885 E Commerce Strategy jobs in Kenya
Senior Brand Manager - Go-to-Market Strategy
Posted 5 days ago
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Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
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Senior Brand Manager, Remote Market Strategy
Posted 20 days ago
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Job Description
Our client is seeking a strategic and creative Senior Brand Manager to lead their brand development and marketing initiatives. This is a fully remote position responsible for shaping and executing brand strategies that drive market awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and integrated marketing communications. You will collaborate closely with remote marketing, sales, product development, and creative teams to ensure brand consistency and a compelling brand experience across all touchpoints. This role requires a visionary leader with excellent analytical, communication, and project management skills.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
- Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
- Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Manage the brand budget effectively, optimizing spend for maximum ROI.
- Collaborate with product development teams to ensure new products align with brand strategy.
- Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
- Work closely with creative teams and external agencies to develop compelling brand assets and content.
- Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
- Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
- Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.
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Head of Digital Marketing & E-commerce Strategy
Posted 20 days ago
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Job Description
Our client, a rapidly expanding online retail enterprise, is seeking a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to lead their digital presence from a fully remote capacity. This senior role is responsible for developing and executing comprehensive digital marketing campaigns and e-commerce strategies to drive customer acquisition, engagement, and revenue growth. You will oversee all aspects of online marketing, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and influencer collaborations. A key focus will be on optimizing the e-commerce platform, enhancing user experience, and implementing data-driven strategies to maximize conversion rates and customer lifetime value. The ideal candidate will possess a deep understanding of the digital marketing landscape, e-commerce best practices, and emerging trends. You will lead a talented team of digital marketers and e-commerce specialists, fostering a collaborative and high-performance remote work environment. This position requires strong analytical skills, a proven ability to manage budgets effectively, and a passion for leveraging data to inform strategic decisions. As a remote-first leader, exceptional communication, organizational, and project management skills are essential. You will be instrumental in shaping our client's brand identity and market positioning online. This is a fantastic opportunity to drive significant impact within a dynamic and growing company, with the flexibility of working from anywhere. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, and providing regular reports on key metrics to executive leadership. Your strategic insights will guide the company's online growth trajectory, ensuring a seamless and engaging customer journey across all digital touchpoints.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing and e-commerce strategies.
- Lead and manage all online marketing channels including SEO, SEM, social media, content, email, and paid advertising.
- Optimize the e-commerce platform for user experience, conversion rates, and sales growth.
- Analyze market trends, customer insights, and competitor activities to identify opportunities.
- Manage and mentor a remote team of digital marketing and e-commerce professionals.
- Define, track, and report on key performance indicators (KPIs) for all digital initiatives.
- Oversee digital marketing budgets and ensure optimal allocation of resources.
- Develop and execute customer acquisition and retention strategies.
- Collaborate with product development, sales, and customer service teams.
- Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of successfully developing and executing data-driven digital strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing platforms.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong leadership, team management, and communication skills for remote collaboration.
- Excellent analytical, problem-solving, and strategic thinking abilities.
- Experience managing significant digital marketing budgets.
- Ability to thrive in a fast-paced, remote work environment.
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Head of Digital Marketing & E-commerce Strategy (Remote)
Posted 20 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is searching for a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales initiatives. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across all relevant channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary goal will be to drive online brand awareness, customer acquisition, engagement, and ultimately, revenue growth through our e-commerce platforms. You will analyze market trends, customer behavior, and competitor activities to identify new opportunities and optimize existing strategies. Key responsibilities include managing the e-commerce website, overseeing online product merchandising, implementing data-driven marketing strategies, and ensuring a seamless customer journey from discovery to purchase. You will work closely with product development, sales, and customer service teams to align digital efforts with overall business objectives. Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms is essential. Experience with CRM systems and marketing automation tools is also highly beneficial. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of the digital landscape. You must be adept at managing budgets, measuring ROI, and reporting on key performance indicators. The ideal candidate is innovative, possesses strong analytical skills, and is passionate about leveraging digital channels to achieve business success, contributing to brand growth even with the operational focus potentially linked to areas such as Mombasa, Mombasa, KE . We are looking for a dynamic leader who can inspire a remote team and drive transformative growth in the digital space.
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Head of Digital Marketing & E-commerce Strategy (FMCG)
Posted 20 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and strategic Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales efforts. This is a critical, fully remote leadership role that will define and execute the digital roadmap for their diverse product portfolio. The successful candidate will be responsible for developing and implementing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, content marketing, and email marketing, with a strong focus on driving customer acquisition, engagement, and retention.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
This advertiser has chosen not to accept applicants from your region.
4
E-commerce Strategy Lead
Posted 16 days ago
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Job Description
Our client is seeking a visionary and data-driven E-commerce Strategy Lead to develop and execute comprehensive online sales and marketing strategies. This role is fully remote, allowing you to shape our client's digital presence from anywhere. You will be responsible for driving online revenue growth by identifying market opportunities, optimizing the customer journey, and implementing effective e-commerce and social media campaigns. Key duties include analyzing sales data, tracking website performance metrics, and staying ahead of industry trends to inform strategic decisions. You will manage product listings, optimize conversion rates, and develop content strategies that engage target audiences across various social media platforms. The ideal candidate will have a strong understanding of SEO, SEM, content marketing, and social media advertising. Proven experience in e-commerce platform management (e.g., Shopify, WooCommerce) and a deep knowledge of analytics tools (e.g., Google Analytics) are essential. You will collaborate closely with marketing, sales, and product development teams to ensure a cohesive brand experience online. This position requires excellent analytical, communication, and project management skills, with a demonstrated ability to achieve measurable results. You will also be responsible for managing the online brand reputation and engaging with customer feedback to continuously improve the online experience. This is a unique opportunity to lead digital growth initiatives in a fully remote setting, making a significant impact on our client's online success. We are looking for an entrepreneurial spirit with a passion for innovation in the digital space. Your strategic insights will be crucial in navigating the competitive e-commerce landscape. Your ability to translate complex data into actionable insights for online growth will be key.
This advertiser has chosen not to accept applicants from your region.
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Job Description
Our client, a rapidly expanding online retail enterprise, is seeking an experienced and innovative E-commerce Strategy Manager to join their entirely remote team. This role is pivotal in driving online sales growth, enhancing customer experience, and optimizing digital marketing efforts across all e-commerce platforms. You will be responsible for developing and executing comprehensive e-commerce strategies, including market analysis, competitor benchmarking, and identifying new growth opportunities. Your expertise will be crucial in managing product merchandising, promotional campaigns, and website user experience to maximize conversion rates and customer engagement. The ideal candidate will have a proven track record in e-commerce management, with a deep understanding of online retail trends, digital marketing, and data analytics.
Key responsibilities include analyzing website traffic and sales data to derive actionable insights, managing the e-commerce P&L, and collaborating with marketing, sales, and IT teams to ensure seamless execution of strategies. You will also be responsible for overseeing A/B testing initiatives, optimizing customer journeys, and staying abreast of emerging e-commerce technologies and platforms. This remote position demands excellent leadership, strategic thinking, and communication skills, enabling effective collaboration with distributed teams. Proficiency in e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing tools is essential. This is an outstanding opportunity for a results-driven professional to shape the future of a thriving online business and make a significant impact on its success, all within a flexible remote work environment. We are looking for a visionary leader who can drive innovation and achieve ambitious e-commerce objectives. Your strategic input will be key to the continued success and expansion of our client's online presence.
This position is fully remote. While location is not a constraint, an awareness of consumer markets in areas like Bungoma, Bungoma, KE may offer useful perspectives.
Key responsibilities include analyzing website traffic and sales data to derive actionable insights, managing the e-commerce P&L, and collaborating with marketing, sales, and IT teams to ensure seamless execution of strategies. You will also be responsible for overseeing A/B testing initiatives, optimizing customer journeys, and staying abreast of emerging e-commerce technologies and platforms. This remote position demands excellent leadership, strategic thinking, and communication skills, enabling effective collaboration with distributed teams. Proficiency in e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing tools is essential. This is an outstanding opportunity for a results-driven professional to shape the future of a thriving online business and make a significant impact on its success, all within a flexible remote work environment. We are looking for a visionary leader who can drive innovation and achieve ambitious e-commerce objectives. Your strategic input will be key to the continued success and expansion of our client's online presence.
This position is fully remote. While location is not a constraint, an awareness of consumer markets in areas like Bungoma, Bungoma, KE may offer useful perspectives.
This advertiser has chosen not to accept applicants from your region.
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Head of E-commerce Strategy & Growth
Posted 6 days ago
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Job Description
Are you a visionary leader passionate about the intersection of e-commerce and social media? We are looking for a Head of E-commerce Strategy & Growth to spearhead our online retail operations in a dynamic, fully remote role. This is a strategic position responsible for developing and executing comprehensive e-commerce strategies that drive revenue, enhance customer engagement, and expand market share. You will oversee all aspects of our online store, including website management, product merchandising, conversion rate optimization, and customer journey mapping. A significant focus will be placed on leveraging social media platforms to drive traffic, build brand awareness, and facilitate direct-to-consumer sales. Your responsibilities will include managing online advertising campaigns, influencer marketing initiatives, and social media content strategy. You will analyze sales data, customer behavior, and market trends to identify growth opportunities and inform strategic decisions. This role requires a deep understanding of e-commerce platforms, digital marketing tools, SEO/SEM best practices, and social media analytics. You will collaborate closely with marketing, product, and customer service teams to ensure a cohesive brand experience across all digital touchpoints. Leadership and team management skills are essential, as you will be guiding a remote team of e-commerce specialists. The ideal candidate is a data-driven decision-maker with a creative flair, exceptional communication skills, and a proven ability to thrive in a fast-paced, results-oriented, remote environment. This is a prime opportunity to shape the future of our online presence and drive significant growth, all while enjoying the flexibility and autonomy of a fully remote position. We foster a collaborative and innovative remote-first culture, empowering our team members to excel.
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7
Head of Social Commerce Strategy
Posted 19 days ago
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Job Description
Our client, a rapidly expanding e-commerce leader, is looking for a visionary and data-driven Head of Social Commerce Strategy to spearhead our online engagement initiatives. This is a critical, fully remote position, allowing you to shape our social media and e-commerce presence from anywhere in the world. You will be instrumental in developing and executing cutting-edge strategies that integrate social media platforms with our e-commerce operations to drive sales, enhance brand loyalty, and foster community engagement. Your responsibilities will include defining our social commerce roadmap, identifying key performance indicators (KPIs), and analyzing market trends to stay ahead of the competition. You will lead a cross-functional team, collaborating with marketing, sales, product development, and customer service departments to ensure a cohesive and impactful brand experience across all digital touchpoints. This role requires extensive experience in social media marketing, e-commerce operations, and a deep understanding of consumer behavior on platforms like Instagram, Facebook, TikTok, and Pinterest. Proficiency in analytics tools, A/B testing methodologies, and conversion rate optimization (CRO) is essential. The ideal candidate will possess a proven ability to develop and implement successful social media campaigns, manage influencer partnerships, and create compelling content that resonates with our target audience. A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required, with a Master's degree being a strong advantage. You must have a minimum of 7 years of progressive experience in digital marketing and e-commerce, with at least 3 years in a strategic leadership role focused on social commerce. Exceptional leadership, communication, and presentation skills are a must, as you will be expected to present strategies and results to senior management regularly. This fully remote role offers a unique opportunity to make a significant impact on our company's growth and to work in a highly collaborative and innovative environment, shaping the future of online retail.
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8
Remote E-commerce Strategy Manager
Posted 20 days ago
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Job Description
Our client, a dynamic and rapidly growing e-commerce enterprise, is seeking an experienced E-commerce Strategy Manager to drive our online sales and digital presence. This is a critical, fully remote role that will involve developing and executing comprehensive strategies to optimize customer acquisition, conversion rates, and lifetime value across all digital channels. You will be responsible for analyzing market trends, competitor activities, and customer behavior to identify new growth opportunities and implement data-driven marketing campaigns. This includes managing SEO, SEM, social media marketing, email marketing, and affiliate programs. You will also oversee the website's user experience, ensuring a seamless and engaging customer journey from discovery to post-purchase. Collaboration with internal teams, including marketing, product development, and customer service, will be essential to ensure alignment and consistent brand messaging. The ideal candidate will have a strong understanding of e-commerce best practices, digital analytics tools (e.g., Google Analytics, Adobe Analytics), and CRM systems. Proven experience in developing and managing successful online marketing campaigns with a demonstrable ROI is a must. Excellent analytical, strategic thinking, and problem-solving skills are required, along with the ability to translate complex data into actionable insights. As a remote-first role, you must be highly self-motivated, organized, and possess excellent written and verbal communication skills to effectively collaborate with a distributed team. You will be instrumental in shaping our online brand and driving revenue growth. A Bachelor's degree in Marketing, Business, or a related field is required, with a Master's degree being a plus. A minimum of 5 years of progressive experience in e-commerce marketing and strategy is essential. Experience with A/B testing and conversion rate optimization techniques is highly valued. If you are a results-oriented digital strategist passionate about building impactful online experiences, we encourage you to apply. This role offers the flexibility of remote work combined with the opportunity to make a significant impact on our business.
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