1,730 Digital Marketing Strategist Performance Marketing jobs in Kenya
Lead Digital Marketing Strategist, Creative Campaigns
Posted 19 days ago
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Remote Digital Marketing Strategist (Creative & Digital)
Posted today
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels (SEO, SEM, social media, email, content, paid ads).
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define target audiences and craft compelling digital messaging to resonate with them.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to achieve campaign objectives and ROI.
- Oversee SEO efforts, including keyword research, on-page optimization, and link-building strategies.
- Develop and execute content marketing plans, ensuring alignment with SEO best practices and audience engagement goals.
- Manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Analyze website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics).
- Provide regular reports on digital marketing performance, insights, and recommendations for improvement.
- Collaborate with creative teams to develop engaging digital assets and landing pages.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- 4-6 years of experience in digital marketing strategy and execution.
- Proven track record of developing and implementing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media ad managers, marketing automation software).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management and organizational skills.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a remote team environment.
- Creative thinking and a passion for digital innovation.
Senior Digital Marketing Strategist - Creative Campaigns
Posted 20 days ago
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Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to promote entertainment products and brands across various online channels (social media, search engines, email, display advertising, influencer marketing).
- Create compelling and creative campaign concepts that resonate with target audiences and drive maximum engagement.
- Manage and optimize paid advertising campaigns (PPC, social media ads) to achieve key performance indicators (KPIs) such as ROI, CPA, and ROAS.
- Oversee social media strategy, content creation, community management, and engagement initiatives.
- Collaborate with content creators, graphic designers, and video producers to develop high-quality marketing assets.
- Analyze campaign performance data, generate insights, and provide regular reports on key metrics and trends.
- Identify emerging digital marketing trends and technologies, and recommend their adoption to enhance campaign effectiveness.
- Manage relationships with digital marketing agencies and third-party vendors.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
- Optimize website content and user experience for improved search engine rankings (SEO).
- Foster a data-driven approach to marketing, utilizing analytics to inform strategy and decision-making.
- Ensure brand consistency across all digital touchpoints.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of experience in digital marketing, with a significant focus on strategy development and campaign management, preferably within the arts, entertainment, or media sectors.
- Proven success in developing and executing creative and effective digital marketing campaigns that have driven significant audience growth and engagement.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, SEMrush).
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent creative thinking, storytelling, and copywriting skills.
- Exceptional project management and organizational abilities, with a talent for managing multiple projects simultaneously in a remote setting.
- Strong communication and interpersonal skills, adept at collaborating with cross-functional teams remotely.
- A passion for the arts and entertainment industry and a keen eye for creative trends.
- Experience with A/B testing and conversion rate optimization (CRO).
Lead Digital Marketing Strategist - Entertainment
Posted 13 days ago
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Lead Digital Marketing Strategist - Arts & Entertainment
Posted 20 days ago
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Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with the goals of various arts and entertainment projects.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive audience acquisition and engagement.
- Oversee social media strategy, content creation, and community management to build and nurture online communities.
- Develop and execute SEO strategies to improve organic search visibility for key projects and events.
- Manage email marketing campaigns, including list segmentation, content development, and performance analysis.
- Create compelling marketing copy and visual assets for digital channels.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
- Collaborate closely with marketing, creative, and project teams to ensure brand consistency and campaign alignment.
- Stay ahead of digital marketing trends, new technologies, and best practices within the arts and entertainment industry.
- Manage digital marketing budgets effectively and maximize ROI.
- Bachelor's degree in Marketing, Communications, Arts Management, or a related field.
- Minimum of 6 years of experience in digital marketing, with a significant focus on the arts, entertainment, or cultural sector.
- Proven track record of developing and executing successful digital marketing campaigns that achieved significant engagement and conversions.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital analytics platforms (e.g., Google Analytics) and marketing automation tools.
- Strong creative thinking and copywriting skills, with an eye for design and aesthetics.
- Excellent communication, collaboration, and project management skills, suitable for a remote team.
- Experience with various social media platforms and advertising managers.
- A genuine passion for the arts and a strong understanding of the cultural landscape.
- Ability to adapt strategies to different project types, from theatre and music to visual arts and festivals.
Senior Digital Marketing Strategist - Entertainment
Posted 20 days ago
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The ideal candidate will have a strong background in digital marketing, with a demonstrable portfolio of successful campaigns, preferably within the entertainment or arts industry. Excellent understanding of SEO, SEM, social media marketing, content creation, and email marketing is required. You should be proficient in using marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Facebook Ads Manager). Strong strategic thinking, creativity, and analytical skills are essential. As this is a remote role, exceptional communication, collaboration, and self-management skills are paramount. You must be able to work independently, manage multiple projects simultaneously, and effectively communicate with team members and stakeholders in a virtual setting. This is an exciting opportunity to shape the digital strategy for a growing entertainment entity, connecting artists with audiences across the globe. The advertised location for this role is Nakuru, Nakuru, KE , though the position is fully remote.
Digital Marketing Strategist - Performance Campaigns
Posted 20 days ago
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Digital Marketing Strategist - Performance Driven
Posted 4 days ago
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The ideal candidate has a deep understanding of the digital marketing landscape, including the latest trends and best practices. You possess strong analytical skills, with the ability to translate data into actionable insights. Excellent written and verbal communication skills are crucial for crafting compelling marketing copy and collaborating with cross-functional teams. Experience with marketing automation tools, analytics platforms (e.g., Google Analytics), and content management systems is a must. You should be comfortable working autonomously in a remote setting, demonstrating initiative, and proactively seeking opportunities for improvement. This position will contribute to our client's digital endeavors, with a focus on reaching audiences effectively, potentially impacting the market around Thika, Kiambu, KE . We value candidates who are innovative, results-oriented, and passionate about digital storytelling and customer engagement.
Key responsibilities:
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Manage and optimize SEO/SEM strategies to improve search engine rankings and drive organic traffic.
- Oversee social media strategy, content creation, and community engagement.
- Design and execute email marketing campaigns, including list segmentation and automation.
- Analyze campaign performance metrics and provide regular reports with actionable recommendations.
- Collaborate with content creators, designers, and sales teams to ensure cohesive messaging.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Proven track record in developing and executing successful digital marketing strategies.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
Digital Marketing Strategist - Performance & Growth
Posted 20 days ago
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Digital Marketing Strategist (Performance Focused)
Posted 19 days ago
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Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business goals and target audiences.
- Manage and optimize paid advertising campaigns (PPC, social media ads) across various platforms to maximize ROI.
- Oversee SEO strategies, including keyword research, on-page optimization, and link building to improve organic search rankings.
- Develop and execute engaging email marketing campaigns, including segmentation, automation, and performance analysis.
- Create and manage social media marketing initiatives to build brand awareness and community engagement.
- Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
- Conduct A/B testing and conversion rate optimization (CRO) experiments to improve user experience and drive conversions.
- Develop compelling marketing content, including ad copy, landing pages, and social media posts.
- Collaborate with content creators, designers, and other marketing team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Prepare regular reports on campaign performance, insights, and recommendations for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in digital marketing, with a strong focus on performance marketing and analytics.
- Proven experience managing successful SEO, SEM, social media advertising, and email marketing campaigns.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and email marketing platforms.
- Strong understanding of A/B testing methodologies and CRO principles.
- Excellent analytical and problem-solving skills.
- Creative thinking and the ability to develop innovative marketing ideas.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- This is a fully remote role, requiring self-discipline and excellent time management.
We are looking for a strategic marketer who can drive tangible results. This is an exciting opportunity to impact our brand's digital presence and growth from anywhere, with potential connections to our operations near Thika, Kiambu, KE . If you are passionate about digital marketing and eager to contribute to a growing company, apply now.