819 E Commerce Marketing Manager jobs in Nairobi

Role

The Market Manager role will be employed by
Remote
and based in Nairobi, Kenya. The role will include providing services to the
Student Recruitment department of Kaplan International Pathways (KIP) ANZ portfolio.

This is a
hands-on role
that combines student recruitment, relationship management, and market development. You will be responsible for supporting and developing our partner agent network, generating new business, and ensuring the retention of existing business. A key aspect of the role is the delivery of
exceptional customer service
and strong collaboration with both internal and external stakeholders.

Responsibilities

• Support the Regional Director
  in implementing a multi-channel engagement strategy to drive student recruitment across Nairobi, Kenya.
• Promote Kaplan International Pathways ANZ study options
  by effectively informing and training agents on courses, destinations, career pathways, and application procedures.
• Deliver exceptional customer service
  to internal and external stakeholders, ensuring timely responses to enquiries and proactive support.
• Build and maintain strong relationships
  with key stakeholders, including education agents, university partners, sponsorship bodies, and industry associations.
• Provide market intelligence and competitor analysis
  , reporting regularly on KPIs and progress against objectives.
• Collaborate with KI ANZ businesses and university partners
  to identify and develop opportunities for mutual growth.
• Evaluate and prioritise engagement activities
  such as events, fairs, and exhibitions, ensuring strong ROI and effective use of budget.
• Represent Kaplan International in-region
  , travelling independently (15–20 weeks per year) to attend exhibitions, seminars, and stakeholder meetings.

Requirements

• University-level education.
• Proven experience in international education agent relationship management
  and engagement across diverse markets.
• Extensive knowledge of the Australia and New Zealand international higher education industry
  , including government regulations and compliance frameworks.
• Demonstrated success in international marketing and engagement
  , with a strong grasp of using marketing resources for different audiences.
• Experience travelling and working across South & East Africa
  , with the ability to operate independently in-region.
• Strong communication and interpersonal skills
  , with the confidence to engage stakeholders at all levels.
• Highly organised, results-driven, and resilient
  , with excellent problem-solving skills and the ability to manage conflicting priorities under pressure.
• Flexibility to travel overseas extensively
  (15–20 weeks per year) and work irregular hours as required.

About us

Kaplan Australia is a division of Kaplan International (KI), one of the world's leading providers of lifelong education. Each year, KI supports over one million students worldwide in achieving their educational and career goals. While our educational offerings span a diverse range of programs, our unwavering commitment to exceptional quality and strong learning outcomes remains consistent across all our operations. Kaplan International encompasses the English Language, Higher Education, Vocational Education, and Financial Training sectors on a global scale. Its key business divisions operate across North America, Europe, the Middle East, Africa, China, Hong Kong, Northeast Asia, Southeast Asia, Singapore, Australia, and New Zealand.

Closing Date for Applications:
15th October 2025

Please note that we may close the vacancy on an earlier date if a suitable shortlist has been gathered so if you're interested in applying, please don't delay.

Background-Check Notice & Declaration

Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate's suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at for information about how Kaplan may handle your personal information in connection with this application process.

• Develop and execute the overall e-commerce strategy to achieve revenue and growth targets.
• Manage the day-to-day operations of the e-commerce platform, including website content, product merchandising, and order fulfillment integration.
• Oversee digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and affiliate programs.
• Analyze website performance, customer behavior, and sales data to identify trends and opportunities for improvement.
• Implement A/B testing and conversion rate optimization (CRO) strategies to enhance user experience and drive sales.
• Manage the e-commerce budget, allocating resources effectively to maximize ROI.
• Collaborate with cross-functional teams (marketing, IT, operations, customer service) to ensure a cohesive online strategy.
• Stay up-to-date with the latest e-commerce trends, technologies, and best practices.
• Manage relationships with third-party vendors and technology partners.
• Ensure a seamless and delightful customer experience from browsing to post-purchase.

• Bachelor's degree in Marketing, Business, E-commerce, or a related field; Master's degree preferred.
• Minimum of 6 years of experience in e-commerce management, with a strong focus on online retail.
• Proven track record of successfully managing and growing e-commerce businesses.
• In-depth knowledge of major e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and associated tools.
• Strong understanding of digital marketing channels, analytics, and performance metrics.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Exceptional leadership, communication, and project management abilities.
• Experience in managing budgets and optimizing ROI.
• Ability to thrive in a fast-paced, remote work environment and manage diverse teams.
• A passion for retail and creating outstanding online customer experiences.

SaaS Sales Executive – Kenya Market (Hiring under DJUBO Reseller Partner)

Applications are open only to candidates based in Nairobi.
Share your resumes on

We are seeking a motivated, high-performing SaaS Sales Executive to drive revenue growth by acquiring new customers and expanding business with existing clients in the 
Kenya hospitality sector
. You will be responsible for identifying prospects, building strong relationships, and closing deals. If you're passionate about technology, have a knack for sales, and understand the hospitality domain, we want you on our team. 
This role will be hired under DJUBO's authorized reseller partner in Kenya.

Key Responsibilities

• Prospecting & Lead Generation:
• Identify, qualify, and generate new business opportunities through outbound and inbound efforts.
• Maintain a strong pipeline of leads and follow up on marketing-generated inquiries.
• Client Engagement:
• Conduct product demonstrations (remote and in-person) to hotel owners, GMs, revenue managers, and decision-makers.
• Understand customer pain points and tailor solutions to meet their business needs.
• Sales Process Management:
• Own the full sales cycle from prospecting to closure.
• Negotiate contracts and close deals to meet or exceed sales targets.
• Collaboration:
• Work closely with the marketing and customer success teams to ensure seamless onboarding and handoff.
• Provide feedback to the product team based on customer insights.
• CRM & Reporting:
• Maintain accurate records of sales activities in the CRM (e.g., Salesforce, HubSpot).
• Provide regular reports and forecasts to sales leadership.

Qualifications

• Bachelor's degree in Business, Hospitality, Marketing, or a related field.
• 2- 3 years of experience in B2B SaaS sales, preferably in hospitality tech.
• Proven track record of meeting or exceeding sales targets.
• Familiarity with sales methodologies (e.g., SPIN, Challenger, MEDDIC).
• Excellent communication, presentation, and negotiation skills.
• Strong understanding of the hospitality industry and hotel tech stack (PMS, CRS, RMS, Channel Manager).

Preferred Skills

• Experience working with cloud-based sales tools (CRM, LinkedIn Sales Navigator, etc.).
• Understanding of hotel distribution landscape and OTA dynamics.
• Ability to manage multiple stakeholders and a long sales cycle.
• Self-motivated and results-oriented with a strong work ethic.

Benefits

• Competitive base salary + uncapped Sales Incentives.
• Opportunity to work with a fast-growing SaaS company transforming hospitality.
• Learning and development opportunities.

Department:
Mobile for Development
Team:
Digital inclusion
Location:
London/Nairobi
Position type:
Fixed Term Contract – 6-month maternity cover
What The Hiring Manager Says
"This role offers an exciting opportunity to drive strategic interventions focused on improving the affordability of internet-enabled devices in low-and middle-income countries.
As a Market Engagement Manager, you'll collaborate closely with mobile operators to shape and refine their handset affordability strategies, driving digital inclusion for underserved populations, particularly women.
The role requires a blend of commercial acumen and a passion for digital inclusion. You'll help create scalable and impactful solutions that can drive long-term change for women and underserved populations."
Claire Louise Sterngold, Director, Handset Affordability

About The Team
GSMA Mobile for Development (M4D) is a global team within the GSMA, which brings together our mobile operator members, tech innovators, the development community and governments, to realise the impact of mobile in low- and middle-income countries (LMICs):

This role sits within the GSMA's Connected Women programme. GSMA's Connected Women programme works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. For more information, please visit the GSMA Connected Women website at:

About The Role
As the Market Engagement Manager, you will collaborate with mobile operators and their partners across Sub-Saharan Africa and Asia-Pacific to drive initiatives aimed at improving the affordability and ownership of internet-enabled handsets for women, empowering them to meet their needs and support their livelihoods.

You will engage with operators and others in the mobile eco-system to shape their strategies and approaches to handset affordability, helping to build scalable and impactful solutions for underserved populations, particularly women. Your work will build on the existing efforts of the Digital Inclusion team and ensure that operators are supported in addressing the device affordability barrier.

Key Roles And Responsibilities Include The Following

• Drive handset affordability initiatives with the telecom industry: Engage with mobile operators and key stakeholders to develop and advance strategies that improve device affordability and adoption for underserved populations (including device financing), with a particular focus on women. Provide direct support through strategic workshops and technical assistance, ensuring timely, high-quality execution and tracking impact to refine and scale initiatives in alignment with digital inclusion goals. Facilitate partnerships for enhanced impact where relevant.
• Secure operator commitment for technical assistance and research projects: Engage mobile operators to secure their commitment to participate in technical assistance projects, such as qualitative research, design sprints, and program evaluations. Support operators in optimizing their handset affordability and adoption interventions through sharing tailored insights and guidance.
• Monitor trends and impact measurement: Stay informed about trends in digital inclusion and handset affordability, particularly in LMICs and for women. Help to measure and evaluate the impact of affordability initiatives and use data-driven insights to guide further efforts and improve outcomes.
• Collaborate with the insights team: Work closely with the insights team to shape thought leadership on handset affordability and deliver data-driven strategic advisory for operators and other stakeholders. Help translate insights from operator engagements into actionable recommendations, contributing to industry best practices and publications.
• Share insights across the ecosystem: Collaborate with the insights team to document and share findings from operator engagements, disseminating key learnings and actionable insights to the wider mobile and development ecosystem.

About You
The right candidate will bring experience and understanding of how to drive digital inclusion for underserved populations, and in particular women, in low-and middle-income countries at scale. This includes having both strong commercial experience and an understanding of approaches to increasing handset affordability with a gender lens. You will be excited to join a diverse team that shares a passion for the ways mobile technology can empower underserved populations in low- and middle-income countries, especially women.

You must have the right to work in the UK or Kenya.

Capabilities

• Commercial expertise: Commercial experience, with a strong understanding of the telecom sector and mobile for development initiatives. Experience in strategy, consulting, or telecom business is highly desirable.
• Expertise in handset affordability and barriers to access: Knowledge and understanding of approaches to improving handset affordability and/or consumer credit, with a strong understanding of the broader challenges facing underserved populations in LMICs—particularly women—in accessing and using mobile phones. Knowledge of holistic approaches that address additional barriers such as digital skills, safety and security, relevance, and access is highly desirable.
• Strategic and analytical skills: Proven ability to develop and implement actionable strategies with measurable impact, particularly in the mobile sector. Skilled in recognizing commercially viable approaches that drive social impact and able to adjust tactics to keep operator partners aligned with project goals.
• Experience in LMICs with underserved populations, ideally with a focus on women: Experience working with underserved communities in LMICs, particularly in Sub-Saharan Africa or Asia-Pacific. Background in mobile for development or development contexts is a plus.
• Exceptional communication and advocacy skills: Strong written and verbal communication skills with an emphasis on influencing and persuading stakeholders. Capable of communicating complex ideas clearly and convincingly to diverse audiences to maintain commitment and focus from operator partners.
• Tenacious relationship-building and influence: Demonstrated ability to build and sustain strong relationships with key stakeholders, especially with mobile operators who may have competing priorities. Able to effectively engage and influence operators both virtually and in-person, maintaining momentum and alignment on key initiatives.
• Global perspective and cultural sensitivity: Ability to work effectively in a global, cross-cultural environment, with strong collaboration skills across diverse teams.
• Project management and execution: Strong project management skills with the ability to work independently. Demonstrated ability to manage multiple projects, including workshops, events, meetings with various partners and stakeholders. A proactive, solutions-oriented mindset is essential for driving impactful initiatives.

Contract type
Fixed Term Contract (Fixed Term)

Worker type
Employee

What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other's successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we're at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren't at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.

• Develop and execute integrated digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
• Oversee website content and user experience to improve conversion rates and customer engagement.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for optimization.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with cross-functional teams, including product, sales, and design, to ensure brand consistency and campaign alignment.
• Build and nurture online communities and social media presence.
• Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
• Lead and mentor junior marketing team members (if applicable).
• Develop and execute email marketing campaigns to nurture leads and retain customers.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5-7 years of progressive experience in digital marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful digital marketing strategies that drive significant growth.
• In-depth knowledge of SEO/SEM best practices, Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent analytical skills and the ability to interpret complex data into actionable insights.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Proficiency in content management systems (CMS) and CRM platforms.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Experience in managing marketing budgets.

• Develop and implement comprehensive market development strategies to expand the company's reach and revenue.
• Identify and assess new market opportunities, including emerging trends, untapped segments, and competitive landscapes.
• Build and nurture strategic partnerships with key stakeholders, organizations, and influencers.
• Lead the development and execution of go-to-market plans for new products and services.
• Collaborate with sales and marketing teams to define target customer segments and value propositions.
• Analyze market data, customer feedback, and competitive intelligence to inform strategic decisions.
• Develop and manage budgets for market development initiatives.
• Set ambitious but achievable goals for market penetration and revenue growth.
• Represent the company at industry events, conferences, and trade shows (virtually or in-person as needed).
• Lead and mentor a remote market development team, fostering a high-performance culture.
• Drive innovation in market engagement and customer acquisition strategies.
• Monitor and report on the performance of market development initiatives, adjusting strategies as needed.
• Ensure alignment between market development efforts and overall company objectives.
• Cultivate strong relationships with key decision-makers in target markets.

• MBA or a Master's degree in Marketing, Business, or a related field.
• Minimum of 10 years of experience in market development, business development, strategic marketing, or a related senior role.
• Proven track record of successfully identifying and launching new markets and driving significant revenue growth.
• Deep understanding of market analysis, competitive strategy, and partnership development.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong leadership and team management capabilities, with experience leading remote teams.
• Excellent communication, negotiation, and presentation skills.
• Proven ability to build and manage strong relationships with senior stakeholders and partners.
• Experience in developing and executing complex go-to-market strategies.
• Proficiency in market research tools and methodologies.
• Ability to operate effectively in a fast-paced, dynamic, and remote work environment.
• Strong business acumen and a global perspective.

Company Description

Jujaya Media is a dynamic firm specializing in Media, Public Relations, and Communication. We provide innovative solutions that elevate brands by reaching broader audiences and driving increased market share. Our hands-on approach ensures personalized strategies informed by our expertise in people skills, marketing, and exceptional service delivery. With a deep understanding of the diverse African market, we tailor media outreach across multiple platforms to create authentic and impactful campaigns.

Role Description

This is a part-time hybrid role for a Direct Sales Executive located in Nairobi County, Kenya, with some work from home acceptable. The Direct Sales Executive will be responsible for identifying and engaging potential clients, closing sales deals, and maintaining customer relationships. This role involves regular communication with clients, understanding their needs, providing tailored solutions, and achieving sales targets. The executive will also manage customer service inquiries and ensure customer satisfaction.

Qualifications

• Strong Communication and Customer Service skills
• Expertise in Sales and closing deals
• Basic understanding of Finance and Insurance
• Proven ability to work independently and flexibly in a hybrid environment
• Exceptional interpersonal skills and ability to build relationships
• Previous experience in media, public relations, or related fields is a plus
• Bachelor's degree in Business, Marketing, or related field preferred