3,649 Lead E Commerce Social Media Marketing Specialist jobs in Kenya

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

• Develop and implement data-driven digital marketing strategies for our e-commerce platforms, focusing on social media and paid advertising.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and others.
• Create engaging and compelling content for social media channels, including posts, stories, reels, and video ads.
• Monitor social media trends, user engagement, and competitor activities to identify new opportunities.
• Analyze campaign performance data using analytics tools (e.g., Google Analytics, social media insights) and provide regular reports with actionable insights.
• A/B test ad creatives, targeting, and landing pages to maximize conversion rates and ROI.
• Manage the social media calendar and ensure consistent brand messaging.
• Collaborate with the creative team to develop visual assets and ad copy.
• Stay up-to-date with the latest digital marketing technologies, tools, and best practices.
• Contribute to the overall e-commerce growth strategy by identifying new channels and innovative marketing approaches.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3+ years of experience in digital marketing, with a strong focus on e-commerce, social media management, and paid advertising.
• Proven experience managing successful paid advertising campaigns with significant budgets.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of SEO/SEM principles and e-commerce best practices.
• Excellent copywriting and creative content development skills.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
• Certifications in Google Ads or Facebook Blueprint are highly desirable.

Location: Westlands, Nairobi

Company: Nevin Digital Solutions

Job Overview

We are looking for an Intermediate SEO Expert to join our growing team. The ideal candidate will have hands-on experience with SEO campaigns — including on-page, off-page, and technical optimization — and will play a key role in improving client rankings and traffic growth.

You will work closely with our web and marketing teams to ensure that every project meets SEO best practices and delivers measurable results.

Key Responsibilities

Conduct in-depth keyword research and competitive analysis.

Implement on-page SEO: optimize meta tags, headings, images, and internal linking structures.

Perform technical SEO audits: fix crawl errors, improve site speed, ensure mobile responsiveness, and manage schema markup.

Develop and execute off-page SEO and link-building strategies.

Track and analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, and SEMrush.

Collaborate with the content team to align articles, blogs, and landing pages with SEO strategy.

Monitor algorithm updates and implement necessary strategy adjustments.

Optimize and manage Google Business Profiles for local SEO clients.

Requirements

1–2 years of proven SEO experience (agency experience preferred).

Strong understanding of search engine algorithms and ranking factors.

Hands-on experience with major SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, or Moz).

Working knowledge of WordPress and basic HTML/CSS.

Strong analytical skills and attention to detail.

Excellent communication and time management abilities.

Understanding of PPC and basic content strategy.

Compensation

Salary: KSh. 25,000 per month during a 3-month probation period.

Post-Probation: Absorption into the team with a salary review based on performance and client portfolio handled.

How to Apply

Send your CV, portfolio (if any), and a short paragraph explaining your most successful SEO project to

with the subject line: Application – Intermediate SEO Expert

Job Title: SEO Specialist

Position Type: Full-Time, Remote

Working Hours: U.S. client business hours (with flexibility for campaign deadlines, audits, and reporting cycles)

About the Role:

Our client is seeking an SEO Specialist to improve website visibility, organic search rankings, and inbound traffic. This role requires expertise in technical SEO, keyword research, content optimization, and analytics. The SEO Specialist ensures that websites are search engine-friendly, user-friendly, and consistently improving in authority and performance.

Responsibilities:

Keyword Research & Strategy:

• Conduct in-depth keyword research using SEMrush, Ahrefs, or Google Keyword Planner.
• Map keywords to user intent and buyer journey stages.
• Build content strategies aligned with organic growth goals.

On-Page Optimization:

• Optimize metadata, headings, schema markup, and internal linking.
• Ensure content is SEO-friendly while maintaining readability and brand tone.
• Perform content gap analyses and provide recommendations for new pages or blog topics.

Technical SEO:

• Conduct site audits using Screaming Frog, Sitebulb, or SEMrush.
• Identify and resolve crawl errors, indexation issues, duplicate content, and broken links.
• Improve Core Web Vitals, page speed, and mobile performance.
• Manage XML sitemaps, , and canonicalization.

Off-Page SEO & Link Building:

• Develop ethical link-building strategies (guest posting, PR outreach, partnerships).
• Monitor backlink profiles for toxic links and disavow when necessary.

Analytics & Reporting:

• Track keyword rankings, organic traffic, and conversion metrics via Google Analytics and Google Search Console.
• Build dashboards in Data Studio, Looker, or Power BI.
• Provide weekly/monthly reports with actionable insights for stakeholders.

Collaboration:

• Partner with content writers, developers, and marketing teams to execute SEO strategies.
• Provide SEO input during website redesigns, migrations, and product launches.

What Makes You a Perfect Fit:

• Strong mix of technical and creative SEO skills.
• Analytical mindset with ability to translate data into strategy.
• Proactive problem solver who stays current with algorithm updates.
• Comfortable collaborating with cross-functional teams (content, dev, marketing).

Required Experience & Skills (Minimum):

• 2+ years SEO experience.
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Search Console).
• Strong knowledge of on-page, off-page, and technical SEO.
• Familiarity with CMS platforms (WordPress, Webflow, Shopify).

Ideal Experience & Skills:

• Experience improving rankings for competitive keywords.
• Knowledge of structured data/schema and advanced technical audits.
• Familiarity with international SEO and multi-language sites.
• Exposure to SaaS, e-commerce, or high-growth content environments.

What Does a Typical Day Look Like?

An SEO Specialist's day revolves around analyzing data, optimizing content, and improving technical site health.You will:

• Review rankings and analytics dashboards to track performance trends.
• Conduct keyword research for upcoming campaigns or new content.
• Run a site audit and create a prioritized list of fixes for developers.
• Optimize existing pages for improved rankings and conversions.
• Coordinate with content writers to create SEO-optimized articles or landing pages.
• Update reports and present findings to marketing or leadership teams.

In essence: you are responsible for making sure websites are visible, authoritative, and continuously growing organic traffic.

Key Metrics for Success (KPIs):

• Growth in organic traffic and impressions.
• Improved keyword rankings (top 3, page 1).
• Increased organic conversion rates.
• Reduced site errors and improved Core Web Vitals.
• Positive ROI on SEO campaigns.

Interview Process:

1. Initial Phone Screen
2. Video Interview with Pavago Recruiter
3. Practical Task (e.g., perform a site audit or draft an SEO strategy for a sample website)
4. Client Interview with Marketing Leadership
5. Offer & Background Verification

• Develop and implement data-driven digital marketing strategies to drive e-commerce sales and customer acquisition.
• Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Plan and execute Paid Search (SEM) campaigns across platforms like Google Ads and Bing Ads.
• Develop engaging content for social media platforms (Facebook, Instagram, TikTok, etc.) to increase brand awareness and engagement.
• Create and manage email marketing campaigns to nurture leads and promote products.
• Analyze website traffic and marketing campaign performance using tools like Google Analytics.
• Identify key performance indicators (KPIs) and report on campaign effectiveness.
• Collaborate with the design team to create visually appealing marketing assets.
• Stay updated with the latest digital marketing trends and e-commerce technologies.
• Conduct market research and competitor analysis to identify opportunities.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce.
• Proficiency in SEO, SEM, social media marketing, and email marketing platforms.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
• Strong understanding of Google Analytics and other web analytics tools.
• Excellent copywriting and content creation skills.
• Creative thinking and problem-solving abilities.
• Effective communication and collaboration skills for remote teamwork.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Passion for e-commerce and digital trends.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of experience in digital marketing, with a strong focus on social media management and content creation.
• Proven ability to develop and execute successful social media campaigns.
• Excellent writing, editing, and communication skills.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer).
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong understanding of SEO and SEM principles.
• Ability to analyze data and translate insights into actionable strategies.
• Self-motivated and able to manage multiple projects effectively in a remote setting.

• Develop and implement comprehensive content marketing strategies across various digital platforms.
• Create engaging and high-quality written, visual, and video content tailored for different social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Manage and grow the social media presence of clients, fostering community engagement and interaction.
• Plan and execute paid social media campaigns to reach target audiences and achieve specific marketing goals.
• Monitor social media trends, analytics, and competitor activities to identify opportunities and optimize strategies.
• Collaborate with designers and other marketing team members to ensure brand consistency and creative excellence.
• Develop and manage editorial calendars for content creation and distribution.
• Analyze the performance of content and social media campaigns, providing regular reports with insights and recommendations.
• Stay up-to-date with the latest digital marketing tools, techniques, and platform updates.
• Assist in developing and executing SEO strategies to improve organic search rankings for client websites.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on content creation and social media management.
• Proven ability to develop and execute successful content marketing and social media strategies.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of SEO principles and their application in content marketing.
• Excellent writing, editing, and proofreading skills, with a strong portfolio of content samples.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills, essential for remote teamwork.
• Ability to manage multiple projects and deadlines effectively in a remote setting.