164 Digital Marketing Strategist E Commerce Growth jobs in Nairobi

• Develop and execute integrated digital marketing strategies to drive traffic, conversions, and revenue for e-commerce platforms.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
• Implement and oversee SEO strategies to improve organic search rankings and drive qualified traffic.
• Develop and manage content marketing initiatives, including blog posts, articles, and other engaging content.
• Oversee social media strategy, community engagement, and paid social campaigns.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Analyze website traffic and campaign performance data using tools like Google Analytics to identify trends and optimize strategies.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with design and development teams to ensure a seamless user experience across all digital touchpoints.
• Stay up-to-date with the latest digital marketing tools, technologies, and best practices.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong emphasis on e-commerce and performance marketing.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results (sales, leads, traffic).
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, and email marketing platforms.
• Strong analytical skills and ability to interpret complex data to inform strategy.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for innovation in digital marketing.
• Ability to manage multiple projects and meet deadlines in a remote work environment.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.

• Develop and implement data-driven digital marketing strategies to increase website traffic, conversion rates, and customer lifetime value for e-commerce operations.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Develop and execute SEO strategies to improve organic search rankings and drive targeted traffic.
• Create and manage engaging content marketing initiatives, including blog posts, social media updates, and website copy.
• Develop and execute email marketing campaigns to nurture leads, promote products, and retain customers.
• Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics and other data platforms.
• Identify key performance indicators (KPIs) and regularly report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with design and development teams to optimize the user experience and conversion paths on the e-commerce website.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to ongoing strategies.
• Conduct market research and competitor analysis to identify new opportunities and refine marketing approaches.
• Manage the digital marketing budget effectively, ensuring maximum ROI.
• Lead and mentor junior marketing team members remotely, fostering a collaborative and results-oriented environment.
• Test and iterate on marketing campaigns to continuously improve performance and achieve objectives.
• Develop and manage influencer marketing programs and affiliate partnerships.

Company Overview

eJoobi is a growing Tech Software Company transforming recruitment through innovative digital solutions. We are expanding our reach across East Africa and looking for a talented
Digital Marketer (Freelancer)
to strengthen our brand presence and online engagement. The ideal candidate is creative, data-driven, and experienced in social media marketing and SEO strategies.

Responsibilities:

• Create and manage engaging content for digital channels, including social media, websites, blogs, email campaigns, and digital ads.
• Develop and implement content schedules and strategies to ensure consistent brand messaging.
• Plan and execute SEO/SEM strategies to boost organic search rankings and drive website traffic.
• Build and manage social media strategies to grow brand visibility and engagement.
• Monitor social media platforms, respond to queries, and manage paid ad campaigns.
• Plan, execute, and analyze email marketing campaigns to generate leads and conversions.
• Use analytics tools to track performance, evaluate marketing initiatives, and provide actionable insights.
• Optimize digital advertising campaigns across platforms like Google Ads and social media.
• Collaborate with cross-functional teams to align marketing activities with business goals.
• Ensure brand consistency and continuously refine strategies to maximize ROI.

Requirements:

• Bachelor's degree or diploma in Marketing, Communications, Digital Media, or a related field.
• 3+ years of proven experience in digital marketing with a focus on
  social media
  and
  SEO
  .
• Strong understanding of social media platforms and content best practices.
• Hands-on experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar).
• Excellent content creation and copywriting skills.
• Strong analytical skills with the ability to interpret metrics and optimize campaigns.
• Experience working with regional audiences in East and/or West Africa is an advantage.
• Ability to work independently and meet deadlines.

Key Competencies

• Creative and strategic thinker.
• Strong communication and collaboration skills.
• Results-oriented with attention to detail.
• Proactive and able to work in a fast-paced, remote environment.

Job Summary

Responsible for responsible for driving our digital presence through effective search engine optimisation (SEO), social media management with a strong focus on LinkedIn and graphic design.

Responsibilities

1. SEO & Web Optimisation

• Perform keyword research and competitor analysis to identify growth opportunities.
• Implement on-page and off-page SEO strategies to improve website ranking and visibility.
• Optimise website content, meta tags, and internal linking structures.
• Track, analyse, and report website performance using tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Collaborate with the internal team to create SEO-friendly blogs, articles, and landing pages.

2. Social Media & Community Management

• Plan, create, and publish high-quality, engaging content across LinkedIn and other relevant social platforms as applicable).
• Develop and manage a content calendar aligned with the company's marketing strategy and campaigns.
• Monitor engagement metrics, respond to comments/messages, and grow our professional audience.
• Support paid campaigns by coordinating creatives, tracking performance, and reporting results.
• Explore emerging social trends and recommend strategies to strengthen the company's online presence.

3. Graphic Design & Visual Content Creation

• Design eye-catching graphics, infographics, banners, and promotional materials for social media, email campaigns, and the website.
• Produce basic multimedia content (e.g., GIFs, short videos) for campaigns and brand storytelling.
• Ensure all visuals align with the company's brand guidelines and maintain a professional fintech aesthetic.

4. Digital Campaign Support

• Assist in executing email marketing campaigns, including content creation and list management.
• Support the development and monitoring of digital advertising campaigns (Google Ads, LinkedIn Ads).
• Track and analyse campaign performance to optimise for ROI.

5. Collaboration & Reporting

• Work closely with cross-functional teams, including Customer Success, Data & Technology Sales, and HR, to ensure consistent messaging.
• Prepare monthly reports on SEO rankings, social media performance, and campaign outcomes.
• Provide data-driven insights and recommend strategies to improve reach, engagement, and conversions.

Qualifications

• Bachelor's degree or Diploma in Marketing, Communications, Digital Media, IT, or related field.
• Basic to intermediate understanding of SEO principles and tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Previous internship or 1–2 years of experience in digital marketing, preferably in a fintech or technology-driven industry, is a plus.
• Demonstrated experience managing LinkedIn pages or other professional social media platforms.
• Proficiency in graphic design tools such as Canva, Adobe Photoshop, Illustrator, or Figma.
• Excellent command of written and spoken English with strong copywriting skills.
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot) is an advantage.
• Excellent interpersonal and teamwork skills to work across departments.
• Ability to multi-task and manage competing priorities in a fast-paced environment.
• Creative thinker with strong attention to detail and brand consistency.
• Strong analytical and reporting skills, able to translate data into actionable insights.

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

• Develop and execute strategic performance marketing campaigns across various digital channels, including SEM (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
• Manage and optimize digital advertising budgets to maximize ROI and achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct keyword research, ad copywriting, and audience segmentation to ensure campaign effectiveness.
• Analyze campaign performance data, identify trends, and generate actionable insights to improve results.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Collaborate with content creators and designers to develop compelling ad assets and landing page experiences.
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
• Monitor competitor activities and industry benchmarks to identify new opportunities and threats.
• Prepare regular performance reports and present findings and recommendations to senior management.
• Work closely with the broader marketing team to ensure brand consistency and alignment across all channels.
• Manage relationships with third-party advertising platforms and agencies as needed.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
• Proven track record of successfully managing and optimizing SEM, social media advertising, and other paid digital channels.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing tools.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
• Experience with A/B testing methodologies and landing page optimization.
• Excellent understanding of digital marketing KPIs and reporting metrics.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Must be legally authorized to work in Kenya and able to work remotely from Mombasa, Mombasa, KE or any other location in Kenya.

Job Title: Online Marketer / Social Media manager

Location: Nairobi, Kenya (Onsite)

Team: Marketing & Brand Communication

About Us

At Bobu Africa Lifestyle, we believe African creativity deserves a global spotlight and we're on the search for someone who knows how to make that spotlight shine. If you're that person who knows how to make content pop, turn followers into fans, and trends into traffic, we're talking to YOU.

Responsibilities

• Plan and manage daily content across Instagram, Facebook, LinkedIn, Rednote and more

• Execute marketing campaigns and product launches with strategy + flair

• Engage with followers, reply to comments & DMs.

• Work with designers and a team of creatives to bring campaigns to life

• Track performance using insights/analytics tools and suggest improvements

• Experiment with reels, trends, stories, giveaways, and influencer collaborations.

• Build and nurture an online community around culture, creativity, and good vibes.

Qualifications

• 1–3 years of experience in social media management or digital marketing

• Bachelor's Degree in Marketing, Communications or any related Field.

• Exceptional Photography, Videography and editing skills.

• You live on Social Media platforms but also think strategically

• Great writing and creativity skills ,witty captions, call-to-actions, storytelling

• Good with Canva, Meta Business Suite, scheduling tools etc.

• Curious, creative, and obsessed with online trends (in a healthy way)

• Nature and Wildlife, African culture enthusiast who is self-driven and ambitious.

What we offer.

• A creative playground for you to test, build, and grow

• A team that respects your ideas.

• Your work will directly shape how the world sees an African-born brand

• Cultural projects, and room to grow with us

To Apply:

Share your CV, Portfolio, any links to your Social media Platforms to

Email:

Subject line: Online Marketer +Your Name

Role Overview

The Online Sales Associate is responsible for driving online sales of Sokoxtra's products/services by engaging with customers over digital channels, handling inquiries, managing orders, and ensuring a high level of customer satisfaction. This person works closely with marketing, logistics, and customer service teams to deliver on sales targets and build strong long-term relationships with customers.

Key Responsibilities

• Respond to online customer inquiries via email, live chat, social media, etc., in a timely, friendly and professional manner.
• Educate customers on product features, pricing, promotions, and policies.
• Assist customers through the buying process—guiding them from product selection through checkout and payment.
• Upsell/cross-sell complementary products or services.
• Monitor online orders, follow up on delivery and order issues, and coordinate with fulfillment/logistics to ensure smooth delivery.
• Track sales leads, follow up on abandoned carts, and help recover sales.
• Maintain accurate records of sales, customer contacts, and feedback; prepare periodic reports on sales performance, customer issues, and market insights.
• Stay up to date with Sokoxtra's product catalog, promotions, competitor offerings, industry trends.
• Provide excellent post-sales support including returns, exchanges, refunds, and customer satisfaction checks.

Required Skills & Qualifications

• Proven experience in online sales, e-commerce, or customer service roles.
• Strong communication skills (written & verbal).
• Good organizational skills, ability to multitask (e.g. managing multiple customer conversations, orders, etc.).
• Comfort with digital tools: email, chat, CRM or ticketing systems, social media messaging.
• Target-driven mindset with ability to meet or exceed sales KPIs.
• Problem-solving ability: handle customer complaints / logistical issues with composure.
• Basic knowledge of payment methods, shipping/delivery logistics.
• High school diploma required; tertiary education in business, marketing or related field is a plus.

Preferred

• Experience with eCommerce platforms (Shopify, WooCommerce, etc.).
• Familiarity with digital marketing / promotions.
• Experience with upselling / cross-selling.
• Multilingual (if customers speak different languages) or knowing local dialects.

Working Conditions

• This position may be remote or partly remote (depending on company policy), with occasional office visits or coordination.
• Hours may include evenings or weekends to cover peak customer demand.
• May involve performance-based incentives / commissions.

How to Apply via

Here is a suggested set of instructions & information to submit your application using their website:

1. Go to