894 Senior Digital Marketing Strategist E Commerce Growth jobs in Kenya
Digital Marketing Strategist - E-commerce Growth
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies for e-commerce.
- Manage and optimize SEO, SEM, social media, email, and content marketing campaigns.
- Analyze website traffic, user behavior, and campaign performance using analytics tools.
- Identify opportunities for growth and implement strategies to increase conversions and revenue.
- Manage digital advertising budgets and ensure optimal ROI.
- Conduct A/B testing on various campaign elements to improve effectiveness.
- Collaborate with content creators and design teams to produce engaging marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Report on campaign performance, insights, and recommendations to stakeholders.
- Develop and execute strategies to enhance customer acquisition and retention.
- Bachelor's degree in Marketing, Digital Media, or a related field.
- 5+ years of experience in digital marketing, with a focus on e-commerce.
- Proven track record of success in developing and executing digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication abilities.
- Ability to work independently and manage multiple projects in a remote setting.
Lead Digital Marketing Strategist - E-commerce Growth
Posted 12 days ago
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Job Description
As a remote team member, you will work autonomously and collaboratively with our marketing and sales teams, leveraging analytics and insights to optimize campaign performance. Key responsibilities include conducting market research to identify new opportunities, managing advertising budgets effectively, and testing new platforms and strategies. You will analyze website traffic and user behavior to improve conversion rates and customer engagement. The successful candidate will have a proven track record of successfully managing and scaling digital marketing efforts for e-commerce businesses, demonstrating strong analytical skills and a creative approach to problem-solving. We are seeking a proactive individual who can lead by example, mentor junior team members, and foster a culture of continuous improvement in a remote work environment. Experience with A/B testing, marketing automation tools, and CRM systems is essential. This role requires exceptional communication skills to articulate complex strategies and performance metrics to diverse audiences.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive e-commerce sales.
- Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
- Analyze campaign performance using web analytics tools and provide actionable insights.
- Conduct market research and competitor analysis to identify growth opportunities.
- Manage digital advertising budgets and ensure a high ROI.
- Develop and execute content marketing strategies to engage target audiences.
- Oversee social media presence and community engagement efforts.
- Implement A/B testing and conversion rate optimization techniques.
- Collaborate with sales and product teams to align marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends and best practices.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Demonstrated success in driving online sales and customer acquisition through digital channels.
- Expertise in SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proven ability to manage budgets and measure campaign ROI.
- Self-starter with the ability to thrive in a remote, fast-paced environment.
Remote Digital Marketing Strategist - E-commerce Growth
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive online sales and brand visibility.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing campaigns.
- Conduct thorough market and competitor analysis to identify opportunities.
- Define target audiences and create tailored marketing messages.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, and social media analytics.
- Implement A/B testing and conversion rate optimization strategies.
- Manage the digital marketing budget and allocate resources effectively.
- Collaborate with creative teams to develop engaging marketing assets.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external marketing agencies and vendors.
- Drive customer acquisition and retention through innovative digital initiatives.
- Ensure a consistent and compelling brand voice across all digital platforms.
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in digital marketing, with a focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns.
- Expertise in SEO, SEM, social media advertising, email marketing, and content strategy.
- Proficiency in analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
- Strong understanding of customer journey mapping and conversion rate optimization.
- Excellent analytical and problem-solving skills.
- Exceptional written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote environment.
- Experience with CRM systems is a plus.
Senior Digital Marketing Strategist - E-commerce Growth
Posted 21 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth and optimize campaign performance.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and customer acquisition costs.
- Oversee the creation of engaging and persuasive marketing content for various digital platforms.
- Lead social media strategy, including content planning, community management, and influencer outreach.
- Develop and execute email marketing campaigns to nurture leads, drive conversions, and foster customer loyalty.
- Monitor website analytics and campaign performance using tools like Google Analytics, producing regular reports with actionable insights.
- Collaborate with sales, product development, and design teams to ensure cohesive brand messaging and customer experience.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices, recommending and implementing new strategies.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Mentor junior marketing team members and contribute to a culture of learning and collaboration.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong focus on e-commerce and performance marketing.
- Demonstrated success in developing and executing multi-channel digital marketing campaigns that drive significant ROI.
- Expertise in SEO, SEM, content marketing, social media marketing, and email marketing automation.
- Proficiency with marketing analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and CRM systems.
- Strong understanding of e-commerce platforms and conversion rate optimization (CRO) techniques.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills, with a talent for crafting compelling marketing copy.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, remote environment.
- Experience with A/B testing and data-driven decision-making.
Remote Senior Digital Marketing Strategist - E-commerce Growth
Posted 13 days ago
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Job Description
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to increase website traffic, conversion rates, and customer lifetime value for e-commerce operations.
- Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
- Develop and execute SEO strategies to improve organic search rankings and drive targeted traffic.
- Create and manage engaging content marketing initiatives, including blog posts, social media updates, and website copy.
- Develop and execute email marketing campaigns to nurture leads, promote products, and retain customers.
- Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics and other data platforms.
- Identify key performance indicators (KPIs) and regularly report on campaign performance, providing insights and recommendations for improvement.
- Collaborate with design and development teams to optimize the user experience and conversion paths on the e-commerce website.
- Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to ongoing strategies.
- Conduct market research and competitor analysis to identify new opportunities and refine marketing approaches.
- Manage the digital marketing budget effectively, ensuring maximum ROI.
- Lead and mentor junior marketing team members remotely, fostering a collaborative and results-oriented environment.
- Test and iterate on marketing campaigns to continuously improve performance and achieve objectives.
- Develop and manage influencer marketing programs and affiliate partnerships.
Remote Lead Digital Marketing Strategist - E-commerce Growth
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement cutting-edge digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize e-commerce website performance, focusing on user experience, conversion rate optimization (CRO), and driving traffic.
- Plan and execute paid advertising campaigns (PPC, social media ads), managing budgets and tracking ROI.
- Develop and implement effective social media strategies to build brand awareness, engage communities, and drive sales.
- Oversee email marketing campaigns, including list segmentation, automation, and performance analysis.
- Create and curate engaging content for various digital platforms, ensuring brand consistency and alignment with marketing objectives.
- Analyze website traffic, campaign performance, and customer behavior data using tools like Google Analytics to identify insights and opportunities for improvement.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the e-commerce sector.
- Manage and mentor a team of digital marketing specialists, fostering a culture of innovation and performance.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and SEO tools.
- Strong analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
- Excellent leadership, communication, and project management skills.
- Experience in managing a marketing budget and optimizing spend for maximum return.
- Familiarity with e-commerce platforms (e.g., Shopify, Magento) and related technologies.
- Creative thinking and a passion for driving online growth.
Senior Digital Marketing Strategist - Remote E-commerce Growth
Posted 23 days ago
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Job Description
Key Responsibilities:
- Develop and execute a data-driven digital marketing strategy aligned with business goals.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search rankings and traffic.
- Create and oversee engaging content marketing strategies, including blog posts, articles, infographics, and videos.
- Develop and manage social media marketing campaigns across relevant platforms to increase brand awareness and engagement.
- Design and implement effective email marketing campaigns for lead nurturing and customer retention.
- Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics, SEMrush, and similar platforms.
- Identify new digital marketing trends, technologies, and opportunities for growth.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with internal teams (e.g., sales, product) to ensure marketing efforts are integrated and aligned.
- Conduct A/B testing and other experiments to optimize campaign performance and user experience.
- Prepare regular performance reports and present insights to senior management.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of progressive experience in digital marketing, with a proven track record of success.
- Extensive experience with SEO/SEM, content marketing, social media, email marketing, and analytics tools.
- Strong understanding of e-commerce marketing principles and best practices.
- Proficiency in using marketing automation platforms and CRM systems.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Superb communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Certifications in Google Ads, Google Analytics, or other digital marketing platforms are a plus.
- Experience with international markets is advantageous.
- This role is entirely remote, with the primary operational focus on supporting marketing initiatives for our client's customer base in and around Naivasha, Nakuru, KE .
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E-commerce Growth & Digital Marketing Strategist (Remote)
Posted 6 days ago
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E-commerce Growth Hacker & Digital Marketing Strategist
Posted 23 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive e-commerce sales and customer acquisition.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Implement SEO best practices to improve organic search visibility and drive qualified traffic.
- Develop and execute social media marketing strategies to build brand awareness and engagement.
- Create and manage email marketing campaigns to nurture leads and drive repeat purchases.
- Conduct A/B testing and data analysis to optimize website conversion rates and user experience.
- Identify and leverage new growth hacking tactics and emerging digital marketing channels.
- Monitor and analyze key performance indicators (KPIs) and generate regular performance reports.
- Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience.
- Stay up-to-date with the latest trends and technologies in e-commerce and digital marketing.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in e-commerce and digital marketing, with a focus on growth hacking.
- Proven track record of driving significant growth in online sales and customer acquisition.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in analytics platforms (e.g., Google Analytics) and A/B testing tools.
- Strong analytical and problem-solving skills with a data-driven approach.
- Excellent communication, collaboration, and project management skills.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce).
- Creative thinker with a passion for experimentation and continuous improvement.
E-commerce Growth Strategist - Digital Marketing Lead
Posted 18 days ago
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