1,992 Brand Manager Premium Food Beverage jobs in Kenya

• Develop and implement integrated brand strategies to drive market share and profitability.
• Conduct market research and analyze consumer insights to identify growth opportunities.
• Create compelling brand positioning and messaging.
• Develop and manage marketing plans, including advertising, promotions, and digital strategies.
• Oversee product innovation and development pipeline.
• Collaborate with sales teams to develop effective go-to-market strategies.
• Manage brand budgets and ensure optimal ROI on marketing investments.
• Monitor brand performance and market trends, adjusting strategies as needed.
• Lead cross-functional teams to ensure seamless brand execution.
• Manage relationships with external agencies and partners.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or relevant Master's degree is a plus.
• Minimum of 5 years of experience in brand management, preferably within the FMCG or beverage industry.
• Proven track record of developing and executing successful brand strategies.
• Strong understanding of consumer behavior and market dynamics.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in digital marketing and social media strategies.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in a remote work environment is highly advantageous.
• Ability to manage multiple projects and meet deadlines.

• Develop and implement innovative, data-driven brand strategies to achieve volume, market share, and profitability objectives for premium beverage brands.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities and anticipate market trends.
• Manage the full marketing mix, including product development, pricing strategies, promotional campaigns, and channel activation.
• Oversee the development and execution of integrated marketing communications plans, including advertising, digital marketing, social media, public relations, and experiential events.
• Collaborate closely with cross-functional teams, including sales, R&D, supply chain, and external agencies, in a remote setting to ensure seamless brand execution.
• Manage the brand's P&L, including budgeting, forecasting, and performance tracking, ensuring efficient resource allocation.
• Develop and nurture strong relationships with key stakeholders, including distributors, retailers, and media partners.
• Lead and inspire a high-performing marketing team (if applicable) and foster a collaborative, results-oriented culture.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for optimization.
• Stay abreast of industry best practices, emerging marketing technologies, and consumer behavior shifts within the FMCG and beverage sectors.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 6 years of progressive brand management experience within the FMCG industry, with a strong focus on premium food and beverage products.
• Proven track record of successfully launching and growing brands, achieving significant market share and revenue growth.
• Demonstrated expertise in consumer insights, market research, and strategic brand planning.
• Strong understanding of digital marketing, social media strategy, and performance analytics.
• Excellent analytical, financial acumen, and P&L management skills.
• Exceptional leadership, communication, presentation, and interpersonal skills, essential for remote collaboration.
• Ability to work independently, prioritize effectively, and manage multiple projects simultaneously in a remote work environment.
• Creative thinker with a passion for building strong, engaging brands.
• Proficiency in marketing analytics tools and software.

• Drive store sales performance to meet or exceed targets.
• Manage and develop a team of sales associates, fostering a positive and productive work environment.
• Ensure exceptional customer service standards are consistently met and exceeded.
• Oversee inventory management, including stock control, ordering, and receiving.
• Implement and maintain visual merchandising guidelines to create an appealing store presentation.
• Manage store operations, including opening and closing procedures, cash handling, and loss prevention.
• Recruit, train, and onboard new store employees.
• Conduct performance appraisals and provide ongoing feedback and coaching to staff.
• Handle customer complaints and resolve issues effectively and professionally.
• Maintain store cleanliness, organization, and safety standards.

• Oversee all daily operations of the store, ensuring smooth and efficient functioning.
• Develop and implement strategic sales plans to achieve and exceed store revenue targets.
• Recruit, train, motivate, and manage a high-performing team of retail associates and assistant managers.
• Foster a customer-centric environment, ensuring every client receives exceptional service and a personalized shopping experience.
• Maintain visual merchandising standards to reflect the brand's luxury positioning and appeal to target clientele.
• Manage inventory effectively, including stock control, replenishment, and loss prevention measures.
• Monitor store performance metrics, analyze sales data, and implement strategies for continuous improvement.
• Ensure compliance with all company policies, procedures, and operational guidelines.
• Manage store budgets, including payroll, operating expenses, and profitability.
• Build and maintain strong relationships with clients, fostering loyalty and repeat business.
• Handle customer escalations and resolve issues promptly and professionally.
• Conduct regular performance reviews and provide ongoing coaching and development for store staff.
• Stay updated on fashion trends, competitor activities, and market developments.
• Ensure a safe and secure shopping environment for customers and staff.

• Bachelor's degree in Business Management, Marketing, or a related field is preferred.
• Minimum of 6 years of experience in retail management, with at least 3 years in a senior role (Store Manager, Assistant Store Manager) within the fashion or luxury goods sector.
• Demonstrated success in achieving and exceeding sales targets.
• Proven ability to lead, develop, and motivate a retail team.
• Excellent understanding of visual merchandising principles and luxury retail standards.
• Strong customer service orientation and passion for fashion.
• Proficiency in retail management software and point-of-sale (POS) systems.
• Excellent communication, interpersonal, and problem-solving skills.
• Ability to work independently and manage a team remotely, demonstrating strong organizational and time management skills.
• Flexibility to adapt to changing business needs and occasional on-site visits if required.
• A passion for luxury brands and a sophisticated understanding of the luxury market.

• Develop and implement strategic account plans to achieve sales targets and objectives for assigned key accounts.
• Build and maintain strong, long-lasting relationships with retail buyers, category managers, and distribution partners.
• Analyze sales data and market trends to identify opportunities for growth and product placement.
• Negotiate pricing, promotional activities, and shelf space agreements with key stakeholders.
• Ensure effective product ranging, merchandising, and in-store execution to maximize brand presence.
• Collaborate with internal teams (marketing, supply chain, finance) to ensure seamless execution of account plans.
• Monitor competitor activities and market dynamics to provide strategic insights and recommendations.
• Manage inventory levels and forecast demand accurately for assigned accounts.
• Prepare and present regular performance reports, sales forecasts, and strategic reviews to senior management.

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum of 7 years of experience in sales or account management within the FMCG industry.
• Demonstrated success in managing large, key retail accounts and achieving sales targets.
• Excellent understanding of FMCG distribution channels and retail landscapes.
• Strong negotiation, communication, and interpersonal skills.
• Analytical and strategic thinking abilities, with proficiency in sales data analysis.
• Ability to work independently and manage multiple priorities effectively in a dynamic environment.
• Proficiency in CRM systems and MS Office Suite.
• A deep passion for consumer brands and driving commercial success.

Role Overview:

The Group Head of Business Performance and Sales Excellence is responsible for driving financial performance and sales growth across the group's presence markets. This role involves managing key performance indicators (KPIs) related to financial metrics, growth drivers, and sales team management. The position requires cultivating a culture of sales discipline to ensure the effective use of channels and minimize attrition.

Key Responsibilities:

Financial Performance Management:

• Oversee financial KPIs including gross revenue, cost management, and gross margin.
• Develop strategies to optimize financial performance and achieve revenue targets.
• Growth Drivers Management:
• Drive growth by increasing the number of merchants, agents, and cards issued.
• Promote the adoption of corporate platforms to enhance market penetration.

Sales Team Leadership:

• Manage sales teams across subsidiaries, ensuring alignment with overall business objectives.
• Foster a culture of sales discipline and accountability to maximize channel usage and minimize attrition.

Strategic Planning and Execution:

• Develop and implement strategic plans to achieve business performance and sales excellence.
• Monitor market trends and adjust strategies to stay competitive.

Stakeholder Engagement:

• Collaborate with key stakeholders, including international money transfer systems, governments, regulators, payment schemes, switches, merchants, and fintechs.
• Ensure strong relationships and alignment with stakeholders to drive business growth.

Performance Monitoring and Reporting:

• Track and analyse performance metrics to identify areas for improvement.
• Provide regular reports and updates to senior management on business performance and sales activities.

Skills and Qualifications:

• Financial Acumen: Strong understanding of financial metrics and performance management.
• Strategic Thinking: Ability to develop and implement long-term strategies for growth and performance.
• Leadership: Proven leadership skills to manage and develop sales teams across multiple markets.
• Communication: Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Analytical Skills: Ability to analyse data and market trends to make informed decisions.
• Sales Excellence: Deep understanding of sales methodologies and best practices.

Desired Experience:

• Extensive experience in a similar role within the payments industry.