2 Remote Digital Marketing Specialist Performance Campaigns jobs in whatjobs

Remote Digital Marketing Specialist - Performance Campaigns

50100 Kakamega, Western KES95000 Annually WhatJobs

Posted 14 days ago

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Job Description

full-time
Our client is seeking a skilled and results-driven Remote Digital Marketing Specialist to manage and optimize their online marketing efforts from anywhere. This fully remote role is perfect for a creative thinker with a strong analytical mindset, focused on driving measurable results through digital channels. You will be responsible for developing, implementing, and managing marketing campaigns that promote our client's brand and services. Key responsibilities include managing paid advertising campaigns (PPC, social media ads), executing SEO strategies, creating engaging content, managing email marketing campaigns, and analyzing campaign performance data to drive continuous improvement. The ideal candidate will have a proven track record of success in digital marketing, with a deep understanding of various online marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing software. You should be adept at interpreting data, identifying trends, and translating insights into actionable strategies. Excellent copywriting and communication skills are essential for creating compelling marketing materials and engaging with the audience. This position requires a self-starter with the ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment. If you are passionate about digital marketing and eager to make a significant impact, we encourage you to apply.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies across various channels.
  • Manage and optimize paid advertising campaigns (Google Ads, social media advertising).
  • Implement and monitor SEO strategies to improve organic search rankings.
  • Create and curate engaging content for social media, blogs, and websites.
  • Plan and execute email marketing campaigns to nurture leads and engage customers.
  • Analyze campaign performance using Google Analytics and other reporting tools.
  • Track key metrics, identify trends, and provide actionable insights for improvement.
  • Manage social media presence and community engagement.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Digital Marketing Specialist or in a similar role.
  • Demonstrable success in managing PPC and social media advertising campaigns.
  • Strong understanding of SEO principles and practices.
  • Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
  • Experience with email marketing software (e.g., Mailchimp, HubSpot).
  • Excellent copywriting, editing, and communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and manage time effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.

Remote Digital Marketing Specialist - Performance Campaigns

00201 Ongata Rongai, Rift Valley KES95000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is looking for a creative and data-driven Digital Marketing Specialist to join their fully remote marketing team. This role is responsible for developing, implementing, and managing digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer acquisition. You will be instrumental in crafting compelling content, optimizing ad spend, and analyzing campaign performance to achieve key marketing objectives. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing strategies. You will be adept at using marketing analytics tools to track, measure, and report on the success of campaigns, providing insights and recommendations for continuous improvement. This position requires excellent writing skills, a keen eye for design, and the ability to think strategically about how to reach and engage target audiences online. You will also collaborate closely with sales, product development, and design teams to ensure marketing efforts are aligned with overall business goals. As a fully remote team member, you will need to be self-motivated, organized, and possess excellent communication skills to thrive in a virtual environment. This is an exciting opportunity to shape our client's digital presence and drive measurable results from your home office.
Responsibilities:
  • Develop and execute comprehensive digital marketing strategies.
  • Manage and optimize paid advertising campaigns (e.g., Google Ads, Social Media Ads).
  • Create engaging and shareable content for social media, blogs, and email newsletters.
  • Conduct keyword research and implement SEO best practices.
  • Analyze campaign performance using tools like Google Analytics and provide actionable insights.
  • Manage email marketing campaigns, including list segmentation and automation.
  • Stay up-to-date with the latest digital marketing trends and technologies.
  • Collaborate with cross-functional teams to ensure brand consistency and marketing alignment.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Digital Marketing Specialist or similar role.
  • Demonstrable experience with SEO, SEM, social media marketing, and email marketing platforms.
  • Proficiency in Google Analytics and other marketing analytics tools.
  • Excellent copywriting and content creation skills.
  • Strong understanding of digital marketing KPIs and how to measure them.
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
  • Creative thinker with a passion for digital innovation.
This advertiser has chosen not to accept applicants from your region.
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