2,469 Marketing Planning jobs in Kenya
Senior Brand Manager - Go-to-Market Strategy
Posted 4 days ago
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Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
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Senior Brand Manager, Remote Market Strategy
Posted 19 days ago
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Job Description
Our client is seeking a strategic and creative Senior Brand Manager to lead their brand development and marketing initiatives. This is a fully remote position responsible for shaping and executing brand strategies that drive market awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and integrated marketing communications. You will collaborate closely with remote marketing, sales, product development, and creative teams to ensure brand consistency and a compelling brand experience across all touchpoints. This role requires a visionary leader with excellent analytical, communication, and project management skills.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
- Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
- Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Manage the brand budget effectively, optimizing spend for maximum ROI.
- Collaborate with product development teams to ensure new products align with brand strategy.
- Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
- Work closely with creative teams and external agencies to develop compelling brand assets and content.
- Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
- Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
- Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.
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Digital Marketing Strategy Manager
Posted 19 days ago
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Job Description
Our client is looking for a strategic and results-driven Digital Marketing Strategy Manager to spearhead their online presence and campaigns. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster engagement across multiple online channels. Key duties include planning and managing SEO/SEM campaigns, social media marketing, content marketing, email marketing, and paid advertising initiatives. You will analyze market trends, identify target audiences, and optimize campaigns for maximum ROI. The ideal candidate will have a proven track record of success in digital marketing, with extensive experience in campaign management, data analysis, and performance tracking. Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms is essential. Excellent communication, creativity, and a strong understanding of consumer behavior in the digital space are required. You must be a self-starter, capable of working autonomously and managing multiple projects simultaneously in a remote setting. This role requires a strategic thinker who can translate business objectives into actionable digital marketing plans and continuously adapt strategies based on performance data and evolving digital landscapes. Our client values a data-driven approach and a passion for exploring new digital marketing opportunities. The **location** associated with this role, though it is entirely remote, is Embu, Embu, KE .
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Senior Digital Marketing Manager - Campaign Strategy
Posted 1 day ago
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Job Description
Our client is searching for an experienced and results-oriented Senior Digital Marketing Manager to lead their comprehensive marketing campaigns. This is a fully remote role, offering the flexibility to work from home and contribute to a globally distributed team. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to develop, execute, and optimize integrated campaigns that drive brand awareness, lead generation, and customer engagement. You will be responsible for setting strategic direction, managing budgets, analyzing performance, and collaborating effectively with various stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Plan, execute, and manage integrated online marketing campaigns from conception to completion.
- Define key performance indicators (KPIs) for all campaigns and track performance against objectives.
- Analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Oversee content creation and distribution to ensure brand consistency and audience engagement.
- Collaborate with internal teams (e.g., sales, product, design) and external agencies to align marketing efforts.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide regular reports on campaign performance and strategic recommendations to senior leadership.
- Mentor and guide junior marketing team members.
- Utilize marketing automation tools for campaign execution and lead nurturing.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with a significant focus on campaign management and strategy.
- Proven success in developing and executing high-impact digital marketing campaigns.
- Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing.
- Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical and problem-solving skills, with the ability to interpret complex data.
- Excellent written and verbal communication skills, essential for remote collaboration.
- Demonstrated leadership abilities and experience managing teams or projects.
- Ability to work independently and manage multiple projects in a fast-paced, remote environment.
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Remote Digital Marketing Manager - Campaign Strategy
Posted 20 days ago
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Job Description
Our client is seeking a results-oriented and creative Remote Digital Marketing Manager to lead the development and execution of comprehensive digital marketing campaigns. This fully remote role requires a strategic thinker with a deep understanding of the digital landscape and a proven ability to drive online growth. You will be responsible for defining digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Your key responsibilities will include managing campaign budgets, setting key performance indicators (KPIs), monitoring campaign performance, and providing actionable insights for optimization. You will collaborate closely with content creators, web developers, and sales teams to ensure cohesive brand messaging and effective lead generation. The ideal candidate will have a strong analytical mindset, experience with marketing automation platforms, and proficiency in data analysis tools (e.g., Google Analytics). We are looking for someone who can stay ahead of digital marketing trends, identify new opportunities, and implement innovative strategies to reach target audiences. This remote position requires excellent communication and project management skills to effectively coordinate with a distributed team and stakeholders. A Bachelor's degree in Marketing, Business, or a related field is required, along with a minimum of 5 years of experience in digital marketing, with at least 2 years in a management or strategic role. Experience in B2B or B2C marketing is essential. Proven success in developing and managing successful digital marketing campaigns is a must. This is an exceptional opportunity to make a significant impact on our client's online presence and drive business growth from a remote location.
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Remote Digital Marketing Strategy Manager
Posted 20 days ago
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Job Description
Our client is looking for a results-driven and creative Remote Digital Marketing Strategy Manager to lead their online brand presence and growth initiatives. This is a fully remote position, enabling you to craft impactful marketing strategies from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your role involves setting clear marketing objectives, defining target audiences, and allocating budgets effectively to achieve maximum ROI. You will continuously analyze campaign performance data, identify trends, and optimize strategies to improve engagement, lead generation, and conversion rates. Collaboration with content creators, web developers, and sales teams is crucial to ensure cohesive messaging and integrated campaign execution. You will also stay abreast of the latest digital marketing trends, tools, and technologies, and advise on their potential application for our client's business. A Bachelor's or Master's degree in Marketing, Communications, Business, or a related field is required. Proven experience in developing and executing successful digital marketing strategies for diverse industries is essential. Expertise in SEO, SEM, social media advertising, email marketing platforms (e.g., Mailchimp, HubSpot), and analytics tools (e.g., Google Analytics) is mandatory. Excellent analytical, strategic thinking, and communication skills are crucial for effective remote leadership and stakeholder management. You must be highly organized, proactive, and capable of working independently to manage multiple projects and deliver outstanding results in a dynamic remote environment. Join our client's dynamic marketing team and drive their digital success. The specific job location associated with this role, if you were based in an office, would be Ongata Rongai, Kajiado, KE .
This advertiser has chosen not to accept applicants from your region.
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E-commerce Growth Manager - Digital Marketing Strategy
Posted 9 days ago
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Job Description
Our client, a dynamic and fast-growing online retailer, is seeking an innovative and results-driven E-commerce Growth Manager to spearhead their digital marketing and sales strategies. This is a fully remote position, offering an exciting opportunity to drive online revenue and customer acquisition from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, with a strong focus on optimizing the customer journey and maximizing conversion rates. Key duties include analyzing website traffic, user behavior, and sales data to identify growth opportunities, A/B testing various strategies, and managing the e-commerce platform's user experience. The ideal candidate possesses a deep understanding of the e-commerce landscape, digital marketing best practices, and conversion rate optimization (CRO) techniques. Proven experience in developing and implementing successful online marketing strategies that drive measurable results is essential. Strong analytical skills, proficiency in e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify, Klaviyo), and a creative mindset are required. As this is a remote role, you will need to be highly organized, proactive, and adept at communicating and collaborating effectively with cross-functional teams in a virtual setting. This is a fantastic opportunity to take ownership of a critical growth function and make a significant impact on the success of a thriving online business.
Responsibilities:
Responsibilities:
- Develop and implement data-driven e-commerce growth strategies.
- Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and affiliate marketing.
- Analyze website performance, customer behavior, and sales data to identify trends and opportunities.
- Conduct A/B testing and conversion rate optimization (CRO) initiatives.
- Manage the e-commerce platform, ensuring a seamless and engaging user experience.
- Develop and execute targeted marketing campaigns to drive customer acquisition and retention.
- Collaborate with content and design teams to create compelling marketing assets.
- Monitor key performance indicators (KPIs) and report on campaign effectiveness.
- Stay updated with the latest e-commerce trends and digital marketing best practices.
- Manage relationships with third-party marketing vendors and agencies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce, with a focus on digital marketing and growth strategies.
- Proven track record of driving online sales and customer acquisition through digital marketing initiatives.
- In-depth knowledge of SEO, SEM, social media marketing, and email marketing platforms.
- Experience with A/B testing and conversion rate optimization techniques.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills, comfortable working remotely.
- Creative mindset with a passion for online retail and customer engagement.
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Digital Marketing Strategy Manager - Remote
Posted 5 days ago
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Job Description
Our client is looking for a results-driven and innovative Digital Marketing Strategy Manager to join their fully remote marketing team. This key role involves developing, implementing, and optimizing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for defining the overall digital marketing strategy, managing various channels including SEO, SEM, social media, email marketing, and content marketing, and analyzing campaign performance to ensure maximum ROI. The ideal candidate will possess a deep understanding of the digital marketing landscape, proficiency in marketing analytics tools, and a proven track record of successful campaign execution. Responsibilities include market research, competitor analysis, identifying target audiences, developing compelling marketing messages, and managing digital advertising budgets. You will collaborate closely with content creators, designers, and sales teams to ensure cohesive brand messaging and effective campaign delivery. As this is a fully remote position, exceptional communication, organizational skills, and the ability to work autonomously are essential. You must be adept at managing multiple projects simultaneously and delivering high-quality results in a virtual environment. We are seeking a strategic thinker with a data-driven approach who can stay ahead of digital marketing trends and leverage new technologies. Your expertise will be crucial in enhancing our client's online presence and achieving their business objectives. This role offers a unique opportunity to lead impactful digital marketing initiatives from anywhere, with your strategies influencing customer engagement and market reach for areas relevant to Bungoma, Bungoma, KE and extending to a global audience. Contribute to a dynamic marketing team and drive measurable success through innovative digital strategies.
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Head of Digital Marketing Strategy
Posted 20 days ago
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Job Description
Our client is looking for a visionary and results-driven Head of Digital Marketing Strategy to spearhead our online presence and customer engagement initiatives. This is a fully remote role, demanding a strategic thinker with extensive experience in crafting and executing comprehensive digital marketing campaigns. You will be responsible for developing and implementing innovative strategies across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your core mission will be to drive brand awareness, generate high-quality leads, and optimize conversion rates to achieve significant business growth. This role requires a deep understanding of market trends, competitor analysis, and customer behavior. You will oversee the creation of compelling content, manage advertising budgets, and leverage analytics to measure campaign performance and identify areas for improvement. The ideal candidate will have a proven ability to build and manage high-performing remote marketing teams, fostering a culture of creativity and data-driven decision-making. Exceptional communication and interpersonal skills are essential for collaborating effectively with internal stakeholders and external partners. You will be instrumental in shaping our brand narrative and ensuring a consistent and engaging customer experience across all digital touchpoints. This is an exciting opportunity to make a substantial impact on our company's growth trajectory from a remote work setting. We are seeking a leader who is passionate about digital innovation, possesses strong analytical skills, and can translate complex strategies into actionable plans. Your ability to adapt to the ever-evolving digital landscape and to inspire a team to achieve ambitious goals will be key to your success. The role involves staying abreast of new technologies and platforms to maintain a competitive edge in the digital space.
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Senior Digital Marketing Manager - Remote Campaign Strategy
Posted 5 days ago
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Job Description
Our client is seeking a creative and results-driven Senior Digital Marketing Manager to lead their remote marketing campaigns. This is a 100% remote position, offering the flexibility to work from anywhere, allowing you to leverage your expertise to drive impactful marketing initiatives. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. Your role will involve analyzing market trends, identifying target audiences, and creating compelling campaigns that enhance brand awareness, drive lead generation, and increase customer acquisition. We are looking for a strategic thinker with a proven track record of managing successful digital marketing campaigns and a passion for leveraging data to optimize performance. You will collaborate with cross-functional teams, including sales and product development, to ensure cohesive and effective marketing efforts.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Develop and execute social media marketing strategies to build brand presence and engage target audiences.
- Create and manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Oversee content marketing initiatives, including blog posts, articles, white papers, and case studies.
- Analyze website traffic, campaign performance, and customer behavior using analytics tools (e.g., Google Analytics).
- Identify target audiences and develop buyer personas to tailor marketing messages.
- Manage the digital marketing budget and ensure optimal allocation of resources.
- Collaborate with sales and product teams to ensure alignment of marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends, technologies, and best practices.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
- Manage relationships with external vendors and agencies as needed.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 8 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and marketing automation.
- Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Mailchimp, HubSpot).
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills.
- Proven ability to develop and execute creative marketing strategies.
- Strong project management and organizational skills.
- Ability to work independently and manage multiple priorities in a remote setting.
- Experience in B2B or B2C marketing, depending on industry focus.
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