3,533 Remote Brand Manager Fmcg Innovation jobs in Kenya
Remote Brand Manager - FMCG Innovation
Posted 22 days ago
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Job Description
Our client is seeking a strategic and creative Remote Brand Manager to drive growth and innovation within their Fast-Moving Consumer Goods (FMCG) portfolio. This position is ideal for a seasoned marketing professional who thrives in a remote work environment and possesses a deep understanding of brand strategy, consumer insights, and product lifecycle management. You will be responsible for developing and executing comprehensive brand plans, including marketing campaigns, product launches, and promotional activities, to enhance brand visibility and market share. The ideal candidate will have a proven ability to analyze market trends, identify consumer needs, and translate these insights into actionable brand initiatives.
Key responsibilities include managing brand P&Ls, setting strategic objectives, and ensuring consistent brand messaging across all communication channels. You will collaborate closely with cross-functional teams, including sales, R&D, and creative agencies, to deliver integrated marketing programs. This role involves developing go-to-market strategies, overseeing advertising and media planning, and monitoring campaign performance to optimize ROI. You will also be tasked with identifying new market opportunities, managing product innovation pipelines, and ensuring the successful commercialization of new products. Strong analytical skills are required to track brand performance metrics, conduct competitive analysis, and report on key business results.
Qualifications required include a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 5 years of experience in brand management, preferably within the FMCG sector, is essential. Demonstrated success in developing and executing impactful marketing strategies and launching new products is required. Excellent communication, presentation, and interpersonal skills are critical for effective remote collaboration and stakeholder management. Proficiency in digital marketing platforms, market research tools, and data analysis software is also necessary. This remote role offers an exciting opportunity to shape the future of leading brands for consumers in Bungoma, Bungoma, KE and beyond.
Key responsibilities include managing brand P&Ls, setting strategic objectives, and ensuring consistent brand messaging across all communication channels. You will collaborate closely with cross-functional teams, including sales, R&D, and creative agencies, to deliver integrated marketing programs. This role involves developing go-to-market strategies, overseeing advertising and media planning, and monitoring campaign performance to optimize ROI. You will also be tasked with identifying new market opportunities, managing product innovation pipelines, and ensuring the successful commercialization of new products. Strong analytical skills are required to track brand performance metrics, conduct competitive analysis, and report on key business results.
Qualifications required include a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 5 years of experience in brand management, preferably within the FMCG sector, is essential. Demonstrated success in developing and executing impactful marketing strategies and launching new products is required. Excellent communication, presentation, and interpersonal skills are critical for effective remote collaboration and stakeholder management. Proficiency in digital marketing platforms, market research tools, and data analysis software is also necessary. This remote role offers an exciting opportunity to shape the future of leading brands for consumers in Bungoma, Bungoma, KE and beyond.
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Remote FMCG Brand Manager - Product Innovation
Posted 16 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote Brand Manager to drive the growth and development of their product portfolio. This fully remote role requires a dynamic individual with a proven track record in brand management, marketing strategy, and product innovation within the FMCG industry. You will be responsible for developing and executing comprehensive brand plans, identifying market opportunities, and launching new products that resonate with target consumers. Your responsibilities will include conducting market research, analyzing consumer insights, and monitoring competitor activities to inform brand strategy and product development. You will work closely with R&D, sales, and marketing teams to ensure cohesive product development and go-to-market strategies. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a deep understanding of consumer behavior and market dynamics. Experience in digital marketing, social media engagement, and campaign management is essential for building brand awareness and driving sales. You will manage brand budgets, track performance metrics, and continuously optimize brand initiatives to achieve key business objectives. This role demands a creative thinker with a passion for building strong brands and a results-oriented approach. The ability to work independently, manage multiple projects concurrently, and collaborate effectively with a distributed team is critical. This is an exciting opportunity for a motivated Brand Manager to significantly influence product strategy and market success in a remote-first setting.
Responsibilities:
Responsibilities:
- Develop and implement strategic brand plans for FMCG products.
- Identify market trends and consumer insights to drive product innovation.
- Manage the product lifecycle from concept to launch and post-launch analysis.
- Develop and execute marketing campaigns to enhance brand awareness and sales.
- Analyze brand performance metrics and key performance indicators (KPIs).
- Manage brand budgets and allocate resources effectively.
- Collaborate with R&D, sales, and marketing teams to ensure strategic alignment.
- Conduct competitive analysis and identify market opportunities.
- Oversee digital marketing and social media strategies for brand promotion.
- Ensure consistent brand messaging across all communication channels.
- Drive product innovation and differentiation in a competitive market.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 4 years of experience in brand management, specifically within the FMCG sector.
- Proven experience in product development, marketing strategy, and campaign execution.
- Strong understanding of consumer behavior, market dynamics, and FMCG trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research and data analysis tools.
- Strong communication, presentation, and project management skills.
- Demonstrated ability to work independently and manage multiple projects in a remote environment.
- Experience with digital marketing and social media platforms.
- Creativity and a passion for building impactful consumer brands.
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Senior Remote Brand Manager - FMCG Innovations
Posted 8 days ago
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Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company known for its innovative product portfolio, is seeking a Senior Remote Brand Manager to spearhead our brand strategy and development efforts from a fully remote capacity. This integral role will be responsible for driving brand growth, market penetration, and consumer engagement through innovative marketing campaigns, product lifecycle management, and strategic brand positioning. You will conduct in-depth market research, analyze consumer trends, and identify new opportunities for product development and brand expansion within the competitive FMCG landscape. The ideal candidate possesses a strong understanding of brand management principles, digital marketing strategies, and the unique dynamics of the consumer goods sector. As a remote professional, you will leverage advanced digital collaboration tools to manage campaigns, coordinate with cross-functional teams (including marketing, sales, product development, and supply chain), and engage with external agencies and partners. Exceptional communication, project management, and analytical skills are paramount. Our client is committed to building a thriving remote work environment, offering flexibility and opportunities for professional advancement. This is an exciting opportunity to make a significant impact on our brand's trajectory, driving innovation and building strong connections with consumers globally. You will have the autonomy to develop and execute cutting-edge brand strategies that resonate with target audiences and contribute to our sustained market leadership. We are looking for a creative, results-oriented individual with a passion for building impactful brands in the consumer goods industry.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive growth and market share.
- Conduct market research, consumer analysis, and competitive landscape assessments.
- Oversee the product lifecycle, from concept and development to launch and post-launch analysis.
- Develop and manage integrated marketing campaigns across various channels (digital, social media, traditional).
- Manage brand messaging, positioning, and visual identity to ensure consistency and impact.
- Collaborate with product development teams to identify and launch new innovative products.
- Monitor brand performance, analyze key metrics, and report on ROI.
- Manage agency relationships and external creative partners.
- Identify and capitalize on emerging consumer trends and market opportunities.
- Develop and maintain strong relationships with internal stakeholders across sales, marketing, and operations.
- Ensure brand compliance with all relevant regulations and company policies.
- Budget management for brand initiatives and campaigns.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of digital marketing, social media, and e-commerce trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and data analysis.
- Exceptional written and verbal communication skills.
- Demonstrated ability to manage multiple projects and work effectively in a remote, collaborative environment.
- Creative and innovative mindset with a passion for consumer brands.
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Senior Remote Brand Manager - FMCG Innovation
Posted 21 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking a strategic and innovative Senior Brand Manager to lead their brand development initiatives entirely from a remote setting. This crucial role will be responsible for shaping and executing brand strategies, driving market share growth, and enhancing brand equity across key product lines. You will conduct in-depth market analysis, identify consumer insights, and translate them into compelling brand positioning and marketing campaigns. The ideal candidate will possess a strong understanding of FMCG markets, exceptional strategic thinking abilities, and a proven track record of successful brand management. This remote-first opportunity requires a self-motivated individual who can lead cross-functional teams, manage budgets effectively, and drive results in a virtual environment. You will work closely with product development, sales, and creative teams to ensure consistent brand messaging and impactful go-to-market strategies. Responsibilities include developing integrated marketing plans, overseeing advertising and promotional activities, and monitoring brand performance against key metrics. This role demands creativity, strong analytical skills, and the ability to inspire and guide teams remotely. You will be instrumental in identifying new product opportunities and driving innovation within the portfolio. A deep understanding of consumer behavior and market trends is essential. This is an exciting chance for a seasoned brand professional to make a significant impact on a growing brand, leveraging the flexibility and benefits of remote work. Your ability to build strong brands, connect with consumers, and drive commercial success will be key. We are looking for a visionary leader who can navigate the complexities of the FMCG landscape from a distance.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive growth and market share.
- Conduct market research, consumer insights analysis, and competitive landscape assessments.
- Define brand positioning, messaging, and creative direction.
- Lead the development and execution of integrated marketing campaigns across various channels.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Collaborate with product development teams on new product launches and innovation pipeline.
- Oversee advertising, promotions, and digital marketing initiatives.
- Monitor brand performance metrics and provide regular reports and strategic recommendations.
- Ensure consistent brand representation across all touchpoints and communication channels.
- Identify emerging trends and opportunities to drive brand relevance and growth.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing cross-functional teams and external agencies.
- Proficiency in digital marketing, social media strategy, and performance analytics.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
This advertiser has chosen not to accept applicants from your region.
3
Remote FMCG Brand Manager - Innovation Lead
Posted 6 days ago
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Job Description
Our client, a rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is seeking a visionary and results-oriented Remote Brand Manager to lead their innovation pipeline. This fully remote position offers an unparalleled opportunity to shape the future of our product portfolio from the comfort of your home office. You will be responsible for identifying emerging market trends, conceptualizing new product ideas, and driving the development and launch of innovative FMCG products. This role requires a deep understanding of consumer insights, market dynamics, and the FMCG landscape. Key responsibilities include conducting market research, analyzing competitor strategies, developing product positioning and messaging, and collaborating with cross-functional teams (R&D, Sales, Marketing, Supply Chain) to bring new products to market successfully. You will manage the entire product lifecycle from ideation to post-launch analysis. Success in this role hinges on strong strategic thinking, exceptional project management skills, and a creative flair for branding. The ability to effectively manage remote teams and stakeholders, fostering collaboration and alignment across dispersed geographical locations, is paramount. We are looking for a candidate with a proven track record of launching successful FMCG products and a passion for driving category growth. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a strong asset. Exceptional communication, presentation, and interpersonal skills are essential for engaging with internal teams and external partners. This is a unique chance to leverage your expertise in a remote-first environment, contributing significantly to the growth and success of a dynamic FMCG brand. We are committed to fostering a culture of innovation and providing our remote employees with the tools and support they need to excel. If you are a strategic thinker with a passion for creating and launching exciting new products, we encourage you to apply. This role is ideal for an experienced brand professional looking for a challenging and rewarding remote opportunity in the FMCG sector.
This advertiser has chosen not to accept applicants from your region.
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Remote FMCG Brand Manager - Growth & Innovation
Posted 13 days ago
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Job Description
Our client is seeking an innovative and dynamic Remote FMCG Brand Manager to drive brand growth, market penetration, and product innovation within the fast-moving consumer goods sector. This is a fully remote position, empowering you to shape brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive marketing plans, managing brand positioning, and overseeing the launch of new products to capture market share and build strong consumer loyalty. Your expertise in consumer insights, marketing strategy, and cross-functional collaboration will be key to success.
Key responsibilities include:
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with significant experience in brand management within the FMCG sector. A strong understanding of consumer behavior, market dynamics, and marketing principles is essential. Proven experience in developing and executing successful marketing campaigns and launching new products is required. Excellent analytical, strategic thinking, and communication skills are paramount for this remote leadership role. You should be adept at working independently, driving results in a distributed team environment, and contributing significantly to our client's market success while working remotely, with a strategic focus on enhancing brand presence within the **Mlolongo, Machakos, KE** region.
Key responsibilities include:
- Developing and executing integrated marketing strategies and campaigns across multiple channels (digital, traditional, in-store) to achieve brand objectives.
- Conducting in-depth market research and consumer analysis to identify key trends, opportunities, and competitive threats.
- Defining and refining brand positioning, messaging, and visual identity to resonate with target audiences.
- Managing the product lifecycle, from concept development and market testing to launch and post-launch analysis.
- Collaborating with R&D, sales, operations, and external agencies to ensure successful product development and commercialization.
- Overseeing brand advertising, promotions, and public relations activities, ensuring consistency and effectiveness.
- Managing the brand budget, tracking performance, and optimizing marketing spend for maximum ROI.
- Monitoring sales performance, market share, and competitor activities, providing regular reports and strategic recommendations.
- Building and nurturing strong relationships with key stakeholders, including retailers, distributors, and internal teams.
- Staying abreast of the latest trends and innovations in the FMCG industry and consumer marketing.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with significant experience in brand management within the FMCG sector. A strong understanding of consumer behavior, market dynamics, and marketing principles is essential. Proven experience in developing and executing successful marketing campaigns and launching new products is required. Excellent analytical, strategic thinking, and communication skills are paramount for this remote leadership role. You should be adept at working independently, driving results in a distributed team environment, and contributing significantly to our client's market success while working remotely, with a strategic focus on enhancing brand presence within the **Mlolongo, Machakos, KE** region.
This advertiser has chosen not to accept applicants from your region.
5
Senior Brand Manager - Remote FMCG Innovation
Posted 22 days ago
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Senior Brand Manager to lead brand development and growth initiatives from a fully remote position. This role is pivotal in shaping brand perception, driving market penetration, and fostering consumer loyalty through creative marketing strategies and data-driven insights. You will be responsible for managing the brand's identity, product lifecycle, and marketing campaigns from your remote workspace.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to enhance market position and consumer engagement.
- Conduct market research and competitive analysis to identify consumer trends, opportunities, and threats.
- Oversee the development and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
- Manage the product lifecycle, from concept development and launch to performance monitoring and optimization.
- Collaborate with product development, sales, and R&D teams to ensure brand consistency and strategic alignment.
- Analyze brand performance metrics, sales data, and consumer feedback to inform strategic decisions.
- Manage the brand budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Build and maintain strong relationships with external agencies, partners, and stakeholders.
- Develop compelling brand messaging, positioning, and creative assets.
- Stay current with FMCG industry trends, consumer behavior shifts, and competitive landscape changes.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8 years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Strong understanding of market research, consumer insights, and digital marketing strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and inspire cross-functional teams in a remote setting.
- Proficiency in using marketing analytics tools and CRM software.
- Creative thinking and a passion for consumer brands.
- Experience in managing remote projects and teams effectively.
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6
Remote FMCG Brand Manager - Strategy & Innovation
Posted 22 days ago
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Job Description
Our client is seeking a highly strategic and innovative FMCG Brand Manager to lead brand strategy and innovation initiatives for their key product lines. This is a senior, fully remote position that requires a deep understanding of the Fast-Moving Consumer Goods market, consumer insights, and brand development. You will be responsible for developing and executing comprehensive brand strategies, driving product innovation, and ensuring strong brand positioning in a competitive landscape. Your role will involve conducting market research, analyzing consumer trends, identifying new product opportunities, and leading the go-to-market strategy for new launches. As a remote Brand Manager, you will collaborate closely with marketing, sales, product development, and external agencies, utilizing advanced digital collaboration tools to manage projects and drive alignment. We are looking for a data-driven leader with exceptional analytical, strategic thinking, and communication skills. You should have a proven track record of successfully launching and growing FMCG brands. Experience in developing integrated marketing campaigns, managing budgets, and leading cross-functional teams is essential. You will be expected to stay abreast of market dynamics, competitive activities, and emerging consumer behaviors to anticipate future needs and opportunities. This position demands a self-motivated individual with excellent organizational and project management skills, capable of working independently and driving results remotely. Key Responsibilities:
- Develop and implement overarching brand strategies to drive market share and revenue growth.
- Lead the innovation pipeline, from concept generation to commercialization, for new FMCG products.
- Conduct in-depth market research, consumer insights analysis, and competitive intelligence gathering.
- Develop and execute integrated marketing and communication plans across various channels.
- Manage brand budgets and P&L responsibilities for assigned product categories.
- Collaborate with sales teams to ensure effective in-market execution and distribution.
- Partner with product development and R&D to guide product innovation and improvements.
- Monitor brand performance metrics and provide actionable recommendations for optimization.
- Manage relationships with advertising agencies, research firms, and other external partners.
- Champion brand vision and ensure consistent brand messaging across all touchpoints.
- Stay current with FMCG industry trends, consumer behavior, and digital marketing advancements.
- A Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- A minimum of 8 years of progressive experience in brand management within the FMCG sector.
- Demonstrated success in launching and managing successful FMCG brands.
- Proven experience in consumer insights, market research, and data analysis.
- Strong understanding of innovation processes and product development cycles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Superior communication, presentation, and interpersonal skills for remote collaboration.
- Experience managing cross-functional teams and external agencies.
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7
Senior FMCG Brand Manager - Remote Product Innovation
Posted 7 days ago
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Job Description
Our client, a leading multinational Fast-Moving Consumer Goods (FMCG) company, is actively seeking an accomplished Senior FMCG Brand Manager to spearhead remote brand strategy and product innovation. This role is critical for developing and executing compelling brand plans that drive market share, consumer engagement, and profitable growth for key product lines. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and brand development within the FMCG sector. This is a fully remote position, enabling you to shape brand trajectories from anywhere while collaborating effectively with global teams.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies and annual marketing plans to achieve business objectives.
- Conduct in-depth market research, consumer analysis, and competitive intelligence to identify opportunities and threats.
- Oversee the product development lifecycle from concept to launch, ensuring alignment with brand vision and market needs.
- Manage brand P&L, including forecasting, budgeting, and tracking performance against key metrics.
- Lead cross-functional teams (marketing, sales, R&D, supply chain) to ensure successful execution of brand initiatives.
- Develop and execute integrated marketing communication campaigns across various channels (advertising, digital, PR, promotions).
- Monitor brand performance, market trends, and consumer feedback, making data-driven adjustments to strategies.
- Build and maintain strong relationships with external agencies and partners.
- Mentor and develop junior brand team members in a remote setting.
- Drive innovation and identify new avenues for brand growth and expansion.
- Bachelor's degree in Marketing, Business, or a related field; MBA strongly preferred.
- Minimum of 7 years of progressive brand management experience within the FMCG industry.
- Demonstrated success in developing and launching new products and managing established brands.
- Strong understanding of consumer insights, market research methodologies, and brand strategy.
- Proven experience in managing budgets and P&Ls.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills for effective remote collaboration.
- Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
- Ability to work autonomously and lead effectively in a distributed, remote team environment.
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8
Remote Senior Brand Manager - FMCG Innovations
Posted 2 days ago
Job Viewed
Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Brand Manager to join their fully remote team. This is a unique opportunity to shape the strategic direction and growth of key brands within our dynamic portfolio. You will be responsible for developing and executing comprehensive brand strategies, driving market share, and fostering strong consumer connections. The ideal candidate possesses a proven track record in brand management, a deep understanding of consumer insights, and a passion for innovation.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand strategies, including marketing plans, advertising campaigns, and promotional activities.
- Conduct in-depth market research and consumer analysis to identify key insights, trends, and opportunities.
- Manage the brand P&L, ensuring profitability and achieving financial objectives.
- Oversee the development and launch of new products, from concept to market.
- Collaborate with internal teams (Sales, R&D, Supply Chain) and external agencies (Advertising, PR, Media) to ensure brand consistency and effective execution.
- Monitor brand performance metrics, analyze results, and provide actionable recommendations for improvement.
- Build and maintain strong relationships with key stakeholders, including retailers and distributors.
- Drive innovation and identify new avenues for brand growth and market penetration.
- Develop compelling brand messaging and positioning that resonates with target consumers.
- Manage the brand's digital presence and social media engagement strategies.
- Stay abreast of competitive activities and market dynamics within the FMCG landscape.
- Mentor and guide junior brand team members.
- Present brand strategies and performance reviews to senior leadership.
- Master's degree in Business Administration, Marketing, or a related field.
- Minimum of 7 years of progressive experience in brand management within the FMCG industry.
- Proven track record of successfully launching and growing brands.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Demonstrated experience in developing and executing integrated marketing campaigns.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and P&Ls.
- Proficiency in digital marketing and social media platforms.
- Ability to work independently and thrive in a fast-paced, remote team environment.
- Creative and innovative mindset.
This advertiser has chosen not to accept applicants from your region.
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