3,555 Brand Manager Fmcg Sector jobs in Kenya

• Develop and execute comprehensive brand strategies to drive market share and profitability for assigned product categories.
• Conduct market research and consumer insights analysis to identify opportunities and inform marketing plans.
• Manage the brand's P&L, setting sales targets, marketing budgets, and monitoring performance against objectives.
• Lead the development of integrated marketing campaigns across various channels, including digital, ATL, and BTL.
• Oversee product innovation and development processes, from concept to launch.
• Collaborate with sales, R&D, supply chain, and external agencies to ensure seamless execution of brand plans.
• Manage relationships with advertising and media agencies, providing clear briefs and strategic direction.
• Monitor competitor activities and market trends, adjusting brand strategies as needed.
• Develop and maintain brand guidelines to ensure consistent brand messaging and identity.
• Mentor and guide junior brand management team members.
• Analyze sales data and campaign effectiveness, providing regular reports and actionable recommendations.
• Champion the brand vision internally and externally.
• Contribute to the overall strategic direction of the marketing department.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or a Master's degree in Marketing is highly desirable.
• Minimum of 7 years of progressive experience in brand management within the FMCG sector.
• Proven track record of successfully launching and growing brands, with demonstrable results.
• Strong understanding of consumer marketing principles, brand strategy, and integrated marketing communications.
• Experience in market research, consumer insights, and data analysis.
• Excellent financial acumen and experience managing P&Ls and marketing budgets.
• Exceptional leadership, communication, presentation, and interpersonal skills.
• Demonstrated ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced, remote environment.
• Proficiency in marketing analytics tools and software.
• Creativity and innovation with a passion for building strong brands.
• Experience working with cross-functional teams and external partners.
• Adaptability and a proactive approach to problem-solving.

• Develop and execute comprehensive brand strategies to enhance market presence and consumer engagement.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Oversee the creation and implementation of integrated marketing campaigns across digital and traditional channels.
• Manage brand messaging, positioning, and visual identity to ensure consistency.
• Collaborate with product development teams to ensure brand alignment with new product launches.
• Monitor brand performance metrics, analyze results, and provide recommendations for improvement.
• Manage advertising and promotional budgets effectively.
• Foster strong relationships with internal teams (sales, marketing, product) and external agencies.
• Stay abreast of industry trends and emerging consumer preferences.
• Ensure the brand voice and tone are maintained across all communication platforms.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of progressive experience in brand management, preferably within the FMCG sector.
• Proven success in developing and executing brand strategies that drive growth.
• Strong understanding of marketing principles, consumer insights, and market research methodologies.
• Excellent project management and organizational skills.
• Proficiency in digital marketing tools and analytics platforms.
• Exceptional written and verbal communication skills, with the ability to articulate vision and strategy.
• Demonstrated ability to lead and influence cross-functional teams in a remote setting.
• Creative and innovative thinking with a passion for building strong brands.
• Adaptability and resilience in a dynamic market environment.

• Develop and implement annual brand plans, marketing strategies, and promotional activities.
• Conduct market research and consumer analysis to identify opportunities and challenges.
• Manage brand positioning, messaging, and visual identity across all touchpoints.
• Oversee the development and execution of integrated marketing campaigns (digital, ATL, BTL).
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure brand consistency.
• Manage the brand budget and ensure optimal allocation of resources.
• Monitor brand performance, market share, and competitive activities, reporting key insights.
• Drive product innovation and lifecycle management for assigned brands.
• Build and maintain strong relationships with key stakeholders, including advertising agencies and retail partners.
• Foster a deep understanding of consumer needs and translate them into actionable brand initiatives.

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of successfully launching and managing consumer brands.
• Strong understanding of marketing principles, consumer behavior, and market dynamics.
• Experience with digital marketing, social media, and content strategy.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, remote environment.
• Demonstrated leadership potential and experience working with cross-functional teams.
• Must maintain a professional connection and operational alignment with the business context of Kericho, Kericho, KE , while working remotely.

Position Title:
Solar Sales Manager Retail
OR
Solar Sales Manager C&I (2 Positions)

Department:
Sales

Reports To:
Chief Executive Officer

Main Purpose of the Role

As the Sales manager managing
EITHER
Retail (trade) Business
OR
C&I Projects, you will be responsible for driving the company's commercial strategy with a strong focus on sales, marketing, and business development. You will ensure that revenue targets are consistently met through Commercial & Industrial (C&I), Residential,
OR
Trade segments. This role involves building and maintaining strong client relationships, expanding market presence, and optimizing profitability while ensuring compliance with industry standards.

Key Roles and Responsibilities

• Sales & Marketing Strategy:
  Develop and implement comprehensive sales and marketing strategies aligned with company objectives and market trends to deliver revenue growth.
• Market Intelligence:
  Conduct market analysis to identify opportunities, trends, risks, and competitor activities. Use insights to refine sales and marketing approaches.
• Business Development:
  Lead initiatives to expand the customer base, penetrate new markets, and establish strategic partnerships that drive growth.
• Client Relationship Management:
  Serve as the key contact for major clients, including corporates, industries, institutions, and residential customers, providing tailored solar energy solutions.
• Product & Brand Management:
  Oversee product positioning, branding, and messaging to ensure alignment with customer needs and market dynamics.
• Team Leadership:
  Lead, mentor, and motivate the commercial team to achieve sales targets, while fostering a high-performance and collaborative culture.
• Solution Positioning:
  Collaborate with technical and product teams to create compelling value propositions that differentiate the company in the market.
• Partnership Development:
  Identify and build alliances with stakeholders such as financial institutions, government agencies, and distributors to enhance market penetration.
• Budget & Resource Management:
  Develop and manage commercial budgets to maximize ROI while ensuring prudent resource allocation.
• Contract Negotiation:
  Lead contract negotiations ensuring favorable terms, risk mitigation, and customer satisfaction throughout the project lifecycle.
• Performance Monitoring:
  Establish and track KPIs to monitor sales performance, identify gaps, and implement corrective measures.
• Risk & Compliance Management:
  Ensure adherence to legal, regulatory, and contractual obligations while managing commercial risks.
• Continuous Improvement:
  Stay updated on solar industry trends, market shifts, and emerging technologies to continuously improve the company's competitive edge.
• Reporting:
  Prepare accurate weekly and monthly commercial performance reports for management decision-making.

Knowledge, Skills & Abilities

• Bachelor's degree in Business Administration, Marketing, Renewable Energy, or a related field (Master's will be an added advantage).
• At least 5 years' proven experience in sales and marketing, with at least two (2) in leadership roles, preferably in renewable energy/solar.
• Demonstrated success in achieving multi-million sales targets and driving revenue growth.
• Strong leadership and team management skills with the ability to inspire, coach, and hold teams accountable.
• Excellent communication, negotiation, and interpersonal skills with executive-level stakeholders.
• Strategic thinker with analytical ability to translate market insights into actionable strategies.
• Solid understanding of solar industry market trends, technologies, financing models, and regulatory environment.
• Proficiency in data analysis, forecasting, and use of CRM/ERP systems to drive commercial performance.
• Ability to thrive in a fast-paced, dynamic business environment with shifting priorities.

Who we are:

At SafeBoda we believe that everyone in African cities should have access to affordable services at a click of a button. Our platform is carefully designed to meet the needs of African consumers as a one-stop shop for transportation and delivery services. While motorcycle taxis serve as the lifeblood of many cities in Africa, they are extremely unsafe and disorganised.

Our safe, convenient, transportation platform provides for Africa's booming young population as

as well as creates community and stability for our rider fleet.

Operational in Uganda and Kenya we are a venture-funded Series B company that is already having a huge impact on millions of people in Africa. Our backers include Google, Unbound, GoVentures (GoJek's VC), AllianzX, Yamaha, and Beenext, among others. We have a passionate and highly engaged team of superstars based in East Africa. Together, we aim to revolutionise transport and payment delivery in Africa's cities.

Job Summary:

The main objective of this role is to increase customer orders and app downloads.

To expand our package delivery service throughout Nairobi, we are looking for motivated sales agents that work on a commission basis.

You will promote and sell our app's services to small businesses and potential customers. In addition to promoting App downloads and service usage, you will cultivate connections with small businesses in need of delivery solutions.

Key Responsibilities:

● Acquire new users: Identify prospects and convert Nairobi's small businesses. merchants and individuals to download and use the app for package delivery. Help in installing and registering on the app.

● Promote customer activity: By highlighting the USPs, persuade each new customer to make several delivery trips. Encourage users to increase order frequency in order to increase commission by following up on first-time users and

new customers.

● Build relationships: Get in touch with small businesses (such as stores, eateries, and offices) to include our services in their daily operations.

● Attend Below the Line (BTL) activations: Identify and attend field events or activations to increase app awareness, encourage app downloads, foster engagement, and draw in trips.

● Analyse and improve: To track your performance statistics and identify fresh growth prospects, do basic market research. Adapt your strategy or pitch in light of feedback and outcomes.

● Cooperate internally: Closely coordinate with our operations, sales, and marketing departments. Report on leads and sales every day and share customer feedback.

Qualifications & Key Competencies

Education and Experience: Preferably, you have a business, marketing, or similar diploma or bachelor's degree; prior experience in business development, marketing, sales, customer acquisition, or related roles is an added advantage.

Sales and Marketing Proficiency: Demonstrable ability to find prospects, make offers, and close sales. You approach sales with creativity, entrepreneurship, and a focus on results.

Communication: Excellent verbal and negotiating abilities. To effectively interact with customers, you must be fluent in both English and Kiswahili.

Technical: At ease using mobile apps and smartphones for communication and reporting.

Personal: Very organised and self-motivated. Capable of working autonomously and actively

pursuing leads. Should be flexible to work adaptable hours and readiness to travel throughout Nairobi.

Working in the field requires self-motivation, organisation, and flexibility.

Benefits

● Earn more on each trip: Increasing commissions for the first, second, and third trips will encourage the growth of long-term customers.

● Adaptability: Manage your time. We value quality more than quantity.

● Development: Top achievers might advance into different positions

Company Values

● Community: Community drives us. We treat every driver, staff member, and customer

with respect, knowing that together, we are stronger.

● Safety: We stand for safety. We protect our drivers and passengers.

● Innovation: We challenge the status quo and create smart, practical solutions that make everyday life simpler and safer.

● Transparency: We are open-minded and candid, openly sharing our opinions without fear of judgement. We actively seek feedback on our product and performance to continuously improve.

● Integrity: We earn trust by staying true to our values, holding ourselves to the highest standards, and delivering on our promises.

● Collective Commitment: Everyone is encouraged to disagree while a decision is being made. However, once a decision has been made, everybody must commit to it. "I agree, and I commit; I disagree, and I commit."

Ready for the Challenge?

Send an email to

, attaching your CV and indicating why you are the right fit for the role.

Please use 'Direct Sales Agent - NBO' as the email subject.

Company Description

Mancave Manmarket is your trusted source for all things men's grooming. More than just a store, it's a community dedicated to providing high-quality products, personalized guidance, and a curated experience that elevates your grooming routine. Join us on the journey to a more confident you.

Role Description

This is a full-time hybrid role for a Franchise Sales Manager located in Nairobi County, Kenya. The Franchise Sales Manager will be responsible for driving franchise sales, developing business plans, and managing franchising activities. Daily tasks include lead generation, communicating with potential franchisees, and building strong relationships to ensure successful franchise operations. Some work from home is acceptable.

Qualifications

• Experience in Franchise Sales and Franchising
• Skills in Business Planning and Lead Generation
• Excellent Communication skills
• Proven ability to build and maintain relationships
• Ability to work independently as part of a hybrid setup
• Relevant degree in Business, Marketing, or related field is a plus
• Experience in the grooming or retail industry is a plus

Millennial Agency Kenya is looking for a dynamic
Sales Manager
with at least
2 years of experience
to join our growing team.

Key Responsibilities:

• Drive sales growth and achieve set targets.
• Build and manage client relationships.
• Lead, mentor, and motivate a sales team.
• Develop strategies to expand market presence.

Qualifications:

Minimum 2 years of proven sales experience (insurance/financial services an added advantage).

Strong leadership, communication, and negotiation skills.

Goal-driven and able to work in a fast-paced environment.

Location:
(Insert your location, e.g., Nairobi, Kenya)

How to Apply:

• Send your CV and cover letter to
  with the subject line
  "Sales Manager Application"
  .