917 Lead E Commerce Growth Strategist Remote jobs in Kenya

Company Description

Reach Digital Marketing Solutions-Kenya is a modern digital marketing agency focused on helping customers create a strong online presence and adapt to the ever-evolving technological business environment. We specialize in tailoring digital strategies to meet unique client needs and promote growth in an increasingly digital world.

Role Description

This is a full-time hybrid role for the NGO Online Marketing Team. The role involves developing and executing online marketing strategies, managing social media platforms, and supporting sales and marketing efforts. The position is located in Nairobi County, Kenya, with some work-from-home flexibility.

Qualifications

• Proficiency in Online Marketing, Digital Marketing, and Social Media Marketing
• Experience in Marketing and Sales
• Strong communication and collaborative skills
• Ability to work both independently and as part of a team
• Familiarity with NGO sector is a plus

• Develop and implement innovative growth hacking strategies to increase website traffic, conversion rates, and customer acquisition for our e-commerce platforms.
• Design and manage engaging social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn) to build brand awareness and drive sales.
• Utilize data analytics to track campaign performance, identify trends, and optimize strategies for maximum ROI.
• Conduct A/B testing on website elements, ad creatives, and landing pages to improve user experience and conversion rates.
• Manage and grow the company's social media community, fostering interaction and responding to customer inquiries and feedback.
• Develop and execute influencer marketing strategies to expand reach and credibility.
• Create compelling content (text, image, video) tailored for social media and e-commerce platforms.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, particularly in e-commerce and social media.
• Collaborate with the marketing, sales, and product development teams to ensure a cohesive brand message and strategy.
• Analyze competitor activities and market trends to identify new opportunities for growth.

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum of 5 years of experience in e-commerce, digital marketing, and social media management, with a focus on growth hacking.
• Proven track record of successfully driving significant growth in online sales and customer acquisition.
• Expertise in social media marketing, content creation, community management, and paid social advertising.
• Strong understanding of SEO, SEM, email marketing, and conversion rate optimization (CRO).
• Proficiency in using analytics tools such as Google Analytics, social media analytics platforms, and e-commerce analytics.
• Excellent copywriting, editing, and creative content development skills.
• Demonstrated ability to think strategically and execute tactically in a fast-paced, remote environment.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Excellent communication and collaboration skills.
• Must be legally authorized to work in Kenya.

Role Overview

The Online Sales Associate is responsible for driving online sales of Sokoxtra's products/services by engaging with customers over digital channels, handling inquiries, managing orders, and ensuring a high level of customer satisfaction. This person works closely with marketing, logistics, and customer service teams to deliver on sales targets and build strong long-term relationships with customers.

Key Responsibilities

• Respond to online customer inquiries via email, live chat, social media, etc., in a timely, friendly and professional manner.
• Educate customers on product features, pricing, promotions, and policies.
• Assist customers through the buying process—guiding them from product selection through checkout and payment.
• Upsell/cross-sell complementary products or services.
• Monitor online orders, follow up on delivery and order issues, and coordinate with fulfillment/logistics to ensure smooth delivery.
• Track sales leads, follow up on abandoned carts, and help recover sales.
• Maintain accurate records of sales, customer contacts, and feedback; prepare periodic reports on sales performance, customer issues, and market insights.
• Stay up to date with Sokoxtra's product catalog, promotions, competitor offerings, industry trends.
• Provide excellent post-sales support including returns, exchanges, refunds, and customer satisfaction checks.

Required Skills & Qualifications

• Proven experience in online sales, e-commerce, or customer service roles.
• Strong communication skills (written & verbal).
• Good organizational skills, ability to multitask (e.g. managing multiple customer conversations, orders, etc.).
• Comfort with digital tools: email, chat, CRM or ticketing systems, social media messaging.
• Target-driven mindset with ability to meet or exceed sales KPIs.
• Problem-solving ability: handle customer complaints / logistical issues with composure.
• Basic knowledge of payment methods, shipping/delivery logistics.
• High school diploma required; tertiary education in business, marketing or related field is a plus.

Preferred

• Experience with eCommerce platforms (Shopify, WooCommerce, etc.).
• Familiarity with digital marketing / promotions.
• Experience with upselling / cross-selling.
• Multilingual (if customers speak different languages) or knowing local dialects.

Working Conditions

• This position may be remote or partly remote (depending on company policy), with occasional office visits or coordination.
• Hours may include evenings or weekends to cover peak customer demand.
• May involve performance-based incentives / commissions.

How to Apply via

Here is a suggested set of instructions & information to submit your application using their website:

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• Develop and execute a comprehensive e-commerce strategy to maximize sales and profitability.
• Manage and optimize all online sales channels, including the company website, marketplaces, and social commerce platforms.
• Oversee the creation and implementation of digital marketing campaigns across social media, email, and paid advertising.
• Analyze website traffic, sales data, and customer behavior to identify growth opportunities and areas for improvement.
• Manage product listings, pricing, and promotions to ensure competitiveness and maximize conversion rates.
• Develop and implement strategies to enhance customer engagement and loyalty through social media and other digital touchpoints.
• Collaborate with marketing, content, and design teams to create compelling product descriptions, visuals, and marketing materials.
• Stay abreast of emerging e-commerce trends, technologies, and competitor activities.
• Manage the e-commerce budget and track ROI for all digital marketing initiatives.
• Effectively communicate strategies and results to senior leadership in a remote setting.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
• Demonstrated success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Expertise in social media marketing, SEO, SEM, email marketing, and analytics tools (e.g., Google Analytics).
• Strong understanding of customer acquisition and retention strategies in an online environment.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Outstanding communication and collaboration skills, especially in a remote work context.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in the retail sector, particularly in the Mombasa, Mombasa, KE area or similar coastal regions, is an advantage.
• Creative thinker with a passion for e-commerce and digital innovation.

• Develop and execute a comprehensive e-commerce strategy aligned with overall business objectives, focusing on revenue growth, customer acquisition, and retention.
• Manage and optimize the company's e-commerce website, ensuring a user-friendly interface, efficient navigation, and high conversion rates.
• Oversee all digital marketing activities, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, to drive qualified traffic and sales.
• Analyze website performance, customer behavior, and market trends using analytics tools to identify opportunities for improvement and innovation.
• Manage the e-commerce product catalog, including product information, pricing, and visual merchandising.
• Develop and implement strategies to enhance the online customer experience, from browsing and purchasing to post-purchase support.
• Collaborate with cross-functional teams, including marketing, merchandising, IT, and customer service, to ensure a cohesive brand experience across all online touchpoints.
• Manage the e-commerce budget, tracking ROI and optimizing spend for maximum effectiveness.
• Stay current with e-commerce best practices, emerging technologies, and competitive landscape.
• Identify and onboard new e-commerce platforms or marketplaces to expand market reach.
• Lead and mentor a remote team of e-commerce specialists.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field. A Master's degree is a plus.
• Minimum of 6 years of experience in e-commerce management, with a strong track record of driving online sales and growth.
• Demonstrated expertise in developing and implementing successful e-commerce strategies and digital marketing campaigns.
• Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO, SEM, social media marketing, and other digital marketing channels.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional leadership and team management abilities, especially in a remote setting.
• Outstanding communication and presentation skills.
• Experience in A/B testing and conversion rate optimization.
• Knowledge of retail merchandising and inventory management principles.