1,699 Senior Product Manager Consumer Packaged Goods jobs in Kenya

Senior Product Manager - Consumer Packaged Goods

50200 Tuwan KES220000 Annually WhatJobs remove_red_eye View All

Posted 19 days ago

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Job Description

full-time
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a highly strategic and experienced Senior Product Manager to drive innovation and growth for their key product lines. This is a fully remote role, offering the opportunity to shape product roadmaps, define market strategies, and lead cross-functional teams from anywhere. You will be responsible for understanding consumer needs, identifying market opportunities, and translating them into successful product initiatives. Your ability to develop compelling product strategies and execute them with precision will be crucial for success.

Key Responsibilities:
  • Define and execute the product vision, strategy, and roadmap for assigned product categories.
  • Conduct in-depth market research, consumer insights analysis, and competitive landscape assessment to identify growth opportunities.
  • Develop business cases for new product development and product enhancements, outlining market potential, financial projections, and strategic alignment.
  • Lead cross-functional product development teams, including R&D, marketing, sales, and operations, to ensure successful product launches.
  • Manage the entire product lifecycle, from ideation and concept development through to launch, growth, and eventual discontinuation.
  • Develop comprehensive go-to-market strategies, including pricing, promotion, and distribution plans.
  • Monitor product performance against key metrics, analyzing sales data, market share, and customer feedback to drive continuous improvement.
  • Collaborate closely with marketing teams to develop compelling brand messaging and campaigns.
  • Act as the subject matter expert for your product portfolio, providing insights and guidance to internal stakeholders.
  • Foster strong relationships with external partners, suppliers, and agencies.
  • Stay abreast of industry trends, emerging technologies, and consumer behavior shifts.
  • Mentor and coach junior product managers and team members.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA is highly desirable.
  • Minimum of 7 years of experience in product management within the FMCG sector.
  • Proven track record of successfully launching and growing consumer product lines.
  • Strong understanding of market research, consumer behavior, and category management principles.
  • Excellent analytical and strategic thinking skills, with the ability to translate data into actionable product strategies.
  • Demonstrated experience in developing product roadmaps and managing the product lifecycle.
  • Strong project management and organizational skills.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to lead and influence cross-functional teams in a remote environment.
  • Proficiency in data analysis and performance tracking tools.
  • Passion for consumer products and a deep understanding of the FMCG market dynamics.

This is a fully remote position, allowing you to work from anywhere, contributing to product strategies conceptually relevant to regions like Bungoma, Bungoma, KE .
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Senior Product Manager - Consumer Packaged Goods (CPG)

20550 Mwembe KES5750000 Annually WhatJobs remove_red_eye View All

Posted 19 days ago

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Job Description

full-time
Our client, a leading multinational Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced Senior Product Manager to drive innovation and growth within their dynamic product portfolio. This fully remote role is ideal for a strategic thinker with a passion for understanding consumer needs and translating them into successful product strategies. You will be responsible for the entire product lifecycle, from ideation and market research to product development, launch, and ongoing lifecycle management. The ability to lead cross-functional teams, analyze market data, and make data-driven decisions is crucial for success in this position.

Responsibilities:
  • Develop and execute comprehensive product strategies and roadmaps for assigned product categories.
  • Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
  • Define product requirements, features, and specifications based on consumer needs and business objectives.
  • Collaborate closely with R&D, Marketing, Sales, Supply Chain, and other cross-functional teams to bring products to market.
  • Lead the product development process, ensuring timely and successful launches.
  • Develop and manage product positioning, messaging, and go-to-market plans.
  • Monitor product performance, analyze sales data, and identify opportunities for improvement and innovation.
  • Manage the product P&L and optimize pricing strategies.
  • Stay current with industry trends, emerging technologies, and evolving consumer behavior.
  • Present product strategies and performance updates to senior leadership.

Qualifications:
  • Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is preferred.
  • Minimum of 7 years of experience in product management within the FMCG/CPG industry.
  • Proven track record of successfully launching and managing consumer products.
  • Strong understanding of market research methodologies, consumer insights, and data analysis.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Demonstrated ability to lead and influence cross-functional teams.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience with product lifecycle management and agile development methodologies.
  • Proficiency in market analysis tools and project management software.
  • Passion for consumer brands and a deep understanding of consumer behavior.

This is an exceptional opportunity to shape the future of iconic consumer brands and drive significant business impact, working entirely remotely.
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Senior Product Manager - Consumer Packaged Goods (Remote)

20116 Mwembe KES135000 Annually WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a dynamic and experienced Senior Product Manager to lead product strategy and development for our Consumer Packaged Goods (CPG) portfolio. This is a fully remote position where you will be responsible for driving innovation, defining product roadmaps, and ensuring the successful launch and growth of new and existing CPG products. You will work closely with cross-functional teams, including marketing, R&D, sales, and supply chain, to deliver high-quality products that meet consumer needs and achieve business objectives.

The ideal candidate will possess a deep understanding of the CPG market, consumer behavior, and product lifecycle management. Your responsibilities will include conducting market research, identifying consumer trends, developing product positioning and messaging, and defining product requirements. You will oversee product development from concept to commercialization, manage product P&Ls, and analyze market performance to inform future strategies. This role demands strong leadership, strategic thinking, and excellent communication skills, with the ability to inspire and guide teams in a remote environment. We are looking for a results-oriented individual who can translate consumer insights into compelling product offerings and drive profitable growth. Your contributions will be instrumental in shaping our brand's presence and expanding our market share. Your strategic insights will be valuable for the region including **Naivasha, Nakuru, KE**.

Responsibilities:
  • Develop and execute comprehensive product strategies for CPG products.
  • Define product roadmaps based on market research, consumer insights, and business goals.
  • Oversee the entire product lifecycle, from ideation to launch and post-launch analysis.
  • Conduct in-depth market and competitive analysis to identify opportunities and threats.
  • Develop product requirements, specifications, and business cases.
  • Collaborate with R&D, marketing, sales, and operations teams to ensure successful product development and launch.
  • Manage product pricing, positioning, and go-to-market strategies.
  • Monitor product performance, sales data, and consumer feedback to drive improvements.
  • Manage product P&Ls and work towards achieving revenue and profitability targets.
  • Present product strategies and updates to senior management and stakeholders.
Qualifications:
  • MBA or Master's degree in Marketing, Business Administration, or a related field.
  • Minimum of 8 years of experience in product management, with a significant focus on the Consumer Packaged Goods (CPG) industry.
  • Proven track record of successfully launching and managing CPG products.
  • Strong understanding of market research, consumer behavior, and category management.
  • Excellent strategic thinking, analytical, and problem-solving skills.
  • Demonstrated leadership and cross-functional team management abilities.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience working effectively in a remote team environment.
  • Proficiency in data analysis and experience with relevant business intelligence tools.
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Senior Product Manager (FMCG - Packaged Goods)

60100 Embu, Eastern KES200000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is seeking an experienced and dynamic Senior Product Manager specializing in the Fast-Moving Consumer Goods (FMCG) sector, with a focus on packaged goods. This is a fully remote position, offering you the flexibility to work from anywhere while shaping product strategies. You will be responsible for the end-to-end product lifecycle management, from market research and concept development to product launch and post-launch analysis. Your duties will include identifying market opportunities, defining product roadmaps, developing business cases, and collaborating with cross-functional teams (R&D, marketing, sales, supply chain) to bring innovative products to market. The ideal candidate will possess a strong understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Proven experience in product management, including P&L responsibility, brand strategy, and go-to-market planning, is essential. You should have excellent analytical, strategic thinking, and communication skills, with the ability to influence stakeholders at all levels. This role requires a data-driven approach to decision-making and a passion for creating successful consumer products. You will be instrumental in driving growth and market share for our client's product portfolio. This remote role, with strategic oversight for products related to **Embu, Embu, KE**, is an excellent opportunity for a motivated professional.
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Senior Brand Manager - New Product Development

10101 Mangu KES3000000 Annually WhatJobs remove_red_eye View All

Posted 19 days ago

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Job Description

full-time
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and highly motivated Senior Brand Manager to spearhead new product development initiatives. This is a fully remote position, offering the flexibility to work from anywhere. You will be instrumental in identifying market opportunities, conceptualizing innovative products, and driving their successful launch from ideation to commercialization.

Responsibilities:
  • Conduct comprehensive market research and consumer insights analysis to identify unmet needs and emerging trends within the FMCG landscape.
  • Develop and refine product concepts, including defining product features, benefits, positioning, and target audience.
  • Create detailed product development roadmaps, timelines, and budgets, ensuring alignment with business objectives.
  • Collaborate closely with cross-functional teams, including R&D, marketing, sales, supply chain, and regulatory affairs, to ensure seamless product development and launch.
  • Develop compelling marketing strategies and launch plans to ensure maximum market penetration and brand adoption.
  • Monitor product performance post-launch, analyzing sales data, market share, and consumer feedback to identify areas for improvement and future innovation.
  • Manage external agencies and partners involved in product development, market research, and creative execution.
  • Stay abreast of competitive activities and industry best practices to maintain a competitive edge.
  • Present strategic recommendations and progress reports to senior leadership.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 7 years of progressive experience in brand management, product marketing, or new product development within the FMCG industry.
  • Proven track record of successfully launching new products that have achieved significant market success.
  • Strong understanding of consumer behavior, market dynamics, and brand strategy within the FMCG sector.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Proficiency in market research methodologies and data analysis tools.
  • Demonstrated ability to manage complex projects with multiple stakeholders in a remote environment.
  • Experience working with diverse teams across different geographies is highly desirable.
  • Self-starter with a proactive approach and the ability to thrive in a fast-paced, autonomous setting.
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FMCG Brand Manager - New Product Development

01000 Witeithie KES260000 Annually WhatJobs

Posted 10 days ago

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Job Description

full-time
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative Brand Manager to drive new product development initiatives. This role is fully remote, allowing you to strategize and collaborate from anywhere. You will be responsible for the entire lifecycle of new product launches, from concept generation and market research to go-to-market strategy and post-launch analysis. Your role will involve deep dives into consumer insights, competitive analysis, and trend forecasting to identify unmet market needs and opportunities. You will work closely with cross-functional teams, including R&D, sales, marketing, and supply chain, to ensure successful product development and commercialization. Key responsibilities include developing brand positioning, crafting compelling marketing plans, managing budgets, and tracking brand performance metrics. The ideal candidate will possess strong analytical, strategic thinking, and project management skills, with a proven track record in the FMCG industry. Experience in digital marketing and a good understanding of e-commerce platforms are highly advantageous. You should be adept at translating consumer needs into profitable product strategies and possess excellent communication and presentation skills. This is a unique opportunity to shape the future of our product portfolio and make a significant impact in a dynamic and competitive market, all within a supportive remote work environment. If you are a passionate marketer with a flair for innovation and a drive to succeed, we encourage you to apply.
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Remote FMCG Brand Manager - New Product Development

00100 Abothuguchi West KES175000 Annually WhatJobs remove_red_eye View All

Posted 19 days ago

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Job Description

full-time
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and innovative Remote FMCG Brand Manager to drive new product development initiatives. This is a fully remote position, offering the flexibility to conceptualize and execute brand strategies from your home office. You will be instrumental in identifying market opportunities, developing new product concepts, and leading their successful launch into the market. Your responsibilities will span the entire product lifecycle, from ideation and market research to product positioning, marketing strategy development, and ongoing brand management. You will conduct in-depth market analysis, consumer research, and competitive landscape assessments to identify unmet needs and emerging trends. Based on these insights, you will define product requirements, collaborate with R&D and supply chain teams on product formulation and packaging, and develop compelling marketing and communication plans. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer behavior, and effective branding principles. Experience in launching new products and managing their growth trajectory is essential. You will work closely with sales teams to ensure effective product distribution and performance in the market. Budget management, P&L responsibility for your brands, and performance tracking against key metrics will also be integral to this role. This is an exciting opportunity for a creative and analytical marketing professional to shape the future of iconic brands and make a significant impact in a dynamic industry, all within a flexible remote work setting. You will be empowered to bring fresh ideas to the table and drive innovation. The ability to translate consumer insights into commercially successful products is paramount. Strong project management skills and the ability to manage multiple priorities simultaneously are crucial for success. This role demands a passionate individual who can inspire teams and build strong relationships with internal and external stakeholders. The journey from concept to shelf requires a keen eye for detail and a strategic mindset.

Responsibilities:
  • Identify market opportunities and develop new FMCG product concepts.
  • Conduct consumer research, market analysis, and competitive reviews.
  • Define product positioning, messaging, and marketing strategies.
  • Collaborate with R&D, supply chain, and sales teams for product development and launch.
  • Develop and manage brand marketing plans and budgets.
  • Analyze sales data and brand performance metrics.
  • Oversee product packaging and creative development.
  • Monitor market trends and identify potential brand threats and opportunities.
  • Ensure consistent brand execution across all touchpoints.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in brand management within the FMCG sector.
  • Proven experience in new product development and successful product launches.
  • Strong understanding of consumer insights, market research, and branding principles.
  • Demonstrated ability to develop and execute effective marketing strategies.
  • Experience with budget management and P&L responsibility.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong communication, presentation, and interpersonal skills.
  • Proficiency in MS Office Suite and marketing analytics tools.
  • Ability to thrive in a fast-paced, remote work environment.
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FMCG Brand Manager, New Product Development (Remote)

10100 Nyeri Town KES4500000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is searching for a talented and strategic Brand Manager to spearhead new product development. This is a fully remote position, allowing you to drive brand strategy and innovation from any location within Kenya. You will be instrumental in identifying market opportunities, conceptualizing new products, and developing comprehensive go-to-market strategies. Key responsibilities include conducting market research, analyzing consumer insights, and collaborating with R&D, sales, and operations teams to bring new products to life. The ideal candidate will possess a strong understanding of brand management principles, consumer behavior, and the FMCG landscape. You will be responsible for developing brand positioning, messaging, and marketing plans to ensure successful product launches and sustained market growth. Experience in developing and executing integrated marketing campaigns, including digital and traditional channels, is essential. You will also manage budgets, track performance metrics, and provide regular reports on brand and product performance. This role requires exceptional creativity, strong analytical skills, and the ability to influence stakeholders across the organization. The successful candidate will be a proactive and results-oriented individual with a passion for building strong brands. This is an exciting opportunity to shape the future of a leading FMCG portfolio in a flexible, remote work environment. The company's operational hub is in **Nyeri, Nyeri, KE**, but this role is performed entirely remotely.
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Senior Product Manager, Consumer Goods

80101 Nairobi, Nairobi KES280000 Annually WhatJobs remove_red_eye View All

Posted 19 days ago

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Job Description

full-time
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and experienced Senior Product Manager to drive product strategy and execution for a key brand portfolio. This is a fully remote position, offering the flexibility to work from anywhere while shaping the future of popular consumer products. You will be responsible for the end-to-end product lifecycle, from market research and ideation through to product launch and ongoing optimization. The ideal candidate possesses a keen understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. Your role will involve collaborating closely with cross-functional teams, including R&D, marketing, sales, and supply chain, to deliver products that delight consumers and achieve business objectives. This position requires strong analytical skills, strategic thinking, and the ability to translate consumer insights into actionable product roadmaps. You will be instrumental in identifying new product opportunities, defining product requirements, and ensuring successful market penetration.

Key Responsibilities:
  • Develop and execute product strategies and roadmaps for a portfolio of FMCG products.
  • Conduct market research, competitive analysis, and consumer insights gathering.
  • Identify new product opportunities and define product requirements and specifications.
  • Lead cross-functional teams (R&D, Marketing, Sales, Supply Chain) in product development and launch.
  • Manage the entire product lifecycle, from ideation to end-of-life.
  • Define pricing strategies and positioning for new and existing products.
  • Monitor product performance, analyze sales data, and implement improvements.
  • Collaborate with marketing teams on go-to-market strategies and campaigns.
  • Act as the product champion, representing the product vision internally and externally.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Minimum of 5 years of experience in product management, preferably within the FMCG sector.
  • Demonstrated success in launching and managing consumer products.
  • Strong understanding of consumer behavior, market trends, and the FMCG landscape.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proficiency in market research methodologies and tools.
  • Strong communication, collaboration, and presentation skills.
  • Experience working with cross-functional teams in a fast-paced environment.
  • Ability to manage multiple projects and prioritize effectively in a remote setting.

This is a fully remote role, offering a unique opportunity to influence consumer product strategy from anywhere. We are seeking a proactive individual with a passion for consumer goods and a proven track record in product innovation.
This advertiser has chosen not to accept applicants from your region.

Senior Fast-Moving Consumer Goods (FMCG) Product Manager

00200 Ongata Rongai, Rift Valley KES190000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client, a leading player in the FMCG sector, is seeking an experienced and dynamic Senior FMCG Product Manager to lead product strategy and development for their diverse portfolio. This role is fully remote, allowing you to contribute to our innovative projects from anywhere. You will be responsible for defining product roadmaps, conducting market research, analyzing consumer trends, and collaborating closely with R&D, marketing, sales, and supply chain teams to bring new products to market and enhance existing ones. The ideal candidate has a proven track record of successfully launching and managing FMCG products, with a deep understanding of consumer behavior, competitive landscapes, and brand positioning. You will translate market insights into actionable product plans, manage product lifecycle from concept to commercialization, and drive profitable growth. As a remote team member, you will leverage digital collaboration tools to foster strong communication and alignment across geographically dispersed teams. This position demands strategic thinking, exceptional analytical abilities, and strong leadership skills to influence stakeholders and ensure product success. You will oversee market analysis, pricing strategies, promotional planning, and sales forecasting for your product lines. Furthermore, you will work on identifying new market opportunities and developing innovative solutions to meet evolving consumer needs. Experience with digital marketing and e-commerce platforms is highly advantageous. This role offers a unique opportunity to make a significant impact on our product offerings and market presence, working remotely to support our business needs in **Ongata Rongai, Kajiado, KE**, and the broader market.
Responsibilities:
  • Develop and execute comprehensive product strategies and roadmaps for FMCG products.
  • Conduct thorough market research, competitive analysis, and consumer insights gathering.
  • Define product requirements and specifications for new product development.
  • Collaborate with R&D, marketing, sales, and operations teams to ensure successful product launches.
  • Manage the entire product lifecycle, from ideation through to end-of-life.
  • Analyze sales data and market performance to identify opportunities for growth and improvement.
  • Develop and implement effective pricing and promotional strategies.
  • Ensure product quality and compliance with all relevant regulations.
  • Present product strategies and performance updates to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Minimum of 6-8 years of progressive experience in product management within the FMCG industry.
  • Demonstrated success in launching and managing consumer packaged goods.
  • Strong understanding of market dynamics, consumer behavior, and branding principles.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Proven ability to lead cross-functional teams and influence stakeholders.
  • Exceptional communication, presentation, and interpersonal skills for effective remote collaboration.
  • Proficiency in market research tools and data analysis software.
  • Ability to thrive in a fast-paced, dynamic, and remote work environment.
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