10 Senior Digital Marketing Manager E Commerce Growth jobs in whatjobs
Senior Digital Marketing Manager - E-commerce Growth
Posted 19 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
- Oversee content creation and distribution, ensuring brand consistency and engagement across all digital platforms.
- Develop and execute email marketing campaigns to nurture leads and retain existing customers.
- Collaborate with design and development teams to improve website user experience and conversion rate optimization (CRO).
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources and ROI.
- Conduct market research and competitor analysis to identify new opportunities and threats.
- Lead and mentor a team of digital marketing specialists (if applicable in a remote structure).
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record in e-commerce and online growth.
- Strong expertise in SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Creative thinking and problem-solving abilities.
- Exceptional written and verbal communication skills.
- Experience with A/B testing and conversion rate optimization techniques.
- Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
- Experience with content management systems (CMS) is a plus.
This is a fantastic opportunity to take ownership of digital marketing efforts and significantly impact the success of our client's e-commerce operations. You will have the autonomy to experiment, innovate, and drive measurable results. This role is based remotely, supporting a business with a significant customer base in regions around Mlolongo, Machakos, KE , though your physical presence in that area is not mandated.
Senior Digital Marketing Manager - E-commerce Growth
Posted 21 days ago
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Job Description
Key Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies to drive traffic, conversions, and revenue for our e-commerce platform.
- Oversee and optimize all paid media campaigns, including SEM (Google Ads), social media advertising (Facebook, Instagram, TikTok), and programmatic advertising.
- Manage and grow organic channels, including SEO, content marketing, and email marketing.
- Analyze campaign performance, website analytics, and customer data to identify insights and opportunities for improvement.
- Develop and execute A/B testing strategies for landing pages, ad creatives, and email campaigns.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance environment.
- Stay current with digital marketing trends, tools, and best practices, providing recommendations for innovation.
- Collaborate with product, sales, and creative teams to ensure brand consistency and marketing message alignment.
- Prepare regular performance reports for senior management, highlighting key metrics and strategic recommendations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
- 7+ years of progressive experience in digital marketing, with at least 3 years in a management role, preferably in e-commerce.
- Demonstrated success in developing and executing integrated digital marketing campaigns that achieved measurable results.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Mailchimp, etc.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent leadership, communication, and interpersonal skills.
- Proven ability to manage budgets and optimize marketing spend.
- Experience working in a remote or distributed team environment.
Senior Digital Marketing Manager - E-commerce Growth
Posted 11 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies for e-commerce.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing campaigns.
- Analyze campaign performance data to identify trends and optimize strategies for ROI.
- Manage digital marketing budgets and allocate resources effectively.
- Oversee the creation of compelling marketing content and creative assets.
- Conduct market research and competitor analysis to identify new opportunities.
- Collaborate with sales, product, and web development teams to ensure alignment.
- Drive customer acquisition, engagement, and retention through data-driven insights.
- Implement A/B testing and conversion rate optimization (CRO) initiatives.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven success in managing and optimizing SEO, SEM, and social media advertising campaigns.
- In-depth knowledge of e-commerce platforms and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, leadership, and project management abilities.
- Ability to work effectively in a fully remote, fast-paced environment.
- Demonstrated creativity and proficiency in content creation and campaign development.
Senior Digital Marketing Manager - E-commerce Growth
Posted 11 days ago
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Job Description
Senior Digital Marketing Manager - E-commerce Growth
Posted 6 days ago
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Job Description
Key Responsibilities:
- Develop and execute integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
- Oversee website content and user experience to improve conversion rates and customer engagement.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with cross-functional teams, including product, sales, and design, to ensure brand consistency and campaign alignment.
- Build and nurture online communities and social media presence.
- Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
- Lead and mentor junior marketing team members (if applicable).
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of progressive experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing strategies that drive significant growth.
- In-depth knowledge of SEO/SEM best practices, Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent analytical skills and the ability to interpret complex data into actionable insights.
- Strong project management and organizational skills.
- Exceptional written and verbal communication skills.
- Proficiency in content management systems (CMS) and CRM platforms.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Experience in managing marketing budgets.
Senior Digital Marketing Manager, E-commerce Growth
Posted 19 days ago
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Job Description
You will be responsible for developing and executing comprehensive digital marketing strategies across various channels to drive customer acquisition, engagement, and retention. The ideal candidate has a deep understanding of the digital marketing landscape, a passion for e-commerce, and a proven ability to achieve measurable results. You will lead a team and collaborate with stakeholders to optimize campaigns and maximize ROI.
Key Responsibilities:
- Develop and implement integrated digital marketing strategies encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads to achieve target CPA and ROAS.
- Oversee the creation and execution of compelling content strategies to drive organic traffic and brand awareness.
- Develop and manage email marketing campaigns for lead nurturing, customer retention, and promotional activities.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for improvement.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with the web development and product teams to enhance user experience and conversion rates on the website.
- Lead and mentor junior marketing team members, fostering a culture of continuous learning and performance.
- Stay updated with the latest digital marketing tools, trends, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with at least 3 years in a managerial or leadership role.
- Proven track record of success in driving e-commerce growth through digital marketing strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation platforms.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Experience managing external agencies and vendors.
- Ability to thrive in a fast-paced, remote work environment.
Senior Digital Marketing Manager - E-commerce Growth
Posted 20 days ago
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Job Description
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Senior Digital Marketing Manager - E-commerce Growth
Posted 6 days ago
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Job Description
The ideal candidate will possess a deep understanding of the e-commerce landscape, customer acquisition strategies, and data analytics. You should be proficient in utilizing marketing automation tools and analytics platforms to track performance, derive insights, and make data-driven decisions. Experience in managing paid advertising campaigns, social media engagement, and content creation is essential. You will also collaborate closely with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive brand message and a seamless customer journey.
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to drive e-commerce sales and customer acquisition.
- Manage and optimize SEO, SEM, paid social media campaigns, and email marketing efforts.
- Analyze website traffic, user behavior, and conversion funnels to identify areas for improvement.
- Oversee content creation and strategy across all digital platforms.
- Manage the digital marketing budget effectively, ensuring maximum ROI.
- Collaborate with design and development teams to enhance user experience and website performance.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Prepare regular performance reports for senior management.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of successfully growing online sales and traffic.
- Expertise in SEO, SEM, social media marketing, and email marketing platforms.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent communication and interpersonal skills.
- Experience with marketing automation and CRM systems is a plus.
Senior Digital Marketing Manager - E-commerce Growth
Posted 3 days ago
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Job Description
Responsibilities:
- Develop and implement a data-driven digital marketing strategy to achieve aggressive e-commerce sales and growth targets.
- Oversee and manage all paid digital advertising campaigns (SEM, paid social, display advertising), ensuring optimal performance and budget utilization.
- Lead SEO initiatives to improve organic search visibility, traffic, and conversion rates.
- Develop and execute effective email marketing and CRM strategies to nurture leads and drive repeat purchases.
- Manage social media presence and engagement, including content creation and community management.
- Optimize the e-commerce website for conversion rates, user experience, and search engine visibility.
- Analyze website traffic, sales data, and customer behavior using analytics tools (e.g., Google Analytics, Adobe Analytics, specific e-commerce platforms).
- Conduct A/B testing and other experiments to continuously improve campaign performance and website effectiveness.
- Manage relationships with external agencies, affiliates, and technology partners.
- Stay current with the latest e-commerce trends, digital marketing technologies, and best practices.
- Lead and mentor a team of digital marketing specialists, fostering a culture of performance and continuous learning.
- Collaborate with product, merchandising, and customer service teams to ensure a cohesive customer experience.
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. Master's degree is a plus.
- Minimum of 7 years of progressive experience in digital marketing, with a strong focus on e-commerce growth and online sales.
- Proven track record of driving significant e-commerce sales growth through integrated digital marketing strategies.
- Expertise in SEM, SEO, social media marketing, email marketing, and content marketing.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools.
- Strong understanding of CRO techniques and customer journey optimization.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional leadership, communication, and interpersonal skills, capable of managing remote teams and stakeholders.
- Ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced, remote environment.
Senior Digital Marketing Manager - E-commerce Growth
Posted 5 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive traffic, conversions, and customer acquisition for e-commerce platforms.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Oversee Search Engine Optimization (SEO) strategies to improve organic search rankings and drive relevant traffic.
- Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Manage social media marketing efforts, including content creation, community engagement, and paid social campaigns.
- Analyze campaign performance data using tools like Google Analytics, and provide regular reports with actionable insights and recommendations.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Collaborate with content creators, designers, and web developers to ensure cohesive and effective marketing assets.
- Manage the digital marketing budget, ensuring efficient allocation of resources for optimal results.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Mentor junior members of the marketing team and foster a data-driven marketing culture.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant certifications are a plus.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce and performance marketing.
- Proven track record of successfully developing and managing multi-channel digital marketing campaigns that drive significant revenue growth.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing, and content marketing.
- Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to manage projects independently, prioritize effectively, and meet deadlines in a remote work environment.
- Creative thinking and problem-solving abilities.
- Experience managing significant marketing budgets.