2,815 Senior Product Manager Fmcg Innovation jobs in Kenya
Fast-Moving Consumer Goods (FMCG) Regional Sales Manager
Posted 14 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Regional Sales Manager to spearhead sales initiatives. This position is entirely remote, allowing you to operate from your preferred location within Kenya. The successful candidate will be responsible for driving sales growth, expanding market share, and building strong relationships with distributors and retailers across their assigned region. You will develop and execute strategic sales plans, set ambitious sales targets, and monitor performance against these goals. Key responsibilities include managing a remote sales team, providing them with coaching and support, analyzing sales data to identify trends and opportunities, and forecasting sales volumes. You will also be involved in market analysis, competitor monitoring, and developing promotional strategies to boost product visibility and sales. Effective communication and negotiation skills are paramount for success in this role, as you will be interacting with a diverse range of stakeholders. A deep understanding of the FMCG market and distribution channels in Kenya is essential. We are looking for an individual with a proven track record of success in sales management, preferably within the FMCG industry. A Bachelor's degree in Business Administration, Marketing, or a related field is required, along with at least 7 years of relevant experience. This is a remote-first role, demanding strong self-discipline, excellent organizational skills, and the ability to work autonomously. If you are a strategic thinker with exceptional leadership qualities and a passion for driving sales in the fast-paced FMCG environment, we invite you to apply. This exciting opportunity is based in **Garissa, Garissa, KE**, offering a chance to significantly impact our client's sales performance nationwide. You will be instrumental in shaping our client's presence in key markets through innovative sales approaches and robust channel management.
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Fast-Moving Consumer Goods (FMCG) Brand Manager
Posted 23 days ago
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Job Description
Our client, a rapidly growing player in the FMCG sector, is seeking an innovative and results-driven Fast-Moving Consumer Goods (FMCG) Brand Manager to spearhead brand strategy and execution in a remote-first environment. This role is critical for building brand awareness, driving market share, and achieving ambitious sales targets. You will be responsible for developing and implementing comprehensive marketing plans, managing the brand's positioning, and ensuring consistent brand messaging across all channels. The ideal candidate will have a deep understanding of consumer behavior, market trends, and the competitive landscape within the FMCG industry.
Key responsibilities include: developing and executing integrated marketing campaigns, overseeing product launches and promotions, conducting market research and competitive analysis to identify growth opportunities, and managing the brand's budget effectively. You will work closely with sales, product development, and external agencies to ensure cohesive brand experiences. The Brand Manager will also be responsible for monitoring brand performance, analyzing sales data, and providing strategic recommendations for optimization. This is a fully remote position, offering the flexibility to manage brand initiatives from anywhere, with a particular focus on driving growth and engagement within the Kisumu, Kisumu, KE region and beyond. You will be a key architect in shaping the future success of our brands.
Qualifications necessary: A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or Master's in Marketing is a strong plus. Minimum of 6 years of progressive experience in brand management, specifically within the FMCG sector, with a proven track record of successful brand campaigns and market growth. Demonstrable experience in developing and executing strategic marketing plans and managing multi-channel campaigns. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication, presentation, and interpersonal skills. Experience managing marketing budgets and working with cross-functional teams and external partners. Ability to thrive in a remote, fast-paced, and dynamic work environment. This role offers an exciting opportunity to significantly impact brand perception and market success from a remote position, contributing to our efforts in Kisumu, Kisumu, KE .
Key responsibilities include: developing and executing integrated marketing campaigns, overseeing product launches and promotions, conducting market research and competitive analysis to identify growth opportunities, and managing the brand's budget effectively. You will work closely with sales, product development, and external agencies to ensure cohesive brand experiences. The Brand Manager will also be responsible for monitoring brand performance, analyzing sales data, and providing strategic recommendations for optimization. This is a fully remote position, offering the flexibility to manage brand initiatives from anywhere, with a particular focus on driving growth and engagement within the Kisumu, Kisumu, KE region and beyond. You will be a key architect in shaping the future success of our brands.
Qualifications necessary: A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or Master's in Marketing is a strong plus. Minimum of 6 years of progressive experience in brand management, specifically within the FMCG sector, with a proven track record of successful brand campaigns and market growth. Demonstrable experience in developing and executing strategic marketing plans and managing multi-channel campaigns. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Excellent communication, presentation, and interpersonal skills. Experience managing marketing budgets and working with cross-functional teams and external partners. Ability to thrive in a remote, fast-paced, and dynamic work environment. This role offers an exciting opportunity to significantly impact brand perception and market success from a remote position, contributing to our efforts in Kisumu, Kisumu, KE .
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Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 23 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Brand Manager to lead brand development and marketing initiatives. This is a fully remote position, offering the flexibility to drive brand growth from anywhere. You will be responsible for developing and executing comprehensive marketing strategies, managing brand positioning, overseeing product launches, and analyzing market trends to ensure brand success and market share growth. The ideal candidate will have a deep understanding of the FMCG market, strong analytical skills, and a proven ability to develop and implement innovative marketing campaigns that resonate with consumers. Your leadership will be key to enhancing brand equity and achieving ambitious sales targets.
Responsibilities:
Responsibilities:
- Develop and implement annual brand marketing plans, including advertising, promotions, digital marketing, and public relations strategies.
- Conduct market research and competitive analysis to identify consumer insights, market trends, and opportunities for growth.
- Manage the brand's overall positioning, messaging, and visual identity across all touchpoints.
- Oversee the development and execution of new product launches, from concept to market.
- Collaborate with sales teams to ensure effective go-to-market strategies and achieve sales targets.
- Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
- Analyze brand performance metrics, sales data, and consumer feedback to identify areas for improvement and optimization.
- Develop and maintain strong relationships with advertising agencies, media partners, and other external stakeholders.
- Ensure brand consistency and compliance with all regulatory requirements.
- Lead and mentor junior marketing staff, fostering a culture of creativity and performance.
- Stay abreast of emerging marketing trends and technologies within the FMCG industry.
- Develop compelling creative briefs and guide the development of marketing materials.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or Master's degree is a significant advantage.
- Minimum of 5-7 years of progressive experience in brand management, specifically within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies that have driven brand growth and market share.
- In-depth understanding of the FMCG landscape, consumer behavior, and retail dynamics.
- Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management, communication, and interpersonal skills.
- Experience with digital marketing, social media marketing, and e-commerce platforms.
- Proficiency in marketing analytics tools and software.
- Ability to work independently and effectively in a fully remote environment.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
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Brand Manager - Consumer Goods
Posted 18 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Manager to join their team in Malindi, Kilifi, KE . This role requires a strong understanding of brand strategy, consumer insights, and market dynamics within the FMCG industry. You will be responsible for developing and executing comprehensive brand plans that drive growth, market share, and profitability. This includes market research, consumer segmentation, advertising and promotional campaign development, product innovation, and lifecycle management. The ideal candidate will have a proven track record of successfully managing brands, with a deep understanding of consumer behavior and purchasing drivers in the FMCG space. You will work closely with sales, R&D, and agency partners to ensure effective execution of brand strategies. Key responsibilities include budget management, performance tracking, and reporting on key brand metrics. Strong analytical, communication, and presentation skills are essential. A Bachelor's degree in Marketing, Business Administration, or a related field, combined with at least 5 years of experience in brand management within the FMCG industry, is required. A passion for building strong brands and a keen eye for market opportunities are crucial. You will be instrumental in shaping the perception and market performance of our brands, ensuring they resonate with target consumers and maintain a competitive edge. This role offers the chance to make a significant impact on iconic brands and contribute to the company's sustained success in a dynamic market. The ability to translate consumer insights into actionable brand initiatives will be a key factor in your success.
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Brand Manager - Fast-Moving Consumer Goods
Posted 23 days ago
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Job Description
Our client, a rapidly growing multinational corporation in the FMCG sector, is seeking a dynamic and strategic Brand Manager to drive growth and enhance market presence for key product lines. This role is based in Meru, Meru, KE and offers a hybrid work arrangement. You will be responsible for developing and executing comprehensive marketing strategies, managing product portfolios, and ensuring strong brand positioning in a competitive landscape. Key responsibilities include conducting market research to identify consumer insights and market opportunities, developing integrated marketing campaigns across various channels (digital, traditional advertising, in-store promotions), and managing advertising agency relationships. You will also oversee product innovation pipelines, collaborate with sales teams to achieve volume and value targets, and monitor brand performance metrics. Budget management for marketing activities and ROI analysis will be critical aspects of this role. The ideal candidate possesses a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of experience in brand management within the FMCG industry. A proven track record of successful brand launches and campaign management, strong analytical skills, and excellent communication and interpersonal abilities are essential. Experience with digital marketing strategies and data analysis tools is highly desirable. We are looking for a creative thinker with a passion for understanding consumer behavior and a drive to build strong, impactful brands. This is an exciting opportunity to shape the future of well-known consumer products and contribute to the success of a leading company.
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Senior Product Manager - FMCG Innovation
Posted 23 days ago
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Job Description
Our client is seeking a highly strategic and innovative Senior Product Manager to drive the development and launch of new products within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, allowing you to contribute your expertise from anywhere. You will be responsible for defining product strategy, roadmap, and feature definition for a portfolio of consumer products, translating market insights and consumer needs into successful product innovations. The ideal candidate possesses a deep understanding of the FMCG market, consumer behavior, product lifecycle management, and go-to-market strategies. Your responsibilities will include conducting market research, analyzing competitive landscapes, identifying new product opportunities, and defining product requirements. You will work closely with cross-functional teams, including R&D, marketing, sales, supply chain, and design, to bring products to market efficiently and effectively. Key aspects of your role will involve developing business cases, setting pricing strategies, and crafting compelling product positioning and messaging. You will manage product launches, monitor performance, and iterate based on market feedback and sales data. Strong analytical, problem-solving, and project management skills are essential. This role requires excellent communication and leadership abilities, with the capacity to influence stakeholders at all levels. You must be a self-starter, adept at working independently and driving results in a dynamic, remote environment. A proven track record of successfully launching and growing FMCG products is highly desirable. You will play a critical role in shaping the company's product portfolio and driving growth through innovation. This position demands a creative mindset, a keen understanding of consumer trends, and a passion for creating products that delight consumers.
Responsibilities:
Qualifications:
Responsibilities:
- Define and execute product strategy and roadmap for FMCG products.
- Identify new product opportunities through market research and consumer insights.
- Translate consumer needs into detailed product requirements and specifications.
- Lead cross-functional teams through the product development lifecycle.
- Develop compelling business cases and financial projections for new products.
- Manage product launches, including go-to-market strategies and execution.
- Monitor product performance, analyze sales data, and identify areas for improvement.
- Define product pricing and positioning strategies.
- Collaborate with marketing and sales teams to develop effective launch campaigns.
- Stay abreast of industry trends, competitive activities, and emerging technologies.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
- Minimum of 6 years of experience in product management, specifically within the FMCG industry.
- Proven track record of successfully launching and managing consumer products.
- Strong understanding of FMCG market dynamics, consumer behavior, and retail channels.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and influence cross-functional teams.
- Experience with project management and product lifecycle management tools.
- Ability to work independently and manage multiple priorities in a remote setting.
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Senior Product Manager - FMCG Innovations
Posted 23 days ago
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Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Senior Product Manager to drive their new product development initiatives. This role is fully remote, allowing you to lead product strategy and execution from anywhere within Kenya. You will be responsible for identifying market opportunities, defining product roadmaps, and guiding the successful launch of groundbreaking FMCG products.
Responsibilities:
Responsibilities:
- Lead the product lifecycle from ideation to launch and post-launch analysis for new FMCG products.
- Conduct market research, competitive analysis, and consumer insight gathering to identify unmet needs and market opportunities.
- Define product vision, strategy, and roadmap in collaboration with cross-functional teams including R&D, marketing, sales, and operations.
- Develop detailed product requirements, specifications, and user stories.
- Prioritize product features and development efforts based on business value, market demand, and strategic alignment.
- Work closely with R&D and design teams to ensure product feasibility and adherence to quality standards.
- Develop go-to-market strategies, including pricing, positioning, and promotional plans.
- Collaborate with marketing teams to create compelling product launch campaigns and ensure successful market entry.
- Monitor product performance post-launch, analyzing sales data, consumer feedback, and market trends to drive product improvements and iterations.
- Manage product P&Ls and ensure profitability targets are met.
- Stay abreast of emerging trends, technologies, and consumer preferences within the FMCG industry.
- Present product strategies, roadmaps, and performance updates to senior management and stakeholders.
- Lead and mentor junior product management team members.
- Ensure product compliance with all regulatory requirements.
- Foster strong relationships with internal stakeholders and external partners.
- A Bachelor's degree in Business, Marketing, Food Science, or a related field; an MBA or relevant Master's degree is highly desirable.
- A minimum of 6 years of progressive experience in product management, with a significant focus on the FMCG sector.
- Proven success in launching new products that have achieved significant market traction and commercial success.
- Strong understanding of product development methodologies, market research, and consumer behavior analysis.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Demonstrated leadership and ability to influence cross-functional teams.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage complex projects, and drive results in a fast-paced, remote environment.
- Proficiency in product management tools and methodologies.
- A deep passion for innovation and creating impactful consumer products.
- Experience managing product P&Ls and understanding financial drivers.
- Familiarity with consumer goods supply chains and manufacturing processes.
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Brand Manager - Fast-Moving Consumer Goods (FMCG) - Remote
Posted 3 days ago
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Job Description
Our client, a dynamic and rapidly growing FMCG company, is looking for a creative and results-oriented Brand Manager to lead their brand strategy and execution. This is a fully remote position, offering unparalleled flexibility. You will be responsible for developing and implementing comprehensive marketing plans to drive brand awareness, market share, and sales growth for assigned product lines. Key duties include conducting market research and competitive analysis, identifying consumer insights, and translating them into effective marketing campaigns across various channels (digital, traditional, social media). You will manage the marketing budget, oversee creative development, and work closely with sales, product development, and agency partners to ensure brand consistency and achieve business objectives. The ideal candidate will have a proven track record in brand management within the FMCG sector, demonstrating a strong understanding of consumer behavior, marketing principles, and brand building. Excellent strategic thinking, communication, and project management skills are essential. This role requires a data-driven approach to decision-making and the ability to thrive in a fast-paced, collaborative, remote environment. This is an exciting opportunity to shape the future of iconic brands and drive significant commercial success, working remotely from Ongata Rongai, Kajiado, KE . You will have the autonomy to innovate and lead.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand marketing strategies.
- Conduct market research, consumer segmentation, and competitive analysis.
- Identify key consumer insights to inform marketing plans.
- Manage brand positioning, messaging, and visual identity.
- Oversee the development and execution of advertising and promotional campaigns.
- Manage marketing budgets and ensure optimal ROI.
- Collaborate with sales teams to drive retail execution and achieve sales targets.
- Work with product development on new product launches and line extensions.
- Analyze brand performance metrics and adjust strategies as needed.
- Manage relationships with advertising agencies and other marketing partners.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven success in developing and executing effective marketing strategies.
- Strong understanding of consumer insights and market analysis.
- Excellent knowledge of digital marketing, social media, and traditional advertising channels.
- Demonstrated ability to manage budgets and agency relationships.
- Strong analytical, strategic thinking, and project management skills.
- Excellent written and verbal communication and presentation skills.
- Ability to work independently and manage multiple projects in a remote setting.
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Remote Brand Manager - Consumer Goods
Posted 5 days ago
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Job Description
Our client is seeking an innovative and strategic Brand Manager to lead the development and execution of marketing strategies for a portfolio of Fast-Moving Consumer Goods (FMCG) brands. This is a fully remote position, offering an exciting opportunity to shape brand perception and drive market growth from anywhere. The ideal candidate will have a deep understanding of consumer insights, market trends, and the competitive landscape within the FMCG sector. Responsibilities include developing and implementing comprehensive brand plans, managing marketing budgets, overseeing advertising and promotional campaigns, and collaborating with cross-functional teams such as sales, product development, and digital marketing. You will be responsible for defining brand positioning, crafting compelling messaging, and ensuring consistent brand representation across all touchpoints. Analyzing sales data and market research to identify opportunities and challenges, and recommending strategic adjustments will be key. The role requires a creative thinker with strong analytical skills and a proven ability to drive measurable results. You will also be involved in new product launches and the ongoing optimization of existing product lines. Excellent communication, presentation, and interpersonal skills are essential for collaborating effectively with remote teams and external agencies. We are looking for a proactive individual with a passion for building strong brands and a demonstrated history of success in brand management within the FMCG industry. This remote role demands strong self-discipline, excellent organizational skills, and the ability to manage projects effectively without direct supervision. If you are a strategic marketer ready to make a significant impact on well-known brands, this opportunity is for you.
Qualifications:
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing successful brand strategies.
- Strong understanding of marketing principles, consumer behavior, and market analysis.
- Experience with digital marketing channels and social media management.
- Proficiency in data analysis and reporting tools.
- Excellent project management and organizational skills.
- Strong written and verbal communication and presentation skills.
- Ability to work independently and collaboratively in a remote setting.
- Creative thinking and problem-solving abilities.
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National Sales Manager - Consumer Goods
Posted 23 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished National Sales Manager to spearhead sales operations from their **Embu, Embu, KE** office. This hybrid role offers a dynamic blend of field engagement and office-based strategy, providing the opportunity to shape the sales trajectory of a highly reputable brand. The successful candidate will be responsible for developing and executing innovative sales strategies to achieve and exceed revenue targets across the nation. This includes building and managing a high-performing sales team, identifying new market opportunities, and forging strong relationships with key distributors and retail partners. You will analyze market trends, competitor activities, and customer feedback to continuously refine sales approaches and product offerings. A significant part of your role will involve overseeing the entire sales cycle, from lead generation and negotiation to closing deals and ensuring customer satisfaction. We expect a proactive leader who can inspire their team, drive performance, and contribute significantly to the company's growth. The ideal candidate possesses exceptional negotiation, communication, and leadership skills, coupled with a deep understanding of the FMCG market dynamics in Kenya. You will also be responsible for budget management, sales forecasting, and reporting on sales performance to senior management. This role requires a strategic thinker with a results-oriented mindset and a passion for building successful sales operations. If you are ready to take on a challenging and rewarding role within a thriving industry, we invite you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement effective national sales strategies to drive revenue growth.
- Lead, mentor, and motivate the national sales team to achieve performance targets.
- Identify and pursue new business opportunities and market segments.
- Manage and strengthen relationships with key distributors, wholesalers, and major retail accounts.
- Conduct market research and competitive analysis to inform sales strategies.
- Oversee the entire sales process, ensuring efficiency and effectiveness.
- Develop accurate sales forecasts and manage sales budgets.
- Prepare and present regular sales performance reports to senior management.
- Collaborate with marketing and product development teams to align sales efforts with overall business objectives.
- Ensure high levels of customer satisfaction and retention.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Proven track record of at least 7 years in sales management within the FMCG sector.
- Demonstrated success in achieving and exceeding sales targets.
- Strong understanding of distribution channels and retail management.
- Excellent leadership, team management, and interpersonal skills.
- Exceptional negotiation, presentation, and communication abilities.
- Proficiency in sales forecasting and CRM software.
- Ability to travel extensively within Kenya as required by the role.
- Strategic thinking and strong analytical skills.
- Resilience and a results-driven approach.
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