375 Senior Fmcg Brand Manager Remote jobs in Nairobi
FMCG Brand Manager (Remote)
Posted 15 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead brand initiatives in a fully remote capacity. This role is critical for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and achieve business objectives. You will be responsible for overseeing all aspects of brand management, including market research, product positioning, marketing campaign development, and performance analysis. Key responsibilities include collaborating with cross-functional teams (sales, R&D, operations), managing advertising agencies and external partners, and monitoring competitor activities. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of experience in brand management within the FMCG industry. Proven success in launching new products, developing effective marketing campaigns, and managing brand budgets is essential. Strong analytical skills, market insight, and a deep understanding of consumer behavior are required. Excellent communication, leadership, and project management skills are paramount for success in a remote environment. You should be adept at leveraging digital marketing channels and data analytics to inform brand strategies. This is an exciting opportunity to shape the future of well-known brands and drive significant growth, all while enjoying the flexibility of remote work. While the company has a presence in Mombasa, Mombasa, KE , this position is 100% remote, offering exceptional work-life balance and the freedom to work from any approved location. Lead impactful FMCG brands from your chosen remote location.
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Senior FMCG Brand Manager (Remote)
Posted 23 days ago
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Our client is searching for a highly motivated and results-oriented Senior FMCG Brand Manager to join their innovative, remote-first marketing team. This role is pivotal in developing and executing brand strategies that drive growth and market share for our fast-moving consumer goods portfolio. As a fully remote position, you will be responsible for overseeing brand planning, product launches, and marketing campaigns, collaborating closely with cross-functional teams across different geographies. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, and brand development principles. Key responsibilities include conducting market research, analyzing sales data, identifying consumer insights, and translating these into actionable marketing plans. You will manage brand budgets, lead integrated marketing campaigns across various channels (digital, traditional, social media), and work with agencies to ensure brand consistency and impact. Strong analytical skills, creativity, and excellent communication and presentation abilities are essential. A minimum of 6 years of experience in brand management within the FMCG sector is required, with a proven track record of successful brand launches and growth initiatives. Experience in product development and portfolio management is highly desirable. You should be adept at working independently, managing multiple projects, and thriving in a fast-paced, remote environment. A Bachelor's degree in Marketing, Business Administration, or a related field is mandatory; an MBA is a plus. This is an exceptional opportunity to make a significant impact on leading brands from your home office, contributing your strategic vision from **Mombasa, Mombasa, KE**, and shaping the future of our FMCG offerings.
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Brand Manager - FMCG (Remote)
Posted 8 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and driven Brand Manager to lead key product lines within their portfolio. This is a fully remote position, allowing you to shape brand strategy from anywhere. You will be responsible for developing and executing comprehensive brand plans that drive market share growth and enhance brand equity. This includes conducting market research to identify consumer insights, competitive analysis, and emerging trends to inform strategic decision-making. You will manage all aspects of the brand, from product innovation and packaging design to advertising, promotions, and digital marketing campaigns. Collaboration with cross-functional teams, including sales, R&D, and external agencies, will be critical to ensure seamless execution of marketing strategies. Key responsibilities include setting brand objectives and strategies, managing marketing budgets effectively, and measuring the ROI of marketing initiatives. You will also play a role in product development pipeline, ensuring alignment with brand vision and consumer needs. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of progressive experience in brand management within the FMCG industry. Demonstrated success in launching new products and revitalizing existing brands is essential. Strong analytical skills, excellent communication and presentation abilities, and a proven track record of managing external agencies are required. You must be a strategic thinker with a creative flair and the ability to thrive in a fast-paced, results-oriented remote work environment. A passion for consumer brands and a deep understanding of the Kenyan FMCG market are highly desirable. This role offers a fantastic opportunity to contribute to the growth of iconic brands and develop your career with a company that values innovation and talent.
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Senior Brand Manager - FMCG (Remote)
Posted 13 days ago
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Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to spearhead their brand strategies. This is a fully remote position, allowing you to contribute from your preferred location. You will be responsible for developing and executing comprehensive brand plans that drive market share, consumer preference, and profitable growth. Your remit will include market analysis, consumer insights generation, brand positioning, advertising and promotional strategy development, new product launches, and budget management. The ideal candidate will possess a strategic mindset, a deep understanding of FMCG dynamics, and a proven ability to build strong, recognizable brands. Excellent leadership, cross-functional collaboration, and project management skills are essential. You will work closely with sales, R&D, and agency partners to ensure consistent brand execution across all touchpoints. This role requires a creative and analytical thinker with a passion for understanding consumer behavior and market trends. We are looking for someone who can translate consumer insights into actionable brand initiatives. The ability to manage multiple projects simultaneously, influence stakeholders, and deliver measurable results is crucial. A bachelor's degree in Marketing, Business, or a related discipline, along with a minimum of 7 years of progressive brand management experience in the FMCG industry, is required. Experience with international markets and a strong understanding of digital marketing are highly desirable. This is an exceptional opportunity to make a significant impact on iconic brands from a remote work setting. We are looking for a candidate who can drive innovation and growth for our client's portfolio, with a particular focus on markets relevant to Mombasa, Mombasa, KE .
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Senior FMCG Sales Manager - Remote
Posted 7 days ago
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Our client is seeking a highly motivated and experienced Senior FMCG Sales Manager to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere. The successful candidate will be responsible for developing and executing strategic sales plans to achieve company objectives, manage and grow existing client relationships, and identify new business opportunities within the Fast-Moving Consumer Goods sector. You will lead a virtual sales team, providing guidance, motivation, and performance management to ensure targets are met and exceeded. Key responsibilities include conducting market research to identify new trends and opportunities, analyzing sales data to forecast future sales performance, and developing pricing strategies to maximize market share and profitability. The role also involves collaborating with marketing teams to develop and implement promotional campaigns and product launches. Excellent communication and interpersonal skills are essential for building strong relationships with distributors, retailers, and key stakeholders across various regions. A proven track record in FMCG sales leadership, with a deep understanding of market dynamics and consumer behavior, is required. The ability to work independently, manage time effectively, and adapt to a fast-paced, remote work environment is crucial. This role requires a strategic thinker with strong analytical and problem-solving abilities. You will be expected to travel occasionally for essential client meetings or industry events as needed. Requirements:
This is an exciting opportunity for a results-oriented professional to make a significant impact within a growing organization.
- Bachelor's degree in Business Administration, Marketing, or a related field. Master's degree is a plus.
- Minimum of 7 years of progressive experience in FMCG sales, with at least 3 years in a managerial or leadership role.
- Demonstrated success in developing and implementing successful sales strategies.
- Strong understanding of the Kenyan FMCG market and distribution channels.
- Proficiency in CRM software and sales analytics tools.
- Excellent negotiation, presentation, and communication skills.
- Ability to lead and inspire a remote team.
- Proven ability to achieve and exceed sales targets.
- Adaptability and resilience in a changing market environment.
This is an exciting opportunity for a results-oriented professional to make a significant impact within a growing organization.
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Head of Product Marketing
Posted today
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Job Description
Position: Head of Product Marketing
Location: Nairobi, Kenya
Type: Full-time
Reporting to: Chief Product Officer
About SunCulture
Founded in 2012, SunCulture's Vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World's Most Innovative Companies in 2021. Here is a good explainer video recently made by CNBC. Over the last 5 years the company has grown significantly and now employs 400+ people around the world.
About The Role
SunCulture specializes in solar power irrigation systems and has various products that support customers' needs. The Head of Product will lead our product managers in developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households.
We're looking for a visionary Head of Product Marketing to join our team. You'll play a crucial role in shaping the future of our product portfolio and making a positive impact in the world.
Key Responsibilities
- Build and Lead the Product Marketing Function - Establish and grow a high-performing Product Marketing team within the Global Product org — covering positioning, go-to-market (GTM) strategy, and customer insight.
- Craft Clear, Scalable Messaging - Define differentiated messaging frameworks that articulate the value of our complex portfolio — from solar-powered hardware to inclusive financial and insurance products.
- Lead Global Go-to-Market Execution - Own the strategy and orchestration of product launches across markets, coordinating with Product, Commercial, and Op Co teams to ensure successful rollouts and adoption.
- Develop Deep Market and Customer Understanding - Build scalable data driven persona models, segment insights, and competitive landscapes — ensuring that GTM and product decisions are grounded in customer reality.
- Enable Sales and Local Execution - Create sales product playbooks, pitch decks, and training materials. Partner with Op Cos to localize and deliver these assets effectively.
- Drive Product Adoption and Engagement - Partner with Sales, Growth and CX to design lifecycle programs that drive usage, retention, and upsell across our blended product offerings. Measure everything.
- Create a Feedback Loop Between Market and Product - Ensure a tight and structured feedback from customers, partners, and frontline teams informs roadmap and messaging evolution.
Does this sound like you?
- 7+ years of experience in Product Marketing, including leadership roles in a growth-stage companies
- Experience in multi-product environments — ideally with combinations of hardware, fintech, insurance, and/or services.
- Proven success leading global or regional GTM in complex, cross-functional organizations in Sub Saharan Africa
- Strong communicator and strategic thinker who will navigate ambiguity and simplify complexity.
- Comfortable working across cultural and operational contexts — especially in Sub Saharan Africa
- Bias toward action, outcomes, and collaboration — with the ability to lead through influence.
- Experience working with distributed sales and marketing teams, particularly in field-driven models.
Interested?
Please apply online via this job portal. We respond to all candidates; however only shortlisted candidates will be interviewed.
Please Note
SunCulture is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
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Senior Product Marketing Manager
Posted 21 days ago
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Job Description
Our client, a dynamic technology firm specializing in innovative consumer electronics, is looking for a highly strategic and experienced Senior Product Marketing Manager to lead product positioning and go-to-market strategies. This role is based in our Mombasa, Mombasa, KE office. You will be responsible for developing and executing comprehensive marketing plans for new and existing products, ensuring they resonate with target audiences and achieve business objectives. Your duties will include market research, competitive analysis, defining product messaging and value propositions, and collaborating closely with product management, sales, and marketing teams. The ideal candidate will possess a deep understanding of product marketing principles, a proven ability to translate complex technical features into compelling customer benefits, and exceptional communication and presentation skills. You will drive product launches, create marketing collateral, and develop campaigns that generate demand and drive adoption. This position requires a strategic thinker with a passion for technology and a track record of success in bringing products to market. You will play a pivotal role in shaping the success of our product portfolio. We are seeking a results-oriented professional who can thrive in a collaborative office environment and contribute to our continued growth. If you are a seasoned marketer with a flair for storytelling and a desire to make a significant impact on product success, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and execute product marketing strategies and plans.
- Conduct market research and competitive analysis to identify opportunities.
- Define product positioning, messaging, and value propositions.
- Lead go-to-market strategies for new product launches.
- Create compelling marketing collateral, sales enablement materials, and presentations.
- Collaborate with product management, engineering, and sales teams.
- Develop and manage marketing campaigns to drive demand generation.
- Analyze product performance and market feedback to inform strategy.
- Stay abreast of industry trends and competitive landscape.
- Present product strategies and updates to stakeholders.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in product marketing, preferably in the technology sector.
- Proven track record of developing and executing successful product marketing strategies.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Experience in creating marketing collateral and sales enablement tools.
- Ability to work collaboratively with cross-functional teams.
- Demonstrated success in launching new products.
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Senior Product Marketing Manager - CPG
Posted 7 days ago
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Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and experienced Senior Product Marketing Manager to drive the go-to-market strategy for their innovative product lines. This is a fully remote position, offering the flexibility to shape impactful marketing campaigns from anywhere. You will be responsible for understanding market dynamics, identifying consumer needs, and developing compelling positioning and messaging that resonates with target audiences. The ideal candidate possesses a strong background in product marketing within the FMCG industry, exceptional analytical skills, and a proven ability to collaborate with cross-functional teams, including sales, product development, and communications. This role requires a blend of strategic thinking, market insight, and creative execution.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive product marketing strategies for new and existing FMCG products.
- Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and threats.
- Define product positioning, value propositions, and key messaging for target audiences.
- Create compelling marketing collateral, sales enablement tools, and promotional materials.
- Collaborate with product development teams to inform product roadmaps based on market feedback.
- Partner with the sales team to ensure effective product launches and ongoing sales support.
- Develop and manage go-to-market plans, including pricing strategies and channel activation.
- Analyze campaign performance and market trends, providing insights and recommendations for optimization.
- Manage product lifecycle marketing activities, from launch to end-of-life.
- Work closely with brand management and advertising teams to ensure cohesive marketing efforts.
- Stay informed about industry trends, emerging technologies, and consumer behavior within the FMCG landscape.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in product marketing, with a significant portion within the FMCG industry.
- Proven track record of developing and executing successful product marketing strategies for consumer goods.
- Strong understanding of market segmentation, consumer behavior, and brand positioning.
- Excellent analytical and strategic thinking skills.
- Exceptional written and verbal communication skills, with the ability to craft persuasive messaging.
- Proficiency in market research methodologies and data analysis tools.
- Experience with cross-functional team collaboration and project management.
- Ability to thrive in a dynamic, fast-paced remote work environment.
- Creative and innovative approach to marketing challenges.
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7
Head of Product Marketing - FMCG
Posted 21 days ago
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Job Description
Our client, a dynamic and leading Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and visionary Head of Product Marketing to join their fully remote team. This senior leadership role is responsible for developing and executing comprehensive product marketing strategies that drive brand awareness, market penetration, and sales growth across our diverse product portfolio. You will lead a team of talented product marketers, overseeing all aspects of go-to-market planning, product positioning, and campaign development. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. Your responsibilities will include conducting market research, identifying new product opportunities, and collaborating closely with product development, sales, and digital marketing teams to ensure successful product launches and ongoing marketing efforts. You will be instrumental in shaping compelling brand narratives and communicating the unique value proposition of our products to target audiences. This role requires exceptional leadership, strategic thinking, and a proven ability to deliver measurable results in a fast-paced environment. As a fully remote position, you will leverage digital collaboration tools to foster strong team cohesion and effective communication. We are looking for a proactive and results-oriented individual with a passion for building strong consumer brands and driving market leadership. The ability to analyze market data, translate insights into actionable strategies, and inspire a remote team is paramount. This is an exciting opportunity to make a significant impact on our company's success and shape the future of our product offerings. We value individuals who are innovative, possess strong analytical skills, and can effectively manage complex projects from conception to execution.
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8
Group Head of Business Performance and Sales Excellence
Posted today
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Role Overview:
The Group Head of Business Performance and Sales Excellence is responsible for driving financial performance and sales growth across the group's presence markets. This role involves managing key performance indicators (KPIs) related to financial metrics, growth drivers, and sales team management. The position requires cultivating a culture of sales discipline to ensure the effective use of channels and minimize attrition.
Key Responsibilities:
Financial Performance Management:
- Oversee financial KPIs including gross revenue, cost management, and gross margin.
- Develop strategies to optimize financial performance and achieve revenue targets.
- Growth Drivers Management:
- Drive growth by increasing the number of merchants, agents, and cards issued.
- Promote the adoption of corporate platforms to enhance market penetration.
Sales Team Leadership:
- Manage sales teams across subsidiaries, ensuring alignment with overall business objectives.
- Foster a culture of sales discipline and accountability to maximize channel usage and minimize attrition.
Strategic Planning and Execution:
- Develop and implement strategic plans to achieve business performance and sales excellence.
- Monitor market trends and adjust strategies to stay competitive.
Stakeholder Engagement:
- Collaborate with key stakeholders, including international money transfer systems, governments, regulators, payment schemes, switches, merchants, and fintechs.
- Ensure strong relationships and alignment with stakeholders to drive business growth.
Performance Monitoring and Reporting:
- Track and analyse performance metrics to identify areas for improvement.
- Provide regular reports and updates to senior management on business performance and sales activities.
Skills and Qualifications:
- Financial Acumen: Strong understanding of financial metrics and performance management.
- Strategic Thinking: Ability to develop and implement long-term strategies for growth and performance.
- Leadership: Proven leadership skills to manage and develop sales teams across multiple markets.
- Communication: Excellent communication and interpersonal skills to engage with diverse stakeholders.
- Analytical Skills: Ability to analyse data and market trends to make informed decisions.
- Sales Excellence: Deep understanding of sales methodologies and best practices.
Desired Experience:
- Extensive experience in a similar role within the payments industry.
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