1,674 Digital Marketing Strategist Performance Growth jobs in Kenya

Digital Marketing Strategist - Performance & Growth

20100 Mwembe KES180000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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full-time
Our client is looking for a visionary Digital Marketing Strategist to spearhead their online presence and drive measurable growth. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on the company's market position. You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and content marketing. The core focus will be on enhancing brand visibility, generating qualified leads, and optimizing conversion rates. This role requires a deep understanding of SEO, SEM, social media advertising, content strategy, and analytics. You will continuously analyze campaign performance, identify areas for improvement, and implement data-driven adjustments to maximize ROI. The ideal candidate is a creative thinker with a strong analytical mind, capable of translating complex data into actionable insights. You must be proficient in using marketing automation tools, CRM systems, and various analytics platforms (e.g., Google Analytics, Adobe Analytics). Building engaging content and optimizing user journeys will be key aspects of your role. Collaboration with cross-functional teams, including sales and product development, will be essential to ensure marketing efforts align with overall business objectives. We are seeking someone who is passionate about digital trends, stays ahead of the curve in marketing technologies, and thrives in a fast-paced, remote work environment. A proactive approach to problem-solving and a proven ability to manage multiple projects effectively are highly valued. Join us in shaping innovative digital campaigns and driving significant business outcomes from your remote office, supporting our ambitious goals for clients in Naivasha, Nakuru, KE .
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Lead Digital Marketing Strategist - Performance & Growth

70100 Garissa, North Eastern KES6000000 Annually WhatJobs

Posted 13 days ago

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Job Description

full-time
Our client is seeking a highly analytical and creative Lead Digital Marketing Strategist to drive performance and growth initiatives for our organization. This is a crucial, fully remote position where you will develop and execute comprehensive digital marketing strategies to enhance brand visibility, acquire new customers, and foster customer loyalty. Your responsibilities will encompass a wide range of digital channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs. The ideal candidate possesses a deep understanding of digital marketing analytics, A/B testing, conversion rate optimization (CRO), and marketing automation tools. You will collaborate virtually with cross-functional teams, including sales, product development, and creative services, to ensure alignment and maximize campaign effectiveness. This fully remote role demands exceptional strategic thinking, a data-driven approach, and strong leadership capabilities to guide a remote marketing team. Responsibilities include defining digital marketing objectives and KPIs, managing marketing budgets, overseeing campaign execution and performance monitoring, conducting market and competitor analysis, and identifying emerging digital trends. You will be responsible for optimizing marketing funnels, improving customer acquisition cost (CAC), and increasing customer lifetime value (CLV). A proven track record of developing and implementing successful digital marketing strategies that deliver measurable ROI is essential. Experience with various analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation software (e.g., HubSpot, Marketo) is required. We are looking for a self-starter who excels in a virtual environment, possesses excellent communication skills, and can lead and inspire a remote team to achieve ambitious marketing goals. Join our innovative marketing team and play a pivotal role in shaping our digital future from your home office. The role is advertised for **Garissa, Garissa, KE**, but requires no physical presence in an office, making it a truly remote opportunity.
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Senior Digital Marketing Strategist - Performance Growth

30100 Tuwan KES1350000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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full-time
Our client, a rapidly expanding e-commerce enterprise, is looking for a highly analytical and results-oriented Senior Digital Marketing Strategist to lead our online growth initiatives. This fully remote position is crucial for developing and executing comprehensive digital marketing campaigns that drive customer acquisition, engagement, and revenue growth. You will be responsible for managing and optimizing a diverse range of channels, including SEO, SEM, social media advertising, email marketing, and content marketing. The core of your role will involve leveraging data analytics to measure campaign performance, identify trends, and uncover opportunities for optimization and innovation. You must have a deep understanding of key performance indicators (KPIs) and experience using analytics tools such as Google Analytics, Adobe Analytics, and various SEM/social media ad platforms. Developing robust A/B testing strategies and conversion rate optimization (CRO) plans will be paramount. The ideal candidate possesses exceptional strategic thinking skills, a proven ability to manage complex digital marketing budgets, and a track record of successfully scaling online marketing efforts. Excellent communication and collaboration skills are essential for working effectively with internal teams (e.g., creative, product) and external agencies in a remote setting. We are seeking a forward-thinking marketer who stays abreast of the latest digital marketing trends and technologies. A Bachelor's degree in Marketing, Business, Communications, or a related field is required. A minimum of 5-7 years of progressive experience in digital marketing, with a strong emphasis on performance marketing and measurable results, is essential. This role offers a fantastic opportunity to significantly impact the trajectory of a growing company through strategic digital marketing leadership, all from the convenience of your remote workspace.
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Senior Digital Marketing Strategist, Performance & Growth (Remote)

20902 Mwembe KES420000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-oriented Senior Digital Marketing Strategist to lead their performance and growth initiatives. This is a fully remote position that requires a data-driven marketer with a proven ability to develop and execute successful digital marketing campaigns that drive measurable results. You will be responsible for identifying new growth opportunities, optimizing existing channels, and ensuring a cohesive and effective online presence for our client. This role demands creativity, analytical prowess, and excellent communication skills to collaborate effectively with a remote team and diverse stakeholders.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies focused on customer acquisition, engagement, and retention.
  • Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising, programmatic).
  • Oversee SEO strategies to improve organic search rankings and drive website traffic.
  • Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
  • Analyze campaign performance data, identify key trends, and provide actionable insights and recommendations.
  • Conduct market research and competitive analysis to identify new growth opportunities and emerging trends.
  • Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Manage marketing automation platforms and CRM systems to enhance lead nurturing and customer journeys.
  • Track, measure, and report on the ROI of all digital marketing activities.
  • Contribute to the overall brand strategy and ensure consistent messaging across all digital channels.
  • Stay current with the latest digital marketing tools, techniques, and best practices.
  • Manage budgets for digital marketing campaigns effectively.
  • This is a remote role, enabling you to work from anywhere. The emphasis is on driving measurable growth through strategic digital initiatives, supported by strong collaboration and communication within a distributed team environment.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and growth strategies.
  • Proven success in developing and executing data-driven digital marketing campaigns that achieve measurable ROI.
  • Extensive experience with paid search (PPC), SEO, social media marketing, email marketing, and content marketing.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and reporting.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
  • Creative thinker with a passion for innovation in digital marketing.
  • Experience working in a remote team environment is highly desirable.
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Senior Digital Marketing Strategist - Growth & Performance

30100 Moiben KES550000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a highly analytical and creative Senior Digital Marketing Strategist to drive growth and performance through innovative online campaigns. This is a fully remote position where you will own the strategy and execution of all digital marketing initiatives. You will be responsible for developing and implementing comprehensive digital marketing plans across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a deep understanding of digital marketing analytics, A/B testing, and conversion rate optimization (CRO). You will work closely with the marketing team, sales, and product development to ensure alignment and maximize campaign ROI. This role requires a data-driven mindset, a passion for staying ahead of digital trends, and the ability to translate insights into actionable strategies. You will have the autonomy to experiment and innovate, making a tangible impact on customer acquisition and retention.

Key Responsibilities:
  • Develop and execute data-driven digital marketing strategies to achieve lead generation, customer acquisition, and revenue growth targets.
  • Manage and optimize paid advertising campaigns across search engines (Google Ads) and social media platforms (Facebook, Instagram, LinkedIn).
  • Oversee SEO strategy, including keyword research, on-page optimization, and link building to improve organic search rankings.
  • Develop and implement engaging content marketing strategies to attract and retain target audiences.
  • Manage email marketing campaigns, including segmentation, automation, and performance analysis.
  • Analyze campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms, providing regular reports and actionable insights.
  • Conduct A/B testing and CRO initiatives to continuously improve website and campaign effectiveness.
  • Collaborate with cross-functional teams to ensure consistent brand messaging and integrated marketing efforts.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • This role is fully remote, offering flexibility and the opportunity to work from your ideal location within Eldoret, Uasin Gishu, KE .

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in digital marketing, with a proven track record of driving measurable results.
  • Strong expertise in SEO, SEM, social media advertising, email marketing, and content marketing.
  • Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
  • Experience with marketing automation tools and CRM systems.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
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Remote Digital Marketing Strategist - Performance and Growth

40200 Abothuguchi West KES100000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is looking for a dynamic and data-driven Remote Digital Marketing Strategist to spearhead their online presence and customer acquisition efforts. This role is critical in driving growth through innovative digital campaigns across various platforms. As a fully remote position, you will leverage your expertise to develop, implement, and manage comprehensive marketing strategies that align with business objectives. Your responsibilities will include conducting market research, analyzing competitor activities, and identifying new opportunities for engagement. You will be responsible for managing paid advertising campaigns (PPC, social media ads), SEO initiatives, content marketing, email marketing, and social media management to achieve measurable results. A deep understanding of analytics tools (e.g., Google Analytics, Adobe Analytics) is essential for tracking campaign performance, identifying trends, and providing actionable insights to optimize ROI. You will work closely with cross-functional teams, including sales and product development, to ensure cohesive messaging and integrated campaign execution. The ability to translate complex data into clear, concise reports and presentations for stakeholders is a must. You will also be tasked with exploring emerging digital marketing channels and technologies to keep our client at the forefront of the industry. This role requires a proactive mindset, a results-oriented approach, and the ability to thrive in an independent, remote work environment. You will be instrumental in shaping the brand's digital narrative and driving lead generation and conversion rates. The ideal candidate possesses strong strategic thinking, exceptional analytical skills, and a creative flair for developing compelling marketing content. This is an opportunity to make a significant impact on our client's digital footprint and contribute to their sustained success.

Responsibilities:
  • Develop and execute integrated digital marketing strategies across multiple channels.
  • Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads).
  • Implement and refine SEO strategies to improve organic search rankings.
  • Create and manage engaging content marketing initiatives and social media presence.
  • Develop and execute email marketing campaigns for lead nurturing and customer retention.
  • Analyze campaign performance using analytics tools and provide actionable insights.
  • Conduct market and competitor research to identify growth opportunities.
  • Collaborate with internal teams to ensure brand consistency and campaign alignment.
  • Report on key marketing metrics and campaign ROI to stakeholders.
  • Stay updated on the latest digital marketing trends and technologies.
  • Drive lead generation, conversion rates, and overall business growth.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 4 years of experience in digital marketing roles, with a focus on strategy and performance.
  • Proven success in managing PPC, SEO, content, and social media campaigns.
  • Proficiency in Google Analytics, Google Ads, and marketing automation platforms.
  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Experience in a remote work setting is highly desirable.
  • Creative thinking and ability to develop innovative marketing solutions.
  • Ability to work independently and manage multiple projects simultaneously.
  • Certifications in Google Ads, Google Analytics, or other marketing platforms are a plus.
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Social Media & E-commerce Content Creator

20400 Kakamega, Western KES70000 Annually WhatJobs remove_red_eye View All

Posted 18 days ago

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full-time
Our client is looking for a creative and driven Social Media & E-commerce Content Creator to join their vibrant marketing team. This role will be responsible for developing engaging content across various social media platforms and our e-commerce website to drive brand awareness, engagement, and sales. The ideal candidate is a natural storyteller with a keen eye for aesthetics, a deep understanding of current digital trends, and a passion for building online communities. This position involves a hybrid work arrangement, combining remote flexibility with essential in-office collaboration. You will work closely with the marketing, design, and sales teams to craft compelling narratives that resonate with our target audience and support our e-commerce strategy.

Key Responsibilities:
  • Develop and execute a content calendar for social media platforms (e.g., Instagram, Facebook, TikTok, Twitter) and the e-commerce site.
  • Create high-quality, visually appealing, and engaging content, including graphics, videos, and written copy.
  • Write compelling product descriptions and marketing copy for e-commerce listings.
  • Manage social media accounts, including posting, monitoring engagement, and responding to comments and messages.
  • Analyze social media and website performance metrics to optimize content strategies.
  • Stay up-to-date with the latest social media trends, platform updates, and e-commerce best practices.
  • Collaborate with designers and photographers to produce creative assets.
  • Assist in the planning and execution of online marketing campaigns and promotions.
  • Monitor online conversations and identify opportunities for engagement and brand building.
  • Conduct competitor analysis to identify market opportunities.
  • Ensure brand consistency across all digital channels.
  • Participate in brainstorming sessions and contribute innovative ideas for content and campaigns.

Qualifications:
  • Proven experience as a Social Media Manager, Content Creator, or E-commerce Specialist.
  • Demonstrable experience creating engaging content for social media and e-commerce platforms.
  • Excellent copywriting, editing, and proofreading skills.
  • Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
  • Strong understanding of social media algorithms and best practices for various platforms.
  • Experience with e-commerce platforms and online merchandising.
  • Excellent communication and collaboration skills.
  • Ability to work effectively both independently and as part of a team in a hybrid environment.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
  • A portfolio showcasing creative work is highly recommended.
This hybrid role requires a proactive individual who can balance independent work with collaborative team efforts. Join our client to elevate their online presence and drive e-commerce success through impactful content.
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Social Media Marketing & Content Creator

60100 Embu, Eastern KES90000 Monthly WhatJobs

Posted 15 days ago

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Job Description

part-time
Our client is seeking a creative and dynamic Social Media Marketing & Content Creator to join their fully remote team. This position is ideal for an individual passionate about digital storytelling and community building. You will be responsible for developing engaging content, managing social media platforms, and driving brand awareness and engagement across various channels. Key responsibilities include conceptualizing and creating high-quality content (graphics, videos, written posts), scheduling and publishing posts across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok), monitoring social media trends and competitor activities, and interacting with the online community to foster engagement and build relationships. You will also analyze social media performance metrics and provide regular reports with insights and recommendations for improvement. The ability to work independently, manage multiple social media accounts, and adhere to brand guidelines is essential. This is a remote-first role, requiring excellent communication and organizational skills. A Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience, is preferred. Proven experience in social media management and content creation, with a strong portfolio showcasing successful campaigns and creative output, is required. Proficiency with social media management tools (e.g., Hootsuite, Buffer) and graphic design/video editing software (e.g., Canva, Adobe Creative Suite) is a significant advantage. If you are a creative thinker with a passion for social media and a knack for engaging audiences, and you thrive in a remote work environment, this opportunity near Embu, Kenya , is perfect for you.
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Senior Social Media Content Creator - E-commerce

10100 Nyeri Town KES140000 Annually WhatJobs

Posted 12 days ago

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full-time
Our client is seeking a highly creative and strategic Senior Social Media Content Creator with a passion for e-commerce to elevate their brand presence online. This is a fully remote position, allowing you to channel your creativity from anywhere. You will be responsible for developing engaging and compelling content strategies across various social media platforms to drive brand awareness, customer engagement, and ultimately, sales for their e-commerce operations. The ideal candidate will possess a strong portfolio showcasing innovative social media campaigns, excellent storytelling abilities, and a deep understanding of social media trends, analytics, and the e-commerce landscape.

Key Responsibilities:
  • Develop and execute a comprehensive social media content strategy aligned with e-commerce objectives.
  • Create high-quality, original, and engaging content (images, videos, graphics, copy) for platforms like Instagram, Facebook, TikTok, Pinterest, and others.
  • Plan and manage the social media content calendar, ensuring a consistent and timely posting schedule.
  • Monitor social media trends, user-generated content, and competitor activities to identify opportunities.
  • Engage with the online community, respond to comments and messages, and foster a positive brand image.
  • Analyze social media performance metrics and use insights to optimize content and strategy.
  • Collaborate with marketing, design, and e-commerce teams to ensure brand consistency.
  • Stay up-to-date with platform updates, best practices, and emerging social media technologies.
  • Develop creative concepts for social media advertising campaigns.
  • Guide and mentor junior content creators or social media interns.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Fine Arts, Digital Media, or a related field.
  • Minimum of 4 years of experience in social media management and content creation, with a strong focus on e-commerce brands.
  • Demonstrable success in growing social media engagement and driving traffic/sales.
  • Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, video editing software).
  • Excellent copywriting and editing skills with a keen eye for detail.
  • Strong understanding of social media analytics and reporting tools.
  • Experience with social media management platforms (e.g., Buffer, Hootsuite).
  • Creative mindset with the ability to think outside the box.
  • Excellent communication and collaboration skills, essential for remote teamwork.
  • A portfolio showcasing exceptional social media content and campaign results is required.
Join our client's innovative and forward-thinking team, where your creativity will be instrumental in shaping their e-commerce success. The designated job location is Nyeri, Nyeri, KE , however, this position is fully remote.
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Remote Social Media & E-commerce Content Creator

40100 Kisumu KES120000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a dynamic online fashion brand, is seeking a creative and skilled Remote Social Media & E-commerce Content Creator to elevate their brand presence and drive online sales. This role is fully remote, allowing you to channel your creativity from anywhere.

As a Content Creator, you will be responsible for developing engaging and visually appealing content across various social media platforms (Instagram, Facebook, TikTok, Pinterest) and for our e-commerce website. Your duties will include conceptualizing, scripting, shooting, and editing short-form videos, creating high-quality product photography, and writing compelling captions and product descriptions that resonate with our target audience. You will manage the content calendar, schedule posts, and actively engage with our online community to foster brand loyalty and drive traffic to our online store.

The ideal candidate will have a keen eye for aesthetics, a strong understanding of current social media trends, and proficiency in content creation tools and software. Experience with photo and video editing software (e.g., Adobe Creative Suite, CapCut, Canva) is essential. You should be adept at understanding brand voice and translating it into effective digital content. This role requires a proactive individual with excellent organizational skills, the ability to manage multiple projects simultaneously, and a passion for fashion and e-commerce. A portfolio showcasing your previous work in social media and content creation is required. This position is perfect for a creative self-starter looking to make a significant impact.

Responsibilities:
  • Create engaging and shareable content for social media platforms (Instagram, Facebook, TikTok, Pinterest).
  • Develop and produce high-quality product photography and videography for e-commerce.
  • Write compelling and SEO-friendly product descriptions and social media captions.
  • Manage and execute the social media content calendar, scheduling posts effectively.
  • Engage with the online community, responding to comments and messages promptly.
  • Monitor social media trends and identify opportunities for creative content.
  • Collaborate with the marketing team on campaign ideas and content strategy.
  • Analyze content performance metrics and provide insights for improvement.
  • Maintain brand consistency in all visual and written content.
  • Stay up-to-date with emerging social media platforms and digital marketing techniques.
Qualifications:
  • Proven experience as a Social Media Content Creator, Digital Marketer, or similar role.
  • Strong portfolio showcasing social media content, photography, and videography.
  • Proficiency in photo and video editing software (e.g., Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro).
  • Excellent copywriting and communication skills, with an ability to adapt to brand voice.
  • Deep understanding of social media platforms, algorithms, and best practices.
  • Experience with e-commerce platforms and product merchandising.
  • Creative mindset with a strong aesthetic sense.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
  • Knowledge of SEO principles for content optimization.
This fully remote position will create content for a brand serving the Kisumu, Kisumu, KE market.
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