store, including website management, product merchandising, conversion rate optimization, and customer journey mapping. A significant focus will be placed on leveraging social media platforms to drive traffic, build brand awareness, and facilitate direct-to-consumer sales. Your responsibilities will include managing online advertising campaigns, influencer marketing initiatives, and social media content strategy. You will analyze sales data, customer behavior, and market trends to identify growth opportunities and inform strategic decisions. This role requires a deep understanding of e-commerce platforms, digital marketing tools, SEO/SEM best practices, and social media analytics. You will collaborate closely with marketing, product, and customer service teams to ensure a cohesive brand experience across all digital touchpoints. Leadership and team management skills are essential, as you will be guiding a remote team of e-commerce specialists. The ideal candidate is a data-driven decision-maker with a creative flair, exceptional communication skills, and a proven ability to thrive in a fast-paced, results-oriented, remote environment. This is a prime opportunity to shape the future of our online presence and drive significant growth, all while enjoying the flexibility and autonomy of a fully remote position. We foster a collaborative and innovative remote-first culture, empowering our team members to excel.
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8
Head of E-commerce and Digital Growth
Posted 7 days ago
Job Viewed
Job Description
Our client, a prominent Fast-Moving Consumer Goods (FMCG) company, is seeking a visionary Head of E-commerce and Digital Growth to lead their online sales strategy and execution. This is a pivotal, fully remote role, demanding a strategic leader to drive significant growth in their e-commerce channels. You will be responsible for developing and implementing a comprehensive digital commerce strategy that encompasses online sales, digital marketing, customer experience, and overall brand presence in the digital landscape. The ideal candidate will have extensive experience in e-commerce management within the FMCG sector, with a proven ability to drive revenue growth, optimize conversion rates, and enhance customer loyalty. Your responsibilities will include managing the end-to-end e-commerce operations, including website management, product merchandising, order fulfillment coordination, and customer service. You will lead the development and execution of digital marketing campaigns, including SEO, SEM, social media advertising, email marketing, and influencer collaborations, to drive qualified traffic and conversions. Data analysis is critical; you will continuously monitor key performance indicators (KPIs), analyze sales trends, customer behavior, and market dynamics to identify opportunities for optimization and growth. Strategic planning for new product launches online, exploring new digital marketplaces, and forging partnerships with key online retailers will be part of your mandate. You will work closely with internal teams, including product development, marketing, sales, and operations, as well as external agencies and technology providers. This role requires a strong understanding of the FMCG market, consumer behavior online, and the competitive e-commerce landscape. Excellent leadership, communication, and project management skills are essential for coordinating efforts across a distributed team. The ability to innovate and adapt to the rapidly evolving digital environment is paramount. As a fully remote position, you must be self-motivated, organized, and proficient in using digital collaboration tools to maintain seamless communication and productivity. We are looking for a results-oriented leader who can translate strategic vision into tangible online sales success and elevate our client's digital footprint.
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