2,997 Remote Brand Manager Consumer Goods jobs in Kenya
Remote Brand Manager - Consumer Goods
Posted 12 days ago
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Job Description
Our client, a rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Brand Manager to join their fully remote team. This position is crucial for developing and executing comprehensive brand strategies that drive market share and consumer engagement. You will be responsible for overseeing all aspects of brand management, from market research and competitive analysis to product positioning, marketing campaign development, and budget management. As a remote-first employee, you will have the unique opportunity to shape brand narratives and consumer perceptions from your home office, collaborating closely with marketing, sales, and product development teams located globally. Your insights into consumer trends and market dynamics will be vital in creating compelling brand experiences and fostering brand loyalty. The ideal candidate will possess a strategic mindset, a creative flair for marketing, and a strong understanding of the FMCG landscape. Proven experience in developing and launching successful marketing campaigns, managing product portfolios, and analyzing sales performance data is essential. This is an exciting chance to make a significant impact on well-known brands and contribute to the strategic direction of our client, all while enjoying the benefits of a flexible, remote work environment. We are looking for a self-starter with excellent communication skills, the ability to work autonomously, and a passion for building strong consumer connections. This role demands a proactive approach to identifying new market opportunities and a data-driven methodology for measuring campaign success. The **job location** for this role is fully remote, allowing you to contribute from any suitable location while supporting a dynamic and diverse market presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement long-term brand strategies and annual marketing plans.
- Conduct market research and consumer insights analysis to identify trends and opportunities.
- Manage brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the creation and execution of integrated marketing campaigns (digital, social media, traditional).
- Collaborate with product development teams on new product launches and portfolio management.
- Analyze sales data, market share, and campaign performance to optimize strategies.
- Manage brand budgets and ensure effective allocation of resources.
- Liaise with external agencies and vendors to execute marketing initiatives.
- Monitor competitor activities and market developments.
- Foster strong relationships with internal stakeholders to ensure brand consistency.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of market research, consumer behavior, and digital marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing marketing budgets and ROI analysis.
- Ability to work independently and collaboratively in a remote setting.
- Proficiency in marketing analytics tools and platforms.
- A creative and innovative approach to brand building.
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Remote Brand Manager - Fast-Moving Consumer Goods
Posted 18 days ago
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Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and strategic Remote Brand Manager to drive brand growth and market presence. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere. The successful candidate will be responsible for developing and executing comprehensive brand strategies, managing marketing initiatives, and ensuring consistent brand messaging across all channels.
Responsibilities:
Responsibilities:
- Develop and implement innovative brand strategies aligned with company objectives and market trends.
- Manage the entire product lifecycle, from concept to launch and beyond, for key brands.
- Conduct market research and consumer insights analysis to identify opportunities and challenges.
- Create and oversee the execution of integrated marketing campaigns across digital, social media, traditional advertising, and in-store promotions.
- Manage the brand's budget effectively, ensuring optimal allocation of resources for maximum ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure brand consistency and success.
- Monitor brand performance metrics, analyze data, and provide regular reports and recommendations to senior management.
- Develop compelling brand narratives and ensure consistent messaging across all touchpoints.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Stay informed about competitor activities and industry best practices to maintain a competitive edge.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market analysis, and segmentation.
- Proficiency in digital marketing, social media strategy, and campaign management tools.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and project management abilities.
- Ability to thrive in a remote work environment and collaborate effectively with dispersed teams.
- Creative and innovative mindset with a passion for building strong brands.
- Experience with budget management and financial forecasting.
This advertiser has chosen not to accept applicants from your region.
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Remote Brand Manager - Fast-Moving Consumer Goods (FMCG)
Posted 19 days ago
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Job Description
Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote Brand Manager. This role is 100% remote, offering flexibility while driving brand growth across key markets. You will be responsible for developing and executing comprehensive brand strategies, including market research, product positioning, advertising campaigns, and promotional activities. Your expertise will guide product development, pricing strategies, and channel management to enhance brand visibility and market share. You will analyze sales data, consumer insights, and competitive landscapes to identify opportunities and threats, translating these into actionable plans. Collaboration with cross-functional teams, including sales, marketing, R&D, and supply chain, is essential. You will manage brand budgets, track ROI, and report on key performance indicators. The ideal candidate possesses a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with a minimum of 5 years of progressive experience in brand management within the FMCG industry. Proven success in launching new products and revitalizing existing brands is a must. You should be proficient in market analysis tools, digital marketing platforms, and project management software. Exceptional communication, presentation, and analytical skills are required for this remote role. This position offers the opportunity to shape iconic brands from your home office, impacting consumers across regions including Kisumu, Kisumu, KE . We are looking for a creative thinker with a passion for understanding consumer behavior and a data-driven approach to brand building. Your ability to influence stakeholders and lead initiatives virtually will be key to your success.
This advertiser has chosen not to accept applicants from your region.
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Remote Senior Brand Manager - Consumer Goods
Posted 13 days ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Senior Brand Manager to lead the development and execution of brand strategies from a remote setting. This role is instrumental in shaping the perception and market position of key brands, driving growth, and fostering consumer engagement. You will be responsible for all aspects of brand management, including market research, product positioning, marketing communications, campaign development, and P&L management. The ideal candidate will possess a deep understanding of the FMCG market, consumer insights, and digital marketing trends. You will collaborate closely with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand experiences across all touchpoints. This is a remote-first position, requiring exceptional leadership, strategic thinking, and the ability to influence and motivate teams without direct physical oversight. You will translate consumer insights into actionable brand plans, develop compelling marketing campaigns, and monitor brand performance against key metrics. Your expertise in digital marketing, social media strategy, and content creation will be crucial in engaging target audiences and building strong brand loyalty. This is an exciting opportunity to take ownership of significant brands within a dynamic and growing industry, driving their success and market leadership through innovative remote management. You will be expected to analyze market trends, identify competitive threats and opportunities, and adapt brand strategies accordingly. Budget management and forecasting will also be key responsibilities. The ability to develop and nurture strong relationships with internal stakeholders and external partners is essential for success in this role.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to drive market share and profitability.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Oversee product positioning, messaging, and go-to-market strategies.
- Develop and manage integrated marketing communications campaigns across various channels.
- Collaborate with sales teams to support retail execution and channel strategies.
- Manage brand budgets, track performance against KPIs, and provide regular reports.
- Work with creative agencies and internal teams to develop compelling brand assets.
- Monitor competitive landscape and adapt brand strategies as needed.
- Drive innovation and product development initiatives for the brand.
- Foster strong relationships with key stakeholders and cross-functional teams.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully developing and launching brands and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and strategic planning.
- Expertise in digital marketing, social media, and content strategy.
- Excellent communication, presentation, and interpersonal skills.
- Experience managing budgets and P&Ls.
- Ability to lead and influence cross-functional teams in a remote environment.
- Strong analytical and problem-solving skills.
- Proficiency in marketing analytics tools.
This advertiser has chosen not to accept applicants from your region.
3
Remote Fast-Moving Consumer Goods Brand Manager
Posted 11 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Remote Brand Manager. This role is designed for an individual who can drive brand growth and market presence from a remote setting. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, product positioning, pricing, and promotional campaigns. The ideal candidate will possess a deep understanding of the FMCG market dynamics, consumer behavior, and competitive landscape. You will manage brand P&L, oversee product development initiatives, and collaborate with cross-functional teams such as sales, marketing, and supply chain to ensure seamless execution of brand plans. Key responsibilities include conducting market research to identify opportunities and threats, developing compelling brand narratives, managing advertising and media plans, and monitoring brand performance against key metrics. This is a remote-first position, requiring excellent communication and collaboration skills to effectively engage with a dispersed team and external partners. A proven track record in brand management, preferably within the FMCG industry, is essential. Experience with digital marketing strategies and e-commerce platforms is a significant advantage. You should be adept at leveraging data analytics to inform strategic decisions and optimize brand performance. We are looking for a creative thinker with strong leadership qualities, capable of inspiring teams and driving results in a virtual environment. The successful candidate will have the autonomy to shape brand futures and make a tangible impact on our client's market share. This role demands proactivity, excellent organizational skills, and the ability to manage multiple projects simultaneously. Our client values innovation and is committed to supporting their remote employees with the tools and resources necessary for success. If you are a strategic thinker with a passion for building iconic brands and are seeking a challenging yet rewarding remote opportunity, we encourage you to apply. Your expertise will be instrumental in guiding our brands through evolving market conditions and consumer preferences.
This advertiser has chosen not to accept applicants from your region.
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Remote Senior Brand Manager - Consumer Packaged Goods
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is actively searching for a seasoned Senior Brand Manager to lead strategic brand initiatives. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. The ideal candidate will be responsible for developing and executing comprehensive brand strategies that drive market share, revenue growth, and consumer engagement. You will oversee all aspects of brand management, including market research, consumer insights, product development, marketing communications, and digital presence. This role demands a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. Responsibilities include crafting compelling brand narratives, managing marketing budgets effectively, and collaborating with cross-functional teams, including sales, product development, and creative agencies. You will lead the development of innovative marketing campaigns across various channels, ensuring consistent brand messaging and visual identity. Success in this role requires strong analytical skills to measure campaign performance, identify areas for improvement, and optimize ROI. The ability to translate complex data into actionable insights and strategic recommendations is crucial. We are looking for a proactive, creative, and results-oriented individual with a proven history of successfully launching and growing brands in competitive markets. Excellent communication, presentation, and interpersonal skills are essential, as you will be interacting with diverse stakeholders virtually. This is an exceptional opportunity to shape the future of well-known brands and drive their success from a remote setting. You will be empowered to innovate and lead impactful brand transformations, contributing significantly to the company's overall vision and growth objectives. Join our forward-thinking team and elevate iconic brands to new heights.
This advertiser has chosen not to accept applicants from your region.
5
Brand Manager, Fast-Moving Consumer Goods (Remote)
Posted 10 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead their remote marketing initiatives. This is an exceptional opportunity to shape brand narratives and drive market growth from a remote location. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring brand consistency across all channels. Your role will involve conducting market research, identifying consumer insights, and translating them into actionable marketing plans. You will also oversee product launches, manage advertising budgets, and collaborate with cross-functional teams to achieve brand objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated marketing strategies for assigned FMCG brands.
- Conduct market analysis, competitive benchmarking, and consumer insight generation.
- Manage the full product lifecycle, from ideation and launch to post-launch analysis.
- Oversee advertising, promotional activities, and digital marketing campaigns.
- Develop and manage annual marketing budgets, ensuring efficient allocation of resources.
- Collaborate with sales, product development, and supply chain teams to align brand strategies with business goals.
- Monitor brand performance, market share, and profitability, providing regular reports to senior management.
- Identify new market opportunities and propose strategies for expansion.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Stay abreast of industry trends, consumer behavior shifts, and emerging technologies in marketing.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Fast-Moving Consumer Goods (Remote)
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly motivated and strategic Senior Brand Manager to join their fully remote team. This role is critical in driving brand growth, market share, and profitability for key product lines. You will be responsible for developing and executing comprehensive brand strategies, overseeing marketing campaigns, and ensuring brand consistency across all touchpoints. This is a remote-first position, offering the flexibility to work from anywhere while contributing to national brand initiatives.
Key Responsibilities:
- Brand Strategy Development: Create and implement annual brand plans, including market analysis, consumer insights, and strategic objectives for assigned brands.
- Marketing Campaign Management: Lead the development and execution of integrated marketing campaigns across digital, traditional, and in-store channels. Manage agency relationships and budgets effectively.
- Product Innovation: Collaborate with R&D and sales teams on new product development, packaging design, and product line extensions.
- Market Analysis: Monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats. Provide regular performance reports and actionable insights.
- Cross-functional Collaboration: Work closely with sales, supply chain, finance, and R&D teams to ensure seamless execution of brand plans and achieve business targets.
- P&L Management: Monitor brand performance against financial targets, manage marketing budgets, and optimize return on investment.
- Consumer Insights: Leverage consumer research and data analytics to deepen understanding of target audiences and inform brand strategies.
Qualifications:
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced marketing qualification is highly desirable.
- Experience: Minimum of 6-8 years of progressive experience in brand management within the FMCG industry. Proven track record of successfully launching and growing brands. Experience in digital marketing and e-commerce is a plus.
- Skills: Strong understanding of marketing principles, consumer behavior, and market dynamics. Excellent strategic thinking, analytical, and problem-solving skills. Exceptional project management and communication abilities. Proven ability to manage budgets and P&Ls. Proficiency in market research tools and MS Office Suite.
- Remote Work Readiness: Must possess a strong sense of self-discipline, excellent time management skills, and the ability to thrive in an autonomous remote work environment. Access to reliable internet and a suitable home workspace is essential.
This is a fantastic opportunity for a creative and data-driven marketer to lead impactful brand strategies within the dynamic FMCG sector, all while enjoying the benefits of a fully remote role. The role is associated with the Garissa, Garissa, KE region, but is performed entirely remotely.
Key Responsibilities:
- Brand Strategy Development: Create and implement annual brand plans, including market analysis, consumer insights, and strategic objectives for assigned brands.
- Marketing Campaign Management: Lead the development and execution of integrated marketing campaigns across digital, traditional, and in-store channels. Manage agency relationships and budgets effectively.
- Product Innovation: Collaborate with R&D and sales teams on new product development, packaging design, and product line extensions.
- Market Analysis: Monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats. Provide regular performance reports and actionable insights.
- Cross-functional Collaboration: Work closely with sales, supply chain, finance, and R&D teams to ensure seamless execution of brand plans and achieve business targets.
- P&L Management: Monitor brand performance against financial targets, manage marketing budgets, and optimize return on investment.
- Consumer Insights: Leverage consumer research and data analytics to deepen understanding of target audiences and inform brand strategies.
Qualifications:
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or advanced marketing qualification is highly desirable.
- Experience: Minimum of 6-8 years of progressive experience in brand management within the FMCG industry. Proven track record of successfully launching and growing brands. Experience in digital marketing and e-commerce is a plus.
- Skills: Strong understanding of marketing principles, consumer behavior, and market dynamics. Excellent strategic thinking, analytical, and problem-solving skills. Exceptional project management and communication abilities. Proven ability to manage budgets and P&Ls. Proficiency in market research tools and MS Office Suite.
- Remote Work Readiness: Must possess a strong sense of self-discipline, excellent time management skills, and the ability to thrive in an autonomous remote work environment. Access to reliable internet and a suitable home workspace is essential.
This is a fantastic opportunity for a creative and data-driven marketer to lead impactful brand strategies within the dynamic FMCG sector, all while enjoying the benefits of a fully remote role. The role is associated with the Garissa, Garissa, KE region, but is performed entirely remotely.
This advertiser has chosen not to accept applicants from your region.
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Remote Category Manager - Consumer Goods
Posted 18 days ago
Job Viewed
Job Description
Our client is seeking a strategic and data-driven Remote Category Manager to oversee a key segment of their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, allowing you to drive business growth and product strategy from anywhere in Kenya. You will be responsible for developing and executing comprehensive category plans that align with market trends and consumer demands. This involves analyzing sales data, market research, and competitor activity to identify opportunities for product assortment expansion, promotional strategies, and pricing optimization. A critical part of your role will be to collaborate closely with internal sales, marketing, and supply chain teams, as well as external suppliers and distributors, to ensure successful product launches and ongoing portfolio management. You will manage product lifecycles, from sourcing and development to promotion and eventual phasing out, with a keen eye on profitability and market share. The ideal candidate will possess a strong understanding of FMCG markets, consumer behavior, and merchandising principles. Exceptional analytical skills, coupled with the ability to translate complex data into actionable insights, are essential. You must be adept at managing relationships with a diverse range of stakeholders through digital communication channels. This role requires a proactive approach to identifying emerging trends and a creative mindset to develop innovative solutions for category growth. You will be tasked with setting performance objectives, tracking key metrics, and reporting on category performance to senior leadership. A passion for consumer products and a proven ability to drive commercial success in a remote environment are key. Your responsibilities will extend to ensuring product availability, managing inventory levels, and optimizing supply chain efficiency for your assigned categories. This is a high-impact role for a results-oriented individual who thrives on autonomy and strategic decision-making in a virtual setting. The designated location for this role is Nairobi, Nairobi, KE , but the position is entirely remote, offering flexibility and national reach.
Qualifications:
Qualifications:
- Bachelor's degree in Business, Marketing, Economics, or a related field.
- Minimum of 6 years of experience in category management, product management, or brand management within the FMCG sector.
- Proven ability to analyze sales data, market trends, and consumer insights.
- Strong understanding of retail merchandising, pricing strategies, and promotional planning.
- Excellent negotiation, communication, and interpersonal skills for managing remote teams and external partners.
- Proficiency in data analysis tools and CRM software.
- Demonstrated experience in developing and executing successful category growth strategies.
- Strategic thinker with a results-oriented mindset and a passion for consumer products.
- Ability to work independently and manage multiple projects in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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Remote Senior Category Manager - Consumer Goods
Posted 15 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and analytical Senior Remote Category Manager to drive growth and profitability for key product lines. This is a fully remote position, offering the flexibility to manage your responsibilities from anywhere. You will be responsible for developing and executing comprehensive category strategies, including product assortment, pricing, promotion, and placement. Your role will involve in-depth market analysis, consumer insights, and competitive landscape assessment to identify opportunities and threats. You will work closely with sales, marketing, supply chain, and brand teams to ensure seamless execution of category plans and achieve sales targets. The ideal candidate possesses strong business acumen, exceptional analytical skills, and a proven track record in category management within the FMCG industry. You should have a deep understanding of consumer behavior and market dynamics. This is an exciting opportunity to make a significant impact on a dynamic product portfolio and contribute to the success of a globally recognized brand.
Key Responsibilities:
Key Responsibilities:
- Develop and implement strategic category plans to drive sales, market share, and profitability.
- Conduct thorough market, consumer, and competitive analysis to identify trends and opportunities.
- Manage product assortment, pricing strategies, and promotional activities for assigned categories.
- Collaborate with the sales team to ensure effective execution of category plans in retail environments.
- Work with marketing teams to develop and implement brand strategies and campaigns.
- Optimize inventory levels and supply chain efficiency for assigned categories.
- Analyze sales data and key performance indicators (KPIs) to track progress and identify areas for improvement.
- Build and maintain strong relationships with internal stakeholders and external suppliers.
- Identify new product opportunities and manage the product lifecycle.
- Present category performance reviews and strategic recommendations to senior management.
- Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.
- Minimum of 7 years of experience in category management, brand management, or product management within the FMCG industry.
- Demonstrated success in developing and executing category strategies that drive sales and market share.
- Strong analytical skills with expertise in market data analysis (e.g., Nielsen, IRI).
- Excellent understanding of consumer behavior, market dynamics, and retail landscape.
- Proven ability to manage cross-functional teams and influence stakeholders.
- Strong negotiation and communication skills.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Ability to work independently and manage priorities effectively in a remote setting.
- A results-oriented mindset with a passion for driving business growth.
This advertiser has chosen not to accept applicants from your region.
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