894 Lead Digital Marketing Strategist E Commerce Growth jobs in Kenya
Lead Digital Marketing Strategist - E-commerce Growth
Posted 12 days ago
Job Viewed
Job Description
As a remote team member, you will work autonomously and collaboratively with our marketing and sales teams, leveraging analytics and insights to optimize campaign performance. Key responsibilities include conducting market research to identify new opportunities, managing advertising budgets effectively, and testing new platforms and strategies. You will analyze website traffic and user behavior to improve conversion rates and customer engagement. The successful candidate will have a proven track record of successfully managing and scaling digital marketing efforts for e-commerce businesses, demonstrating strong analytical skills and a creative approach to problem-solving. We are seeking a proactive individual who can lead by example, mentor junior team members, and foster a culture of continuous improvement in a remote work environment. Experience with A/B testing, marketing automation tools, and CRM systems is essential. This role requires exceptional communication skills to articulate complex strategies and performance metrics to diverse audiences.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive e-commerce sales.
- Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
- Analyze campaign performance using web analytics tools and provide actionable insights.
- Conduct market research and competitor analysis to identify growth opportunities.
- Manage digital advertising budgets and ensure a high ROI.
- Develop and execute content marketing strategies to engage target audiences.
- Oversee social media presence and community engagement efforts.
- Implement A/B testing and conversion rate optimization techniques.
- Collaborate with sales and product teams to align marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends and best practices.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Demonstrated success in driving online sales and customer acquisition through digital channels.
- Expertise in SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proven ability to manage budgets and measure campaign ROI.
- Self-starter with the ability to thrive in a remote, fast-paced environment.
Remote Lead Digital Marketing Strategist - E-commerce Growth
Posted 22 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement cutting-edge digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize e-commerce website performance, focusing on user experience, conversion rate optimization (CRO), and driving traffic.
- Plan and execute paid advertising campaigns (PPC, social media ads), managing budgets and tracking ROI.
- Develop and implement effective social media strategies to build brand awareness, engage communities, and drive sales.
- Oversee email marketing campaigns, including list segmentation, automation, and performance analysis.
- Create and curate engaging content for various digital platforms, ensuring brand consistency and alignment with marketing objectives.
- Analyze website traffic, campaign performance, and customer behavior data using tools like Google Analytics to identify insights and opportunities for improvement.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the e-commerce sector.
- Manage and mentor a team of digital marketing specialists, fostering a culture of innovation and performance.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and SEO tools.
- Strong analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
- Excellent leadership, communication, and project management skills.
- Experience in managing a marketing budget and optimizing spend for maximum return.
- Familiarity with e-commerce platforms (e.g., Shopify, Magento) and related technologies.
- Creative thinking and a passion for driving online growth.
E-commerce Growth Strategist - Digital Marketing Lead
Posted 18 days ago
Job Viewed
Job Description
Senior Digital Marketing Strategist - SEO/SEM
Posted 9 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement data-driven SEO and SEM strategies to increase organic search visibility and website traffic.
- Conduct comprehensive keyword research and competitor analysis.
- Optimize website content, structure, and technical elements for search engines.
- Manage and optimize paid search campaigns (Google Ads, Bing Ads), including budget allocation, bidding strategies, and ad copy creation.
- Analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Monitor key performance indicators (KPIs) and provide regular reports on campaign effectiveness.
- Collaborate with content teams to develop SEO-friendly content strategies.
- Stay up-to-date with the latest SEO/SEM best practices, algorithm updates, and industry trends.
- Identify new opportunities for digital marketing growth and innovation.
- Manage relationships with external agencies or vendors as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
- Proven track record of successfully developing and executing SEO and SEM campaigns that drive measurable results.
- Expertise in using SEO tools (e.g., Google Search Console, SEMrush, Ahrefs) and web analytics platforms (e.g., Google Analytics).
- Proficiency in managing Google Ads and other paid advertising platforms.
- Strong understanding of content marketing, link building, and technical SEO.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional written and verbal communication skills.
- Ability to work independently and manage projects effectively in a remote environment.
- Experience with A/B testing and conversion rate optimization (CRO) is a plus.
Digital Marketing Specialist - SEO/SEM
Posted 23 days ago
Job Viewed
Job Description
- Developing and implementing effective SEO strategies to improve organic search rankings.
- Conducting thorough keyword research and competitor analysis.
- Optimizing website content and structure for search engines.
- Managing and optimizing Google Ads, Bing Ads, and other paid search campaigns.
- Developing ad copy, landing pages, and A/B testing strategies.
- Monitoring campaign performance, analyzing data, and generating detailed reports.
- Identifying new opportunities for audience targeting and campaign growth.
- Collaborating with content teams to ensure content aligns with SEO best practices.
- Staying current with search engine algorithm updates and digital marketing trends.
- Tracking website traffic, conversion rates, and ROI of digital marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a specialization in SEO and SEM.
- Proven track record of successfully managing and optimizing paid search campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics, Google Search Console).
- Strong understanding of Google Ads and other PPC platforms.
- Excellent analytical and problem-solving skills.
- Ability to interpret complex data and translate it into actionable insights.
- Strong written and verbal communication skills.
- Experience working in a remote or distributed team environment is a plus.
- Knowledge of social media marketing and content marketing strategies is beneficial.
Digital Marketing Strategist - SEO/SEM Specialist
Posted 9 days ago
Job Viewed
Job Description
Key responsibilities include:
- Developing and implementing strategic digital marketing plans to achieve business objectives.
- Conducting keyword research and on-page/off-page SEO optimization for websites.
- Managing and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
- Creating engaging and relevant content for blog posts, social media, email newsletters, and website landing pages.
- Analyzing website traffic and campaign performance using tools like Google Analytics, and generating insightful reports.
- Developing and managing social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Implementing email marketing campaigns, including segmentation, A/B testing, and automation.
- Staying up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
- Collaborating with design and development teams to improve user experience and conversion rates.
- Monitoring competitor activities and identifying opportunities for growth.
- Managing marketing budgets effectively and reporting on spend and ROI.
- Testing and iterating on campaign strategies to continuously improve performance.
Remote Digital Marketing Specialist - SEO/SEM
Posted 23 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement effective SEO strategies to improve organic search rankings and visibility.
- Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
- Implement on-page and off-page SEO techniques, including content optimization and link building.
- Manage and optimize paid search (SEM/PPC) campaigns across platforms like Google Ads.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics.
- Identify target audiences and develop effective digital advertising strategies.
- Collaborate with content teams to ensure content aligns with SEO best practices.
- Stay up-to-date with the latest SEO and SEM trends, tools, and algorithm updates.
- A/B test different ad creatives, landing pages, and campaign parameters to maximize performance.
- Contribute to the overall digital marketing strategy and identify new growth opportunities.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of success in improving organic search rankings and managing paid search campaigns.
- In-depth knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Experience with Google Ads and other PPC advertising platforms.
- Strong understanding of website analytics and data interpretation.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Creativity and a passion for digital marketing.
Be The First To Know
About the latest Lead digital marketing strategist e commerce growth Jobs in Kenya !
Digital Marketing Manager - SEO & SEM Specialist
Posted 23 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement effective SEO and SEM strategies to increase organic and paid search visibility.
- Conduct in-depth keyword research and competitive analysis.
- Perform technical SEO audits and implement site optimizations to improve crawlability and indexability.
- Develop and execute on-page and off-page SEO strategies, including content optimization and link building.
- Manage and optimize Google Ads campaigns, including bid management, ad copywriting, and landing page optimization.
- Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
- Prepare regular reports on campaign performance, insights, and recommendations for improvement.
- Collaborate with content teams to ensure content aligns with SEO best practices and search intent.
- Stay current with search engine algorithm updates and digital marketing trends.
- Identify new opportunities for digital growth and campaign optimization.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully managing SEO and SEM campaigns that drive measurable results.
- Expertise in using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
- In-depth knowledge of Google Ads platform and PPC best practices.
- Strong understanding of technical SEO aspects (site speed, mobile optimization, structured data).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage priorities, and meet deadlines in a remote environment.
- Experience with A/B testing and conversion rate optimization is a plus.
Senior Digital Marketing Strategist - Marketing
Posted 6 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with client objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Create and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Develop and manage social media marketing strategies and content calendars.
- Oversee email marketing campaigns and nurture leads effectively.
- Analyze campaign performance data, generate reports, and provide actionable insights.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
- Collaborate with content creators, designers, and developers to ensure cohesive campaign execution.
- Stay current with industry best practices, emerging technologies, and algorithm changes.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of experience in digital marketing. Demonstrated expertise in SEO, SEM, social media, content marketing, and analytics platforms (e.g., Google Analytics) is essential. Experience with marketing automation tools and CRM systems is a plus. Strong analytical, problem-solving, and project management skills are required. Excellent communication and presentation skills are necessary for client interactions. This is an exceptional opportunity to contribute to client success in a fully remote, collaborative environment, driving innovation in the digital marketing space.
Job Description
Responsibilities:
- Develop and implement advanced SEO strategies to improve organic search rankings and visibility.
- Conduct comprehensive keyword research, competitive analysis, and identify new optimization opportunities.
- Perform technical SEO audits and recommend improvements for website structure, speed, and mobile-friendliness.
- Optimize website content, meta tags, and internal linking for search engines.
- Develop and manage effective paid search (PPC) campaigns across Google Ads, Bing Ads, and other platforms.
- Monitor and analyze campaign performance, adjusting bids, budgets, and targeting to achieve KPIs.
- Track, report, and analyze key SEO and SEM metrics (e.g., keyword rankings, traffic, conversion rates, CPA, ROI).
- Implement A/B testing for ad copy, landing pages, and campaign elements.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital efforts.
- Manage link-building strategies and outreach efforts.
- Provide regular performance reports and strategic recommendations to management.
- Troubleshoot and resolve any SEO or SEM related issues.
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Minimum of 5 years of experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Proven track record of successfully managing and optimizing SEO and SEM campaigns to achieve business objectives.
- In-depth knowledge of SEO principles, keyword research tools, and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
- Extensive experience managing Google Ads and Bing Ads campaigns, including bid management, budget allocation, and ad copywriting.
- Strong understanding of technical SEO and website performance optimization.
- Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
- Proficiency in HTML, CSS, and JavaScript is a plus.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote environment.
- Relevant certifications (e.g., Google Ads, Google Analytics) are highly desirable.