2,289 Senior E Commerce Performance Marketing Manager Remote jobs in Kenya

Job Title: Online Marketer / Social Media manager

Location: Nairobi, Kenya (Onsite)

Team: Marketing & Brand Communication

About Us

At Bobu Africa Lifestyle, we believe African creativity deserves a global spotlight and we're on the search for someone who knows how to make that spotlight shine. If you're that person who knows how to make content pop, turn followers into fans, and trends into traffic, we're talking to YOU.

Responsibilities

• Plan and manage daily content across Instagram, Facebook, LinkedIn, Rednote and more

• Execute marketing campaigns and product launches with strategy + flair

• Engage with followers, reply to comments & DMs.

• Work with designers and a team of creatives to bring campaigns to life

• Track performance using insights/analytics tools and suggest improvements

• Experiment with reels, trends, stories, giveaways, and influencer collaborations.

• Build and nurture an online community around culture, creativity, and good vibes.

Qualifications

• 1–3 years of experience in social media management or digital marketing

• Bachelor's Degree in Marketing, Communications or any related Field.

• Exceptional Photography, Videography and editing skills.

• You live on Social Media platforms but also think strategically

• Great writing and creativity skills ,witty captions, call-to-actions, storytelling

• Good with Canva, Meta Business Suite, scheduling tools etc.

• Curious, creative, and obsessed with online trends (in a healthy way)

• Nature and Wildlife, African culture enthusiast who is self-driven and ambitious.

What we offer.

• A creative playground for you to test, build, and grow

• A team that respects your ideas.

• Your work will directly shape how the world sees an African-born brand

• Cultural projects, and room to grow with us

To Apply:

Share your CV, Portfolio, any links to your Social media Platforms to

Email:

Subject line: Online Marketer +Your Name

• Develop and execute data-driven performance marketing strategies across paid social, search engines, display advertising, affiliate marketing, and email marketing to drive qualified traffic and sales for e-commerce channels.
• Manage and optimize digital advertising campaigns, including budget allocation, targeting, bidding strategies, and ad creative development, with a focus on achieving KPIs such as ROAS, CPA, and LTV.
• Conduct in-depth keyword research, competitor analysis, and market trend analysis to identify new opportunities and improve campaign performance.
• Oversee SEO initiatives to improve organic search rankings and drive sustainable traffic growth.
• Develop and implement email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive repeat purchases.
• Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and platform-specific reporting dashboards, providing regular insights and actionable recommendations.
• Collaborate with content creators, graphic designers, and web developers to ensure cohesive brand messaging and optimal user experience across all digital touchpoints.
• Manage and foster relationships with external agencies and platform partners.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, continuously testing and iterating on strategies.
• Contribute to the overall e-commerce strategy, identifying new growth avenues and supporting product launches.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in performance marketing, digital marketing, or e-commerce marketing, with a proven track record of success in driving online sales.
• Demonstrable expertise in managing paid search (Google Ads, Bing Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads), and programmatic advertising.
• Strong understanding of SEO principles and best practices.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
• Advanced analytical skills with a strong ability to interpret complex data and translate it into actionable insights. Experience with web analytics tools (Google Analytics, Adobe Analytics).
• Excellent written and verbal communication skills, with the ability to craft compelling ad copy and marketing messages.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Highly organized, detail-oriented, and capable of managing multiple campaigns and priorities in a fast-paced remote environment.

• Developing and executing data-driven performance marketing strategies to drive customer acquisition, engagement, and sales for the e-commerce platform.
• Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
• Implementing and refining Conversion Rate Optimization (CRO) strategies through A/B testing, user experience analysis, and website improvements.
• Developing and managing email marketing campaigns, including segmentation, automation, and personalization.
• Overseeing affiliate marketing programs and building strong relationships with partners.
• Conducting in-depth analysis of website traffic, user behavior, and campaign performance using tools like Google Analytics.
• Identifying new growth opportunities and emerging channels for customer acquisition.
• Collaborating with content, social media, and product teams to ensure cohesive marketing efforts.
• Managing marketing budgets and ensuring optimal allocation of resources for maximum ROI.
• Staying ahead of the curve on e-commerce trends, digital marketing innovations, and competitive landscape.
• Reporting on key performance indicators (KPIs) and providing strategic recommendations to senior leadership.
• Leading and mentoring junior performance marketing team members in a remote setting.

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• A minimum of 7 years of experience in e-commerce, performance marketing, and growth hacking.
• Proven track record of driving significant growth in online sales and customer acquisition.
• Expertise in SEM, paid social, email marketing, affiliate marketing, and SEO.
• Strong proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
• Demonstrated experience with A/B testing tools and CRO methodologies.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Ability to manage complex campaigns, budgets, and projects in a remote environment.
• Strong understanding of e-commerce platforms and their functionalities.
• Experience targeting audiences or operating within markets relevant to Naivasha, Nakuru, KE is a plus.

• Develop and implement data-driven digital marketing strategies focused on performance and SEO.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to achieve target KPIs.
• Oversee and execute comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical SEO.
• Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and insights.
• Develop and manage email marketing campaigns and automation workflows.
• Collaborate with content teams to ensure content is optimized for search engines and user engagement.
• Monitor campaign performance, generate regular reports, and provide actionable recommendations for improvement.
• Stay abreast of the latest digital marketing trends, algorithm updates, and industry best practices.
• Manage relationships with external agencies and vendors as needed.
• Drive continuous improvement in conversion rates and customer acquisition costs.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on performance marketing and SEO.
• Demonstrated success in managing and optimizing PPC campaigns.
• Expertise in SEO best practices, tools, and analytics platforms (Google Analytics, SEMrush, Ahrefs).
• Experience with email marketing platforms and CRM systems.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Excellent understanding of the full digital marketing funnel.
• Proven ability to work independently and manage projects effectively in a remote setting.
• Strong communication and collaboration skills.

• Develop and execute data-driven performance marketing strategies to achieve lead generation and sales objectives.
• Manage and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Conduct keyword research, audience segmentation, and bid management to ensure efficient ad spend and maximize ROI.
• Create compelling ad copy and design visually appealing ad creatives in collaboration with the design team.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and generate regular performance reports.
• Identify trends and insights to optimize campaigns for improved performance and scalability.
• Manage the digital marketing budget effectively, allocating resources to maximize campaign effectiveness.
• Stay up-to-date with the latest trends, tools, and best practices in digital advertising and performance marketing.
• Collaborate with the content and SEO teams to ensure alignment of paid and organic strategies.
• Conduct A/B testing on ad copy, landing pages, and targeting parameters to continuously improve campaign results.
• Manage retargeting campaigns to re-engage website visitors and lost leads.

• Bachelor's degree in Marketing, Business, or a related quantitative field.
• Minimum of 5 years of hands-on experience in performance marketing and paid media management.
• Proven track record of successfully managing and optimizing large-scale paid advertising campaigns.
• In-depth knowledge of Google Ads, Meta Ads Manager, and other major ad platforms.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Experience with Google Analytics and other web analytics tools.
• Proficiency in A/B testing and conversion rate optimization (CRO).
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience with marketing automation platforms is a plus.

• Developing and implementing comprehensive digital marketing strategies to drive lead generation and customer acquisition.
• Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Overseeing SEO strategy and implementation to improve organic search rankings and traffic.
• Developing and executing email marketing campaigns to nurture leads and engage existing customers.
• Managing social media marketing efforts, including content creation and community engagement.
• Analyzing campaign performance data using tools like Google Analytics, and providing actionable insights and recommendations.
• Tracking key performance indicators (KPIs) such as CPA, ROI, conversion rates, and LTV.
• Collaborating with content creators, designers, and web developers to ensure cohesive and effective campaigns.
• Staying current with digital marketing trends, best practices, and emerging technologies.
• Managing the digital marketing budget effectively to maximize return on investment.