1,290 Head Of Digital Marketing E Commerce Growth jobs in Kenya
Head of Digital Marketing & E-commerce Growth
Posted 22 days ago
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Job Description
Our client is seeking a dynamic and results-oriented Head of Digital Marketing & E-commerce Growth to lead their online presence and sales strategies. This senior role is crucial for driving revenue growth, enhancing brand visibility, and optimizing the customer journey across all digital platforms. You will be responsible for developing and executing comprehensive digital marketing campaigns, managing the e-commerce platform, and leveraging social media to build a strong community and drive conversions. This position requires a strategic thinker with a proven track record in digital advertising, SEO/SEM, content marketing, social media management, and e-commerce operations.
The ideal candidate will have extensive experience in defining and implementing data-driven strategies to increase website traffic, improve conversion rates, and maximize customer lifetime value. You will lead a talented team of digital marketers, providing mentorship, guidance, and performance management. This role involves close collaboration with product, sales, and customer service teams to ensure a cohesive brand message and exceptional customer experience. You will also be responsible for managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior leadership. Staying ahead of industry trends, emerging platforms, and new marketing technologies will be essential to maintain a competitive edge. Your expertise in e-commerce analytics, A/B testing, and conversion rate optimization (CRO) will be paramount.
Key Responsibilities:
The ideal candidate will have extensive experience in defining and implementing data-driven strategies to increase website traffic, improve conversion rates, and maximize customer lifetime value. You will lead a talented team of digital marketers, providing mentorship, guidance, and performance management. This role involves close collaboration with product, sales, and customer service teams to ensure a cohesive brand message and exceptional customer experience. You will also be responsible for managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior leadership. Staying ahead of industry trends, emerging platforms, and new marketing technologies will be essential to maintain a competitive edge. Your expertise in e-commerce analytics, A/B testing, and conversion rate optimization (CRO) will be paramount.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email, and content marketing.
- Oversee the day-to-day operations and strategic growth of the e-commerce platform.
- Drive customer acquisition and retention through targeted campaigns and personalized experiences.
- Manage social media presence, engage with the community, and develop strategies for follower growth and brand advocacy.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics, and translate insights into actionable recommendations.
- Lead and mentor the digital marketing team, fostering a high-performance culture.
- Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
- Collaborate with cross-functional teams to ensure brand consistency and deliver integrated customer experiences.
- Stay abreast of digital marketing trends, emerging technologies, and best practices.
- Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
- Minimum of 7 years of progressive experience in digital marketing and e-commerce.
- Proven success in developing and executing data-driven digital marketing strategies that drive measurable results.
- Expertise in SEO, SEM, PPC advertising, social media marketing, email marketing, and content strategy.
- Strong understanding of e-commerce platforms, online merchandising, and conversion rate optimization.
- Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
- Excellent leadership, communication, and project management skills.
- Experience managing a marketing budget and reporting on key performance indicators (KPIs).
- Demonstrated ability to thrive in a fast-paced, dynamic environment.
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Head of E-commerce and Digital Growth
Posted 6 days ago
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Job Description
Our client, a prominent Fast-Moving Consumer Goods (FMCG) company, is seeking a visionary Head of E-commerce and Digital Growth to lead their online sales strategy and execution. This is a pivotal, fully remote role, demanding a strategic leader to drive significant growth in their e-commerce channels. You will be responsible for developing and implementing a comprehensive digital commerce strategy that encompasses online sales, digital marketing, customer experience, and overall brand presence in the digital landscape. The ideal candidate will have extensive experience in e-commerce management within the FMCG sector, with a proven ability to drive revenue growth, optimize conversion rates, and enhance customer loyalty. Your responsibilities will include managing the end-to-end e-commerce operations, including website management, product merchandising, order fulfillment coordination, and customer service. You will lead the development and execution of digital marketing campaigns, including SEO, SEM, social media advertising, email marketing, and influencer collaborations, to drive qualified traffic and conversions. Data analysis is critical; you will continuously monitor key performance indicators (KPIs), analyze sales trends, customer behavior, and market dynamics to identify opportunities for optimization and growth. Strategic planning for new product launches online, exploring new digital marketplaces, and forging partnerships with key online retailers will be part of your mandate. You will work closely with internal teams, including product development, marketing, sales, and operations, as well as external agencies and technology providers. This role requires a strong understanding of the FMCG market, consumer behavior online, and the competitive e-commerce landscape. Excellent leadership, communication, and project management skills are essential for coordinating efforts across a distributed team. The ability to innovate and adapt to the rapidly evolving digital environment is paramount. As a fully remote position, you must be self-motivated, organized, and proficient in using digital collaboration tools to maintain seamless communication and productivity. We are looking for a results-oriented leader who can translate strategic vision into tangible online sales success and elevate our client's digital footprint.
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Head of E-commerce & Digital Growth (Remote)
Posted 8 days ago
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Job Description
Our client, a rapidly expanding e-commerce business, is seeking an experienced and visionary Head of E-commerce & Digital Growth to lead their online strategy. This is a fully remote position, allowing you to drive significant business impact from your home office. You will be responsible for developing and executing comprehensive strategies to enhance online sales, customer acquisition, user experience, and overall digital presence. This role requires a deep understanding of e-commerce platforms, digital marketing channels, social media engagement, and data analytics to identify growth opportunities and optimize performance.
Responsibilities:
Responsibilities:
- Develop and implement a robust e-commerce strategy to drive revenue growth and market share.
- Oversee all aspects of the online customer journey, from website navigation and product discovery to checkout and post-purchase engagement.
- Lead and manage digital marketing campaigns across various channels, including SEO, SEM, social media advertising, email marketing, and affiliate programs.
- Optimize website performance, user experience (UX), and conversion rates through continuous testing and data analysis.
- Manage social media strategy, content creation, and community engagement to build brand loyalty and drive traffic.
- Analyze e-commerce data, customer behavior, and market trends to identify actionable insights and opportunities for improvement.
- Manage the e-commerce P&L, setting budgets, forecasting sales, and ensuring profitability.
- Collaborate with product development, operations, and customer service teams to ensure a seamless online experience.
- Stay at the forefront of e-commerce and digital marketing trends, technologies, and best practices.
- Build and lead a high-performing remote digital team, fostering a culture of innovation and accountability.
- Bachelor's or Master's degree in Marketing, Business, E-commerce, or a related field.
- 8-12 years of progressive experience in e-commerce management and digital marketing.
- Demonstrated success in growing online sales and managing complex e-commerce platforms.
- Expertise in digital marketing channels, including SEO, SEM, social media marketing, email marketing, and analytics platforms (e.g., Google Analytics).
- Strong understanding of UX/UI principles and conversion rate optimization (CRO).
- Experience with social media strategy and community management.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to lead and manage remote teams effectively.
- Strong financial acumen and experience managing budgets.
- Exceptional communication and presentation skills.
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Senior Social Media Marketing Manager - Remote Campaign Strategy
Posted 6 days ago
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Job Description
Our client, a dynamic and fast-paced e-commerce business, is looking for a Senior Social Media Marketing Manager to lead their fully remote social media strategy. This position is responsible for developing and executing innovative social media campaigns that enhance brand visibility, drive engagement, and generate sales. You will oversee all social media channels, creating compelling content, managing online communities, and analyzing performance metrics to optimize strategies. The ideal candidate will have a deep understanding of major social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.), social media analytics tools, and paid social advertising. You should be creative, data-driven, and possess a strong ability to craft engaging narratives that resonate with target audiences. This is a remote-first role, offering the flexibility to work from anywhere while collaborating with a talented marketing team. Your strategic input will be crucial for growing our online presence and connecting with consumers across various markets. While your position is fully remote, your efforts will be pivotal in building brand loyalty and driving e-commerce growth, impacting markets relevant to regions such as Naivasha, Nakuru, KE . Key responsibilities include developing social media content calendars, creating and curating high-quality visual and written content, managing social media advertising campaigns, monitoring social media trends and conversations, and responding to community inquiries and feedback. You will also track key performance indicators (KPIs), generate performance reports, and collaborate with other marketing functions to ensure brand consistency. The successful candidate will demonstrate exceptional communication, organizational, and project management skills, with a proven ability to work autonomously and meet deadlines. This is an outstanding opportunity to shape the social media presence of a growing e-commerce brand and contribute to its overall success. Your ability to foster online communities and build brand advocacy will be a significant asset. Experience with influencer marketing and user-generated content strategies is also highly valued.
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Head of Digital Marketing Strategy
Posted 22 days ago
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Job Description
Our client is looking for a strategic and results-driven Head of Digital Marketing to lead their online presence and growth initiatives. This is a fully remote leadership position, perfect for an experienced digital marketer who can develop and execute comprehensive marketing strategies across all digital channels. You will be responsible for defining the overarching digital marketing roadmap, including SEO, SEM, content marketing, social media engagement, email marketing, and paid advertising. The ideal candidate will have a deep understanding of consumer behavior, market trends, and digital analytics, with a proven ability to drive measurable ROI. Key responsibilities include managing the digital marketing budget, overseeing campaign execution, analyzing performance metrics, and generating actionable insights to optimize strategies. You will lead a remote team of marketing specialists, fostering a culture of innovation and continuous improvement. Strong leadership, communication, and analytical skills are essential for success in this role. The candidate must be adept at collaborating with cross-functional teams, including sales, product development, and customer service, to ensure alignment with business objectives. Experience with marketing automation platforms, CRM systems, and data visualization tools is highly desirable. This is an exciting opportunity to make a significant impact on our client's brand visibility and market share, driving growth through data-informed digital strategies, all within a flexible, remote work environment, contributing to brand presence in areas like **Nyeri, Nyeri, KE**.
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4
Digital Marketing Strategy Director
Posted 4 days ago
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Job Description
Our client is seeking a strategic and innovative Digital Marketing Strategy Director to lead their online presence and drive growth. This is a fully remote position, allowing you to craft impactful digital campaigns from anywhere, with a strategic focus on the market aroundKisumu, Kisumu, KE . You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will have a deep understanding of digital marketing trends, analytics, and best practices, with a proven track record of achieving measurable results. Responsibilities include defining target audiences, setting campaign objectives, managing budgets, analyzing performance data, and optimizing strategies for maximum ROI. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and results-driven environment. Excellent communication, leadership, and project management skills are essential. Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) is required. We are looking for a creative thinker with strong analytical skills who can translate business goals into effective digital marketing initiatives. The ability to work independently, manage multiple campaigns simultaneously, and adapt to the ever-changing digital landscape in a remote setting is crucial. Your strategic vision will be instrumental in enhancing brand awareness, driving lead generation, and increasing customer engagement.
This advertiser has chosen not to accept applicants from your region.
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Director of Digital Marketing Strategy
Posted 19 days ago
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Job Description
Our client is seeking a visionary and data-driven Director of Digital Marketing Strategy to spearhead their online presence. This is a fully remote position, allowing you to shape our digital footprint from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation. You will lead a talented team of digital marketers, providing strategic direction and fostering a culture of innovation and accountability. Responsibilities include setting key performance indicators (KPIs), analyzing campaign performance, and optimizing strategies based on data insights. Strong analytical, communication, and leadership skills are essential. You will collaborate closely with product, sales, and creative teams to ensure cohesive marketing efforts. This role is perfect for a seasoned digital marketing expert looking to make a substantial impact in a dynamic, remote-first organization. You will be at the forefront of identifying new digital marketing opportunities and emerging trends, translating them into actionable strategies. The ability to manage budgets effectively and deliver measurable ROI is critical. You will oversee the development of engaging content and innovative campaigns that resonate with target audiences. This position demands a proactive, results-oriented individual who can thrive in an autonomous work environment. Driving customer engagement and loyalty through sophisticated digital strategies will be a core focus. The successful candidate will be instrumental in elevating our brand's digital reach and influence.
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Digital Marketing Strategy Lead
Posted 22 days ago
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Job Description
Our client is seeking a visionary and data-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts from a fully remote position. This role is critical in developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be responsible for defining target audiences, crafting compelling messaging, and selecting the most effective channels to reach them. This involves planning and managing digital advertising campaigns, optimizing website performance, and analyzing campaign results to identify areas for improvement and innovation. Collaboration with product teams, sales, and creative agencies will be integral to ensure cohesive brand messaging and successful campaign execution. As a remote-first role, strong communication, exceptional organizational skills, and the ability to work autonomously and collaboratively with a distributed team are essential. You will be expected to stay ahead of industry trends and leverage new technologies to enhance marketing effectiveness. We are looking for a strategic thinker with a proven ability to develop and implement successful digital marketing strategies that deliver measurable results. Your passion for creativity, combined with a strong analytical mindset, will be key to driving success. This is an excellent opportunity to shape the digital presence of our client and make a significant impact on their business objectives. The ability to translate complex data into actionable insights is highly valued. You will have the opportunity to experiment with cutting-edge digital marketing tools and techniques.
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7
Digital Marketing Strategy Manager
Posted 22 days ago
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Job Description
Our client is looking for a strategic and results-driven Digital Marketing Strategy Manager to spearhead their online presence and campaigns. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster engagement across multiple online channels. Key duties include planning and managing SEO/SEM campaigns, social media marketing, content marketing, email marketing, and paid advertising initiatives. You will analyze market trends, identify target audiences, and optimize campaigns for maximum ROI. The ideal candidate will have a proven track record of success in digital marketing, with extensive experience in campaign management, data analysis, and performance tracking. Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms is essential. Excellent communication, creativity, and a strong understanding of consumer behavior in the digital space are required. You must be a self-starter, capable of working autonomously and managing multiple projects simultaneously in a remote setting. This role requires a strategic thinker who can translate business objectives into actionable digital marketing plans and continuously adapt strategies based on performance data and evolving digital landscapes. Our client values a data-driven approach and a passion for exploring new digital marketing opportunities. The **location** associated with this role, though it is entirely remote, is Embu, Embu, KE .
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8
Advanced Apprenticeship in Digital Marketing Strategy
Posted 5 days ago
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Job Description
Our client is seeking a highly motivated and eager individual to join their team as an Advanced Apprentice in Digital Marketing Strategy. This is a unique opportunity to gain hands-on experience in a dynamic, remote-first environment, contributing to cutting-edge digital campaigns. You will be involved in developing and implementing comprehensive marketing strategies across various online platforms, including social media, search engines, email, and content marketing. Your responsibilities will include conducting market research to identify new trends and opportunities, analyzing campaign performance data to optimize strategies, and collaborating with cross-functional teams to ensure brand consistency and message effectiveness. We are looking for candidates who possess a strong analytical mindset, excellent communication skills, and a passion for all things digital. While formal experience is not a prerequisite, a demonstrable interest in digital marketing through personal projects or relevant coursework will be highly advantageous. You will receive comprehensive training and mentorship from industry experts, enabling you to grow your skills and build a successful career in this field. The role requires you to be proactive, resourceful, and capable of managing multiple tasks efficiently in a virtual setting. This apprenticeship is based in the thriving region of **Thika, Kiambu, KE**, but will be conducted entirely remotely, offering flexibility and work-life balance. If you are ready to embark on a challenging yet rewarding journey and make a tangible impact, we encourage you to apply. We value creativity, innovation, and a collaborative spirit. This is an excellent stepping stone for aspiring digital marketers looking to hone their craft and gain invaluable industry exposure. Success in this role will pave the way for potential long-term employment opportunities within our client's organization. The ideal candidate will be a quick learner, adaptable to new technologies and methodologies, and possess a keen eye for detail. We are committed to fostering a supportive and inclusive remote work culture where every team member can thrive and contribute their best.
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