2,023 Senior Brand Manager Global Fmcg jobs in Kenya
Senior Brand Manager - International FMCG Brands
Posted 8 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) conglomerate, is seeking a dynamic and results-oriented Senior Brand Manager to lead its portfolio of international brands. This is a fully remote position, enabling you to drive brand strategy from anywhere within Kenya. You will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, market share, and profitability for key brands in the Kenyan market. Your role will encompass market analysis, consumer insights, brand positioning, advertising campaign development, and product innovation. You will work closely with cross-functional teams, including sales, R&D, supply chain, and external advertising agencies, to ensure effective brand activation and execution. Key responsibilities include managing marketing budgets, analyzing campaign performance, identifying new growth opportunities, and overseeing product launches and promotions. You will also be responsible for monitoring competitor activities and market trends to maintain a competitive edge. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong asset. A minimum of 7 years of progressive experience in brand management within the FMCG sector is required, with demonstrable success in launching and growing brands. Strong analytical skills, creativity, and a deep understanding of the Kenyan consumer landscape are essential. Excellent communication, presentation, and interpersonal skills are critical for collaborating with diverse teams and stakeholders in a remote environment. Proven ability to develop and implement data-driven marketing strategies and manage multiple projects simultaneously is a must. Experience with digital marketing, social media strategy, and e-commerce is highly desirable. This is an exciting opportunity to shape the future of renowned FMCG brands in a vibrant market and drive significant business growth.
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Senior Brand Manager - Global FMCG Brands
Posted 21 days ago
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Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to lead the strategy and execution for a portfolio of their flagship products. This is a fully remote position, offering the flexibility to work from anywhere while driving significant impact on brand growth and market share. You will be responsible for developing and implementing comprehensive brand strategies, including marketing plans, product innovation roadmaps, and promotional campaigns, all designed to resonate with target consumers and achieve business objectives.
Your role will involve in-depth market analysis, consumer insights gathering, and competitive landscape monitoring to identify opportunities and threats. You will collaborate closely with internal teams (sales, R&D, operations) and external agencies (advertising, digital marketing, market research) to ensure seamless execution of brand initiatives. Developing compelling brand messaging, overseeing advertising creative development, and managing brand budgets will be key responsibilities. The ideal candidate will have a proven track record of successfully launching and growing FMCG brands, demonstrating strong strategic thinking, analytical skills, and a deep understanding of consumer behavior. You must be adept at managing multiple projects simultaneously, comfortable with data-driven decision-making, and possess excellent communication and presentation skills, essential for effective collaboration in a remote environment.
We are looking for a strategic thinker with a passion for building strong brands and a flair for creative marketing. This role offers a unique opportunity to shape the future of renowned FMCG products and contribute to the company's continued success. The ability to thrive in a fast-paced, results-oriented, and fully remote setting is crucial. You will be empowered to take ownership of your brand's performance and drive innovation from concept to shelf, all while working remotely.
Key Responsibilities:
Qualifications:
Your role will involve in-depth market analysis, consumer insights gathering, and competitive landscape monitoring to identify opportunities and threats. You will collaborate closely with internal teams (sales, R&D, operations) and external agencies (advertising, digital marketing, market research) to ensure seamless execution of brand initiatives. Developing compelling brand messaging, overseeing advertising creative development, and managing brand budgets will be key responsibilities. The ideal candidate will have a proven track record of successfully launching and growing FMCG brands, demonstrating strong strategic thinking, analytical skills, and a deep understanding of consumer behavior. You must be adept at managing multiple projects simultaneously, comfortable with data-driven decision-making, and possess excellent communication and presentation skills, essential for effective collaboration in a remote environment.
We are looking for a strategic thinker with a passion for building strong brands and a flair for creative marketing. This role offers a unique opportunity to shape the future of renowned FMCG products and contribute to the company's continued success. The ability to thrive in a fast-paced, results-oriented, and fully remote setting is crucial. You will be empowered to take ownership of your brand's performance and drive innovation from concept to shelf, all while working remotely.
Key Responsibilities:
- Develop and execute comprehensive brand strategies and marketing plans.
- Conduct market research, consumer insights analysis, and competitive intelligence.
- Oversee product innovation and development pipeline for assigned brands.
- Manage brand P&L, advertising budgets, and promotional activities.
- Lead cross-functional teams and external agencies to ensure successful brand execution.
- Develop and communicate compelling brand positioning and messaging.
- Monitor brand performance metrics and identify areas for improvement.
- Present brand strategies and performance updates to senior leadership.
- Foster a culture of collaboration and innovation within the remote team.
- Ensure brand consistency across all consumer touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5-7 years of progressive brand management experience in the FMCG sector.
- Proven success in developing and executing impactful marketing strategies.
- Strong analytical skills with experience in market data analysis (e.g., Nielsen, IRI).
- Excellent understanding of consumer behavior and market dynamics.
- Proficiency in digital marketing and social media strategies.
- Exceptional leadership, communication, and presentation skills.
- Demonstrated ability to manage budgets and P&Ls effectively.
- Experience working in a remote or hybrid team environment is highly desirable.
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Senior Brand Manager - Global FMCG
Posted 8 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to drive brand strategy and growth across key markets. This is a strategic, fully remote position requiring a dynamic individual with a deep understanding of consumer insights, marketing, and brand development. You will be responsible for developing and executing comprehensive brand plans, including product positioning, marketing communications, and promotional activities, to enhance brand equity and achieve sales objectives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with expertise in market analysis, consumer behavior, and competitive landscape assessment. Key responsibilities include managing the brand's P&L, overseeing advertising and media campaigns, collaborating with product development teams, and working closely with sales and distribution channels. Strong analytical, strategic thinking, and project management skills are essential. The ability to lead cross-functional teams, influence stakeholders, and present compelling business cases is critical. Experience with global brand launches and international marketing is highly desirable. As a remote team member, you will leverage digital collaboration tools to connect with colleagues and drive brand initiatives effectively. We are looking for a passionate and innovative marketer who can inspire teams and connect with consumers on a global scale, all while enjoying the benefits of remote work.Location: Nakuru, Nakuru, KE
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Senior Brand Manager - Global FMCG Marketing
Posted 22 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and strategic Senior Brand Manager. This position is entirely remote, offering flexibility to manage global marketing initiatives from anywhere, with a strategic connection to markets near Meru, KE . You will be responsible for developing and executing innovative brand strategies, driving market share growth, and enhancing brand equity for a portfolio of iconic products. This role demands a deep understanding of consumer insights, market trends, digital marketing, and cross-functional collaboration. The ideal candidate is a creative thinker with a proven ability to deliver measurable results in a fast-paced, competitive landscape, operating effectively within a remote work structure.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies and annual marketing plans to achieve business objectives.
- Conduct in-depth market analysis, consumer research, and competitive intelligence to identify growth opportunities.
- Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, and promotions.
- Manage brand P&L, setting and tracking key performance indicators (KPIs) for brand health and commercial success.
- Collaborate closely with cross-functional teams, including sales, product development, supply chain, and agencies, to ensure seamless execution of brand initiatives.
- Oversee product innovation pipeline and support new product launches from concept to market.
- Manage advertising and promotional budgets effectively, ensuring maximum ROI.
- Develop compelling brand messaging and positioning to resonate with target consumers.
- Monitor brand performance and market trends, adapting strategies as needed to maintain competitive advantage.
- Mentor junior brand team members and foster a culture of innovation and collaboration in a remote setting.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in brand management within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market segmentation, and brand positioning.
- Expertise in digital marketing, social media, and content creation.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable plans.
- Strong financial acumen and experience managing P&Ls and budgets.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously in a remote environment.
- Creative thinker with a passion for building strong brands.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Global FMCG Expansion
Posted today
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Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Senior Brand Manager to join their fully remote team. This role is instrumental in driving brand growth and market penetration for key product lines, with a particular emphasis on international expansion. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, product positioning, marketing communications, and P&L management. Key responsibilities include conducting market research to identify consumer trends and competitive landscapes; developing integrated marketing plans across various channels (digital, traditional, experiential); managing brand budgets and optimizing marketing ROI; collaborating closely with cross-functional teams (sales, product development, supply chain) virtually; and ensuring consistent brand messaging and identity across all touchpoints. The ideal candidate will possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, with a minimum of 6-8 years of progressive brand management experience within the FMCG industry. Proven success in launching new products, developing go-to-market strategies, and managing multi-channel campaigns is essential. Strong analytical, strategic thinking, and exceptional communication and presentation skills are required for effective remote collaboration and leadership. This role offers a fantastic opportunity to shape the global presence of established brands and drive significant business results from your remote location, influencing strategies that affect markets around Naivasha, Nakuru, KE .
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Senior Brand Manager - Global FMCG Portfolio
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading multinational Fast-Moving Consumer Goods (FMCG) company with a diverse and iconic portfolio of brands, is looking for a highly strategic and results-driven Senior Brand Manager to join their fully remote global marketing team. This role is responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and brand equity across key international markets. You will oversee all aspects of brand management, including market analysis, consumer insights, product innovation, integrated marketing communications, and P&L management. Key responsibilities include developing annual brand plans, managing advertising and promotional budgets, collaborating with cross-functional teams (sales, R&D, supply chain), and leading external agencies. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of experience in brand management within the FMCG sector. Demonstrated success in launching new products, revitalizing existing brands, and executing effective go-to-market strategies is crucial. Strong analytical skills, proficiency in market research techniques, and a deep understanding of consumer behavior are essential. Excellent communication, presentation, and interpersonal skills are required to effectively influence stakeholders and manage global projects remotely. You must be a strategic thinker with a passion for building strong brands and a proven ability to drive business results. Experience with digital marketing and e-commerce strategies is highly advantageous. This remote position demands a high degree of autonomy, proactivity, and the ability to thrive in a dynamic, virtual team environment. We are looking for an innovative and adaptable individual who can leverage consumer insights to create compelling brand experiences and achieve ambitious business objectives worldwide.
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5
Senior Brand Manager - Global FMCG Innovation
Posted 7 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and innovative Senior Brand Manager to drive the growth and development of their flagship brands. This is a fully remote position, offering the flexibility to manage brand strategies from anywhere. You will be responsible for developing and executing comprehensive brand plans, including market analysis, product innovation, advertising campaigns, and promotional activities. The ideal candidate will possess a strong understanding of consumer insights, market dynamics, and brand positioning within the competitive FMCG landscape. You will lead cross-functional teams, including marketing, sales, R&D, and supply chain, to ensure seamless brand execution and achieve ambitious business objectives. This role demands exceptional strategic thinking, creativity, and a data-driven approach to decision-making. You will be instrumental in identifying new market opportunities, launching new products, and strengthening brand loyalty. The ability to influence and collaborate effectively with remote teams and external agencies is crucial. We are looking for a proactive and results-oriented leader with a proven track record of building successful brands. Your expertise in digital marketing, consumer engagement, and performance tracking will be highly valued. This is an exciting opportunity to shape the future of iconic brands and drive significant impact within a globally recognized organization, with responsibilities that may touch markets around Ruiru, Kiambu, KE . You will be the guardian of brand equity, ensuring consistent messaging and a compelling consumer experience across all touchpoints. A deep passion for consumer behavior and market trends is essential.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive market share and profitability.
- Conduct consumer research and market analysis to identify growth opportunities and consumer needs.
- Lead new product development initiatives from concept to launch.
- Manage marketing budgets and allocate resources effectively.
- Oversee the creation and execution of advertising, promotional, and digital marketing campaigns.
- Collaborate with sales teams to ensure effective in-market execution.
- Monitor brand performance, analyze KPIs, and recommend strategic adjustments.
- Build and maintain strong relationships with internal stakeholders and external agencies.
- Stay abreast of industry trends, competitive activities, and emerging consumer behaviors.
- Ensure consistent brand messaging and visual identity across all channels.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management within the FMCG sector.
- Proven track record of developing and launching successful consumer brands.
- Strong understanding of marketing principles, consumer insights, and market research methodologies.
- Experience with digital marketing, social media strategy, and performance analytics.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills for remote collaboration.
- Ability to lead and influence cross-functional teams and external partners.
- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Proficiency in market analysis tools and marketing automation platforms.
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Senior Brand Manager, Global FMCG Innovations
Posted 11 days ago
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Job Description
Our client is seeking a highly motivated and experienced Senior Brand Manager to lead strategic brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote position, offering unparalleled flexibility and the opportunity to work with a dynamic, globally dispersed team. The ideal candidate will possess a deep understanding of market trends, consumer insights, and brand development, with a proven track record of driving growth in competitive markets.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive brand strategies aligned with company objectives and market opportunities, focusing on innovation and product launches.
- Conduct in-depth market research and competitive analysis to identify emerging trends and consumer needs.
- Manage brand P&L, including budgeting, forecasting, and resource allocation to ensure profitable growth.
- Collaborate with cross-functional teams, including Marketing, Sales, Product Development, and Supply Chain, to ensure seamless execution of brand plans.
- Oversee the creation of compelling marketing campaigns across various channels, including digital, social media, traditional advertising, and point-of-sale.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable insights for continuous improvement.
- Build and maintain strong relationships with external agencies, media partners, and stakeholders.
- Champion brand vision and ensure consistent brand messaging and identity across all touchpoints.
- Identify new business opportunities and develop strategic partnerships to expand market reach.
- Stay abreast of the latest FMCG industry developments, technological advancements, and consumer behavior shifts.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry.
- Demonstrated success in developing and launching new products and managing established brands.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in market research tools and data analysis software.
- Experience with digital marketing strategies and social media management.
- Proven ability to manage budgets and P&Ls effectively.
- Must be a self-starter with the ability to work independently and collaboratively in a remote setting.
- Passion for consumer brands and understanding of market dynamics.
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7
Senior Brand Manager, Global FMCG - Remote
Posted 13 days ago
Job Viewed
Job Description
Our client is seeking a visionary and dynamic Senior Brand Manager to lead the strategic direction and growth of key brands within the Fast-Moving Consumer Goods (FMCG) sector. This is a fully remote, full-time opportunity, enabling you to shape brand narratives and strategies from anywhere in the world. The ideal candidate will possess a deep understanding of consumer insights, market trends, and marketing strategies, with a proven ability to drive brand equity and market share. You will be responsible for developing and executing integrated marketing plans, managing brand budgets, and collaborating with cross-functional teams to ensure brand consistency and success. This role requires exceptional creativity, analytical prowess, and strong leadership skills.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies and annual marketing plans to achieve business objectives.
- Conduct market research and consumer analysis to identify opportunities and threats.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, social media).
- Manage brand P&L and ensure effective allocation of marketing budgets.
- Collaborate with product development, sales, and creative teams to ensure brand alignment and successful product launches.
- Monitor brand performance, market trends, and competitor activities, providing insights and recommendations.
- Build and maintain strong relationships with agencies and external partners.
- Ensure brand consistency in all communications and consumer touchpoints.
- Lead and mentor junior brand marketing team members.
- Drive innovation and identify new growth avenues for the brands.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector.
- Demonstrated success in developing and executing effective brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and digital marketing.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to manage budgets and drive ROI.
- Experience working effectively in a remote team environment.
- Creative thinking and problem-solving abilities.
- Passion for consumer brands and market leadership.
This advertiser has chosen not to accept applicants from your region.
8
Remote Senior Brand Manager - Global FMCG
Posted 22 days ago
Job Viewed
Job Description
Our client, a leading multinational FMCG company, is seeking a dynamic and strategic Senior Brand Manager to join their remote global marketing team. This pivotal role will be responsible for driving brand growth, developing innovative marketing strategies, and ensuring brand consistency across all platforms and markets. The ideal candidate will possess a deep understanding of consumer insights, market trends, and the competitive landscape within the fast-moving consumer goods sector. You will lead the development and execution of integrated marketing campaigns, manage brand budgets, and collaborate closely with cross-functional teams including sales, product development, and regional marketing leads. This position requires a proven ability to translate brand vision into actionable plans that deliver measurable results. As a fully remote employee, exceptional communication, project management, and stakeholder management skills are essential. You will be expected to analyze brand performance, identify opportunities for innovation, and present strategic recommendations to senior leadership. This is an exciting opportunity for an experienced marketer to shape the future of well-known brands from a flexible, remote setting, contributing to significant global impact.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Lead the creation and implementation of integrated marketing campaigns across various channels.
- Conduct market research and consumer analysis to identify trends and opportunities.
- Manage brand P&L, including budget planning and financial performance monitoring.
- Collaborate with product development teams on new product launches and line extensions.
- Work with regional marketing teams to ensure consistent brand messaging and execution globally.
- Analyze campaign performance and provide data-driven insights and recommendations.
- Build strong relationships with external agencies and partners.
- Present strategic plans and performance updates to senior management.
- Mentor and guide junior brand management team members remotely.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful marketing strategies that drive brand growth.
- Strong understanding of consumer behavior, market dynamics, and digital marketing.
- Experience managing budgets and P&Ls.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills for remote collaboration.
- Proficiency in marketing analytics tools and CRM systems.
- Ability to work independently and lead projects in a remote environment.
- Experience with global brand management is a plus.
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