2 Remote Head Of Digital Marketing Strategy jobs in whatjobs

Remote Head of Digital Marketing Strategy

50100 Kakamega, Western KES900000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client, a visionary technology startup, is seeking an innovative and results-oriented Head of Digital Marketing Strategy to lead their online presence. This is a pivotal, fully remote role, requiring a strategic thinker to drive brand awareness, customer acquisition, and engagement across all digital channels. You will be responsible for developing and executing comprehensive digital marketing plans, encompassing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate will have a deep understanding of the latest digital marketing trends, tools, and platforms, and a proven ability to translate business goals into actionable marketing strategies. You will lead a remote team of digital marketing specialists, fostering a collaborative and high-performance culture. This role demands a strong analytical mindset, with the ability to track, measure, and report on campaign performance, optimize strategies based on data insights, and drive continuous improvement. You will work closely with product development, sales, and customer success teams to ensure alignment and maximize the impact of marketing efforts. If you are passionate about building and scaling digital brands, possess a creative flair, and excel in a remote-first environment, we want to hear from you.

Responsibilities:
  • Develop and implement cutting-edge digital marketing strategies to achieve business objectives.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email, content, and paid advertising.
  • Manage and mentor a remote team of digital marketing professionals.
  • Define KPIs and track campaign performance, providing actionable insights and recommendations.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Optimize website content and user experience for lead generation and conversion.
  • Develop and manage the digital marketing budget effectively.
  • Stay current with emerging digital marketing trends and technologies.
  • Collaborate with cross-functional teams to ensure integrated marketing campaigns.
  • Build and maintain strong brand presence across all digital platforms.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field. Master's preferred.
  • Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
  • Proven track record of developing and executing successful digital marketing strategies.
  • Expertise in SEO, SEM, social media, content marketing, and email marketing automation.
  • Strong analytical skills with experience in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Excellent leadership, communication, and project management skills.
  • Experience working in a remote or distributed team environment.
  • Creative thinking and a passion for innovation in digital marketing.
  • Experience in a tech startup environment is a plus.
This is a unique opportunity to shape the digital future of a growing company, working entirely remotely. Join our innovative team and drive significant growth.
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Remote Head of Digital Marketing Strategy

80100 Nairobi, Nairobi KES270000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is seeking a visionary and results-oriented Remote Head of Digital Marketing Strategy to spearhead their online presence and drive measurable growth. This leadership role is crucial for developing and executing comprehensive digital marketing campaigns that align with business objectives and enhance brand visibility across all digital channels. The ideal candidate will possess a deep understanding of the digital marketing landscape, a strong analytical mindset, and a proven ability to lead and inspire a remote marketing team.

Key responsibilities include designing and implementing innovative digital marketing strategies encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, analyzing data, and providing actionable insights to optimize strategies and maximize ROI. This role involves managing the digital marketing budget, identifying emerging trends and technologies, and ensuring brand consistency across all digital touchpoints. Collaboration with product, sales, and customer success teams is essential for integrated marketing efforts.

The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7-10 years of progressive experience in digital marketing, with at least 3-5 years in a strategic leadership role, is required. Proven expertise in developing and executing successful digital marketing campaigns across multiple platforms and industries is mandatory. Strong analytical skills, proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS systems are essential. Excellent communication, leadership, and project management skills are paramount.

This is a fully remote position, demanding exceptional self-discipline, strong organizational skills, and the ability to manage projects and teams effectively from a distance. You must be adept at fostering a collaborative and high-performing virtual work environment. If you are a strategic digital marketer passionate about driving business growth through innovative online strategies, this role offers a significant opportunity to shape the future of our client's digital footprint. This position is based in Mombasa, Mombasa, KE, but is a fully remote role.
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