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Job Title: SEO Specialist

Position Type: Full-Time, Remote

Working Hours: U.S. client business hours (with flexibility for campaign deadlines, audits, and reporting cycles)

About the Role:

Our client is seeking an SEO Specialist to improve website visibility, organic search rankings, and inbound traffic. This role requires expertise in technical SEO, keyword research, content optimization, and analytics. The SEO Specialist ensures that websites are search engine-friendly, user-friendly, and consistently improving in authority and performance.

Responsibilities:

Keyword Research & Strategy:

• Conduct in-depth keyword research using SEMrush, Ahrefs, or Google Keyword Planner.
• Map keywords to user intent and buyer journey stages.
• Build content strategies aligned with organic growth goals.

On-Page Optimization:

• Optimize metadata, headings, schema markup, and internal linking.
• Ensure content is SEO-friendly while maintaining readability and brand tone.
• Perform content gap analyses and provide recommendations for new pages or blog topics.

Technical SEO:

• Conduct site audits using Screaming Frog, Sitebulb, or SEMrush.
• Identify and resolve crawl errors, indexation issues, duplicate content, and broken links.
• Improve Core Web Vitals, page speed, and mobile performance.
• Manage XML sitemaps, , and canonicalization.

Off-Page SEO & Link Building:

• Develop ethical link-building strategies (guest posting, PR outreach, partnerships).
• Monitor backlink profiles for toxic links and disavow when necessary.

Analytics & Reporting:

• Track keyword rankings, organic traffic, and conversion metrics via Google Analytics and Google Search Console.
• Build dashboards in Data Studio, Looker, or Power BI.
• Provide weekly/monthly reports with actionable insights for stakeholders.

Collaboration:

• Partner with content writers, developers, and marketing teams to execute SEO strategies.
• Provide SEO input during website redesigns, migrations, and product launches.

What Makes You a Perfect Fit:

• Strong mix of technical and creative SEO skills.
• Analytical mindset with ability to translate data into strategy.
• Proactive problem solver who stays current with algorithm updates.
• Comfortable collaborating with cross-functional teams (content, dev, marketing).

Required Experience & Skills (Minimum):

• 2+ years SEO experience.
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console).
• Strong knowledge of on-page, off-page, and technical SEO.
• Familiarity with CMS platforms (WordPress, Webflow, Shopify).

Ideal Experience & Skills:

• Experience improving rankings for competitive keywords.
• Knowledge of structured data/schema and advanced technical audits.
• Familiarity with international SEO and multi-language sites.
• Exposure to SaaS, e-commerce, or high-growth content environments.

What Does a Typical Day Look Like?

An SEO Specialist's day revolves around analyzing data, optimizing content, and improving technical site health.You will:

• Review rankings and analytics dashboards to track performance trends.
• Conduct keyword research for upcoming campaigns or new content.
• Run a site audit and create a prioritized list of fixes for developers.
• Optimize existing pages for improved rankings and conversions.
• Coordinate with content writers to create SEO-optimized articles or landing pages.
• Update reports and present findings to marketing or leadership teams.

In essence: you are responsible for making sure websites are visible, authoritative, and continuously growing organic traffic.

Key Metrics for Success (KPIs):

• Growth in organic traffic and impressions.
• Improved keyword rankings (top 3, page 1).
• Increased organic conversion rates.
• Reduced site errors and improved Core Web Vitals.
• Positive ROI on SEO campaigns.

Interview Process:

1. Initial Phone Screen
2. Video Interview with Pavago Recruiter
3. Practical Task (e.g., perform a site audit or draft an SEO strategy for a sample website)
4. Client Interview with Marketing Leadership
5. Offer & Background Verification

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create high-quality, engaging, and SEO-optimized content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Conduct in-depth keyword research and competitive analysis to identify content opportunities.
• Optimize website content and structure for search engines, improving organic rankings and site traffic.
• Monitor and analyze website performance using tools like Google Analytics, identifying trends and areas for improvement.
• Manage the editorial calendar and ensure timely publication of content.
• Collaborate with designers, videographers, and other marketing team members to produce compelling multimedia content.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Develop and execute link-building strategies to enhance website authority.
• Report on content performance, SEO metrics, and overall digital marketing campaign effectiveness.
• Manage and grow social media presence to drive engagement and traffic.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on content creation and SEO.
• Proven track record of developing and executing successful content marketing strategies.
• Expertise in SEO best practices, keyword research tools (e.g., SEMrush, Ahrefs), and on-page/off-page optimization techniques.
• Excellent writing, editing, and proofreading skills, with a portfolio showcasing high-quality content.
• Proficiency with CMS platforms (e.g., WordPress) and Google Analytics.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience with social media management tools and strategies.
• Ability to work independently and manage multiple projects in a remote environment.
• Creative mindset with a passion for storytelling and digital engagement.

• Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
• Conduct in-depth keyword research and competitor analysis to identify opportunities.
• Optimize website content, structure, and technical aspects for search engines.
• Manage and execute SEM campaigns across platforms like Google Ads and Bing Ads.
• Monitor, analyze, and report on campaign performance, adjusting strategies as needed to maximize ROI.
• Manage paid search budgets and bidding strategies to achieve performance goals.
• Track and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
• Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and best practices.
• Collaborate with content creators, web developers, and designers to ensure marketing initiatives are aligned.
• Identify and implement A/B testing opportunities for ad copy, landing pages, and targeting.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing with a strong focus on SEO and SEM.
• Proven experience in managing successful Google Ads campaigns and achieving target KPIs.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
• Strong understanding of Google Analytics and other web analytics platforms.
• Excellent analytical skills and data-driven decision-making capabilities.
• Creative mindset with strong problem-solving abilities.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Experience with content marketing and social media marketing is a plus.
• A passion for digital marketing and staying ahead of industry changes.

• Develop and implement effective SEO strategies to improve organic search rankings and visibility.
• Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
• Implement on-page and off-page SEO techniques, including content optimization and link building.
• Manage and optimize paid search (SEM/PPC) campaigns across platforms like Google Ads.
• Monitor campaign performance, analyze data, and generate regular reports on key metrics.
• Identify target audiences and develop effective digital advertising strategies.
• Collaborate with content teams to ensure content aligns with SEO best practices.
• Stay up-to-date with the latest SEO and SEM trends, tools, and algorithm updates.
• A/B test different ad creatives, landing pages, and campaign parameters to maximize performance.
• Contribute to the overall digital marketing strategy and identify new growth opportunities.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on SEO and SEM.
• Proven track record of success in improving organic search rankings and managing paid search campaigns.
• In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
• Experience with Google Ads and other PPC advertising platforms.
• Strong understanding of website analytics and data interpretation.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creativity and a passion for digital marketing.

• Develop and implement comprehensive SEO strategies to improve search engine rankings.
• Conduct in-depth keyword research, competitive analysis, and technical SEO audits.
• Build and execute effective link-building campaigns.
• Manage and optimize paid search (PPC) and social media advertising campaigns.
• Develop and manage email marketing campaigns.
• Create engaging and SEO-optimized content for web and social media.
• Analyze website traffic, user behavior, and campaign performance using Google Analytics and other tools.
• Translate data into actionable insights and provide strategic recommendations.
• Collaborate with cross-functional teams to align digital marketing efforts with business goals.
• Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 5+ years of proven experience in digital marketing and SEO.
• In-depth knowledge of SEO best practices, tools (e.g., SEMrush, Ahrefs), and Google Analytics.
• Experience managing PPC campaigns (Google Ads, Facebook Ads).
• Proficiency in content marketing and social media strategy.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects effectively in a remote environment.