2,107 Digital Marketing Executive jobs in Kenya
Senior Digital Marketing Manager - Campaign Strategy
Posted 2 days ago
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Responsibilities:
- Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan, execute, and manage integrated online marketing campaigns from conception to completion.
- Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
- Analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Oversee content creation and distribution to ensure brand consistency and audience engagement.
- Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on campaign performance and strategic recommendations to senior leadership.
- Mentor and guide junior marketing team members.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
- Proven success in developing and executing high-impact digital marketing campaigns.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, essential for remote collaboration.
- Demonstrated leadership abilities and experience managing teams or projects.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
Remote Digital Marketing Manager - Campaign Strategy
Posted 20 days ago
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Digital Marketing Manager - Remote Strategy
Posted 5 days ago
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Digital Marketing Manager, Content Strategy
Posted 20 days ago
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Job Description
As a remote-first professional, you will conceptualize, produce, and manage engaging content, including blog posts, articles, social media updates, website copy, email newsletters, and multimedia content (videos, infographics). Your focus will be on aligning content with our brand voice, target audience interests, and marketing objectives. You will also oversee the content calendar, ensuring timely and consistent delivery of high-quality materials.
Key responsibilities include SEO optimization of all content to improve search engine rankings and drive organic traffic. You will conduct keyword research, analyze website analytics, and monitor content performance to identify trends and opportunities for improvement. Furthermore, you will manage social media channels, fostering community engagement and expanding our reach. This role involves collaborating with internal teams, including design and sales, as well as external agencies or freelancers, to ensure cohesive brand messaging.
The ideal candidate will possess a strong understanding of digital marketing principles, content marketing best practices, and SEO/SEM strategies. Excellent writing, editing, and storytelling skills are essential, along with a keen eye for detail and a creative mindset. You should be adept at using various digital marketing tools, content management systems (CMS), and social media management platforms. This is a fully remote position, requiring strong self-discipline, excellent communication, and the ability to thrive in a virtual team environment.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a significant focus on content strategy and creation.
- Proven success in developing and executing content marketing campaigns that drive engagement and conversions.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content creation.
- Proficiency with CMS platforms (e.g., WordPress) and marketing automation tools.
- Experience with analytics tools (e.g., Google Analytics) to measure content performance.
- Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
- Strong collaboration and communication skills.
- Experience marketing to audiences in the Garissa, Garissa, KE region or similar demographic is a plus but not required for this remote role.
Senior Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies and content plans for a portfolio of clients.
- Oversee the creation of high-quality, engaging content, including blog posts, website copy, social media updates, email newsletters, and video scripts.
- Drive organic growth through SEO best practices, keyword research, and on-page/off-page optimization.
- Manage and grow social media presence across relevant platforms, fostering community engagement and brand awareness.
- Plan and execute paid digital advertising campaigns (PPC, social media ads), optimizing for ROI.
- Analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.) and provide regular reports with actionable insights.
- Collaborate with graphic designers, web developers, and other team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships, ensuring clear communication and successful campaign delivery.
- Identify new content opportunities and digital marketing channels to enhance client strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven ability to develop and execute successful digital marketing campaigns across multiple channels.
- Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
- Proficiency with digital marketing analytics tools (e.g., Google Analytics).
- Excellent writing, editing, and proofreading skills, with a strong portfolio of published work.
- Experience managing multiple clients or projects simultaneously in a remote setting.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Creative thinker with a passion for storytelling and digital innovation.
- Familiarity with graphic design principles and video production is a plus.
Remote Digital Marketing Manager - Content Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement a data-driven digital content strategy aligned with marketing goals and brand objectives.
- Create, curate, and manage engaging content for various digital channels, including social media, blogs, websites, email newsletters, and video platforms.
- Plan and manage the editorial calendar, ensuring consistent and timely content delivery.
- Optimize content for search engines (SEO) to increase visibility and organic traffic.
- Analyze content performance using web analytics tools (e.g., Google Analytics) and social media insights, providing regular reports and recommendations for improvement.
- Collaborate with designers, videographers, and other content creators to produce high-quality multimedia content.
- Manage social media communities, fostering engagement and responding to audience inquiries.
- Develop and execute digital advertising campaigns to promote content and drive lead generation.
- Stay up-to-date with the latest digital marketing trends, content formats, and platform best practices.
- Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
- Manage content budgets and ensure ROI for marketing initiatives.
- Develop and maintain brand voice and messaging consistency across all content.
- Identify and engage with influencers and brand advocates.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on content strategy and creation.
- Proven track record of developing and executing successful content marketing campaigns.
- Excellent writing, editing, and storytelling skills, with a portfolio of published work.
- Proficiency in SEO best practices and content optimization techniques.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Strong understanding of various digital marketing channels and their role in the customer journey.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent project management and organizational skills.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
- Creative mindset with a passion for digital communication and brand building.
- Familiarity with content management systems (CMS) like WordPress is a plus.
This remote position offers a dynamic and creative work environment, allowing you to shape the digital narrative of a growing media company from anywhere.
Senior Social Media & Digital Marketing Manager (Remote)
Posted 17 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing and social media strategies aligned with business objectives.
- Manage and grow the company's presence across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Create, curate, and schedule engaging, high-quality content for social media and other digital channels.
- Oversee and execute paid social media advertising campaigns, optimizing for ROI.
- Develop and implement SEO and SEM strategies to improve search engine rankings and website traffic.
- Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Analyze digital marketing performance using tools like Google Analytics, social media insights, and other reporting platforms.
- Identify key performance indicators (KPIs) and regularly report on campaign effectiveness to stakeholders.
- Stay abreast of the latest digital marketing trends, algorithm changes, and emerging platforms.
- Collaborate with content creators, designers, and other marketing team members to ensure cohesive campaigns.
- Manage relationships with digital advertising agencies or freelancers as needed.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Optimize website content and user experience for better engagement and conversions.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 5+ years of experience in social media management and digital marketing, with a focus on strategy development.
- Proven success in growing social media followings and engagement rates.
- Strong understanding of SEO, SEM, content marketing, email marketing, and paid advertising principles.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Excellent written and verbal communication skills, with a knack for creating compelling copy.
- Creative thinking and a data-driven approach to decision-making.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Strong analytical skills and the ability to interpret complex data into actionable insights.
- Experience managing digital marketing budgets effectively.
- Certification in Google Ads or other digital marketing platforms is a plus.
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Digital Marketing Manager (E-commerce & Social Media) - Remote
Posted 12 days ago
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Job Description
Responsibilities:
- Develop and execute innovative digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth for our e-commerce platforms.
- Manage and optimize social media presence across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to build community, engage followers, and drive conversions.
- Plan and execute paid advertising campaigns (e.g., Google Ads, social media ads) within budget, monitoring performance and optimizing for ROI.
- Oversee SEO initiatives, including keyword research, on-page optimization, and link building to improve organic search rankings.
- Develop and manage email marketing campaigns, including segmentation, content creation, and automation to nurture leads and retain customers.
- Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics to generate reports and identify trends and opportunities.
- Collaborate with content creators, designers, and product teams to ensure cohesive brand messaging and effective campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively and track key performance indicators (KPIs).
- Contribute to the overall e-commerce strategy and customer journey optimization.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of proven experience in digital marketing, with a strong focus on e-commerce and social media management.
- Demonstrated success in developing and executing profitable digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Creative mindset with a passion for innovation in digital marketing.
- Ability to work independently and collaboratively in a remote team environment.
- Experience managing online communities and influencer marketing is a plus.
- Proficiency in English is essential.
Senior Digital Marketing Manager - E-commerce & Social Media
Posted 19 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies for e-commerce and social media.
- Manage and optimize paid advertising campaigns (SEM, social media ads).
- Oversee social media presence, including content creation, community management, and engagement.
- Implement SEO strategies to improve organic search rankings and drive traffic.
- Develop and manage email marketing campaigns and customer segmentation.
- Analyze website traffic, user behavior, and campaign performance using analytics tools.
- Identify and implement strategies to increase conversion rates and customer lifetime value.
- Manage digital marketing budgets and allocate resources effectively.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Mentor and guide junior digital marketing specialists.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7+ years of experience in digital marketing, with a strong focus on e-commerce and social media.
- Proven track record of managing successful digital marketing campaigns and driving online growth.
- Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, social media management platforms).
- Strong analytical skills and ability to interpret data to drive strategy.
- Excellent communication, leadership, and project management skills.
- Demonstrated ability to work effectively in a fully remote, collaborative environment.
Senior Digital Marketing Manager - SEO/SEM
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement data-driven SEO and SEM strategies to increase organic and paid traffic.
- Conduct in-depth keyword research, competitor analysis, and site audits to identify optimization opportunities.
- Manage and optimize paid search campaigns across platforms like Google Ads and Bing Ads, including budget allocation, bid management, and ad copy creation.
- Oversee on-page and off-page SEO efforts, including content optimization, link building, and technical SEO.
- Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and Ahrefs, providing actionable insights and reports.
- Collaborate with content creators, web developers, and other marketing team members to ensure cohesive campaign execution.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
- Manage and mentor junior marketing team members remotely.
- Develop and manage the digital marketing budget effectively.
- Drive continuous improvement in website engagement, conversion rates, and ROI.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully developing and executing SEO and SEM strategies that drive measurable results.
- Expertise with Google Analytics, Google Ads, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Strong understanding of website analytics, user experience (UX), and conversion rate optimization (CRO).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Superior written and verbal communication skills, with the ability to present complex information clearly.
- Experience managing remote teams and projects effectively.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced remote environment.
- Certifications in Google Ads and Google Analytics are highly desirable.