1,401 Remote Digital Marketing Strategy Lead jobs in Kenya
Remote Digital Marketing Strategy Lead
Posted 20 days ago
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Job Description
Our client, a rapidly growing e-commerce enterprise, is seeking a visionary and results-driven Remote Digital Marketing Strategy Lead to spearhead their online marketing efforts. This fully remote position demands a strategic thinker with a proven track record of developing and executing successful digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for crafting the overarching digital marketing strategy, managing various online channels, and leading a team of digital marketing specialists. Key responsibilities include conducting market research and competitive analysis, defining target audiences, setting marketing objectives and KPIs, and allocating marketing budgets effectively. You will oversee search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and affiliate marketing initiatives. The ideal candidate will possess a deep understanding of digital marketing analytics and tools, with the ability to interpret data to optimize campaign performance and identify new growth opportunities. Experience with marketing automation platforms and CRM systems is essential. This is a remote-first role, requiring exceptional leadership, communication, and collaboration skills to guide a distributed team and engage with stakeholders virtually. You must be adept at fostering creativity and innovation within the marketing function while ensuring a data-driven approach to decision-making. Our client values a proactive mindset, a passion for emerging digital trends, and a commitment to achieving measurable business outcomes. This role offers a unique opportunity to shape the digital presence of a dynamic company and make a significant impact on its success.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business goals.
- Oversee all digital marketing channels, including SEO, SEM, social media, content marketing, email, and affiliate marketing.
- Manage and optimize digital advertising campaigns across various platforms.
- Conduct market research, competitive analysis, and customer segmentation.
- Set marketing objectives, KPIs, and track campaign performance using analytics tools.
- Manage the digital marketing budget and ensure optimal ROI.
- Lead and mentor a team of digital marketing specialists in a remote environment.
- Collaborate with product, sales, and creative teams to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Identify new growth opportunities and innovative marketing approaches.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Master's degree in Digital Marketing or MBA with a marketing focus is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven experience developing and executing successful multi-channel digital marketing strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing principles.
- Proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools (e.g., HubSpot, Marketo).
- Strong understanding of CRM systems and their integration with marketing efforts.
- Excellent leadership, communication, and project management skills.
- Ability to thrive in a fast-paced, remote work environment and manage cross-functional teams.
- Demonstrated ability to analyze data, derive insights, and make data-driven decisions.
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Senior Brand Manager - Go-to-Market Strategy
Posted 9 days ago
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Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
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Senior Brand Manager, Remote Market Strategy
Posted 24 days ago
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Job Description
Our client is seeking a strategic and creative Senior Brand Manager to lead their brand development and marketing initiatives. This is a fully remote position responsible for shaping and executing brand strategies that drive market awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and integrated marketing communications. You will collaborate closely with remote marketing, sales, product development, and creative teams to ensure brand consistency and a compelling brand experience across all touchpoints. This role requires a visionary leader with excellent analytical, communication, and project management skills.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
- Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
- Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Manage the brand budget effectively, optimizing spend for maximum ROI.
- Collaborate with product development teams to ensure new products align with brand strategy.
- Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
- Work closely with creative teams and external agencies to develop compelling brand assets and content.
- Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
- Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
- Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.
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2
Senior Brand Manager (FMCG - Market Strategy)
Posted 2 days ago
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Job Description
Our client, a rapidly growing FMCG company, is looking for a dynamic and strategic Senior Brand Manager to lead brand development and marketing initiatives from a fully remote position. This role is central to shaping and executing brand strategies that drive market penetration and consumer engagement. You will be responsible for developing comprehensive brand plans, overseeing product positioning, and managing marketing campaigns across various channels. The ideal candidate will possess extensive experience in brand management within the Fast-Moving Consumer Goods sector, with a proven ability to drive brand growth and build strong consumer loyalty. Key responsibilities include conducting market research, analyzing consumer insights, and identifying new business opportunities. You will collaborate closely with sales teams, product development, and external agencies to ensure consistent brand messaging and execution. Proficiency in digital marketing, social media strategy, and campaign analytics is essential. We are seeking a creative, analytical, and results-driven individual with excellent leadership and communication skills. The ability to work autonomously, manage multiple projects simultaneously, and excel in a remote-first environment is critical. Although this role is remote, it will have a significant impact on our client's presence in key markets, including the popular coastal region of **Malindi, Kilifi, KE**. You will be tasked with developing innovative marketing strategies tailored to diverse consumer segments and ensuring the long-term health and equity of the brands. A deep understanding of consumer behavior and market dynamics in the FMCG landscape is paramount. This is an exciting opportunity to leverage your expertise to elevate brands and contribute to the strategic success of a leading consumer goods company. Join our client and make a significant mark on the future of brand marketing.
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3
Digital Marketing Strategy Lead
Posted 23 days ago
Job Viewed
Job Description
Our client, a dynamic e-commerce innovator, is looking for a creative and data-driven Digital Marketing Strategy Lead to join their fully remote marketing department. This position is crucial for developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital landscape, a proven track record of successful campaign management, and exceptional analytical skills. This fully remote role allows you to strategize and implement impactful campaigns from anywhere.
Key Responsibilities:
Key Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with business objectives and target audience insights.
- Manage and optimize all digital advertising campaigns across various platforms (Google Ads, social media ads, etc.) to maximize ROI.
- Oversee the creation and distribution of engaging content across multiple channels, including blogs, social media, and email newsletters.
- Drive organic traffic growth through advanced SEO strategies and keyword research.
- Manage social media presence, fostering community engagement and brand advocacy.
- Analyze campaign performance data, generate regular reports, and provide actionable insights for continuous improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams (e.g., sales, product development) to ensure cohesive brand messaging.
- Manage the digital marketing budget effectively, allocating resources to achieve optimal results.
- Experiment with new digital marketing channels and tactics to identify growth opportunities.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of progressive experience in digital marketing, with a strong emphasis on strategy development and campaign execution.
- Proven success in managing and optimizing paid search (SEM/PPC) and social media advertising campaigns.
- Expertise in SEO, content marketing, email marketing, and marketing automation platforms.
- Strong analytical skills with proficiency in Google Analytics, data studio, and other reporting tools.
- Excellent written and verbal communication skills.
- Demonstrated ability to lead and manage remote teams or projects.
- Creative thinking and problem-solving abilities.
- Experience in the **Nairobi, Kenya** market or similar e-commerce environments is a plus, though the role is fully remote.
- Ability to adapt quickly to a fast-paced, evolving digital landscape.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Lead - Campaign Strategy
Posted 13 days ago
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Job Description
Our client is seeking a talented and results-driven Digital Marketing Lead to spearhead campaign strategy and execution. This hybrid role allows for a blend of remote work and in-office collaboration, based in Kitale, Trans-Nzoia, KE . The ideal candidate will have a deep understanding of the digital marketing landscape, with proven experience in developing and implementing successful online marketing campaigns across various channels. You will be responsible for crafting innovative strategies to enhance brand awareness, drive customer acquisition, and foster engagement.
Key responsibilities include managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns. You will measure and report performance of all digital marketing campaigns against goals (ROI and KPIs). The Digital Marketing Lead will work closely with the marketing team to brainstorm new and creative growth strategies. You will also be tasked with optimizing user experience on digital platforms and identifying trends and insights to optimize spend and performance based on the data. Collaboration with cross-functional teams, including sales and product development, will be crucial to ensure marketing efforts are aligned with business objectives. Excellent analytical skills, creativity, and a passion for staying ahead of digital marketing trends are essential. This role requires strong leadership and project management capabilities.
Qualifications:
Key responsibilities include managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns. You will measure and report performance of all digital marketing campaigns against goals (ROI and KPIs). The Digital Marketing Lead will work closely with the marketing team to brainstorm new and creative growth strategies. You will also be tasked with optimizing user experience on digital platforms and identifying trends and insights to optimize spend and performance based on the data. Collaboration with cross-functional teams, including sales and product development, will be crucial to ensure marketing efforts are aligned with business objectives. Excellent analytical skills, creativity, and a passion for staying ahead of digital marketing trends are essential. This role requires strong leadership and project management capabilities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on campaign strategy and execution.
- Proven track record of success in developing and managing digital marketing campaigns (SEO, SEM, social media, email marketing, content marketing).
- Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
- Excellent analytical skills and the ability to interpret complex data sets to drive decision-making.
- Strong understanding of current digital marketing trends and best practices.
- Creative mindset with a keen eye for detail and engaging content.
- Experience with marketing automation tools is a plus.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
- Demonstrated ability to lead and mentor a team.
This advertiser has chosen not to accept applicants from your region.
5
Head of Digital Marketing Strategy
Posted 22 days ago
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Job Description
Our client, a rapidly expanding e-commerce platform, is seeking a visionary and results-driven Head of Digital Marketing Strategy to spearhead their online presence and customer acquisition efforts. This is a fully remote position, offering the flexibility to shape impactful marketing campaigns from anywhere in Kenya. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels to drive brand awareness, engagement, and conversions. This role requires a deep understanding of the digital marketing landscape, data analytics, and a proven ability to lead and inspire a remote team.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with overall business objectives.
- Oversee and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against these metrics.
- Utilize data analytics tools to monitor campaign effectiveness, identify trends, and derive actionable insights.
- Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performance remote work culture.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Develop and execute innovative customer acquisition and retention strategies.
- Collaborate with product, sales, and creative teams to ensure brand consistency and effective campaign messaging.
- Stay abreast of the latest digital marketing technologies, platforms, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- A minimum of 8 years of experience in digital marketing, with at least 3 years in a strategic leadership role.
- Proven success in developing and executing successful digital marketing strategies across various channels.
- Deep understanding of SEO, SEM, social media platforms, email marketing automation, and content management systems.
- Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
- Strong understanding of customer segmentation, A/B testing, and conversion rate optimization (CRO).
- Excellent leadership, communication, and interpersonal skills, with the ability to manage and motivate a remote team.
- Strategic thinker with strong analytical and problem-solving abilities.
- Experience in e-commerce marketing is highly desirable.
- Ability to adapt quickly to a fast-paced and evolving digital environment.
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Digital Marketing Strategy Manager
Posted 24 days ago
Job Viewed
Job Description
Our client is looking for a strategic and results-driven Digital Marketing Strategy Manager to spearhead their online presence and campaigns. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster engagement across multiple online channels. Key duties include planning and managing SEO/SEM campaigns, social media marketing, content marketing, email marketing, and paid advertising initiatives. You will analyze market trends, identify target audiences, and optimize campaigns for maximum ROI. The ideal candidate will have a proven track record of success in digital marketing, with extensive experience in campaign management, data analysis, and performance tracking. Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms is essential. Excellent communication, creativity, and a strong understanding of consumer behavior in the digital space are required. You must be a self-starter, capable of working autonomously and managing multiple projects simultaneously in a remote setting. This role requires a strategic thinker who can translate business objectives into actionable digital marketing plans and continuously adapt strategies based on performance data and evolving digital landscapes. Our client values a data-driven approach and a passion for exploring new digital marketing opportunities. The **location** associated with this role, though it is entirely remote, is Embu, Embu, KE .
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7
Director of Digital Marketing Strategy
Posted 21 days ago
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Job Description
Our client is seeking a visionary and data-driven Director of Digital Marketing Strategy to spearhead their online presence. This is a fully remote position, allowing you to shape our digital footprint from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation. You will lead a talented team of digital marketers, providing strategic direction and fostering a culture of innovation and accountability. Responsibilities include setting key performance indicators (KPIs), analyzing campaign performance, and optimizing strategies based on data insights. Strong analytical, communication, and leadership skills are essential. You will collaborate closely with product, sales, and creative teams to ensure cohesive marketing efforts. This role is perfect for a seasoned digital marketing expert looking to make a substantial impact in a dynamic, remote-first organization. You will be at the forefront of identifying new digital marketing opportunities and emerging trends, translating them into actionable strategies. The ability to manage budgets effectively and deliver measurable ROI is critical. You will oversee the development of engaging content and innovative campaigns that resonate with target audiences. This position demands a proactive, results-oriented individual who can thrive in an autonomous work environment. Driving customer engagement and loyalty through sophisticated digital strategies will be a core focus. The successful candidate will be instrumental in elevating our brand's digital reach and influence.
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8
Digital Marketing Strategy Director
Posted 6 days ago
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Job Description
Our client is seeking a strategic and innovative Digital Marketing Strategy Director to lead their online presence and drive growth. This is a fully remote position, allowing you to craft impactful digital campaigns from anywhere, with a strategic focus on the market aroundKisumu, Kisumu, KE . You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will have a deep understanding of digital marketing trends, analytics, and best practices, with a proven track record of achieving measurable results. Responsibilities include defining target audiences, setting campaign objectives, managing budgets, analyzing performance data, and optimizing strategies for maximum ROI. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and results-driven environment. Excellent communication, leadership, and project management skills are essential. Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) is required. We are looking for a creative thinker with strong analytical skills who can translate business goals into effective digital marketing initiatives. The ability to work independently, manage multiple campaigns simultaneously, and adapt to the ever-changing digital landscape in a remote setting is crucial. Your strategic vision will be instrumental in enhancing brand awareness, driving lead generation, and increasing customer engagement.
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