2,641 Digital Marketing Manager E Commerce Growth jobs in Kenya

Digital Marketing Manager - E-commerce Growth

40200 Mangu KES3000000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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Job Description

full-time
Our client is looking for a results-driven Digital Marketing Manager to lead their e-commerce growth strategies in a fully remote capacity. This pivotal role will oversee the planning, execution, and optimization of all digital marketing campaigns across multiple channels, with a strong emphasis on driving online sales and customer acquisition. You will be responsible for developing and implementing a comprehensive digital marketing roadmap, ensuring alignment with overall business objectives. Key duties include managing paid advertising campaigns (PPC, social media ads), optimizing website SEO/SEM, developing content marketing strategies, and leveraging email marketing and social media to engage the target audience.

The ideal candidate will have a deep understanding of the e-commerce landscape and a proven track record of success in scaling online businesses. You should be adept at using analytics tools (e.g., Google Analytics, Adobe Analytics) to track campaign performance, derive actionable insights, and continuously improve ROI. Experience with A/B testing, conversion rate optimization (CRO), and customer journey mapping is essential. This role requires strong analytical skills, creativity, and the ability to manage multiple projects simultaneously in a fast-paced, remote environment. You will collaborate closely with product, sales, and design teams to ensure a cohesive brand message and seamless customer experience. A strong command of social media marketing trends, influencer collaborations, and affiliate marketing programs will be highly beneficial. We are seeking an individual who is data-oriented, proactive, and passionate about leveraging digital channels to achieve measurable business outcomes. This is a fantastic opportunity for a skilled digital marketer to take ownership of a critical function and drive significant growth for a reputable organization, all while enjoying the flexibility of a remote role.

Responsibilities:
  • Develop and execute comprehensive digital marketing strategies for e-commerce growth.
  • Manage and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, etc.
  • Oversee SEO and SEM initiatives to improve organic search visibility and drive traffic.
  • Create and implement effective content marketing and social media strategies.
  • Manage email marketing campaigns and customer segmentation.
  • Analyze campaign performance using analytics tools and provide regular reports.
  • Implement A/B testing and CRO strategies to maximize conversion rates.
  • Collaborate with cross-functional teams to ensure brand consistency and customer satisfaction.
  • Stay updated on the latest digital marketing trends and technologies.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
  • Proven track record of driving online sales and customer acquisition.
  • Expertise in SEO, SEM, PPC, social media marketing, and email marketing.
  • Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
  • Strong analytical skills and experience with A/B testing and CRO.
  • Excellent communication, project management, and organizational skills.
  • Ability to work independently and thrive in a remote, collaborative environment.
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Remote Digital Marketing Manager - E-commerce Growth

50100 Kakamega, Western KES80000 Annually WhatJobs remove_red_eye View All

Posted 21 days ago

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Job Description

full-time
Our client, a thriving e-commerce business, is seeking a strategic and results-driven Remote Digital Marketing Manager to spearhead their online growth initiatives. This is a fully remote position where you will be responsible for developing and executing comprehensive digital marketing strategies aimed at increasing brand awareness, driving website traffic, and maximizing online sales. You will manage all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate possesses a deep understanding of the e-commerce landscape, a proven track record of successful digital campaigns, and exceptional analytical skills. You must be a creative thinker with a passion for data-driven decision-making and a strong ability to optimize marketing spend for maximum ROI. Working independently from a remote location, you will collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive and impactful online presence. Your expertise will be crucial in navigating the competitive digital marketplace and driving sustainable growth for our client. Responsibilities include:
  • Developing and implementing data-driven digital marketing strategies to achieve e-commerce growth objectives.
  • Managing and optimizing SEO efforts to improve organic search rankings and traffic.
  • Planning and executing paid advertising campaigns (SEM, social media ads) to drive targeted traffic and conversions.
  • Developing and managing social media marketing strategies to enhance brand engagement and community building.
  • Creating and managing compelling content marketing initiatives, including blog posts, articles, and website copy.
  • Designing and executing email marketing campaigns to nurture leads and drive customer loyalty.
  • Identifying and managing affiliate marketing partnerships.
  • Analyzing marketing campaign performance, tracking KPIs, and generating detailed reports.
  • Optimizing website user experience (UX) and conversion rates (CRO).
  • Conducting market research and competitor analysis to identify new opportunities.
  • Staying up-to-date with the latest digital marketing trends and technologies.
  • Managing the digital marketing budget effectively to maximize ROI.
  • Collaborating with design and development teams to ensure seamless integration of marketing efforts.
Qualifications:
  • Proven experience as a Digital Marketing Manager, preferably in an e-commerce setting.
  • Demonstrated success in developing and executing comprehensive digital marketing strategies.
  • Expert knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency in analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Strong understanding of e-commerce platforms and best practices.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Ability to work independently and manage multiple projects effectively in a remote environment.
  • Exceptional communication and interpersonal skills.
  • A bachelor's degree in Marketing, Business, or a related field is preferred.
  • Experience with A/B testing and conversion rate optimization.
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Senior Digital Marketing Manager - E-commerce Growth

90123 Gathiruini KES70000 Annually WhatJobs remove_red_eye View All

Posted 20 days ago

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Job Description

full-time
Our client is seeking a highly skilled and results-oriented Senior Digital Marketing Manager to drive e-commerce growth and enhance online brand presence. This is a remote-first position where you will develop and execute innovative digital marketing strategies to acquire new customers, increase engagement, and optimize conversion rates. You will be instrumental in shaping the online customer journey and maximizing return on marketing investment.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
  • Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
  • Oversee content creation and distribution, ensuring brand consistency and engagement across all digital platforms.
  • Develop and execute email marketing campaigns to nurture leads and retain existing customers.
  • Collaborate with design and development teams to improve website user experience and conversion rate optimization (CRO).
  • Stay updated with the latest digital marketing trends, tools, and best practices.
  • Manage the digital marketing budget effectively, ensuring optimal allocation of resources and ROI.
  • Conduct market research and competitor analysis to identify new opportunities and threats.
  • Lead and mentor a team of digital marketing specialists (if applicable in a remote structure).

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a proven track record in e-commerce and online growth.
  • Strong expertise in SEO, SEM, PPC, social media marketing, and email marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
  • Creative thinking and problem-solving abilities.
  • Exceptional written and verbal communication skills.
  • Experience with A/B testing and conversion rate optimization techniques.
  • Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
  • Experience with content management systems (CMS) is a plus.

This is a fantastic opportunity to take ownership of digital marketing efforts and significantly impact the success of our client's e-commerce operations. You will have the autonomy to experiment, innovate, and drive measurable results. This role is based remotely, supporting a business with a significant customer base in regions around Mlolongo, Machakos, KE , though your physical presence in that area is not mandated.
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E-commerce Manager, Digital Marketing & Growth

60200 Nyeri Town KES270000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is seeking a strategic and results-driven E-commerce Manager to lead their online sales and digital marketing efforts. This is a fully remote position, offering a dynamic environment to drive online growth. You will be responsible for developing and implementing comprehensive e-commerce strategies, optimizing the online customer journey, and maximizing conversion rates. Key responsibilities include managing the e-commerce platform, overseeing product merchandising, pricing, and promotions. You will also be instrumental in driving traffic and sales through various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate programs. The ideal candidate possesses a deep understanding of e-commerce best practices, online consumer behavior, and digital marketing analytics. You will analyze sales data, website traffic, and customer feedback to identify opportunities for improvement and innovation. Collaboration with cross-functional teams, including marketing, IT, and customer service, will be essential to ensure a seamless online experience. This remote role requires exceptional leadership, analytical, and project management skills. You must be adept at developing and executing data-driven marketing campaigns that deliver measurable results. The ability to manage budgets effectively, optimize marketing spend, and track ROI is crucial. You will stay abreast of the latest e-commerce trends and technologies, continuously seeking ways to enhance our online presence and customer engagement. This is an exciting opportunity to take ownership of our client's online business, drive significant revenue growth, and shape the future of their digital presence from a remote location. You will also be responsible for managing online customer service inquiries and ensuring a high level of customer satisfaction. Building and nurturing a strong online community around the brand will be a key objective.
This advertiser has chosen not to accept applicants from your region.

E-commerce Digital Marketing Manager - Remote Growth Strategies

00100 Abothuguchi West KES160000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is seeking an accomplished and results-oriented E-commerce Digital Marketing Manager to spearhead their online growth initiatives. This is a fully remote position, offering the flexibility to manage campaigns and strategies from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans across various channels to drive traffic, conversions, and customer engagement for their e-commerce platforms. This role requires a deep understanding of SEO, SEM, social media marketing, content strategy, email marketing, and performance analytics. You will analyze market trends, identify new opportunities, and optimize campaigns for maximum ROI. The ideal candidate is data-driven, innovative, and possesses exceptional strategic thinking and execution skills.

Key Responsibilities:
  • Develop and implement data-driven digital marketing strategies to achieve e-commerce sales and growth objectives.
  • Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to ensure maximum ROI.
  • Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
  • Develop and execute engaging social media marketing campaigns to build brand awareness and community.
  • Create and manage content marketing strategies, including blog posts, website copy, and promotional materials.
  • Design and implement effective email marketing campaigns to nurture leads and drive customer retention.
  • Monitor, analyze, and report on key performance indicators (KPIs) across all digital channels.
  • Conduct market research and competitor analysis to identify emerging trends and opportunities.
  • Collaborate with e-commerce, product, and creative teams to ensure cohesive brand messaging and customer experience.
  • Stay up-to-date with the latest digital marketing best practices, tools, and technologies.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
  • Proven track record of developing and executing successful online marketing campaigns.
  • In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
  • Proficiency with analytics tools such as Google Analytics, SEMrush, and similar platforms.
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and CRM systems.
  • Strong analytical and problem-solving skills, with a data-driven approach.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
  • Experience in managing and leading remote teams is a plus.
This is a critical role within our client's organization, offering the chance to make a significant impact on their online presence and revenue growth. Join a forward-thinking company that embraces innovation and values strategic digital expertise.
This advertiser has chosen not to accept applicants from your region.

E-commerce Growth Manager - Digital Marketing Strategy

40100 Garissa, North Eastern KES4500000 Annually WhatJobs

Posted 11 days ago

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Job Description

full-time
Our client, a dynamic and fast-growing online retailer, is seeking an innovative and results-driven E-commerce Growth Manager to spearhead their digital marketing and sales strategies. This is a fully remote position, offering an exciting opportunity to drive online revenue and customer acquisition from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, with a strong focus on optimizing the customer journey and maximizing conversion rates. Key duties include analyzing website traffic, user behavior, and sales data to identify growth opportunities, A/B testing various strategies, and managing the e-commerce platform's user experience. The ideal candidate possesses a deep understanding of the e-commerce landscape, digital marketing best practices, and conversion rate optimization (CRO) techniques. Proven experience in developing and implementing successful online marketing strategies that drive measurable results is essential. Strong analytical skills, proficiency in e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify, Klaviyo), and a creative mindset are required. As this is a remote role, you will need to be highly organized, proactive, and adept at communicating and collaborating effectively with cross-functional teams in a virtual setting. This is a fantastic opportunity to take ownership of a critical growth function and make a significant impact on the success of a thriving online business.
Responsibilities:
  • Develop and implement data-driven e-commerce growth strategies.
  • Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and affiliate marketing.
  • Analyze website performance, customer behavior, and sales data to identify trends and opportunities.
  • Conduct A/B testing and conversion rate optimization (CRO) initiatives.
  • Manage the e-commerce platform, ensuring a seamless and engaging user experience.
  • Develop and execute targeted marketing campaigns to drive customer acquisition and retention.
  • Collaborate with content and design teams to create compelling marketing assets.
  • Monitor key performance indicators (KPIs) and report on campaign effectiveness.
  • Stay updated with the latest e-commerce trends and digital marketing best practices.
  • Manage relationships with third-party marketing vendors and agencies.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in e-commerce, with a focus on digital marketing and growth strategies.
  • Proven track record of driving online sales and customer acquisition through digital marketing initiatives.
  • In-depth knowledge of SEO, SEM, social media marketing, and email marketing platforms.
  • Experience with A/B testing and conversion rate optimization techniques.
  • Proficiency in e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills, comfortable working remotely.
  • Creative mindset with a passion for online retail and customer engagement.
This advertiser has chosen not to accept applicants from your region.

Senior E-commerce Manager - Digital Growth

70100 Kisumu KES110000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client, a rapidly expanding e-commerce enterprise, is seeking a strategic and results-oriented Senior E-commerce Manager to oversee and elevate their online sales and digital presence. This is a fully remote position, allowing you to drive growth from anywhere within Kenya. You will be responsible for developing and executing comprehensive e-commerce strategies to maximize revenue, customer acquisition, and customer lifetime value. Key responsibilities include managing online marketplaces, optimizing website performance, and implementing effective digital marketing campaigns across social media, search engines, and email. You will analyze sales data, customer behavior, and market trends to identify opportunities for growth and improvement. The Senior E-commerce Manager will oversee inventory management, pricing strategies, and promotional activities to ensure competitiveness and profitability. Experience with e-commerce platforms (e.g., Shopify, WooCommerce), CRM systems, and digital analytics tools is essential. You will lead and mentor a team of e-commerce specialists, fostering a collaborative and high-performance culture. Strong leadership, analytical, and communication skills are paramount. The ideal candidate is a data-driven decision-maker with a proven track record of driving significant growth in online retail environments. If you are passionate about digital commerce, social media strategy, and achieving ambitious business objectives in a remote setting, this opportunity within the Garissa, Garissa, KE region is an excellent fit.
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E-commerce Growth Manager, Digital Strategy

50100 Kakamega, Western KES680000 Annually WhatJobs remove_red_eye View All

Posted 7 days ago

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Job Description

full-time
Our client is looking for a dynamic and results-oriented E-commerce Growth Manager to spearhead their online sales and digital presence strategies. This is a fully remote position, providing an exceptional opportunity to contribute to a thriving online business from the convenience of your home office. The successful candidate will be responsible for driving traffic, optimizing conversion rates, and enhancing customer engagement across all digital channels, with a keen focus on social media integration.

Responsibilities:
  • Develop and implement a comprehensive e-commerce strategy focused on revenue growth and market expansion.
  • Manage and optimize the company's online store, ensuring a seamless and user-friendly customer experience.
  • Develop and execute data-driven digital marketing campaigns across various platforms, including social media, search engines, and email marketing.
  • Analyze website traffic, user behavior, and sales data to identify trends, insights, and opportunities for improvement.
  • Plan and oversee social media strategy, content creation, and community management to build brand awareness and drive engagement.
  • Implement A/B testing and conversion rate optimization (CRO) strategies to maximize sales performance.
  • Manage online advertising budgets and campaigns, tracking ROI and performance metrics.
  • Collaborate with marketing, product, and customer service teams to ensure a cohesive brand message and customer journey.
  • Stay abreast of the latest e-commerce trends, technologies, and best practices, incorporating them into the overall strategy.
  • Prepare regular performance reports for senior management, highlighting key achievements and areas for development.

This role demands a strategic thinker with a strong analytical mindset and a passion for digital innovation. You will play a pivotal role in shaping the online future for our client, impacting their business in the `Kakamega, Kakamega, KE ` region and beyond. As this is a remote-first position, you must be self-motivated and adept at managing your time effectively to achieve ambitious targets.

Qualifications:
  • Bachelor's degree in Marketing, Business, Digital Media, or a related field.
  • Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
  • Demonstrated success in driving online sales growth and improving conversion rates.
  • Strong understanding of SEO, SEM, email marketing, and social media advertising.
  • Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
  • Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Exceptional communication, collaboration, and project management skills.
  • Experience with content management systems (CMS) and CRM software is a plus.
  • Ability to work independently and as part of a remote team.
This advertiser has chosen not to accept applicants from your region.

E-commerce Platform Manager - Digital Growth

20200 Kapsuser KES130000 Annually WhatJobs remove_red_eye View All

Posted 12 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-oriented E-commerce Platform Manager to drive online sales and enhance customer experience across their digital channels. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact on the company's e-commerce strategy and performance. You will be responsible for the day-to-day management, optimization, and strategic development of the company's e-commerce platform(s). This includes overseeing website functionality, user experience (UX), conversion rate optimization (CRO), product merchandising, and promotional campaigns. You will work closely with marketing, sales, and IT teams to ensure seamless integration of online and offline operations, and to implement new features and functionalities that drive growth. The ideal candidate will have a deep understanding of e-commerce best practices, analytics tools, and digital marketing strategies. You should be adept at analyzing website data, identifying trends, and translating insights into actionable recommendations. Key responsibilities include managing the product catalog, ensuring accurate and compelling product listings, and optimizing the checkout process to minimize cart abandonment. You will also be responsible for A/B testing different elements of the website to improve performance and drive higher conversion rates. This role requires a strong understanding of SEO/SEM principles and how they apply to e-commerce. Experience with various e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and CRM systems is essential. You will be instrumental in shaping the online customer journey, from initial discovery to post-purchase engagement. This is an exciting opportunity for a forward-thinking individual to lead the charge in growing our client's digital footprint and achieving ambitious online sales targets in a fully remote capacity.

Responsibilities:
  • Manage and optimize the company's e-commerce platform for enhanced user experience and sales conversion.
  • Develop and implement strategies to drive traffic, increase conversion rates, and improve average order value.
  • Oversee product merchandising, catalog management, and promotional campaign execution.
  • Conduct A/B testing and data analysis to identify areas for improvement and optimize website performance.
  • Collaborate with cross-functional teams (marketing, IT, sales) to ensure seamless e-commerce operations.
  • Monitor key e-commerce metrics and generate regular performance reports.
  • Stay updated on e-commerce trends, technologies, and best practices.
  • Manage the online customer journey and ensure a positive post-purchase experience.
  • Implement SEO and SEM strategies to enhance online visibility and drive targeted traffic.
  • Troubleshoot and resolve technical issues related to the e-commerce platform.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
  • Minimum of 5 years of experience in e-commerce management, digital marketing, or online retail.
  • Proven track record of success in driving online sales and conversion rates.
  • In-depth knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Proficiency in Google Analytics, SEO/SEM tools, and other relevant marketing analytics platforms.
  • Strong understanding of UX/UI principles and conversion rate optimization (CRO).
  • Excellent analytical, problem-solving, and project management skills.
  • Experience with CRM systems and email marketing platforms.
  • Strong communication and collaboration skills.
  • Ability to work independently and manage multiple projects in a remote setting.
This advertiser has chosen not to accept applicants from your region.

E-commerce Platform Manager - Digital Growth Strategies

60100 Embu, Eastern KES5800000 Annually WhatJobs remove_red_eye View All

Posted 3 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-oriented E-commerce Platform Manager to drive online sales and enhance the digital customer experience. This fully remote position will involve overseeing all aspects of the company's e-commerce presence, from website management and product merchandising to digital marketing campaigns and customer engagement strategies. You will be responsible for optimizing the online shopping journey, increasing conversion rates, and driving revenue growth. A deep understanding of e-commerce platforms, analytics tools (e.g., Google Analytics), SEO/SEM best practices, and social media marketing is essential. You will work closely with marketing, sales, and IT teams to ensure a cohesive and effective online strategy. Responsibilities include managing product catalogs, analyzing sales data to identify trends and opportunities, developing and executing promotional campaigns, and managing online customer service interactions. This role requires a strategic thinker with a passion for digital innovation and a proven ability to manage complex online projects. You will be instrumental in identifying and implementing new features and functionalities to improve user experience and drive engagement. The ability to analyze data, derive actionable insights, and translate them into effective strategies is critical. This is a fully remote opportunity, offering the flexibility to work from anywhere while making a significant impact on the company's online success. We are looking for a proactive individual who is highly organized, detail-oriented, and possesses excellent communication and project management skills. This is a fantastic opportunity to lead digital initiatives in a fast-paced environment. While working remotely, you will be part of a collaborative team that leverages digital tools for seamless communication and project execution. The successful candidate will be associated with the geographical area of Embu, Embu, KE , with all work performed remotely.
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