14,253 Senior Business Development Manager Remote Sales Strategy jobs in Kenya

• Develop and implement a data-driven e-commerce strategy to achieve sales targets and market share growth.
• Manage the day-to-day operations of the e-commerce platform, including website content, product listings, and inventory management.
• Oversee and optimize online marketing campaigns, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• Implement A/B testing and conversion rate optimization (CRO) strategies to enhance user experience and drive sales.
• Manage the e-commerce budget and allocate resources effectively to maximize ROI.
• Collaborate with the design and development teams to ensure a visually appealing and user-friendly website.
• Stay informed about industry trends, competitor activities, and emerging e-commerce technologies.
• Manage customer service inquiries and feedback related to the online store.
• Develop and maintain strong relationships with third-party vendors and partners.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
• A minimum of 6 years of progressive experience in e-commerce management, with a proven track record of driving online sales growth.
• Demonstrated expertise in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Strong understanding of digital marketing channels, SEO, SEM, social media marketing, and email marketing.
• Proven experience with conversion rate optimization (CRO) and A/B testing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership and project management abilities.
• Exceptional communication and interpersonal skills.
• Ability to work independently and thrive in a fast-paced, remote environment.
• Experience in managing online brand presence and customer engagement.

Company
: Abe Node Marketing Media

Location
: Kenya, Remote

Job Type
: Full-time, 100% Performance-Based (Commission on Total Team Revenue)

About Abe Node Marketing Media

Abe Node Marketing Media is a dynamic and innovative agency. We fuel client success through cutting-edge web development (our flagship product), smart SEO, email, and digital strategy. Reporting directly to the CEO, the Head of Client Acquisition will be instrumental in driving our market expansion and revenue growth.

The Opportunity: Executive Leadership & Uncapped Ownership

We are seeking a high-achieving leader to join our executive team as Head of Client Acquisition. This is a pivotal, 100% performance-based role designed for a proven executive ready to build significant wealth by driving revenue. Your mission is to lead, manage, and scale our entire Client Acquisition function, overseeing both Business Development Executives (BDEs) and Account Executives, Strategic Growth (AEs). You will directly earn a percentage of the total revenue generated by your team.

Key Responsibilities

• Executive Strategy: Define and execute the comprehensive client acquisition strategy, setting ambitious goals and ensuring alignment with the CEO and CIO.
• Team Leadership & Coaching: Recruit, train, and provide strategic guidance and daily coaching to your entire Client Acquisition team. Develop a consistent, high-performance sales methodology across the team.
• Revenue Management: Own the entire sales pipeline, from strategic market research and lead generation to final deal closure and accurate revenue forecasting.
• Process & Infrastructure: Select, implement, and manage the necessary sales technology and processes (e.g., CRM optimization) to ensure the team operates with maximum efficiency and scalability.
• Performance Accountability: Establish clear KPIs and targets, conduct regular performance reviews, and hold the team accountable to aggressive revenue goals.

The Compensation Structure: High Reward

This is not a salaried position. This executive role is structured for a high-performing entrepreneur who wants maximum reward for their efforts:

• Primary Compensation: A generous override commission based on a percentage of the total revenue generated by the entire Client Acquisition team.
• Uncapped Earning: There is no cap on your commission potential.
• Incentives & Bonuses: Eligibility for significant performance bonuses and incentives awarded at the discretion of the CEO based on outstanding company-wide success or strategic milestones.

What We're Looking For

• Executive Acumen: Proven experience in a senior leadership role, demonstrating strategic thinking and the ability to define and execute revenue-driving initiatives.
• Entrepreneurial Mindset: Unwavering commitment to a 100% performance-based structure and driven by the challenge of building a revenue engine from scratch.
• Proven Leadership: A verifiable track record of 3+ years managing and scaling a B2B sales/acquisition team, preferably in the digital or agency space.
• Digital Fluency: Expert-level knowledge of digital marketing services (Web Development, SEO, etc.) and the ability to coach others on technical solution selling.

How to Apply and Get to the Interview Stage

We review every applicant who applies directly on LinkedIn. To ensure your profile stands out and fast-tracks you to a Call & Interview, please ensure your LinkedIn profile clearly demonstrates the following:

• Strong "About" Section: A concise summary that highlights your sales ambition, communication skills, and passion for the digital world.
• Relevant Projects/Experience: Any experience demonstrating initiative, goal-setting, or competitive success (e.g., leadership in a club, success in a competitive sport, fundraising, or relevant coursework/certifications in digital marketing or sales).
• Showcase of Digital Fluency: List any software you know (CRM tools, Google Analytics, social media platforms) or relevant LinkedIn Learning Certifications in sales or marketing.
• Recommendation: Ideally, at least one recommendation from a former manager, professor, or mentor that speaks to your work ethic or communication skills.

Apply directly on LinkedIn today We will reach out to qualified candidates whose profiles clearly demonstrate the executive drive and entrepreneurial mindset we're looking for.

• Develop and implement comprehensive e-commerce growth strategies focused on social media and online sales channels.
• Manage and optimize all social media profiles and presence, creating engaging content and driving community interaction.
• Plan, execute, and analyze paid social media advertising campaigns to maximize ROI.
• Identify and develop new e-commerce opportunities, including partnerships and marketplace strategies.
• Analyze website traffic, sales data, and customer behavior to identify trends and areas for improvement.
• Enhance the online customer experience, from website navigation to checkout process and post-purchase engagement.
• Manage email marketing campaigns and customer retention strategies.
• Collaborate with marketing, sales, and product development teams to ensure cohesive brand messaging and promotional efforts.
• Stay up-to-date with the latest e-commerce and social media marketing trends, tools, and best practices.
• Monitor competitor activities and market trends to identify competitive advantages.

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum of 6 years of experience in e-commerce, social media marketing, and digital growth strategies.
• Proven track record of successfully increasing online sales and customer acquisition.
• Extensive experience with major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) and their advertising tools.
• Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO, SEM, content marketing, and email marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Superb communication, collaboration, and project management skills for remote work.
• Experience in managing online communities and customer service is a plus.
• A portfolio showcasing successful e-commerce and social media campaigns is required.

• Develop and implement comprehensive growth marketing strategies for the e-commerce business, including SEO, SEM, social media advertising, email marketing, and affiliate marketing.
• Analyze website traffic, conversion rates, customer behavior, and campaign performance using tools like Google Analytics, Hotjar, and e-commerce analytics platforms.
• Identify key growth opportunities and implement A/B testing and other optimization techniques to improve user experience and conversion funnels.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads) to achieve target KPIs.
• Develop and execute email marketing campaigns, including segmentation, automation, and personalized content to drive engagement and sales.
• Collaborate with the content team to create compelling product descriptions, landing pages, and promotional materials that resonate with target audiences.
• Manage social media strategy to increase brand awareness, engagement, and drive traffic to the e-commerce store.
• Work closely with the product and development teams to ensure a seamless customer experience from discovery to checkout.
• Stay up-to-date with the latest e-commerce trends, digital marketing best practices, and emerging technologies.
• Report on key performance indicators (KPIs) and provide actionable insights to senior management on a regular basis.
• Manage the e-commerce marketing budget effectively, ensuring maximum ROI.
• Develop and execute strategies for customer loyalty and retention programs.

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in e-commerce marketing, with a strong focus on growth hacking and performance marketing.
• Proven track record of successfully driving online sales and customer acquisition through various digital channels.
• In-depth knowledge of SEO, SEM, social media advertising, email marketing automation, and content marketing.
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (Google Analytics, etc.).
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication, presentation, and project management skills.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Ability to work independently and collaboratively in a fully remote, fast-paced environment.
• Creative mindset with a strong understanding of customer psychology and online buyer behavior.

• Develop and implement data-driven digital marketing strategies to achieve e-commerce sales and growth objectives.
• Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to ensure maximum ROI.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
• Develop and execute engaging social media marketing campaigns to build brand awareness and community.
• Create and manage content marketing strategies, including blog posts, website copy, and promotional materials.
• Design and implement effective email marketing campaigns to nurture leads and drive customer retention.
• Monitor, analyze, and report on key performance indicators (KPIs) across all digital channels.
• Conduct market research and competitor analysis to identify emerging trends and opportunities.
• Collaborate with e-commerce, product, and creative teams to ensure cohesive brand messaging and customer experience.
• Stay up-to-date with the latest digital marketing best practices, tools, and technologies.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful online marketing campaigns.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency with analytics tools such as Google Analytics, SEMrush, and similar platforms.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and CRM systems.
• Strong analytical and problem-solving skills, with a data-driven approach.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
• Experience in managing and leading remote teams is a plus.

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
• Develop and execute social media marketing strategies to build brand presence and engage target audiences.
• Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Oversee content marketing initiatives, including blog posts, articles, white papers, and case studies.
• Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
• Identify target audiences and develop buyer personas to tailor marketing messages.
• Manage the digital marketing budget and ensure optimal allocation of resources.
• Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
• Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
• Manage relationships with external vendors and agencies as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 8 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute creative marketing strategies.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities in a remote setting.
• Experience in B2B or B2C marketing, depending on industry focus.

• Develop and implement data-driven e-commerce strategies to drive online sales and market share growth.
• Manage and optimize product listings across multiple e-commerce platforms (e.g., Amazon, Jumia, client's own D2C site), ensuring accurate descriptions, compelling imagery, and competitive pricing.
• Plan, execute, and analyze digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
• Monitor e-commerce KPIs, analyze sales data, website traffic, and customer behavior to identify trends, opportunities, and areas for improvement.
• Collaborate with marketing, sales, and supply chain teams to ensure seamless execution of online promotions and inventory management.
• Conduct market research and competitor analysis to identify emerging trends and opportunities in the online FMCG space.
• Manage the e-commerce budget, ensuring efficient allocation of resources to achieve strategic goals.
• Stay current with e-commerce technologies, platforms, and best practices, recommending innovative solutions.
• Develop and maintain strong relationships with e-commerce platform partners.
• Provide regular performance reports and strategic recommendations to senior leadership.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
• Minimum of 5 years of experience in e-commerce management, with a strong focus on the FMCG sector.
• Proven track record of successfully developing and executing e-commerce strategies that drive significant sales growth.
• In-depth knowledge of various e-commerce platforms, digital marketing channels (SEO, SEM, social media, email), and analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
• Excellent written and verbal communication skills for effective remote collaboration.
• Experience with D2C (Direct-to-Consumer) models is a plus.
• Creative thinking and problem-solving abilities.
• Self-motivated and able to thrive in a fast-paced, fully remote work environment.

• Developing and executing comprehensive e-commerce strategies to drive sales and profitability.
• Managing the day-to-day operations of the e-commerce platform, ensuring its stability and performance.
• Overseeing inventory levels, forecasting demand, and coordinating with supply chain partners for efficient stock management.
• Optimizing the customer journey from website browsing to post-purchase support, ensuring a high level of satisfaction.
• Analyzing website traffic, sales data, and customer behavior to identify key performance indicators (KPIs) and actionable insights.
• Implementing A/B testing and other optimization techniques to improve conversion rates and user experience.
• Managing online marketing campaigns, including SEO, SEM, social media marketing, and email marketing, in collaboration with the marketing team.
• Leading and motivating a remote team of e-commerce specialists, customer service representatives, and fulfillment staff.
• Ensuring compliance with all relevant e-commerce regulations and best practices.
• Staying informed about emerging e-commerce trends, technologies, and competitor activities.

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 6 years of progressive experience in e-commerce operations and management.
• Proven track record of successfully managing and growing online retail businesses.
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and related technologies.
• Expertise in data analysis, web analytics tools (e.g., Google Analytics), and reporting.
• Excellent leadership, team management, and communication skills, particularly in a remote context.
• Strategic thinker with strong problem-solving and decision-making abilities.
• Proficiency in digital marketing strategies and execution.
• Experience with inventory management and supply chain logistics.
• Ability to work autonomously, adapt to a fast-paced environment, and meet ambitious targets.