779 Senior Brand Manager Fmcg Innovation jobs in Nairobi

• Developing and executing integrated brand strategies and marketing plans.
• Conducting market analysis, consumer research, and competitive intelligence.
• Identifying and evaluating new product development opportunities.
• Managing the product lifecycle from concept to launch and beyond.
• Overseeing brand advertising, promotion, and digital marketing campaigns.
• Collaborating with creative agencies and internal teams to develop compelling brand messaging.
• Monitoring brand performance, sales data, and key performance indicators (KPIs).
• Managing brand budgets and optimizing marketing spend for maximum ROI.
• Building strong relationships with internal stakeholders and external partners.
• Mentoring and guiding junior brand marketing team members.

• Developing and executing integrated marketing strategies and campaigns across multiple channels (digital, traditional, in-store) to achieve brand objectives.
• Conducting in-depth market research and consumer analysis to identify key trends, opportunities, and competitive threats.
• Defining and refining brand positioning, messaging, and visual identity to resonate with target audiences.
• Managing the product lifecycle, from concept development and market testing to launch and post-launch analysis.
• Collaborating with R&D, sales, operations, and external agencies to ensure successful product development and commercialization.
• Overseeing brand advertising, promotions, and public relations activities, ensuring consistency and effectiveness.
• Managing the brand budget, tracking performance, and optimizing marketing spend for maximum ROI.
• Monitoring sales performance, market share, and competitor activities, providing regular reports and strategic recommendations.
• Building and nurturing strong relationships with key stakeholders, including retailers, distributors, and internal teams.
• Staying abreast of the latest trends and innovations in the FMCG industry and consumer marketing.

Position Title:
Solar Sales Manager Retail
OR
Solar Sales Manager C&I (2 Positions)

Department:
Sales

Reports To:
Chief Executive Officer

Main Purpose of the Role

As the Sales manager managing
EITHER
Retail (trade) Business
OR
C&I Projects, you will be responsible for driving the company's commercial strategy with a strong focus on sales, marketing, and business development. You will ensure that revenue targets are consistently met through Commercial & Industrial (C&I), Residential,
OR
Trade segments. This role involves building and maintaining strong client relationships, expanding market presence, and optimizing profitability while ensuring compliance with industry standards.

Key Roles and Responsibilities

• Sales & Marketing Strategy:
  Develop and implement comprehensive sales and marketing strategies aligned with company objectives and market trends to deliver revenue growth.
• Market Intelligence:
  Conduct market analysis to identify opportunities, trends, risks, and competitor activities. Use insights to refine sales and marketing approaches.
• Business Development:
  Lead initiatives to expand the customer base, penetrate new markets, and establish strategic partnerships that drive growth.
• Client Relationship Management:
  Serve as the key contact for major clients, including corporates, industries, institutions, and residential customers, providing tailored solar energy solutions.
• Product & Brand Management:
  Oversee product positioning, branding, and messaging to ensure alignment with customer needs and market dynamics.
• Team Leadership:
  Lead, mentor, and motivate the commercial team to achieve sales targets, while fostering a high-performance and collaborative culture.
• Solution Positioning:
  Collaborate with technical and product teams to create compelling value propositions that differentiate the company in the market.
• Partnership Development:
  Identify and build alliances with stakeholders such as financial institutions, government agencies, and distributors to enhance market penetration.
• Budget & Resource Management:
  Develop and manage commercial budgets to maximize ROI while ensuring prudent resource allocation.
• Contract Negotiation:
  Lead contract negotiations ensuring favorable terms, risk mitigation, and customer satisfaction throughout the project lifecycle.
• Performance Monitoring:
  Establish and track KPIs to monitor sales performance, identify gaps, and implement corrective measures.
• Risk & Compliance Management:
  Ensure adherence to legal, regulatory, and contractual obligations while managing commercial risks.
• Continuous Improvement:
  Stay updated on solar industry trends, market shifts, and emerging technologies to continuously improve the company's competitive edge.
• Reporting:
  Prepare accurate weekly and monthly commercial performance reports for management decision-making.

Knowledge, Skills & Abilities

• Bachelor's degree in Business Administration, Marketing, Renewable Energy, or a related field (Master's will be an added advantage).
• At least 5 years' proven experience in sales and marketing, with at least two (2) in leadership roles, preferably in renewable energy/solar.
• Demonstrated success in achieving multi-million sales targets and driving revenue growth.
• Strong leadership and team management skills with the ability to inspire, coach, and hold teams accountable.
• Excellent communication, negotiation, and interpersonal skills with executive-level stakeholders.
• Strategic thinker with analytical ability to translate market insights into actionable strategies.
• Solid understanding of solar industry market trends, technologies, financing models, and regulatory environment.
• Proficiency in data analysis, forecasting, and use of CRM/ERP systems to drive commercial performance.
• Ability to thrive in a fast-paced, dynamic business environment with shifting priorities.

Who we are:

At SafeBoda we believe that everyone in African cities should have access to affordable services at a click of a button. Our platform is carefully designed to meet the needs of African consumers as a one-stop shop for transportation and delivery services. While motorcycle taxis serve as the lifeblood of many cities in Africa, they are extremely unsafe and disorganised.

Our safe, convenient, transportation platform provides for Africa's booming young population as

as well as creates community and stability for our rider fleet.

Operational in Uganda and Kenya we are a venture-funded Series B company that is already having a huge impact on millions of people in Africa. Our backers include Google, Unbound, GoVentures (GoJek's VC), AllianzX, Yamaha, and Beenext, among others. We have a passionate and highly engaged team of superstars based in East Africa. Together, we aim to revolutionise transport and payment delivery in Africa's cities.

Job Summary:

The main objective of this role is to increase customer orders and app downloads.

To expand our package delivery service throughout Nairobi, we are looking for motivated sales agents that work on a commission basis.

You will promote and sell our app's services to small businesses and potential customers. In addition to promoting App downloads and service usage, you will cultivate connections with small businesses in need of delivery solutions.

Key Responsibilities:

● Acquire new users: Identify prospects and convert Nairobi's small businesses. merchants and individuals to download and use the app for package delivery. Help in installing and registering on the app.

● Promote customer activity: By highlighting the USPs, persuade each new customer to make several delivery trips. Encourage users to increase order frequency in order to increase commission by following up on first-time users and

new customers.

● Build relationships: Get in touch with small businesses (such as stores, eateries, and offices) to include our services in their daily operations.

● Attend Below the Line (BTL) activations: Identify and attend field events or activations to increase app awareness, encourage app downloads, foster engagement, and draw in trips.

● Analyse and improve: To track your performance statistics and identify fresh growth prospects, do basic market research. Adapt your strategy or pitch in light of feedback and outcomes.

● Cooperate internally: Closely coordinate with our operations, sales, and marketing departments. Report on leads and sales every day and share customer feedback.

Qualifications & Key Competencies

Education and Experience: Preferably, you have a business, marketing, or similar diploma or bachelor's degree; prior experience in business development, marketing, sales, customer acquisition, or related roles is an added advantage.

Sales and Marketing Proficiency: Demonstrable ability to find prospects, make offers, and close sales. You approach sales with creativity, entrepreneurship, and a focus on results.

Communication: Excellent verbal and negotiating abilities. To effectively interact with customers, you must be fluent in both English and Kiswahili.

Technical: At ease using mobile apps and smartphones for communication and reporting.

Personal: Very organised and self-motivated. Capable of working autonomously and actively

pursuing leads. Should be flexible to work adaptable hours and readiness to travel throughout Nairobi.

Working in the field requires self-motivation, organisation, and flexibility.

Benefits

● Earn more on each trip: Increasing commissions for the first, second, and third trips will encourage the growth of long-term customers.

● Adaptability: Manage your time. We value quality more than quantity.

● Development: Top achievers might advance into different positions

Company Values

● Community: Community drives us. We treat every driver, staff member, and customer

with respect, knowing that together, we are stronger.

● Safety: We stand for safety. We protect our drivers and passengers.

● Innovation: We challenge the status quo and create smart, practical solutions that make everyday life simpler and safer.

● Transparency: We are open-minded and candid, openly sharing our opinions without fear of judgement. We actively seek feedback on our product and performance to continuously improve.

● Integrity: We earn trust by staying true to our values, holding ourselves to the highest standards, and delivering on our promises.

● Collective Commitment: Everyone is encouraged to disagree while a decision is being made. However, once a decision has been made, everybody must commit to it. "I agree, and I commit; I disagree, and I commit."

Ready for the Challenge?

Send an email to

, attaching your CV and indicating why you are the right fit for the role.

Please use 'Direct Sales Agent - NBO' as the email subject.

Company Description

Mancave Manmarket is your trusted source for all things men's grooming. More than just a store, it's a community dedicated to providing high-quality products, personalized guidance, and a curated experience that elevates your grooming routine. Join us on the journey to a more confident you.

Role Description

This is a full-time hybrid role for a Franchise Sales Manager located in Nairobi County, Kenya. The Franchise Sales Manager will be responsible for driving franchise sales, developing business plans, and managing franchising activities. Daily tasks include lead generation, communicating with potential franchisees, and building strong relationships to ensure successful franchise operations. Some work from home is acceptable.

Qualifications

• Experience in Franchise Sales and Franchising
• Skills in Business Planning and Lead Generation
• Excellent Communication skills
• Proven ability to build and maintain relationships
• Ability to work independently as part of a hybrid setup
• Relevant degree in Business, Marketing, or related field is a plus
• Experience in the grooming or retail industry is a plus

Job Purpose
The role holder assists in the development of Corporate Brand Image & Brand Visibility initiatives, Go-to-Market Strategies, Product and Segment Positioning Campaigns, and Reputation Management through Public Relations, Advertising, Events and Sponsorships Management and Branding targeted at colleagues, prospective and existing customers, investors, community, media to create corporate brand awareness, build brand equity and drive product consideration & usage.

Key Responsibilities

• Develop and execute Go to Market strategies and Campaigns in collaboration with Agency and Manager.
• Plan, execute, and manage on-ground events and activations, including vendor coordination.
• Develop and execute internal marketing campaigns across the departments and branch network.
• Monitor bank exposure on contracted media, ensuring maximum coverage and timely reports.
• Conduct branch quality audits to ensure branding consistency and quality.
• Coordinate media buying, ad placement, and monitor campaign execution.
• Supervise design and production of marketing materials.
• Oversee event and sponsorship branding activities.
• Coordinate with Procurement for quotes, LPOs, and branded gifts.
• Provide branding support to Group Subsidiaries as needed.

Academic Qualifications

• Bachelor's degree in marketing, Business, or related field
• Digital Marketing qualifications preferred

Professional Qualifications / Membership To Professional Bodies/ Publication

• Diploma in Marketing.
• CIM.
• CIPR.

Work Experience Required
Over three (5) years' relevant experience in a similar sized organization.

Competencies

• Planning & Organizational skills.
• Analytical skills and attention to detail.
• Strong oral and written communication skills.
• Interpersonal skills to manage stakeholders at all levels.
• Ethics and integrity.
• Excellent judgment and analytical abilities and impeccable integrity.
• Strong commercial awareness and an ability to connect to business goals.
• Strong Media buying and planning.
• Digital marketing expertise.
• Execution Agility.

If you believe you meet the above requirements log onto our

and click on careers and apply for the position. Your application should reach us as soon as possible but not later than 3rd October 2025.