3 Senior Brand Manager Fmcg Sector jobs in whatjobs
Job Description
We are seeking a visionary and results-driven Senior Brand Manager to lead brand strategy and execution within the fast-paced FMCG sector, entirely remotely. This role is critical in shaping brand perception, driving market share, and ensuring long-term brand growth. You will be responsible for developing and implementing comprehensive marketing plans, from market research and consumer insights to campaign execution and performance analysis. The ideal candidate possesses a deep understanding of the FMCG landscape, a proven ability to connect with target audiences, and a passion for building iconic brands. You will collaborate closely with internal teams, including sales, product development, and digital marketing, as well as external agencies, to ensure cohesive brand messaging and impactful campaigns. This position demands strong strategic thinking, exceptional communication skills, and the ability to thrive in a dynamic, remote-first environment. You will champion the brand’s vision, identify new market opportunities, and continuously monitor competitive activities to maintain a strong market position. Your leadership will be instrumental in driving brand awareness, customer loyalty, and ultimately, commercial success. This is an unparalleled opportunity to make a significant impact on prominent brands within the FMCG industry, all from the convenience of your remote workspace.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies and annual marketing plans that align with business objectives.
- Conduct in-depth market research and consumer insight analysis to identify trends and opportunities.
- Manage the brand's P&L, setting and achieving sales, market share, and profitability targets.
- Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Lead cross-functional teams, including product development, sales, and external agencies, to ensure brand consistency and effective execution.
- Monitor and analyze brand performance metrics, adjusting strategies as needed to optimize results.
- Identify and develop new product opportunities and line extensions that align with brand positioning.
- Manage brand budget effectively, ensuring optimal allocation of resources.
- Stay abreast of industry trends, competitor activities, and consumer behavior to maintain a competitive edge.
- Champion the brand's values and ensure all communications and activities reflect the brand's identity.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and successfully launching brands and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and strategic planning.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders remotely.
- Demonstrated ability to manage budgets and P&Ls effectively.
- Experience with digital marketing strategies and social media engagement.
- Creative thinking and problem-solving abilities.
- Ability to work independently, prioritize tasks, and manage multiple projects simultaneously in a remote setting.
- Passion for consumer brands and a drive for results.
This advertiser has chosen not to accept applicants from your region.
0
Senior Brand Manager - FMCG Sector
Posted 18 days ago
Job Viewed
Job Description
Our client is seeking a strategic and experienced Senior Brand Manager to lead brand development and marketing initiatives within the FMCG sector, operating in a fully remote capacity. This role is crucial for shaping brand identity, driving market share, and ensuring consistent brand messaging across all platforms. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. This is a remote-first position, requiring a self-motivated individual with a strong understanding of consumer behavior, market dynamics, and brand building within the fast-moving consumer goods industry. The ideal candidate will possess exceptional analytical, creative, and leadership skills. Your responsibilities will include overseeing brand P&L, developing new product launch strategies, managing marketing budgets, collaborating with agencies and internal teams, and monitoring competitive activities. You will leverage market insights and consumer feedback to identify growth opportunities and refine brand strategies. Clear and concise communication, both written and verbal, is essential for collaborating effectively with a geographically dispersed team and external partners. We are looking for an innovative thinker who can translate market trends into actionable brand plans and inspire teams to achieve ambitious goals. This is an outstanding opportunity to make a significant impact on brand success from your home office, with its operational context tied to the commercial hub of **Kakamega, Kakamega, KE**. Join a leading organization and drive the growth and recognition of iconic FMCG brands.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated brand strategies to drive market share and profitability.
- Conduct market research and analyze consumer insights to identify trends and opportunities.
- Define and manage brand positioning, messaging, and visual identity.
- Oversee the development and execution of advertising, promotional, and digital marketing campaigns.
- Manage the brand's P&L and marketing budget effectively.
- Lead new product development and launch initiatives from a brand perspective.
- Collaborate with sales, product development, and supply chain teams to ensure brand consistency.
- Manage relationships with advertising agencies and other external partners.
- Monitor competitive landscape and adapt strategies accordingly.
- Analyze brand performance metrics and provide regular reports to senior management.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully developing and growing brands.
- In-depth understanding of marketing principles, consumer behavior, and market analysis.
- Experience with digital marketing, social media strategy, and e-commerce brand building.
- Strong financial acumen and budget management skills.
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically and analytically.
- Proficiency in market research tools and data analysis.
- Ability to work independently and manage multiple projects effectively in a remote environment.
This advertiser has chosen not to accept applicants from your region.
1
Senior Brand Manager - FMCG Sector
Posted 6 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and strategic Senior Brand Manager to lead brand development and marketing initiatives within their fully remote team. This role is essential for driving brand growth, enhancing market presence, and developing innovative marketing strategies for key product lines. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and brand positioning within the FMCG sector. This is a fully remote position, demanding exceptional leadership, strategic marketing acumen, and the ability to effectively manage brand portfolios and cross-functional teams from a distance.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability for assigned product categories.
- Conduct market research and consumer insights analysis to identify opportunities and inform marketing plans.
- Manage the brand's P&L, setting sales targets, marketing budgets, and monitoring performance against objectives.
- Lead the development of integrated marketing campaigns across various channels, including digital, ATL, and BTL.
- Oversee product innovation and development processes, from concept to launch.
- Collaborate with sales, R&D, supply chain, and external agencies to ensure seamless execution of brand plans.
- Manage relationships with advertising and media agencies, providing clear briefs and strategic direction.
- Monitor competitor activities and market trends, adjusting brand strategies as needed.
- Develop and maintain brand guidelines to ensure consistent brand messaging and identity.
- Mentor and guide junior brand management team members.
- Analyze sales data and campaign effectiveness, providing regular reports and actionable recommendations.
- Champion the brand vision internally and externally.
- Contribute to the overall strategic direction of the marketing department.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or a Master's degree in Marketing is highly desirable.
- Minimum of 7 years of progressive experience in brand management within the FMCG sector.
- Proven track record of successfully launching and growing brands, with demonstrable results.
- Strong understanding of consumer marketing principles, brand strategy, and integrated marketing communications.
- Experience in market research, consumer insights, and data analysis.
- Excellent financial acumen and experience managing P&Ls and marketing budgets.
- Exceptional leadership, communication, presentation, and interpersonal skills.
- Demonstrated ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced, remote environment.
- Proficiency in marketing analytics tools and software.
- Creativity and innovation with a passion for building strong brands.
- Experience working with cross-functional teams and external partners.
- Adaptability and a proactive approach to problem-solving.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior brand manager fmcg sector Jobs in Kenya !
2