1,058 E Commerce Growth Manager Digital Strategy jobs in Kenya
E-commerce Growth Manager - Digital Marketing Strategy
Posted 10 days ago
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Job Description
Our client, a dynamic and fast-growing online retailer, is seeking an innovative and results-driven E-commerce Growth Manager to spearhead their digital marketing and sales strategies. This is a fully remote position, offering an exciting opportunity to drive online revenue and customer acquisition from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing, with a strong focus on optimizing the customer journey and maximizing conversion rates. Key duties include analyzing website traffic, user behavior, and sales data to identify growth opportunities, A/B testing various strategies, and managing the e-commerce platform's user experience. The ideal candidate possesses a deep understanding of the e-commerce landscape, digital marketing best practices, and conversion rate optimization (CRO) techniques. Proven experience in developing and implementing successful online marketing strategies that drive measurable results is essential. Strong analytical skills, proficiency in e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify, Klaviyo), and a creative mindset are required. As this is a remote role, you will need to be highly organized, proactive, and adept at communicating and collaborating effectively with cross-functional teams in a virtual setting. This is a fantastic opportunity to take ownership of a critical growth function and make a significant impact on the success of a thriving online business.
Responsibilities:
Responsibilities:
- Develop and implement data-driven e-commerce growth strategies.
- Manage and optimize all digital marketing channels including SEO, SEM, social media, email, and affiliate marketing.
- Analyze website performance, customer behavior, and sales data to identify trends and opportunities.
- Conduct A/B testing and conversion rate optimization (CRO) initiatives.
- Manage the e-commerce platform, ensuring a seamless and engaging user experience.
- Develop and execute targeted marketing campaigns to drive customer acquisition and retention.
- Collaborate with content and design teams to create compelling marketing assets.
- Monitor key performance indicators (KPIs) and report on campaign effectiveness.
- Stay updated with the latest e-commerce trends and digital marketing best practices.
- Manage relationships with third-party marketing vendors and agencies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce, with a focus on digital marketing and growth strategies.
- Proven track record of driving online sales and customer acquisition through digital marketing initiatives.
- In-depth knowledge of SEO, SEM, social media marketing, and email marketing platforms.
- Experience with A/B testing and conversion rate optimization techniques.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills, comfortable working remotely.
- Creative mindset with a passion for online retail and customer engagement.
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E-commerce Growth Manager, Digital Strategy
Posted 6 days ago
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Job Description
Our client is looking for a dynamic and results-oriented E-commerce Growth Manager to spearhead their online sales and digital presence strategies. This is a fully remote position, providing an exceptional opportunity to contribute to a thriving online business from the convenience of your home office. The successful candidate will be responsible for driving traffic, optimizing conversion rates, and enhancing customer engagement across all digital channels, with a keen focus on social media integration.
Responsibilities:
This role demands a strategic thinker with a strong analytical mindset and a passion for digital innovation. You will play a pivotal role in shaping the online future for our client, impacting their business in the `Kakamega, Kakamega, KE ` region and beyond. As this is a remote-first position, you must be self-motivated and adept at managing your time effectively to achieve ambitious targets.
Qualifications:
Responsibilities:
- Develop and implement a comprehensive e-commerce strategy focused on revenue growth and market expansion.
- Manage and optimize the company's online store, ensuring a seamless and user-friendly customer experience.
- Develop and execute data-driven digital marketing campaigns across various platforms, including social media, search engines, and email marketing.
- Analyze website traffic, user behavior, and sales data to identify trends, insights, and opportunities for improvement.
- Plan and oversee social media strategy, content creation, and community management to build brand awareness and drive engagement.
- Implement A/B testing and conversion rate optimization (CRO) strategies to maximize sales performance.
- Manage online advertising budgets and campaigns, tracking ROI and performance metrics.
- Collaborate with marketing, product, and customer service teams to ensure a cohesive brand message and customer journey.
- Stay abreast of the latest e-commerce trends, technologies, and best practices, incorporating them into the overall strategy.
- Prepare regular performance reports for senior management, highlighting key achievements and areas for development.
This role demands a strategic thinker with a strong analytical mindset and a passion for digital innovation. You will play a pivotal role in shaping the online future for our client, impacting their business in the `Kakamega, Kakamega, KE ` region and beyond. As this is a remote-first position, you must be self-motivated and adept at managing your time effectively to achieve ambitious targets.
Qualifications:
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- Proven experience (5+ years) in e-commerce management, digital marketing, and social media strategy.
- Demonstrated success in driving online sales growth and improving conversion rates.
- Strong understanding of SEO, SEM, email marketing, and social media advertising.
- Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Exceptional communication, collaboration, and project management skills.
- Experience with content management systems (CMS) and CRM software is a plus.
- Ability to work independently and as part of a remote team.
This advertiser has chosen not to accept applicants from your region.
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E-commerce Digital Marketing Manager - Remote Growth Strategies
Posted 20 days ago
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Job Description
Our client is seeking an accomplished and results-oriented E-commerce Digital Marketing Manager to spearhead their online growth initiatives. This is a fully remote position, offering the flexibility to manage campaigns and strategies from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans across various channels to drive traffic, conversions, and customer engagement for their e-commerce platforms. This role requires a deep understanding of SEO, SEM, social media marketing, content strategy, email marketing, and performance analytics. You will analyze market trends, identify new opportunities, and optimize campaigns for maximum ROI. The ideal candidate is data-driven, innovative, and possesses exceptional strategic thinking and execution skills.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to achieve e-commerce sales and growth objectives.
- Manage and optimize all paid advertising campaigns (Google Ads, social media ads) to ensure maximum ROI.
- Oversee SEO initiatives to improve organic search rankings and drive qualified traffic.
- Develop and execute engaging social media marketing campaigns to build brand awareness and community.
- Create and manage content marketing strategies, including blog posts, website copy, and promotional materials.
- Design and implement effective email marketing campaigns to nurture leads and drive customer retention.
- Monitor, analyze, and report on key performance indicators (KPIs) across all digital channels.
- Conduct market research and competitor analysis to identify emerging trends and opportunities.
- Collaborate with e-commerce, product, and creative teams to ensure cohesive brand messaging and customer experience.
- Stay up-to-date with the latest digital marketing best practices, tools, and technologies.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful online marketing campaigns.
- In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
- Proficiency with analytics tools such as Google Analytics, SEMrush, and similar platforms.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and CRM systems.
- Strong analytical and problem-solving skills, with a data-driven approach.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
- Experience in managing and leading remote teams is a plus.
This advertiser has chosen not to accept applicants from your region.
2
E-commerce Platform Manager - Digital Growth Strategies
Posted 2 days ago
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Job Description
Our client is seeking a dynamic and results-oriented E-commerce Platform Manager to drive online sales and enhance the digital customer experience. This fully remote position will involve overseeing all aspects of the company's e-commerce presence, from website management and product merchandising to digital marketing campaigns and customer engagement strategies. You will be responsible for optimizing the online shopping journey, increasing conversion rates, and driving revenue growth. A deep understanding of e-commerce platforms, analytics tools (e.g., Google Analytics), SEO/SEM best practices, and social media marketing is essential. You will work closely with marketing, sales, and IT teams to ensure a cohesive and effective online strategy. Responsibilities include managing product catalogs, analyzing sales data to identify trends and opportunities, developing and executing promotional campaigns, and managing online customer service interactions. This role requires a strategic thinker with a passion for digital innovation and a proven ability to manage complex online projects. You will be instrumental in identifying and implementing new features and functionalities to improve user experience and drive engagement. The ability to analyze data, derive actionable insights, and translate them into effective strategies is critical. This is a fully remote opportunity, offering the flexibility to work from anywhere while making a significant impact on the company's online success. We are looking for a proactive individual who is highly organized, detail-oriented, and possesses excellent communication and project management skills. This is a fantastic opportunity to lead digital initiatives in a fast-paced environment. While working remotely, you will be part of a collaborative team that leverages digital tools for seamless communication and project execution. The successful candidate will be associated with the geographical area of Embu, Embu, KE , with all work performed remotely.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - Go-to-Market Strategy
Posted 5 days ago
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Job Description
Our client, a dynamic and innovative consumer goods company, is seeking a highly experienced Senior Brand Manager to lead their Go-to-Market (GTM) strategy initiatives. This crucial role will be responsible for developing and executing comprehensive plans for launching new products and revitalizing existing brands in key markets. You will drive brand growth by understanding consumer insights, market trends, and competitive landscapes to create compelling brand positioning and messaging. Your responsibilities include leading cross-functional teams (marketing, sales, product development, R&D) to ensure seamless execution of GTM plans, from initial concept through to market launch and post-launch analysis. You will be responsible for setting brand objectives, defining target audiences, and developing integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions. Strong analytical skills are required to measure campaign effectiveness, track brand performance metrics, and provide strategic recommendations for optimization. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 7 years of progressive experience in brand management, product marketing, or GTM strategy, preferably within the consumer goods sector. Proven experience in developing and executing successful product launches and integrated marketing campaigns is essential. Excellent leadership, strategic thinking, project management, and communication skills are vital for collaborating effectively with internal teams and external agencies. We are looking for a passionate brand builder with a deep understanding of consumer behavior and a proven ability to drive brand equity and market share. Join us to shape the future of our iconic brands.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager, Remote Market Strategy
Posted 20 days ago
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Job Description
Our client is seeking a strategic and creative Senior Brand Manager to lead their brand development and marketing initiatives. This is a fully remote position responsible for shaping and executing brand strategies that drive market awareness, customer engagement, and sales growth. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and integrated marketing communications. You will collaborate closely with remote marketing, sales, product development, and creative teams to ensure brand consistency and a compelling brand experience across all touchpoints. This role requires a visionary leader with excellent analytical, communication, and project management skills.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company objectives and market opportunities.
- Conduct market research and consumer analysis to identify target audiences, market trends, and competitive landscapes.
- Define brand positioning, messaging, and identity, ensuring consistency across all marketing channels.
- Oversee the development and execution of integrated marketing campaigns, including advertising, promotions, digital marketing, and public relations.
- Manage the brand budget effectively, optimizing spend for maximum ROI.
- Collaborate with product development teams to ensure new products align with brand strategy.
- Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer loyalty), and provide regular reports.
- Work closely with creative teams and external agencies to develop compelling brand assets and content.
- Stay abreast of industry trends, consumer behavior, and competitive activities to identify new opportunities and challenges.
- Ensure all marketing communications and materials adhere to brand guidelines and quality standards.
- Lead and mentor junior marketing team members, fostering a culture of creativity and collaboration.
This advertiser has chosen not to accept applicants from your region.
5
Head of Digital Marketing & E-commerce Strategy
Posted 20 days ago
Job Viewed
Job Description
Our client, a rapidly expanding online retail enterprise, is seeking a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to lead their digital presence from a fully remote capacity. This senior role is responsible for developing and executing comprehensive digital marketing campaigns and e-commerce strategies to drive customer acquisition, engagement, and revenue growth. You will oversee all aspects of online marketing, including SEO, SEM, social media marketing, content marketing, email marketing, affiliate marketing, and influencer collaborations. A key focus will be on optimizing the e-commerce platform, enhancing user experience, and implementing data-driven strategies to maximize conversion rates and customer lifetime value. The ideal candidate will possess a deep understanding of the digital marketing landscape, e-commerce best practices, and emerging trends. You will lead a talented team of digital marketers and e-commerce specialists, fostering a collaborative and high-performance remote work environment. This position requires strong analytical skills, a proven ability to manage budgets effectively, and a passion for leveraging data to inform strategic decisions. As a remote-first leader, exceptional communication, organizational, and project management skills are essential. You will be instrumental in shaping our client's brand identity and market positioning online. This is a fantastic opportunity to drive significant impact within a dynamic and growing company, with the flexibility of working from anywhere. You will be responsible for setting key performance indicators (KPIs), monitoring campaign performance, and providing regular reports on key metrics to executive leadership. Your strategic insights will guide the company's online growth trajectory, ensuring a seamless and engaging customer journey across all digital touchpoints.
Responsibilities:
Responsibilities:
- Develop and implement overarching digital marketing and e-commerce strategies.
- Lead and manage all online marketing channels including SEO, SEM, social media, content, email, and paid advertising.
- Optimize the e-commerce platform for user experience, conversion rates, and sales growth.
- Analyze market trends, customer insights, and competitor activities to identify opportunities.
- Manage and mentor a remote team of digital marketing and e-commerce professionals.
- Define, track, and report on key performance indicators (KPIs) for all digital initiatives.
- Oversee digital marketing budgets and ensure optimal allocation of resources.
- Develop and execute customer acquisition and retention strategies.
- Collaborate with product development, sales, and customer service teams.
- Stay abreast of the latest digital marketing and e-commerce technologies and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in digital marketing and e-commerce, with at least 3 years in a leadership role.
- Proven track record of successfully developing and executing data-driven digital strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content strategy, and email marketing platforms.
- Extensive experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong leadership, team management, and communication skills for remote collaboration.
- Excellent analytical, problem-solving, and strategic thinking abilities.
- Experience managing significant digital marketing budgets.
- Ability to thrive in a fast-paced, remote work environment.
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Head of Digital Marketing & E-commerce Strategy (Remote)
Posted 20 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is searching for a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales initiatives. This is a fully remote position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing campaigns across all relevant channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your primary goal will be to drive online brand awareness, customer acquisition, engagement, and ultimately, revenue growth through our e-commerce platforms. You will analyze market trends, customer behavior, and competitor activities to identify new opportunities and optimize existing strategies. Key responsibilities include managing the e-commerce website, overseeing online product merchandising, implementing data-driven marketing strategies, and ensuring a seamless customer journey from discovery to purchase. You will work closely with product development, sales, and customer service teams to align digital efforts with overall business objectives. Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms is essential. Experience with CRM systems and marketing automation tools is also highly beneficial. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of the digital landscape. You must be adept at managing budgets, measuring ROI, and reporting on key performance indicators. The ideal candidate is innovative, possesses strong analytical skills, and is passionate about leveraging digital channels to achieve business success, contributing to brand growth even with the operational focus potentially linked to areas such as Mombasa, Mombasa, KE . We are looking for a dynamic leader who can inspire a remote team and drive transformative growth in the digital space.
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7
Head of Digital Marketing & E-commerce Strategy (FMCG)
Posted 20 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and strategic Head of Digital Marketing & E-commerce Strategy to spearhead their online presence and sales efforts. This is a critical, fully remote leadership role that will define and execute the digital roadmap for their diverse product portfolio. The successful candidate will be responsible for developing and implementing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media marketing, content marketing, and email marketing, with a strong focus on driving customer acquisition, engagement, and retention.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
Furthermore, you will play a pivotal role in shaping and executing the e-commerce strategy, optimizing online sales channels, managing online brand presence, and driving revenue growth through direct-to-consumer (DTC) and third-party e-commerce platforms. You will analyze market trends, consumer behavior, and competitive activities to identify new opportunities and challenges. Key responsibilities include managing digital marketing budgets, measuring and reporting on the performance of all digital marketing campaigns, and continuously optimizing for ROI. The ideal candidate will have a proven track record of success in digital marketing and e-commerce, preferably within the FMCG industry. Strong analytical skills, a data-driven approach, and a deep understanding of consumer behavior are essential. Excellent leadership, communication, and cross-functional collaboration skills are required to work effectively with marketing, sales, product, and IT teams in a remote setting. This is an exciting opportunity to drive significant growth and innovation in a dynamic and competitive market, shaping how consumers interact with our client's brands online.
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8
Head of E-commerce Strategy & Growth
Posted 6 days ago
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Job Description
Are you a visionary leader passionate about the intersection of e-commerce and social media? We are looking for a Head of E-commerce Strategy & Growth to spearhead our online retail operations in a dynamic, fully remote role. This is a strategic position responsible for developing and executing comprehensive e-commerce strategies that drive revenue, enhance customer engagement, and expand market share. You will oversee all aspects of our online store, including website management, product merchandising, conversion rate optimization, and customer journey mapping. A significant focus will be placed on leveraging social media platforms to drive traffic, build brand awareness, and facilitate direct-to-consumer sales. Your responsibilities will include managing online advertising campaigns, influencer marketing initiatives, and social media content strategy. You will analyze sales data, customer behavior, and market trends to identify growth opportunities and inform strategic decisions. This role requires a deep understanding of e-commerce platforms, digital marketing tools, SEO/SEM best practices, and social media analytics. You will collaborate closely with marketing, product, and customer service teams to ensure a cohesive brand experience across all digital touchpoints. Leadership and team management skills are essential, as you will be guiding a remote team of e-commerce specialists. The ideal candidate is a data-driven decision-maker with a creative flair, exceptional communication skills, and a proven ability to thrive in a fast-paced, results-oriented, remote environment. This is a prime opportunity to shape the future of our online presence and drive significant growth, all while enjoying the flexibility and autonomy of a fully remote position. We foster a collaborative and innovative remote-first culture, empowering our team members to excel.
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