2,420 Digital Marketing Specialist Performance Campaigns jobs in Kenya
Senior SEO Specialist - Performance Marketing
Posted 17 days ago
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Job Description
Our client is seeking a highly analytical and results-oriented Senior SEO Specialist to drive organic growth for their online presence. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will have a deep understanding of search engine algorithms, a proven ability to develop and execute successful SEO strategies, and expertise in optimizing websites for maximum visibility and traffic.
You will be responsible for conducting comprehensive keyword research, competitive analysis, and technical SEO audits to identify opportunities for improvement. Your role will involve developing and implementing on-page, off-page, and technical SEO strategies to enhance search engine rankings, increase organic traffic, and improve website performance. This includes content optimization, link building, site speed optimization, mobile-friendliness improvements, and schema markup implementation. You will work closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives. Performance tracking is paramount; you will utilize SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor key metrics, analyze campaign results, and provide regular reports with actionable insights and recommendations. As a Senior Specialist, you will stay ahead of the curve on SEO trends, algorithm updates, and emerging best practices, sharing your knowledge with the wider team. If you are passionate about search engines, data-driven optimization, and driving measurable organic growth, this remote role is an excellent opportunity. You will play a crucial role in enhancing our client's online discoverability and achieving their digital marketing objectives.
Responsibilities:
You will be responsible for conducting comprehensive keyword research, competitive analysis, and technical SEO audits to identify opportunities for improvement. Your role will involve developing and implementing on-page, off-page, and technical SEO strategies to enhance search engine rankings, increase organic traffic, and improve website performance. This includes content optimization, link building, site speed optimization, mobile-friendliness improvements, and schema markup implementation. You will work closely with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives. Performance tracking is paramount; you will utilize SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor key metrics, analyze campaign results, and provide regular reports with actionable insights and recommendations. As a Senior Specialist, you will stay ahead of the curve on SEO trends, algorithm updates, and emerging best practices, sharing your knowledge with the wider team. If you are passionate about search engines, data-driven optimization, and driving measurable organic growth, this remote role is an excellent opportunity. You will play a crucial role in enhancing our client's online discoverability and achieving their digital marketing objectives.
Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
- Conduct in-depth keyword research, competitor analysis, and market trend analysis.
- Perform technical SEO audits to identify and resolve website issues impacting performance.
- Optimize website content, meta descriptions, title tags, and header tags for search engines.
- Implement and manage link-building strategies to improve domain authority.
- Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
- Analyze SEO data and provide actionable insights and recommendations for improvement.
- Collaborate with content teams to develop SEO-friendly content strategies.
- Work with web development teams to implement technical SEO recommendations.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
- Report on SEO performance to stakeholders on a regular basis.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in Search Engine Optimization (SEO).
- Proven track record of developing and implementing successful SEO strategies that drive organic traffic and conversions.
- Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or Ahrefs.
- Strong understanding of technical SEO, on-page optimization, and off-page SEO techniques.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Familiarity with CMS platforms (e.g., WordPress) is a plus.
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Digital Marketing Specialist (Performance Marketing)
Posted 22 days ago
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Job Description
Our client is seeking a results-driven Digital Marketing Specialist with a specialization in performance marketing to join their dynamic marketing team. This is a fully remote position, allowing you to contribute from any location. The ideal candidate will have a proven track record of developing and executing successful online advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. You will be responsible for managing campaign budgets, optimizing ad spend for maximum ROI, and driving qualified traffic and conversions. Key responsibilities include conducting keyword research, A/B testing ad copy and creatives, analyzing campaign performance data, and generating insightful reports. You will also be involved in developing and implementing SEO strategies to improve organic search rankings and collaborating with content creators to ensure alignment with marketing goals. Experience with marketing automation tools, CRM systems, and data visualization platforms is highly desirable. We are looking for a creative and analytical individual with excellent communication skills and a deep understanding of digital marketing trends. The ability to work independently, manage multiple projects simultaneously, and adapt to a fast-paced remote work environment is crucial. You will be instrumental in shaping our client's online presence and achieving ambitious growth targets. This role offers a competitive salary, opportunities for professional development, and the chance to work with a passionate and collaborative remote team. If you are passionate about leveraging data to drive marketing success and eager to make a significant impact, we encourage you to apply. This is an excellent opportunity to grow your career in digital marketing, working on diverse campaigns and contributing to strategic decision-making. Join a forward-thinking organization that values innovation and data-driven insights, all while enjoying the flexibility of a remote role.
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Digital Marketing Specialist, Performance Campaigns
Posted today
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Job Description
Our client is seeking a creative and data-driven Digital Marketing Specialist to manage and optimize performance-based marketing campaigns. This is a fully remote position, enabling you to leverage your expertise in driving online growth from anywhere. You will be responsible for developing, executing, and analyzing multi-channel digital marketing strategies to increase brand awareness, generate leads, and drive conversions. The ideal candidate has a strong understanding of SEO, SEM, social media advertising, content marketing, and email marketing, with a proven ability to achieve measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various platforms (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
- Manage and optimize paid search (PPC) and paid social campaigns to maximize ROI.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Create engaging and compelling marketing copy and visual content for digital channels.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media analytics, and CRM data.
- Identify trends and insights, and recommend adjustments to marketing strategies based on data analysis.
- Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience.
- Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Effectively manage remote collaborations and contribute to a high-performing virtual marketing team.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a focus on performance marketing and paid media.
- Proven experience with Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong analytical skills and proficiency in Google Analytics and other data analysis tools.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience with SEO best practices and content marketing strategies.
- Familiarity with marketing automation and CRM systems is a plus.
- Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
- Creative thinking and problem-solving skills.
- Understanding of the market dynamics relevant to **Meru, Meru, KE** and the wider Kenyan market is beneficial but not essential for this remote role.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Specialist - Performance Marketing
Posted 5 days ago
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Job Description
Our client is seeking a results-driven Senior Digital Marketing Specialist to focus on performance marketing strategies. This is a fully remote position that requires a deep understanding of online advertising, SEO, SEM, and social media marketing. The successful candidate will be responsible for developing, implementing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. You will work in a collaborative, fast-paced environment, leveraging data to make informed decisions and achieve marketing objectives.
Key Responsibilities:
Qualifications:
This position is fully remote, with the operational context for Kericho, Kericho, KE . We are looking for a proactive and detail-oriented marketer who can drive measurable results in a virtual environment. If you are passionate about data-driven marketing and have a knack for creating engaging online experiences, we encourage you to apply.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels, including Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and email marketing.
- Manage and optimize paid advertising campaigns (PPC) to maximize ROI and achieve target CPA.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for improvement.
- Create compelling marketing content for digital platforms, including ad copy, landing pages, and social media posts.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, tools, and technologies.
- Collaborate with cross-functional teams (e.g., content, design, sales) to ensure marketing efforts are aligned with business goals.
- Monitor competitor activities and market trends to identify new opportunities.
- Prepare regular performance reports for stakeholders, highlighting key metrics and insights.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven expertise in managing Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Solid understanding of SEO principles and best practices.
- Proficiency in Google Analytics and other web analytics tools.
- Excellent analytical and problem-solving skills, with a data-driven mindset.
- Strong written and verbal communication skills.
- Experience with marketing automation tools and CRM systems is a plus.
- Ability to work independently and manage multiple campaigns simultaneously in a remote setting.
- Creative thinking and a passion for digital innovation.
This position is fully remote, with the operational context for Kericho, Kericho, KE . We are looking for a proactive and detail-oriented marketer who can drive measurable results in a virtual environment. If you are passionate about data-driven marketing and have a knack for creating engaging online experiences, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
3
Remote Digital Marketing Specialist - Performance Marketing
Posted 22 days ago
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Job Description
Our client is seeking a data-driven and creative Digital Marketing Specialist to join their fully remote marketing team. This role will focus on performance marketing strategies, including paid search (PPC), social media advertising, and other measurable digital channels, to drive customer acquisition, engagement, and revenue growth. You will be responsible for developing, implementing, managing, and optimizing digital marketing campaigns across various platforms. The ideal candidate will have a strong understanding of digital marketing analytics, A/B testing, and conversion rate optimization (CRO). You will work closely with the marketing team to achieve campaign goals, analyze performance data, and provide actionable insights.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Manage campaign budgets, allocate spend effectively, and monitor ROI.
- Conduct keyword research, audience segmentation, and targeting to optimize campaign performance.
- Create compelling ad copy and visuals, and test different creatives and landing pages.
- Monitor campaign performance daily, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS) and making data-driven adjustments.
- Implement A/B testing strategies for ads, landing pages, and campaign elements to improve conversion rates.
- Generate regular performance reports and present findings and recommendations to the marketing team.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Collaborate with content creators, designers, and other marketing team members.
- Identify new opportunities for growth and expansion of digital marketing efforts.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on performance marketing (PPC, paid social).
- Proven track record of successfully managing and optimizing paid advertising campaigns with measurable results.
- Proficiency with digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
- Strong understanding of SEO principles and best practices.
- Experience with Google Analytics and other web analytics tools.
- Familiarity with A/B testing and CRO methodologies.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple campaigns, and thrive in a remote work environment.
This advertiser has chosen not to accept applicants from your region.
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Remote Digital Marketing Specialist - Performance Campaigns
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Specialist to join their fully remote marketing team. This role is responsible for developing, implementing, and managing digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer acquisition. You will be instrumental in crafting compelling content, optimizing ad spend, and analyzing campaign performance to achieve key marketing objectives. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing strategies. You will be adept at using marketing analytics tools to track, measure, and report on the success of campaigns, providing insights and recommendations for continuous improvement. This position requires excellent writing skills, a keen eye for design, and the ability to think strategically about how to reach and engage target audiences online. You will also collaborate closely with sales, product development, and design teams to ensure marketing efforts are aligned with overall business goals. As a fully remote team member, you will need to be self-motivated, organized, and possess excellent communication skills to thrive in a virtual environment. This is an exciting opportunity to shape our client's digital presence and drive measurable results from your home office.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, Social Media Ads).
- Create engaging and shareable content for social media, blogs, and email newsletters.
- Conduct keyword research and implement SEO best practices.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights.
- Manage email marketing campaigns, including list segmentation and automation.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Collaborate with cross-functional teams to ensure brand consistency and marketing alignment.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience with SEO, SEM, social media marketing, and email marketing platforms.
- Proficiency in Google Analytics and other marketing analytics tools.
- Excellent copywriting and content creation skills.
- Strong understanding of digital marketing KPIs and how to measure them.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Creative thinker with a passion for digital innovation.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Specialist, Performance Campaigns
Posted 22 days ago
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Job Description
Our client is seeking a talented and data-driven Senior Digital Marketing Specialist to lead and execute high-impact performance marketing campaigns. This role is fully remote, offering the chance to innovate and drive results from anywhere. You will be responsible for developing, implementing, and optimizing paid advertising strategies across various digital channels, including Google Ads, social media platforms, and programmatic advertising. Your primary focus will be on maximizing ROI, driving qualified leads, and achieving key business objectives. The ideal candidate has a strong analytical mindset, a deep understanding of campaign management tools, and a proven track record of successfully managing significant advertising budgets. You will work closely with the marketing team, content creators, and sales to ensure campaign alignment and effectiveness. This position offers a unique opportunity to shape digital marketing strategies and contribute to the growth of a dynamic organization.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive paid digital marketing strategies across search, social, display, and video channels.
- Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research, audience segmentation, and targeting to maximize campaign performance.
- Monitor campaign performance, analyze data, and generate insightful reports to identify trends and areas for improvement.
- Manage advertising budgets effectively to achieve optimal ROI and CPA.
- A/B test ad copy, landing pages, and creatives to improve conversion rates.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with content and design teams to create compelling ad creatives and landing pages.
- Provide strategic recommendations for future campaign development and optimization.
- Analyze competitor activities and market trends to identify new opportunities.
- Ensure all campaigns adhere to brand guidelines and marketing objectives.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven experience managing significant budgets across multiple digital advertising platforms.
- Expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent understanding of SEO, SEM, and conversion rate optimization (CRO) principles.
- Proficiency in A/B testing methodologies and tools.
- Strong communication and presentation skills, with the ability to articulate strategies and results.
- Ability to work independently and manage multiple campaigns simultaneously in a remote environment.
- Certifications in Google Ads and other relevant platforms are a plus.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Specialist - Creative Campaign Management
Posted 21 days ago
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Job Description
Our client, a dynamic player in the digital space, is seeking a creative and data-driven Senior Digital Marketing Specialist to lead innovative online campaigns. This is a fully remote position, enabling you to craft impactful marketing strategies from your home office. You will be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across various channels, including social media, SEO/SEM, email marketing, and content marketing. The ideal candidate possesses a strong understanding of digital marketing principles, excellent analytical skills, and a proven ability to drive engagement and achieve measurable results. You will play a key role in enhancing brand visibility and customer acquisition through cutting-edge digital initiatives.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and execute campaigns across multiple digital channels, including SEO, SEM, social media, email marketing, and display advertising.
- Create engaging and compelling marketing content for various platforms.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, social media analytics, and marketing automation platforms.
- Optimize campaigns for maximum reach, engagement, and conversion rates.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with creative teams, content writers, and web developers to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage social media presence and community engagement.
- Develop and execute email marketing campaigns, including list segmentation and A/B testing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- A minimum of 5-7 years of experience in digital marketing, with a proven track record of managing successful campaigns.
- Expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
- Proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Strong understanding of content management systems (CMS) and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Creative mindset with a passion for storytelling and brand building.
- Strong project management and organizational abilities.
- Excellent written and verbal communication skills.
- Ability to work independently and thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Specialist - Creative Campaigns (Remote)
Posted 16 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Senior Digital Marketing Specialist to lead creative campaign development and execution. This role requires a strategic thinker with a proven ability to craft compelling digital narratives and drive engagement across multiple platforms. You will be responsible for developing innovative marketing strategies, managing social media, optimizing SEO/SEM efforts, and analyzing campaign performance to maximize ROI. This position is based in our office but offers opportunities for occasional remote work flexibility.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Create engaging and persuasive content for various digital channels, including social media, email, websites, and blogs.
- Manage and optimize social media profiles, driving community growth and engagement.
- Plan and execute paid advertising campaigns (Google Ads, social media ads), monitoring performance and budgets.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Collaborate with design and content teams to create visually appealing and effective marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Prepare regular reports on marketing campaign performance and provide insights for improvement.
- Identify new opportunities for digital growth and innovation.
- Manage relationships with external agencies and vendors as needed.
- Contribute to brand building and reputation management efforts online.
- Mentor junior marketing team members and foster a collaborative team environment.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on creative campaign development.
- Proven experience in managing SEO, SEM, social media marketing, and email marketing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent copywriting and content creation skills, with a strong portfolio.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Experience with marketing automation platforms is a plus.
- Familiarity with design principles and ability to provide creative direction.
- Excellent project management and organizational skills.
- Strong communication and presentation skills.
- Ability to work effectively in a team environment and manage multiple projects.
- Certification in Google Ads, Google Analytics, or similar is advantageous.
This advertiser has chosen not to accept applicants from your region.
8
E-commerce Social Media Campaign Manager
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven E-commerce Social Media Campaign Manager to spearhead their online marketing efforts. This is an exciting fully remote opportunity to shape brand narratives and drive significant sales growth through innovative social media strategies. You will be responsible for planning, executing, and optimizing social media campaigns that connect with our target audience, enhance brand awareness, and directly contribute to e-commerce revenue. This role requires a deep understanding of social media platforms, e-commerce best practices, content creation, and performance analytics. You will manage the entire campaign lifecycle, from ideation and content development to ad management and performance reporting. The ideal candidate is a strategic thinker with a proven track record of delivering successful campaigns and fostering strong online communities. Collaboration with cross-functional teams, including marketing, product, and sales, will be essential to ensure cohesive and impactful initiatives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
- Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
- Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
- Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
- Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
- Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
- Engage with followers, respond to inquiries, and foster a positive and interactive online community.
- Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
- Stay up-to-date with the latest social media features, tools, and advertising best practices.
- Ensure brand voice and messaging consistency across all social media channels.
- Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.
Qualifications:
- Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
- Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising platforms and budget management.
- Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
- Strong understanding of SEO principles and how they relate to social media content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and time management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Familiarity with e-commerce platforms and customer journey optimization is a plus.
This advertiser has chosen not to accept applicants from your region.
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