844 Head Of Brand Strategy jobs in Kenya
Head of Brand Strategy
Posted 22 days ago
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Job Description
Our client, a prominent player in the fast-moving consumer goods (FMCG) sector, is looking for an innovative and strategic Head of Brand Strategy to drive brand growth and market penetration. This role offers a hybrid work arrangement, combining remote flexibility with essential in-office collaboration. You will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers and differentiate our brands in a competitive landscape. Key responsibilities include conducting market research and consumer insights analysis, defining brand positioning and messaging, leading product innovation initiatives, overseeing the development and execution of integrated marketing campaigns across various channels, and managing brand budgets effectively. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree being a strong advantage. A minimum of 8-12 years of progressive experience in brand management within the FMCG industry is required. Proven success in developing and launching successful brands, coupled with strong analytical, strategic thinking, and leadership skills, is essential. You should be adept at leveraging consumer data to inform brand decisions and have a deep understanding of marketing trends and digital platforms. Excellent communication and presentation skills are necessary for collaborating with internal teams and external agencies. This hybrid role requires a proactive individual who can balance independent work with collaborative team efforts, ensuring alignment and driving brand excellence. You will be expected to champion the brand vision and inspire cross-functional teams to achieve marketing objectives. Experience with global markets is a plus.
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Head of Brand Strategy (Remote)
Posted 23 days ago
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Job Description
Our client, a leading player in the FMCG sector, is seeking a visionary Head of Brand Strategy to lead its remote brand initiatives. This pivotal role demands a strategic thinker with a deep understanding of consumer behavior, market trends, and brand development within the fast-paced FMCG landscape. You will be responsible for crafting and executing comprehensive brand strategies that enhance market share, build strong brand equity, and drive consumer loyalty across diverse product lines. This is a fully remote position, allowing you to contribute from your preferred location.
Responsibilities include:
The ideal candidate will have a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with at least 8 years of progressive experience in brand management, preferably within the FMCG industry. Demonstrated success in developing and launching impactful brand strategies is essential. Strong analytical skills, excellent communication and presentation abilities, and a proven ability to lead and inspire teams remotely are required. Experience with digital marketing platforms and analytics tools is a must. This is an exciting opportunity for a motivated individual to shape the future of our client's brands in a remote-first environment. The role is conceptually associated with **Embu, Embu, KE**, but is a completely remote position.
Responsibilities include:
- Developing and implementing overarching brand strategies that align with company goals and market opportunities.
- Conducting in-depth market research and competitive analysis to identify new opportunities and potential threats.
- Overseeing the creation of compelling brand narratives, messaging, and visual identity.
- Managing and optimizing brand marketing campaigns across digital and traditional channels.
- Collaborating with product development, sales, and R&D teams to ensure brand consistency and innovation.
- Measuring and reporting on the effectiveness of brand initiatives and campaign performance.
- Leading and mentoring a remote team of marketing professionals.
- Managing brand budgets and ensuring efficient allocation of resources.
- Staying ahead of industry trends and consumer insights to continuously evolve brand positioning.
The ideal candidate will have a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, coupled with at least 8 years of progressive experience in brand management, preferably within the FMCG industry. Demonstrated success in developing and launching impactful brand strategies is essential. Strong analytical skills, excellent communication and presentation abilities, and a proven ability to lead and inspire teams remotely are required. Experience with digital marketing platforms and analytics tools is a must. This is an exciting opportunity for a motivated individual to shape the future of our client's brands in a remote-first environment. The role is conceptually associated with **Embu, Embu, KE**, but is a completely remote position.
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Head of Brand Strategy - FMCG
Posted 20 days ago
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Job Description
Our client, a fast-growing entity in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an exceptional Head of Brand Strategy to lead our marketing initiatives from a fully remote capacity. This executive role demands a visionary leader with extensive experience in building and revitalizing brands within the competitive FMCG landscape. The successful candidate will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers, drive market share, and ensure long-term brand equity. You will oversee all aspects of brand management, including market research, consumer insights, product positioning, advertising campaigns, and digital marketing. The ability to translate market trends and consumer data into actionable strategies is paramount. This role requires a deep understanding of consumer behavior, brand storytelling, and integrated marketing communications across various channels, including digital, social media, and traditional advertising. As a remote employee, you will be expected to demonstrate exceptional communication, collaboration, and leadership skills, working seamlessly with internal teams and external agencies. You will manage brand budgets, set performance metrics, and continuously evaluate the effectiveness of brand initiatives. The ideal candidate will have a passion for innovation and a proven ability to create compelling brand narratives that foster customer loyalty and advocacy. This is an exciting opportunity to shape the future of our brands and make a significant impact from anywhere. We are looking for a strategic thinker, an inspiring leader, and a data-driven decision-maker. Your expertise in understanding the nuances of the **Eldoret, Uasin Gishu, KE** market will be valuable, although the role itself is fully remote.
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Head of Digital Marketing & Brand Strategy
Posted 15 days ago
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Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and visionary Head of Digital Marketing & Brand Strategy. This is a crucial, fully remote role that will shape our online presence and brand perception across key markets. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email campaigns, to drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a deep understanding of the FMCG landscape and a proven ability to translate consumer insights into effective marketing initiatives. You will lead a team of digital marketing specialists, fostering a collaborative and results-driven environment. Your responsibilities will include managing the digital marketing budget, analyzing campaign performance, and reporting on key metrics to senior management. You will also be tasked with identifying emerging digital trends and technologies, and recommending innovative approaches to stay ahead of the competition. A strong understanding of brand positioning, value proposition development, and integrated marketing communications is essential. You will work closely with product development, sales, and market research teams to ensure brand consistency and alignment across all touchpoints. This role requires exceptional leadership skills, strategic thinking, and a passion for building strong, resonant brands in the digital space. If you are a seasoned digital marketer with a flair for brand strategy and a desire to make a significant impact in the FMCG industry from the comfort of your remote workspace, we want to hear from you. This is a unique opportunity to lead digital transformation for a respected organization.
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Head of FMCG Brand Strategy & Innovation
Posted 3 days ago
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Job Description
Our client is seeking an visionary and experienced Head of FMCG Brand Strategy & Innovation to lead the development and execution of groundbreaking brand initiatives. This fully remote position is crucial for driving market growth, enhancing brand equity, and identifying new product opportunities within the fast-moving consumer goods sector. You will be responsible for understanding consumer insights, market trends, and competitive landscapes to craft compelling brand narratives and innovation pipelines. This role demands a strategic thinker with a passion for consumer behavior, a proven ability to translate insights into actionable plans, and a talent for cross-functional collaboration. The ideal candidate will have a deep understanding of the FMCG market, extensive experience in brand management, and a demonstrable track record of successful product launches and campaign development. Working remotely, you will spearhead the future direction of our brands.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive brand strategies that drive consumer engagement and market share growth.
- Lead the innovation pipeline process, from ideation and concept development to product testing and commercialization.
- Conduct in-depth market research and consumer insights analysis to identify unmet needs and emerging trends.
- Define brand positioning, messaging, and communication strategies across all touchpoints.
- Oversee the development and execution of integrated marketing campaigns, ensuring brand consistency and impact.
- Collaborate closely with R&D, Sales, and Operations teams to ensure successful product development and market introduction.
- Monitor brand performance metrics, market share, and competitive activity, making data-driven recommendations.
- Identify and cultivate strategic partnerships to enhance brand visibility and reach.
- Manage brand budgets and resource allocation effectively.
- Lead and mentor a remote team of brand managers and marketing specialists.
- Stay abreast of industry best practices and innovative marketing techniques in the FMCG space.
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Head of FMCG Brand Strategy (Remote)
Posted 23 days ago
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Job Description
Our client is seeking an experienced and visionary Head of FMCG Brand Strategy to lead their brand development initiatives, operating entirely remotely. This senior role is critical for defining and executing comprehensive brand strategies that drive market share, consumer engagement, and long-term growth within the Fast-Moving Consumer Goods sector. You will be responsible for overseeing all aspects of brand management, including market research, positioning, communication, and innovation pipeline development. The ideal candidate will possess a deep understanding of consumer insights, market dynamics, and competitive landscapes within the FMCG industry. You will lead a remote team of brand managers and marketing specialists, fostering a collaborative and results-oriented environment. Key responsibilities include developing and implementing integrated marketing campaigns, managing brand budgets, and ensuring consistent brand messaging across all touchpoints. A proven track record of successfully launching and growing FMCG brands is essential. Experience with digital marketing, social media strategy, and e-commerce is highly desirable. This position demands exceptional leadership, strategic thinking, and analytical skills, coupled with outstanding communication and interpersonal abilities. You must be a self-starter capable of working autonomously, managing complex projects, and influencing stakeholders at all levels through virtual platforms. Proficiency in remote collaboration tools and a strong ability to navigate the complexities of a global FMCG market from a remote setting are paramount. This is a significant opportunity to shape the future of our client's brands and make a lasting impact on the FMCG industry, all while enjoying the flexibility of a remote work arrangement. If you are a passionate and strategic brand leader ready to drive innovation and growth, we invite you to apply.
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5
Head of B2B Sales & Business Development (Remote)
Posted 12 days ago
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Job Description
Our client is looking for a dynamic and results-oriented Head of B2B Sales & Business Development to lead their commercial growth strategy. This is a fully remote position, empowering you to drive sales targets and forge new partnerships from any location. You will be responsible for developing and executing innovative B2B sales strategies, identifying new market opportunities, and building and managing a high-performing sales team. The ideal candidate will have a proven track record of success in B2B sales leadership, with extensive experience in developing and closing complex deals, managing sales pipelines, and exceeding revenue targets. You will possess exceptional negotiation, communication, and relationship-building skills, with a deep understanding of market dynamics and competitive landscapes. Responsibilities include setting sales goals, developing sales forecasts, and implementing sales processes and tools to optimize team performance. You will also be instrumental in driving business development initiatives, forging strategic alliances, and expanding the company’s market reach. This role requires a strategic mindset, a proactive approach, and the ability to inspire and motivate a remote sales force. You will work closely with marketing, product development, and customer success teams to ensure alignment and drive overall business objectives. This is an exceptional opportunity to take ownership of sales strategy and significantly contribute to our client's expansion. Although this role is fully remote, our client has a strong commercial presence and strategic focus in the business community of Nyeri, Nyeri, KE , and values remote leaders who can effectively drive sales nationwide. Your leadership will be pivotal in achieving ambitious growth.
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Group Head of Business Performance and Sales Excellence
Posted today
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Job Description
Role Overview:
The Group Head of Business Performance and Sales Excellence is responsible for driving financial performance and sales growth across the group's presence markets. This role involves managing key performance indicators (KPIs) related to financial metrics, growth drivers, and sales team management. The position requires cultivating a culture of sales discipline to ensure the effective use of channels and minimize attrition.
Key Responsibilities:
Financial Performance Management:
- Oversee financial KPIs including gross revenue, cost management, and gross margin.
- Develop strategies to optimize financial performance and achieve revenue targets.
- Growth Drivers Management:
- Drive growth by increasing the number of merchants, agents, and cards issued.
- Promote the adoption of corporate platforms to enhance market penetration.
Sales Team Leadership:
- Manage sales teams across subsidiaries, ensuring alignment with overall business objectives.
- Foster a culture of sales discipline and accountability to maximize channel usage and minimize attrition.
Strategic Planning and Execution:
- Develop and implement strategic plans to achieve business performance and sales excellence.
- Monitor market trends and adjust strategies to stay competitive.
Stakeholder Engagement:
- Collaborate with key stakeholders, including international money transfer systems, governments, regulators, payment schemes, switches, merchants, and fintechs.
- Ensure strong relationships and alignment with stakeholders to drive business growth.
Performance Monitoring and Reporting:
- Track and analyse performance metrics to identify areas for improvement.
- Provide regular reports and updates to senior management on business performance and sales activities.
Skills and Qualifications:
- Financial Acumen: Strong understanding of financial metrics and performance management.
- Strategic Thinking: Ability to develop and implement long-term strategies for growth and performance.
- Leadership: Proven leadership skills to manage and develop sales teams across multiple markets.
- Communication: Excellent communication and interpersonal skills to engage with diverse stakeholders.
- Analytical Skills: Ability to analyse data and market trends to make informed decisions.
- Sales Excellence: Deep understanding of sales methodologies and best practices.
Desired Experience:
- Extensive experience in a similar role within the payments industry.
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7
Head of Digital Communications & Brand Strategy
Posted 16 days ago
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Job Description
Our client is searching for an innovative and results-driven Head of Digital Communications and Brand Strategy to lead their public relations efforts. This is a strategic, fully remote leadership position, responsible for shaping and executing comprehensive communication plans that enhance brand reputation and engagement across all digital channels. The ideal candidate will possess a deep understanding of media relations, social media management, content marketing, and crisis communications. You will be instrumental in developing compelling narratives, managing our online presence, and fostering positive relationships with media outlets, influencers, and key stakeholders. Key responsibilities include overseeing the creation and distribution of press releases, articles, and digital content; managing social media campaigns; monitoring media coverage; and analyzing campaign performance to optimize strategies. This role demands exceptional writing, editing, and presentation skills, along with a proven ability to think strategically and execute tactically. While the nominal office is located in Eldoret, Uasin Gishu, KE , this position is exclusively remote, requiring strong self-management, excellent organizational skills, and the ability to collaborate effectively within a virtual team environment. We are seeking a creative and experienced PR professional with a minimum of 8 years of experience in media and communications. A Bachelor's degree in Communications, Public Relations, Marketing, or a related field is required. Experience managing brand reputation in a fast-paced environment and a strong network within the media landscape are highly desirable. This is a premier opportunity for a passionate communications leader to drive our brand forward from a remote setting, leveraging digital platforms to their fullest potential.
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8
Director of Digital Marketing & Brand Strategy
Posted 20 days ago
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Job Description
Our client is a rapidly growing organization seeking a visionary Director of Digital Marketing & Brand Strategy to lead their comprehensive marketing initiatives. This is a fully remote leadership position, offering the chance to shape brand identity and drive market growth from anywhere. The ideal candidate will possess a deep understanding of digital marketing channels, brand development, and market analysis. You will be responsible for developing and executing innovative marketing strategies that enhance brand visibility, attract target audiences, and achieve business objectives. Key responsibilities include overseeing all digital marketing efforts, including SEO, SEM, content marketing, social media marketing, email marketing, and paid advertising. You will also be tasked with defining and evolving the brand's voice, positioning, and overall marketing message. This role requires a strategic thinker with a proven track record of successful brand campaigns and digital marketing execution. A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is essential, along with 10+ years of progressive experience in marketing and brand management, with a strong emphasis on digital strategies. Exceptional leadership, communication, and analytical skills are critical for managing a team and reporting on campaign performance. Experience with marketing automation tools and CRM systems is highly desirable. The ability to analyze market trends, identify competitive advantages, and make data-driven decisions is crucial. This role offers significant autonomy and the opportunity to make a substantial impact on the company's trajectory. Our client fosters a collaborative and innovative remote work culture. Join us and lead the charge in defining our client's brand and expanding their market reach.
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