1,058 Senior E Commerce Growth Manager Performance Marketing jobs in Kenya
Remote E-commerce Growth Manager - Performance Marketing
Posted 9 days ago
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Key responsibilities include managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads. You will develop and implement effective SEO strategies to improve organic search rankings and drive relevant traffic. The Growth Manager will also oversee social media strategy, content creation, and community engagement to build brand presence and customer loyalty. Email marketing campaigns, including segmentation, automation, and A/B testing, will be a significant part of your role. Analyzing website performance data, customer behavior, and campaign results using tools like Google Analytics is crucial for identifying areas of improvement and making data-backed decisions. You will collaborate with marketing, sales, and product teams to ensure a cohesive customer experience across all touchpoints. This role requires excellent analytical, communication, and project management skills, along with the ability to work autonomously and thrive in a remote environment. Experience managing marketing budgets effectively and demonstrating a strong ROI is essential. A Bachelor's degree in Marketing, Business, or a related field is required, with at least 5 years of experience in e-commerce marketing, performance marketing, or digital growth roles. Proven experience in social media management and content strategy is also necessary. We are looking for a creative and analytical professional who can drive significant growth for our client's online business.
Senior E-commerce Growth Manager, Performance Marketing
Posted 19 days ago
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Job Description
Responsibilities:
- Develop and execute data-driven e-commerce growth strategies.
- Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.).
- Drive organic traffic through SEO strategies and content optimization.
- Implement and manage email marketing campaigns to nurture leads and retain customers.
- Develop and manage affiliate marketing programs.
- Analyze website performance, user behavior, and conversion funnels using analytics tools.
- Identify and implement CRO initiatives through A/B testing and user experience improvements.
- Manage the e-commerce marketing budget effectively to achieve ROI goals.
- Collaborate with product, design, and content teams to enhance the customer journey.
- Stay up-to-date with the latest e-commerce trends and digital marketing technologies.
- Prepare regular performance reports and present insights to stakeholders.
- Mentor and guide junior members of the marketing team.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in e-commerce marketing, with a focus on performance marketing and growth hacking.
- Proven success in driving online sales and customer acquisition.
- Strong proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant digital marketing platforms.
- Experience with SEO tools and strategies.
- Knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo).
- Experience with A/B testing and CRO methodologies.
- Excellent analytical and problem-solving skills.
- Strong understanding of e-commerce best practices and customer journey mapping.
- Exceptional communication and collaboration skills for a remote team.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
Senior Brand Manager - Go-to-Market Strategy
Posted 5 days ago
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Senior Brand Manager, Remote Market Strategy
Posted 20 days ago
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Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
- Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
- Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Manage the brand budget effectively, optimizing spend for maximum ROI.
- Collaborate with product development teams to ensure new products align with brand strategy.
- Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
- Work closely with creative teams and external agencies to develop compelling brand assets and content.
- Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
- Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
- Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.
Head of Digital Marketing & E-commerce Strategy
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement overarching digital marketing and e-commerce strategies.
- Lead and manage all online marketing channels including SEO, SEM, social media, content, email, and paid advertising.
- Optimize the e-commerce platform for user experience, conversion rates, and sales growth.
- Analyze market trends, customer insights, and competitor activities to identify opportunities.
- Manage and mentor a remote team of digital marketing and e-commerce professionals.
- Define, track, and report on key performance indicators (KPIs) for all digital initiatives.
- Oversee digital marketing budgets and ensure optimal allocation of resources.
- Develop and execute customer acquisition and retention strategies.
- Collaborate with product development, sales, and customer service teams.
- Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of successfully developing and executing data-driven digital strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing platforms.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong leadership, team management, and communication skills for remote collaboration.
- Excellent analytical, problem-solving, and strategic thinking abilities.
- Experience managing significant digital marketing budgets.
- Ability to thrive in a fast-paced, remote work environment.
Head of Digital Marketing & E-commerce Strategy (Remote)
Posted 20 days ago
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Head of Digital Marketing & E-commerce Strategy (FMCG)
Posted 20 days ago
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Job Description
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
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Head of E-commerce Strategy & Growth
Posted 6 days ago
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E-commerce Strategy Lead
Posted 16 days ago
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Job Description
Key responsibilities include analyzing website traffic and sales data to derive actionable insights, managing the e-commerce P&L, and collaborating with marketing, sales, and IT teams to ensure seamless execution of strategies. You will also be responsible for overseeing A/B testing initiatives, optimizing customer journeys, and staying abreast of emerging e-commerce technologies and platforms. This remote position demands excellent leadership, strategic thinking, and communication skills, enabling effective collaboration with distributed teams. Proficiency in e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing tools is essential. This is an outstanding opportunity for a results-driven professional to shape the future of a thriving online business and make a significant impact on its success, all within a flexible remote work environment. We are looking for a visionary leader who can drive innovation and achieve ambitious e-commerce objectives. Your strategic input will be key to the continued success and expansion of our client's online presence.
This position is fully remote. While location is not a constraint, an awareness of consumer markets in areas like Bungoma, Bungoma, KE may offer useful perspectives.