2 Brand Manager Premium Food Beverage jobs in whatjobs
Brand Manager - Premium Food & Beverage
Posted 19 days ago
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Job Description
Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking an experienced and visionary Brand Manager to oversee their premium food and beverage portfolio. This is a fully remote position, offering the flexibility to shape brand strategy from any location. The successful candidate will be responsible for developing and implementing comprehensive brand strategies that enhance brand equity, drive market share, and achieve profitable growth. This includes conducting market research and competitive analysis, identifying consumer insights, and translating them into actionable brand plans. You will lead the development of marketing campaigns across various channels, including digital, social media, ATL, and BTL activities, ensuring consistent brand messaging and execution. Managing the brand budget, tracking performance against key metrics, and optimizing marketing spend for maximum ROI are crucial aspects of this role. Collaboration with cross-functional teams, including sales, product development, and agencies, is essential to ensure successful product launches and ongoing brand management. A strong understanding of the FMCG landscape, consumer behavior, and branding principles is required. Experience in the food and beverage industry, particularly with premium brands, is highly desirable. This role demands a strategic thinker with exceptional analytical, communication, and leadership skills. The ability to influence stakeholders and drive consensus across different departments is vital. We are looking for a proactive and results-oriented individual who is passionate about building strong, iconic brands. This remote opportunity allows you to contribute your expertise to a globally recognized company, impacting brand perception and consumer engagement on a large scale. Your creativity and strategic acumen will be key in elevating our premium offerings in a competitive marketplace. You will be empowered to innovate and implement new strategies that resonate with target consumers. The ideal candidate possesses a deep understanding of brand storytelling and can effectively communicate the unique value proposition of our products. This position, conceptually situated in Kericho, Kericho, KE , is to be performed entirely remotely.
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Brand Manager - Premium Food & Beverage
Posted 3 days ago
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Job Description
Our client, a rapidly growing leader in the premium Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead their flagship beverage portfolio. This is a fully remote role, offering flexibility and the opportunity to shape brand strategies from anywhere. You will be responsible for developing and executing comprehensive brand plans, including market analysis, consumer insights, product innovation, pricing strategies, and marketing communications. This involves defining brand positioning, crafting compelling brand stories, and ensuring consistent brand messaging across all touchpoints. You will collaborate closely with sales, R&D, and external agencies to drive product launches, promotional campaigns, and channel strategies. Key responsibilities include managing the marketing budget, analyzing campaign performance, and optimizing marketing spend for maximum ROI. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of progressive experience in brand management within the FMCG industry, preferably in beverages or premium food products. Strong analytical skills, a deep understanding of consumer behavior, and proficiency in market research tools are essential. Excellent project management, communication, and presentation skills are required to effectively influence stakeholders and lead cross-functional teams. This remote-first role requires a self-starter with a passion for building strong brands and a proven ability to thrive in a fast-paced, virtual environment. You will be instrumental in driving growth and market share for our client's prestigious brands. Experience with digital marketing, social media strategy, and e-commerce is highly desirable. This is an exciting chance to make a significant impact on the market, working remotely while based in the **Meru, Meru, KE** region.
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