4 Senior Brand Manager Global Fmcg jobs in whatjobs
Senior Brand Manager - Global FMCG
Posted 13 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Senior Brand Manager to lead key product portfolios. This is a prestigious, fully remote role requiring a dynamic marketer with a proven track record in brand development, strategy, and execution within the FMCG industry. You will be responsible for driving brand growth, market share, and profitability through compelling brand strategies, innovative marketing campaigns, and effective cross-functional collaboration. The ideal candidate possesses strong analytical skills, creative thinking, and a deep understanding of consumer insights and market dynamics.
Responsibilities:
Qualifications:
This is a unique opportunity to shape the future of iconic brands within a leading FMCG company, working remotely with global impact. Your strategic vision will be crucial in driving success for products that reach consumers in markets potentially including areas around Kericho, Kericho, KE .
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market growth and enhance brand equity.
- Conduct market research, consumer analysis, and competitive landscape assessments to identify opportunities and threats.
- Manage the annual marketing budget for assigned brands, ensuring optimal allocation of resources.
- Lead the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, trade marketing).
- Collaborate with product development, sales, and R&D teams to drive innovation and ensure product-market fit.
- Oversee the creation of compelling brand communication assets and messaging.
- Monitor brand performance metrics, analyze results, and recommend strategic adjustments.
- Manage relationships with external agencies (advertising, PR, digital).
- Identify and capitalize on emerging consumer trends and market opportunities.
- Ensure brand consistency and compliance across all touchpoints.
- Mentor and develop junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive brand management experience in the FMCG sector.
- Demonstrated success in developing and launching successful brands and marketing campaigns.
- Strong understanding of consumer behavior, market trends, and competitive analysis.
- Proven experience with digital marketing, social media strategy, and data analytics.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic, and remote work environment.
- Experience managing P&L for brands is a plus.
This is a unique opportunity to shape the future of iconic brands within a leading FMCG company, working remotely with global impact. Your strategic vision will be crucial in driving success for products that reach consumers in markets potentially including areas around Kericho, Kericho, KE .
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Global FMCG
Posted 8 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to drive brand strategy and growth across key markets. This is a strategic, fully remote position requiring a dynamic individual with a deep understanding of consumer insights, marketing, and brand development. You will be responsible for developing and executing comprehensive brand plans, including product positioning, marketing communications, and promotional activities, to enhance brand equity and achieve sales objectives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with expertise in market analysis, consumer behavior, and competitive landscape assessment. Key responsibilities include managing the brand's P&L, overseeing advertising and media campaigns, collaborating with product development teams, and working closely with sales and distribution channels. Strong analytical, strategic thinking, and project management skills are essential. The ability to lead cross-functional teams, influence stakeholders, and present compelling business cases is critical. Experience with global brand launches and international marketing is highly desirable. As a remote team member, you will leverage digital collaboration tools to connect with colleagues and drive brand initiatives effectively. We are looking for a passionate and innovative marketer who can inspire teams and connect with consumers on a global scale, all while enjoying the benefits of remote work.Location: Nakuru, Nakuru, KE
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Global FMCG
Posted 19 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Senior Brand Manager to drive the growth of key brands. This is a fully remote position, offering unparalleled flexibility and the opportunity to shape brand strategies from anywhere in Kenya. The successful candidate will be responsible for developing and executing comprehensive brand plans that enhance market share, consumer engagement, and profitability.
Key Responsibilities:
Qualifications:
This role requires a passionate marketer with a deep understanding of consumer desires and a flair for creating compelling brand narratives. If you are ready to make a significant impact on a global scale, working remotely from Nairobi, Nairobi, KE , we encourage you to apply.
Key Responsibilities:
- Develop and implement long-term brand strategies, including market positioning, target audience definition, and competitive differentiation.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
- Conduct market research and consumer insights analysis to identify trends, opportunities, and unmet needs.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Collaborate with cross-functional teams (Sales, Product Development, Supply Chain) to ensure alignment and successful product launches and lifecycle management.
- Lead agency partners (advertising, PR, digital) to deliver impactful creative and media strategies.
- Monitor brand performance metrics and key performance indicators (KPIs), making data-driven recommendations for optimization.
- Champion the brand vision internally and externally, ensuring consistent messaging and brand experience.
- Identify and explore new market opportunities for brand expansion.
- Stay informed about industry trends, competitive activities, and emerging marketing technologies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong understanding of marketing principles, consumer behavior, and digital marketing strategies.
- Excellent analytical, strategic thinking, and financial acumen.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and influence cross-functional teams.
- Experience managing agency relationships and large marketing budgets.
This role requires a passionate marketer with a deep understanding of consumer desires and a flair for creating compelling brand narratives. If you are ready to make a significant impact on a global scale, working remotely from Nairobi, Nairobi, KE , we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Global FMCG
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading player in the fast-moving consumer goods (FMCG) sector, is seeking an experienced and dynamic Senior Brand Manager to join their fully remote team. This pivotal role will be responsible for developing and executing comprehensive brand strategies that drive market share, brand equity, and profitable growth for key product lines. You will be instrumental in shaping the future direction of our brands by conducting in-depth market analysis, identifying consumer insights, and translating them into actionable brand plans. The successful candidate will manage the entire brand lifecycle, from product innovation and launch to ongoing marketing campaigns and performance monitoring. This includes overseeing advertising, public relations, digital marketing, and in-store activation initiatives.
Key Responsibilities:
This is a remote position, offering the flexibility to work from anywhere within the specified region, while still being an integral part of our client's innovative and collaborative environment. The ideal candidate will possess a minimum of 7 years of experience in brand management within the FMCG industry, with a proven track record of successful brand launches and growth. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is essential. Exceptional analytical, strategic thinking, and communication skills are paramount. The ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, remote setting is crucial. If you are a strategic thinker with a passion for building impactful brands and are looking for a challenging, rewarding remote opportunity, we encourage you to apply.
Key Responsibilities:
- Develop and implement strategic brand plans aligned with company objectives and market opportunities.
- Conduct thorough market research, consumer analysis, and competitive intelligence to identify growth drivers and potential threats.
- Manage brand budgets, ensuring effective allocation of resources for maximum ROI.
- Oversee the creation and execution of integrated marketing campaigns across all relevant channels (digital, ATL, BTL).
- Collaborate closely with cross-functional teams including sales, product development, R&D, and supply chain to ensure seamless execution and alignment.
- Monitor brand performance through KPIs, sales data, and market share analysis, providing regular reports and insights to senior leadership.
- Identify and pursue new product development opportunities and lead their successful launch into the market.
- Foster strong relationships with external agencies (advertising, PR, digital) to ensure high-quality campaign delivery.
- Stay abreast of industry trends, emerging technologies, and consumer behavior shifts to maintain brand relevance and competitive edge.
- Mentor and develop junior marketing team members as the brand portfolio grows.
This is a remote position, offering the flexibility to work from anywhere within the specified region, while still being an integral part of our client's innovative and collaborative environment. The ideal candidate will possess a minimum of 7 years of experience in brand management within the FMCG industry, with a proven track record of successful brand launches and growth. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is essential. Exceptional analytical, strategic thinking, and communication skills are paramount. The ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, remote setting is crucial. If you are a strategic thinker with a passion for building impactful brands and are looking for a challenging, rewarding remote opportunity, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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