1,512 Senior E Commerce Performance Marketing Specialist jobs in Kenya

• Track, analyze, and report on all key e-commerce performance metrics, including website traffic, conversion rates, average order value, customer acquisition cost, and lifetime value.
• Utilize web analytics platforms (e.g., Google Analytics, Adobe Analytics) to gain insights into user behavior and website performance.
• Conduct A/B testing and multivariate testing to optimize website elements, user experience, and conversion funnels.
• Develop and maintain dashboards and reports to communicate performance trends and insights to stakeholders.
• Identify opportunities for improving the online customer journey, from initial touchpoint to post-purchase.
• Analyze sales data to identify product performance trends, popular items, and areas for promotional focus.
• Monitor competitor e-commerce strategies and performance, providing market intelligence.
• Collaborate with marketing, product, and IT teams to implement data-driven strategies for growth.
• Provide recommendations for website improvements, merchandising strategies, and promotional campaigns.
• Analyze the effectiveness of digital marketing campaigns and their impact on e-commerce sales.
• Stay up-to-date with the latest e-commerce trends, technologies, and analytics best practices.
• Develop predictive models for forecasting sales and customer behavior.
• Ensure data accuracy and integrity across all reporting and analysis.

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• Minimum of 6-8 years of experience in e-commerce analytics, digital marketing analytics, or a related field.
• Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of A/B testing methodologies and tools.
• Proficiency in data visualization tools (e.g., Tableau, Power BI).
• Excellent analytical, critical thinking, and problem-solving skills.
• Ability to translate complex data into clear, concise, and actionable insights.
• Strong understanding of e-commerce business models and online consumer behavior.
• Experience with SQL and database management is a plus.
• Excellent written and verbal communication skills, effective for remote collaboration.
• Ability to work independently and manage multiple projects in a fast-paced remote environment.

• Analyze sales performance, customer data, and market trends to identify opportunities.
• Monitor and report on key e-commerce KPIs (conversion rates, AOV, LTV, etc.).
• Develop sales forecasts and inventory projections.
• Identify opportunities for product optimization, merchandising, and promotions.
• Analyze customer behavior to improve the online shopping experience and journey.
• Streamline operational processes within the e-commerce environment.
• Collaborate with marketing, merchandising, and operations teams to implement strategies.
• Create and maintain performance dashboards and reports.
• Conduct A/B testing and provide recommendations for website optimization.
• Stay informed about industry best practices and emerging retail technologies.

• Proven experience as a Retail Analyst, E-commerce Analyst, or similar role.
• Strong analytical and quantitative skills with expertise in data analysis.
• Proficiency in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI).
• Experience with e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify Analytics).
• Excellent understanding of retail operations and e-commerce business models.
• Strong problem-solving abilities and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Business, Statistics, Economics, Marketing, or a related field.

• Develop and execute comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, TikTok), and affiliate channels.
• Manage and optimize digital advertising budgets to achieve target KPIs, including ROAS, CPA, and CPL.
• Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance.
• Implement sophisticated targeting and retargeting strategies to engage relevant customer segments.
• Analyze campaign performance data using analytics platforms (e.g., Google Analytics, Adobe Analytics) and CRM systems to identify insights and opportunities.
• Perform A/B testing on ad creatives, landing pages, and campaign structures to drive continuous improvement.
• Monitor industry trends, competitor activities, and emerging advertising platforms to stay ahead of the curve.
• Collaborate with content, creative, and web development teams to ensure cohesive campaign execution and effective customer journeys.
• Develop attribution models to accurately measure the impact of various marketing channels.
• Prepare detailed performance reports and present findings and actionable recommendations to senior leadership.
• Stay current with the latest advancements in digital advertising technologies and best practices.
• Mentor and guide junior performance marketing coordinators in a remote team setting.
• Manage relationships with external agencies or technology partners as needed.
• Ensure brand consistency and compliance across all paid media efforts.

• Bachelor's degree in Marketing, Digital Media, Business, Statistics, or a related quantitative field.
• Minimum of 7 years of experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing large-scale paid media campaigns and driving measurable ROI.
• Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• In-depth understanding of SEO principles, SEM best practices, and affiliate marketing strategies.
• Proficiency in Google Analytics, Adobe Analytics, or similar web analytics tools.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent understanding of conversion rate optimization (CRO) techniques.
• Experience with A/B testing tools and methodologies.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote environment.
• Familiarity with marketing automation platforms and CRM systems is a plus.

• Develop and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Optimize campaign performance through continuous A/B testing of ad copy, creatives, targeting, and landing pages.
• Analyze campaign data and key metrics (e.g., ROAS, CPA, CTR, conversion rates) to identify trends and opportunities for improvement.
• Manage budgets effectively, ensuring optimal allocation of resources to maximize return on investment.
• Collaborate with the e-commerce team to align marketing efforts with product launches, promotions, and overall business objectives.
• Conduct keyword research and audience segmentation to ensure precise targeting.
• Monitor competitor activities and market trends to adapt strategies accordingly.
• Generate detailed performance reports for management, highlighting insights and recommendations.
• Stay abreast of the latest developments in digital marketing, e-commerce, and social media advertising.
• Contribute to the overall e-commerce strategy, providing insights on customer acquisition and retention.

• Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
• Minimum of 4 years of hands-on experience in performance marketing, with a strong focus on e-commerce.
• Proven track record of successfully managing and optimizing paid advertising campaigns that drive sales and conversions.
• In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of e-commerce operations, customer journey, and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Exceptional communication and collaboration skills for effective teamwork in a remote setting.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Certification in Google Ads or Facebook Blueprint is a plus.

Location: Westlands, Nairobi

Company: Nevin Digital Solutions

Job Overview

We are looking for an Intermediate SEO Expert to join our growing team. The ideal candidate will have hands-on experience with SEO campaigns — including on-page, off-page, and technical optimization — and will play a key role in improving client rankings and traffic growth.

You will work closely with our web and marketing teams to ensure that every project meets SEO best practices and delivers measurable results.

Key Responsibilities

Conduct in-depth keyword research and competitive analysis.

Implement on-page SEO: optimize meta tags, headings, images, and internal linking structures.

Perform technical SEO audits: fix crawl errors, improve site speed, ensure mobile responsiveness, and manage schema markup.

Develop and execute off-page SEO and link-building strategies.

Track and analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, and SEMrush.

Collaborate with the content team to align articles, blogs, and landing pages with SEO strategy.

Monitor algorithm updates and implement necessary strategy adjustments.

Optimize and manage Google Business Profiles for local SEO clients.

Requirements

1–2 years of proven SEO experience (agency experience preferred).

Strong understanding of search engine algorithms and ranking factors.

Hands-on experience with major SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, or Moz).

Working knowledge of WordPress and basic HTML/CSS.

Strong analytical skills and attention to detail.

Excellent communication and time management abilities.

Understanding of PPC and basic content strategy.

Compensation

Salary: KSh. 25,000 per month during a 3-month probation period.

Post-Probation: Absorption into the team with a salary review based on performance and client portfolio handled.

How to Apply

Send your CV, portfolio (if any), and a short paragraph explaining your most successful SEO project to

with the subject line: Application – Intermediate SEO Expert

• Develop and execute comprehensive paid advertising strategies across PPC, social media, and display networks.
• Manage and optimize ad campaigns to achieve key performance indicators (KPIs) such as ROAS, CPA, and conversion rate.
• Conduct keyword research, audience segmentation, and bid management for PPC campaigns.
• Create compelling ad copy and visual assets, collaborating with design teams as needed.
• Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics).
• Implement A/B testing on ad creatives, landing pages, and campaign settings.
• Identify new growth opportunities and emerging digital marketing trends.
• Collaborate with the e-commerce team to enhance website user experience and conversion optimization.
• Manage and grow affiliate marketing programs.
• Develop and execute email marketing campaigns to nurture leads and retain customers.

• Bachelor's degree in Marketing, Business, Digital Media, or a related field.
• Minimum of 4 years of experience in performance marketing, specifically within e-commerce.
• Proven track record of successfully managing and optimizing paid advertising campaigns.
• In-depth knowledge of Google Ads, Meta Ads, and other major advertising platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Strong understanding of SEO principles and their impact on paid campaigns.
• Experience with A/B testing methodologies and tools.
• Excellent analytical, problem-solving, and data interpretation skills.
• Strong communication and collaboration abilities.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce).