1,457 Digital Commerce jobs in Kenya
E-commerce Digital Marketing Specialist
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Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and conversions for our e-commerce platform.
- Manage and grow social media channels, creating engaging content and fostering community interaction.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Plan and execute paid advertising campaigns (SEM, social media ads) to maximize ROI.
- Design and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Analyze website traffic and campaign performance using tools like Google Analytics, providing actionable insights and reports.
- Collaborate with the web development team to optimize user experience and conversion funnels.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a focus on e-commerce.
- Proven experience with SEO, SEM, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media management tools.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
E-commerce Digital Marketing Specialist
Posted today
Job Viewed
Job Description
E-commerce Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement digital marketing strategies to drive e-commerce sales.
- Manage and create engaging content for social media platforms.
- Plan and execute paid advertising campaigns (PPC, social media ads).
- Optimize website content and structure for search engines (SEO/SEM).
- Analyze website traffic, user engagement, and conversion metrics using tools like Google Analytics.
- Design and manage email marketing campaigns to nurture leads and retain customers.
- Identify and implement strategies to improve customer acquisition and retention.
- Monitor competitor activities and industry trends to identify new opportunities.
- Collaborate with design and development teams to enhance the online customer experience.
- Prepare regular reports on marketing campaign performance and key KPIs.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a focus on e-commerce.
- Proven experience with social media marketing, content creation, and community management.
- Strong understanding of SEO, SEM, and PPC advertising principles.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing tools.
- Experience with email marketing platforms and automation.
- Excellent analytical skills and the ability to interpret data to drive decisions.
- Creative thinking and strong problem-solving abilities.
- Excellent written and verbal communication skills.
- Self-motivated and able to work effectively in a remote team environment.
E-commerce Digital Marketing Lead
Posted today
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Responsibilities:
- Develop and execute integrated digital marketing strategies to drive e-commerce sales and brand awareness.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing campaigns.
- Analyze website traffic and user behavior to identify areas for conversion rate optimization (CRO).
- Manage the digital marketing budget and track ROI for all campaigns.
- Lead and mentor a remote team of digital marketing specialists.
- Develop and implement customer acquisition and retention strategies.
- Monitor and report on key performance indicators (KPIs) such as traffic, conversion rates, and customer lifetime value.
- Stay updated on the latest digital marketing trends and technologies.
- Collaborate with product, sales, and design teams to ensure cohesive brand messaging.
- Manage social media presence and community engagement.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of successfully driving online sales and customer acquisition.
- Expertise in SEO, SEM, social media marketing, and email marketing platforms.
- Proficiency in Google Analytics, Google Ads, social media advertising, and email marketing tools.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication and leadership abilities.
- Experience managing remote teams.
E-commerce Digital Marketing Specialist
Posted today
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies for e-commerce.
- Manage and optimize the company's e-commerce website, ensuring a user-friendly experience.
- Execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
- Create and manage social media marketing campaigns to drive engagement and sales.
- Develop and execute email marketing campaigns for customer acquisition and retention.
- Create compelling content for product descriptions, blogs, and social media posts.
- Analyze website traffic, campaign performance, and conversion rates using analytics tools.
- Conduct A/B testing to optimize landing pages, ad copy, and calls to action.
- Manage online advertising budgets and allocate resources effectively.
- Stay up-to-date with the latest e-commerce and digital marketing trends.
- Collaborate with the sales and creative teams to ensure brand consistency.
- Identify and implement strategies to improve customer acquisition cost (CAC) and customer lifetime value (CLV).
- Manage affiliate marketing programs and influencer collaborations.
Qualifications:
- Proven experience in e-commerce and digital marketing.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento).
- Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot).
- Excellent content creation and copywriting skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- Experience in a hybrid work environment.
- Knowledge of paid social media advertising and Google Ads.
E-commerce Digital Marketing Manager
Posted today
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E-commerce Digital Marketing Specialist
Posted today
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Job Description
Responsibilities:
- Develop and implement digital marketing strategies for e-commerce.
- Manage and optimize SEO/SEM campaigns to drive organic and paid traffic.
- Create and manage engaging content for social media, email, and website.
- Execute email marketing campaigns to nurture leads and retain customers.
- Analyze website traffic and user behavior using analytics tools.
- Monitor and report on campaign performance, providing insights and recommendations.
- Manage online advertising budgets and optimize ad spend for maximum ROI.
- Collaborate with web development and design teams on website improvements.
- Stay updated on digital marketing trends and best practices.
- Bachelor's degree in Marketing, Digital Media, or related field.
- 3-5 years of experience in e-commerce digital marketing.
- Proficiency in SEO, SEM, social media marketing, and email marketing.
- Experience with Google Analytics and other web analytics tools.
- Strong content creation and copywriting skills.
- Excellent analytical and problem-solving abilities.
- Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce).
- Ability to work independently and manage multiple projects remotely.
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E-commerce Digital Marketing Specialist
Posted today
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Job Description
E-commerce Digital Marketing Manager
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute a data-driven digital marketing strategy to drive e-commerce sales and growth.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
- Oversee social media marketing efforts, including content creation, community engagement, and paid social campaigns.
- Develop and implement email marketing campaigns to nurture leads and drive customer retention.
- Manage content marketing initiatives, including blog posts, articles, and website copy, to enhance brand visibility and engagement.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
- Identify key performance indicators (KPIs) and track progress towards e-commerce objectives.
- Optimize the e-commerce website for user experience, conversion rates, and mobile responsiveness.
- Manage online advertising budgets and ensure efficient allocation of resources.
- Stay abreast of the latest trends and best practices in digital marketing and e-commerce.
- Collaborate with product development, sales, and customer service teams to ensure cohesive online strategy.
- Conduct A/B testing on various digital marketing elements to improve performance.
- Manage the company's online reputation and social listening efforts.
- Develop customer segmentation strategies for targeted marketing campaigns.
- Explore and implement new digital marketing channels and technologies.
- Provide regular reports on digital marketing performance to senior management.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 5-7 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven experience in managing SEO, SEM, social media, and email marketing campaigns.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and digital marketing tools (e.g., Google Analytics, AdWords, social media management tools).
- Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to work collaboratively in a hybrid environment and manage multiple projects.
- Creative thinking and a passion for digital innovation.
- Experience with content management systems (CMS) is a plus.
E-commerce Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase website traffic, conversion rates, and customer engagement.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Create and curate engaging content for social media platforms, blogs, and email marketing campaigns.
- Conduct keyword research and implement SEO best practices to improve search engine rankings.
- Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies.
- Manage the company's e-commerce website, ensuring a seamless user experience and efficient checkout process.
- Monitor social media channels, respond to customer inquiries, and manage online communities.
- Collaborate with product and sales teams to align marketing efforts with business objectives.
- Stay updated on the latest digital marketing trends, tools, and technologies.
- Manage affiliate marketing programs and influencer collaborations.
- Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on e-commerce and social media marketing.
- Proven success in managing paid advertising campaigns with demonstrable ROI.
- In-depth knowledge of SEO, SEM, content marketing, email marketing, and social media marketing strategies.
- Proficiency with digital analytics tools such as Google Analytics, Facebook Insights, etc.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and CMS.
- Excellent written and verbal communication skills, with a creative flair for content creation.
- Strong analytical and problem-solving abilities.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.