2,402 Head Of Digital Marketing Strategy jobs in Kenya
Head of Digital Marketing Strategy
Posted 20 days ago
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Job Description
Our client is looking for a visionary and results-driven Head of Digital Marketing Strategy to spearhead our online presence and customer engagement initiatives. This is a fully remote role, demanding a strategic thinker with extensive experience in crafting and executing comprehensive digital marketing campaigns. You will be responsible for developing and implementing innovative strategies across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your core mission will be to drive brand awareness, generate high-quality leads, and optimize conversion rates to achieve significant business growth. This role requires a deep understanding of market trends, competitor analysis, and customer behavior. You will oversee the creation of compelling content, manage advertising budgets, and leverage analytics to measure campaign performance and identify areas for improvement. The ideal candidate will have a proven ability to build and manage high-performing remote marketing teams, fostering a culture of creativity and data-driven decision-making. Exceptional communication and interpersonal skills are essential for collaborating effectively with internal stakeholders and external partners. You will be instrumental in shaping our brand narrative and ensuring a consistent and engaging customer experience across all digital touchpoints. This is an exciting opportunity to make a substantial impact on our company's growth trajectory from a remote work setting. We are seeking a leader who is passionate about digital innovation, possesses strong analytical skills, and can translate complex strategies into actionable plans. Your ability to adapt to the ever-evolving digital landscape and to inspire a team to achieve ambitious goals will be key to your success. The role involves staying abreast of new technologies and platforms to maintain a competitive edge in the digital space.
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0
Head of Digital Marketing Strategy (Remote)
Posted 19 days ago
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Job Description
Our client is seeking a highly strategic and results-oriented Head of Digital Marketing Strategy to lead their marketing efforts from a fully remote capacity. This pivotal role involves developing and executing comprehensive digital marketing plans that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, content marketing, social media, email marketing, and paid advertising. As a remote-first leader, you will collaborate closely with creative, sales, and product teams, utilizing advanced digital collaboration tools to ensure cohesive campaign execution. The ideal candidate possesses a deep understanding of the digital marketing landscape, proven experience in developing successful strategies, and exceptional leadership and analytical skills.
Responsibilities:
Responsibilities:
- Develop and implement a cutting-edge digital marketing strategy aligned with business objectives.
- Oversee all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.
- Manage and optimize digital advertising campaigns to maximize ROI and achieve target KPIs.
- Lead the creation and execution of engaging content marketing initiatives.
- Develop and manage social media strategies to increase brand visibility and engagement.
- Drive lead generation efforts through various digital channels.
- Analyze marketing data and metrics to measure campaign performance, identify trends, and provide actionable insights.
- Collaborate with the sales team to ensure seamless lead nurturing and conversion processes.
- Stay current with the latest digital marketing trends, technologies, and best practices.
- Manage the digital marketing budget effectively and allocate resources for optimal impact.
- Lead, mentor, and develop a high-performing remote marketing team.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 8 years of experience in digital marketing, with at least 4 years in a strategic leadership role.
- Proven track record of developing and executing successful digital marketing strategies that drive significant business results.
- In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and analytics tools (e.g., Google Analytics, SEMrush).
- Experience with marketing automation platforms and CRM systems.
- Exceptional analytical and data interpretation skills.
- Strong leadership, team management, and cross-functional collaboration abilities, particularly in a remote setting.
- Excellent written and verbal communication skills, with the ability to articulate complex strategies clearly.
- Creative thinking and a passion for innovative marketing approaches.
- Demonstrated ability to manage budgets and complex projects.
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1
Remote Head of Digital Marketing Strategy
Posted 14 days ago
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Job Description
Our client is seeking a visionary and results-oriented Remote Head of Digital Marketing Strategy to spearhead their online presence and drive measurable growth. This leadership role is crucial for developing and executing comprehensive digital marketing campaigns that align with business objectives and enhance brand visibility across all digital channels. The ideal candidate will possess a deep understanding of the digital marketing landscape, a strong analytical mindset, and a proven ability to lead and inspire a remote marketing team.
Key responsibilities include designing and implementing innovative digital marketing strategies encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, analyzing data, and providing actionable insights to optimize strategies and maximize ROI. This role involves managing the digital marketing budget, identifying emerging trends and technologies, and ensuring brand consistency across all digital touchpoints. Collaboration with product, sales, and customer success teams is essential for integrated marketing efforts.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7-10 years of progressive experience in digital marketing, with at least 3-5 years in a strategic leadership role, is required. Proven expertise in developing and executing successful digital marketing campaigns across multiple platforms and industries is mandatory. Strong analytical skills, proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS systems are essential. Excellent communication, leadership, and project management skills are paramount.
This is a fully remote position, demanding exceptional self-discipline, strong organizational skills, and the ability to manage projects and teams effectively from a distance. You must be adept at fostering a collaborative and high-performing virtual work environment. If you are a strategic digital marketer passionate about driving business growth through innovative online strategies, this role offers a significant opportunity to shape the future of our client's digital footprint. This position is based in Mombasa, Mombasa, KE, but is a fully remote role.
Key responsibilities include designing and implementing innovative digital marketing strategies encompassing SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, analyzing data, and providing actionable insights to optimize strategies and maximize ROI. This role involves managing the digital marketing budget, identifying emerging trends and technologies, and ensuring brand consistency across all digital touchpoints. Collaboration with product, sales, and customer success teams is essential for integrated marketing efforts.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus. A minimum of 7-10 years of progressive experience in digital marketing, with at least 3-5 years in a strategic leadership role, is required. Proven expertise in developing and executing successful digital marketing campaigns across multiple platforms and industries is mandatory. Strong analytical skills, proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CMS systems are essential. Excellent communication, leadership, and project management skills are paramount.
This is a fully remote position, demanding exceptional self-discipline, strong organizational skills, and the ability to manage projects and teams effectively from a distance. You must be adept at fostering a collaborative and high-performing virtual work environment. If you are a strategic digital marketer passionate about driving business growth through innovative online strategies, this role offers a significant opportunity to shape the future of our client's digital footprint. This position is based in Mombasa, Mombasa, KE, but is a fully remote role.
This advertiser has chosen not to accept applicants from your region.
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Remote Head of Digital Marketing & Growth Strategy
Posted 9 days ago
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Job Description
Our client is seeking an visionary and results-driven Head of Digital Marketing & Growth Strategy to lead their remote marketing initiatives. This is a senior leadership position requiring extensive experience in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for defining the overall digital marketing vision, setting strategic goals, and managing all aspects of online marketing, including SEO, SEM, content marketing, social media marketing, email marketing, and performance marketing. The ideal candidate will have a deep understanding of the latest digital marketing trends, tools, and analytics platforms, with a proven ability to translate data insights into actionable strategies. You will lead and mentor a geographically dispersed team of marketing specialists, fostering a collaborative and high-performance remote work culture. Key responsibilities include managing the digital marketing budget, overseeing campaign execution, analyzing campaign performance, and reporting on key metrics to senior management. You will also play a crucial role in shaping the customer journey, optimizing conversion funnels, and exploring innovative growth hacking techniques. Experience with marketing automation platforms, CRM systems, and A/B testing methodologies is essential. This role demands exceptional leadership qualities, strategic thinking, creativity, and strong analytical skills. You must be adept at managing multiple projects simultaneously and thriving in a fast-paced, remote-first environment. If you are a passionate digital marketer with a strong track record of success and a desire to make a significant impact on a global scale, we want to hear from you. Our client is committed to providing a flexible and empowering remote work experience. The target location for this role, which will be performed remotely, is **Naivasha, Nakuru, KE**.
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Head of Digital Marketing & Brand Strategy
Posted 11 days ago
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Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and visionary Head of Digital Marketing & Brand Strategy. This is a crucial, fully remote role that will shape our online presence and brand perception across key markets. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email campaigns, to drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a deep understanding of the FMCG landscape and a proven ability to translate consumer insights into effective marketing initiatives. You will lead a team of digital marketing specialists, fostering a collaborative and results-driven environment. Your responsibilities will include managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior management. You will also be tasked with identifying emerging digital trends and technologies, and recommending innovative approaches to stay ahead of the competition. A strong understanding of brand positioning, value proposition development, and integrated marketing communications is essential. You will work closely with product development, sales, and market research teams to ensure brand consistency and alignment across all touchpoints. This role requires exceptional leadership skills, strategic thinking, and a passion for building strong, resonant brands in the digital space. If you are a seasoned digital marketer with a flair for brand strategy and a desire to make a significant impact in the FMCG industry from the comfort of your remote workspace, we want to hear from you. This is a unique opportunity to lead digital transformation for a respected organization.
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4
Head of Digital Marketing and Growth Strategy (Remote)
Posted 4 days ago
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Job Description
Our client is seeking a visionary Head of Digital Marketing and Growth Strategy to drive online presence and customer acquisition. This is a fully remote role, offering the flexibility to work from your ideal setting. You will be responsible for developing and executing comprehensive digital marketing strategies that align with business objectives and drive measurable growth. This includes overseeing all aspects of digital marketing, including SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital landscape, emerging trends, and data analytics. You will be adept at identifying target audiences, crafting compelling campaigns, and optimizing performance across various channels. Key responsibilities include setting digital marketing goals, managing budgets, analyzing campaign performance, and reporting on key metrics. You will also lead a team of digital marketing professionals, providing guidance and fostering a collaborative environment. Experience in A/B testing, conversion rate optimization (CRO), and marketing automation is essential. Strong analytical skills are required to interpret data, identify insights, and make data-driven decisions. Excellent communication and leadership skills are paramount for collaborating with cross-functional teams and presenting strategies to senior management. A Bachelor's degree in Marketing, Business, or a related field, along with extensive experience in digital marketing and growth strategies, is required. The **Kakamega, Kakamega, KE** region is part of our market focus, and your digital strategies will be crucial in reaching and engaging customers there. We are looking for a forward-thinking leader passionate about driving digital transformation and achieving significant business growth.
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5
Head of Digital Marketing & E-commerce Strategy
Posted 20 days ago
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Job Description
Our client, a rapidly expanding online retail enterprise, is seeking a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to lead their digital presence from a fully remote capacity. This senior role is responsible for developing and executing comprehensive digital marketing campaigns and e-commerce strategies to drive customer acquisition, engagement, and revenue growth. You will oversee all aspects of online marketing, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and influencer collaborations. A key focus will be on optimizing the e-commerce platform, enhancing user experience, and implementing data-driven strategies to maximize conversion rates and customer lifetime value. The ideal candidate will possess a deep understanding of the digital marketing landscape, e-commerce best practices, and emerging trends. You will lead a talented team of digital marketers and e-commerce specialists, fostering a collaborative and high-performance remote work environment. This position requires strong analytical skills, a proven ability to manage budgets effectively, and a passion for leveraging data to inform strategic decisions. As a remote-first leader, exceptional communication, organizational, and project management skills are essential. You will be instrumental in shaping our client's brand identity and market positioning online. This is a fantastic opportunity to drive significant impact within a dynamic and growing company, with the flexibility of working from anywhere. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, and providing regular reports on key metrics to executive leadership. Your strategic insights will guide the company's online growth trajectory, ensuring a seamless and engaging customer journey across all digital touchpoints.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing and e-commerce strategies.
- Lead and manage all online marketing channels including SEO, SEM, social media, content, email, and paid advertising.
- Optimize the e-commerce platform for user experience, conversion rates, and sales growth.
- Analyze market trends, customer insights, and competitor activities to identify opportunities.
- Manage and mentor a remote team of digital marketing and e-commerce professionals.
- Define, track, and report on key performance indicators (KPIs) for all digital initiatives.
- Oversee digital marketing budgets and ensure optimal allocation of resources.
- Develop and execute customer acquisition and retention strategies.
- Collaborate with product development, sales, and customer service teams.
- Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of successfully developing and executing data-driven digital strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing platforms.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong leadership, team management, and communication skills for remote collaboration.
- Excellent analytical, problem-solving, and strategic thinking abilities.
- Experience managing significant digital marketing budgets.
- Ability to thrive in a fast-paced, remote work environment.
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6
Head of Digital Marketing & E-commerce Strategy (Remote)
Posted 19 days ago
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Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is searching for a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales initiatives. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across all relevant channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary goal will be to drive online brand awareness, customer acquisition, engagement, and ultimately, revenue growth through our e-commerce platforms. You will analyze market trends, customer behavior, and competitor activities to identify new opportunities and optimize existing strategies. Key responsibilities include managing the e-commerce website, overseeing online product merchandising, implementing data-driven marketing strategies, and ensuring a seamless customer journey from discovery to purchase. You will work closely with product development, sales, and customer service teams to align digital efforts with overall business objectives. Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms is essential. Experience with CRM systems and marketing automation tools is also highly beneficial. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of the digital landscape. You must be adept at managing budgets, measuring ROI, and reporting on key performance indicators. The ideal candidate is innovative, possesses strong analytical skills, and is passionate about leveraging digital channels to achieve business success, contributing to brand growth even with the operational focus potentially linked to areas such as Mombasa, Mombasa, KE . We are looking for a dynamic leader who can inspire a remote team and drive transformative growth in the digital space.
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7
Head of Digital Marketing & E-commerce Strategy (FMCG)
Posted 19 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and strategic Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales efforts. This is a critical, fully remote leadership role that will define and execute the digital roadmap for their diverse product portfolio. The successful candidate will be responsible for developing and implementing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, content marketing, and email marketing, with a strong focus on driving customer acquisition, engagement, and retention.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
This advertiser has chosen not to accept applicants from your region.
8
Head of E-commerce and Digital Marketing Strategy
Posted 2 days ago
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Job Description
Our client is seeking a visionary and results-oriented Head of E-commerce and Digital Marketing Strategy to remotely lead their online sales and marketing efforts. This senior leadership role is responsible for developing and executing comprehensive strategies to drive online revenue growth, enhance customer engagement, and build a strong brand presence in the digital space. You will oversee all aspects of the e-commerce platform, including website optimization, conversion rate improvement, customer experience, and the integration of marketing campaigns. This is a fully remote position, requiring a deep understanding of digital marketing trends, e-commerce best practices, and data analytics. Your responsibilities will include managing paid advertising campaigns, SEO/SEM strategies, social media marketing, content marketing, email marketing, and affiliate programs. You will also be responsible for analyzing performance metrics, identifying key insights, and making data-driven recommendations for continuous improvement. The ideal candidate will have a proven track record of success in e-commerce leadership and digital marketing, with extensive experience in developing and implementing successful online growth strategies. Strong analytical, project management, and communication skills are essential. We are looking for an innovative leader who can drive customer acquisition and retention in a competitive online marketplace. This remote role offers an exciting opportunity to shape the digital future of our client's retail operations, with a strategic focus on markets including Ongata Rongai, Kajiado, KE .
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