2,445 Head Of Digital Marketing Strategy Remote jobs in Kenya
Head of Digital Marketing Strategy (Remote)
Posted 20 days ago
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Responsibilities:
- Develop and implement a cutting-edge digital marketing strategy aligned with business objectives.
- Oversee all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.
- Manage and optimize digital advertising campaigns to maximize ROI and achieve target KPIs.
- Lead the creation and execution of engaging content marketing initiatives.
- Develop and manage social media strategies to increase brand visibility and engagement.
- Drive lead generation efforts through various digital channels.
- Analyze marketing data and metrics to measure campaign performance, identify trends, and provide actionable insights.
- Collaborate with the sales team to ensure seamless lead nurturing and conversion processes.
- Stay current with the latest digital marketing trends, technologies, and best practices.
- Manage the digital marketing budget effectively and allocate resources for optimal impact.
- Lead, mentor, and develop a high-performing remote marketing team.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 8 years of experience in digital marketing, with at least 4 years in a strategic leadership role.
- Proven track record of developing and executing successful digital marketing strategies that drive significant business results.
- In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and analytics tools (e.g., Google Analytics, SEMrush).
- Experience with marketing automation platforms and CRM systems.
- Exceptional analytical and data interpretation skills.
- Strong leadership, team management, and cross-functional collaboration abilities, particularly in a remote setting.
- Excellent written and verbal communication skills, with the ability to articulate complex strategies clearly.
- Creative thinking and a passion for innovative marketing approaches.
- Demonstrated ability to manage budgets and complex projects.
Head of Digital Marketing and Growth Strategy (Remote)
Posted 5 days ago
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Head of Digital Marketing & E-commerce Strategy (Remote)
Posted 20 days ago
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Remote Head of Digital Marketing Strategy
Posted 15 days ago
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Job Description
Key responsibilities include designing and implementing innovative digital marketing strategies encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, analyzing data, and providing actionable insights to optimize strategies and maximize ROI. This role involves managing the digital marketing budget, identifying emerging trends and technologies, and ensuring brand consistency across all digital touchpoints. Collaboration with product, sales, and customer success teams is essential for integrated marketing efforts.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7-10 years of progressive experience in digital marketing, with at least 3-5 years in a strategic leadership role, is required. Proven expertise in developing and executing successful digital marketing campaigns across multiple platforms and industries is mandatory. Strong analytical skills, proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS systems are essential. Excellent communication, leadership, and project management skills are paramount.
This is a fully remote position, demanding exceptional self-discipline, strong organizational skills, and the ability to manage projects and teams effectively from a distance. You must be adept at fostering a collaborative and high-performing virtual work environment. If you are a strategic digital marketer passionate about driving business growth through innovative online strategies, this role offers a significant opportunity to shape the future of our client's digital footprint. This position is based in Mombasa, Mombasa, KE, but is a fully remote role.
Remote Head of Digital Marketing & Growth Strategy
Posted 10 days ago
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Head of Digital Strategy & E-commerce - Remote
Posted 1 day ago
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E-commerce Manager - Online Retail
Posted 20 days ago
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Job Description
You will analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement. This role involves collaborating with cross-functional teams, including marketing, IT, and customer service, to ensure a seamless customer journey. Developing and managing the e-commerce budget, monitoring ROI, and reporting on key performance indicators (KPIs) will also be critical. The ideal candidate must be proficient in e-commerce platforms, analytics tools, and have a strong understanding of online payment gateways and logistics. This is a remote role, so excellent communication and project management skills are essential for effective collaboration with a distributed team. You will be tasked with creating engaging product content, managing promotional activities, and staying abreast of the latest e-commerce trends and technologies.
Responsibilities:
- Develop and implement the overall e-commerce strategy to drive revenue growth.
- Manage and optimize the company website for a superior user experience and high conversion rates.
- Oversee all digital marketing efforts, including SEO, SEM, social media marketing, and email campaigns.
- Analyze website performance, sales data, and customer insights to identify opportunities for improvement.
- Manage online product catalog, ensuring accuracy and compelling product descriptions.
- Collaborate with internal teams to ensure efficient order fulfillment and customer service.
- Manage the e-commerce budget and track ROI of marketing initiatives.
- Stay updated with e-commerce best practices and emerging technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce management or digital marketing.
- Proven track record of successfully growing online sales and managing e-commerce platforms.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent understanding of SEO, SEM, social media marketing, and email marketing.
- Experience with e-commerce platforms (e.g., Shopify, Magento) is required.
- Demonstrated ability to lead and collaborate in a remote team environment.
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E-commerce Operations Manager, Online Retail
Posted 15 days ago
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The ideal candidate will have a strong understanding of e-commerce platforms, supply chain logistics, and customer service principles. You will work closely with various teams, including marketing, sales, warehousing, and logistics providers, to ensure seamless integration and execution. Key responsibilities include monitoring website performance, managing product listings, overseeing inventory levels to prevent stockouts or overstocking, and optimizing shipping processes. Experience with inventory management software and e-commerce platforms (e.g., Shopify, Magento) is crucial. You will also be tasked with analyzing sales data and operational metrics to identify trends, inefficiencies, and opportunities for improvement. Problem-solving skills and the ability to make quick, effective decisions are vital. This role requires excellent organizational and communication skills, with the ability to manage multiple priorities in a dynamic, remote setting. You will play a key role in enhancing the customer experience and contributing to the overall growth of the online business.
Key Responsibilities:
- Oversee day-to-day e-commerce operations, including order processing, fulfillment, and shipping.
- Manage inventory levels across all channels, ensuring accuracy and minimizing stockouts.
- Optimize the customer journey on the e-commerce platform, from browsing to checkout.
- Liaise with third-party logistics (3PL) providers and shipping carriers to ensure timely and cost-effective delivery.
- Monitor website performance and troubleshoot any operational issues.
- Manage product catalog updates, including descriptions, pricing, and imagery.
- Analyze sales and operational data to identify trends and areas for improvement.
- Develop and implement strategies to enhance customer satisfaction and retention.
- Ensure compliance with company policies and regulatory requirements.
Qualifications:
- Bachelor's degree in Business Administration, Operations Management, Supply Chain, or a related field.
- 3-5 years of experience in e-commerce operations or online retail management.
- Proven experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
- Strong understanding of inventory management systems and logistics.
- Excellent organizational, problem-solving, and analytical skills.
- Demonstrated ability to manage remote operations and collaborate effectively in a virtual environment.
- Strong communication and interpersonal skills.
- Experience with data analysis tools is a plus.
E-commerce Growth Manager - Online Retail
Posted 4 days ago
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Job Description
Key Responsibilities:
- Develop and execute a comprehensive e-commerce strategy to maximize sales and profitability.
- Manage and optimize all online sales channels, including the company website, marketplaces, and social commerce platforms.
- Oversee the creation and implementation of digital marketing campaigns across social media, email, and paid advertising.
- Analyze website traffic, sales data, and customer behavior to identify growth opportunities and areas for improvement.
- Manage product listings, pricing, and promotions to ensure competitiveness and maximize conversion rates.
- Develop and implement strategies to enhance customer engagement and loyalty through social media and other digital touchpoints.
- Collaborate with marketing, content, and design teams to create compelling product descriptions, visuals, and marketing materials.
- Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
- Manage the e-commerce budget and track ROI for all digital marketing initiatives.
- Effectively communicate strategies and results to senior leadership in a remote setting.
Qualifications:
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
- Demonstrated success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Expertise in social media marketing, SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics).
- Strong understanding of customer acquisition and retention strategies in an online environment.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Outstanding communication and collaboration skills, especially in a remote work context.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in the retail sector, particularly in the Mombasa, Mombasa, KE area or similar coastal regions, is an advantage.
- Creative thinker with a passion for e-commerce and digital innovation.
Senior E-commerce Manager - Online Retail Strategy
Posted 20 days ago
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Job Description
Key Responsibilities:
- Develop and implement a robust e-commerce strategy to achieve sales and growth targets.
- Manage the day-to-day operations of the online store, including product catalog management, pricing, and inventory.
- Optimize website performance, user experience, and conversion rates through A/B testing and data analysis.
- Develop and execute digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and sales.
- Analyze e-commerce data, metrics, and customer behavior to identify trends and opportunities for improvement.
- Manage the e-commerce budget and ensure a strong return on investment (ROI) for all initiatives.
- Collaborate with marketing, product development, and customer service teams to ensure a seamless customer journey.
- Stay up-to-date with e-commerce trends, technologies, and best practices.
- Lead and mentor a remote team of e-commerce professionals.
- Manage third-party e-commerce platforms and integrations.
- Ensure a high level of customer satisfaction and loyalty.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Minimum of 6 years of experience in e-commerce management, with a proven track record of driving online sales growth.
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Expertise in digital marketing channels, including SEO, SEM, social media marketing, and email marketing.
- Proficiency in web analytics tools (e.g., Google Analytics) and data interpretation.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent leadership, team management, and communication skills.
- Ability to work independently and manage projects effectively in a remote environment.
- Strong understanding of customer experience (CX) and user interface (UI)/user experience (UX) principles.
- Familiarity with CRM systems and marketing automation tools.
- Passionate about online retail and driving business growth.