894 Digital Marketing Strategist E Commerce Growth jobs in Kenya
Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
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Key Responsibilities:
- Develop and execute data-driven digital marketing strategies to achieve business objectives.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Oversee SEO initiatives, including keyword research, on-page optimization, and link building to improve organic search rankings.
- Create and manage engaging content marketing strategies across blogs, social media, and other platforms.
- Develop and implement effective social media marketing campaigns to build community and drive engagement.
- Design and manage email marketing campaigns, including list segmentation, automation, and A/B testing.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms; provide regular reports and insights.
- Monitor market trends, competitor activities, and customer behavior to identify new opportunities.
- Collaborate with cross-functional teams (e.g., sales, product development) to ensure alignment of marketing efforts.
- Manage the digital marketing budget effectively to ensure optimal resource allocation.
- Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on e-commerce and growth strategies.
- Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Strong analytical skills and experience with web analytics tools (Google Analytics, etc.).
- Proficiency in marketing automation platforms and CRM systems.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Experience in developing and executing successful digital campaigns with measurable results.
- Knowledge of current digital marketing trends and emerging platforms.
Lead Digital Marketing Strategist - E-commerce Growth
Posted 12 days ago
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Job Description
As a remote team member, you will work autonomously and collaboratively with our marketing and sales teams, leveraging analytics and insights to optimize campaign performance. Key responsibilities include conducting market research to identify new opportunities, managing advertising budgets effectively, and testing new platforms and strategies. You will analyze website traffic and user behavior to improve conversion rates and customer engagement. The successful candidate will have a proven track record of successfully managing and scaling digital marketing efforts for e-commerce businesses, demonstrating strong analytical skills and a creative approach to problem-solving. We are seeking a proactive individual who can lead by example, mentor junior team members, and foster a culture of continuous improvement in a remote work environment. Experience with A/B testing, marketing automation tools, and CRM systems is essential. This role requires exceptional communication skills to articulate complex strategies and performance metrics to diverse audiences.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive e-commerce sales.
- Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
- Analyze campaign performance using web analytics tools and provide actionable insights.
- Conduct market research and competitor analysis to identify growth opportunities.
- Manage digital advertising budgets and ensure a high ROI.
- Develop and execute content marketing strategies to engage target audiences.
- Oversee social media presence and community engagement efforts.
- Implement A/B testing and conversion rate optimization techniques.
- Collaborate with sales and product teams to align marketing efforts with business goals.
- Stay abreast of the latest digital marketing trends and best practices.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Demonstrated success in driving online sales and customer acquisition through digital channels.
- Expertise in SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Proven ability to manage budgets and measure campaign ROI.
- Self-starter with the ability to thrive in a remote, fast-paced environment.
Remote Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
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Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
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Job Description
Responsibilities:
- Develop and execute data-informed digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
- Oversee the creation of engaging and relevant content for blog posts, social media updates, email newsletters, and website landing pages.
- Conduct keyword research, competitor analysis, and market trend monitoring to identify new opportunities for growth.
- Analyze campaign performance data using tools like Google Analytics, SEMrush, and social media insights to identify insights and areas for improvement.
- Develop and manage email marketing automation workflows and nurture campaigns to enhance customer engagement and retention.
- Collaborate with web development and design teams to ensure website optimization for search engines and user experience.
- Stay current with industry trends, emerging platforms, and best practices in digital marketing.
- Manage relationships with third-party vendors and agencies as needed.
- Report on campaign performance to senior management, providing clear insights and strategic recommendations.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong emphasis on e-commerce and performance marketing.
- Demonstrated success in managing and optimizing SEO, SEM, social media advertising, and email marketing campaigns.
- Proficiency in marketing automation platforms and CRM systems.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Familiarity with project management tools and agile methodologies.
- Ability to thrive in a fast-paced, collaborative, remote work environment.
- This role is based in Ongata Rongai, Kajiado, KE but is conducted entirely remotely.
Remote Senior Digital Marketing Strategist - E-commerce Growth
Posted 23 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize lead generation and sales conversions.
- Conduct thorough market research, competitor analysis, and audience segmentation to inform strategic decisions.
- Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies.
- Develop and manage engaging social media content calendars and community management strategies.
- Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
- Create and manage content marketing initiatives to attract and engage target audiences.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and social media insights; provide regular reports and actionable recommendations.
- Collaborate with creative teams to develop compelling marketing assets and landing pages.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets effectively, ensuring optimal allocation of resources.
- Mentor junior marketing team members and contribute to a collaborative remote environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong emphasis on e-commerce and performance marketing.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, and email marketing platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills.
- Proven ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- Creative thinking and problem-solving abilities.
- Experience in budget management and forecasting.
- Certified in Google Ads and Google Analytics is a plus.
Remote Lead Digital Marketing Strategist - E-commerce Growth
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement cutting-edge digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize e-commerce website performance, focusing on user experience, conversion rate optimization (CRO), and driving traffic.
- Plan and execute paid advertising campaigns (PPC, social media ads), managing budgets and tracking ROI.
- Develop and implement effective social media strategies to build brand awareness, engage communities, and drive sales.
- Oversee email marketing campaigns, including list segmentation, automation, and performance analysis.
- Create and curate engaging content for various digital platforms, ensuring brand consistency and alignment with marketing objectives.
- Analyze website traffic, campaign performance, and customer behavior data using tools like Google Analytics to identify insights and opportunities for improvement.
- Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.
- Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the e-commerce sector.
- Manage and mentor a team of digital marketing specialists, fostering a culture of innovation and performance.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and SEO tools.
- Strong analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
- Excellent leadership, communication, and project management skills.
- Experience in managing a marketing budget and optimizing spend for maximum return.
- Familiarity with e-commerce platforms (e.g., Shopify, Magento) and related technologies.
- Creative thinking and a passion for driving online growth.
Senior Digital Marketing Strategist - Remote E-commerce Growth
Posted 23 days ago
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Job Description
Key Responsibilities:
- Develop and execute a data-driven digital marketing strategy aligned with business goals.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic and paid search rankings and traffic.
- Create and oversee engaging content marketing strategies, including blog posts, articles, infographics, and videos.
- Develop and manage social media marketing campaigns across relevant platforms to increase brand awareness and engagement.
- Design and implement effective email marketing campaigns for lead nurturing and customer retention.
- Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics, SEMrush, and similar platforms.
- Identify new digital marketing trends, technologies, and opportunities for growth.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with internal teams (e.g., sales, product) to ensure marketing efforts are integrated and aligned.
- Conduct A/B testing and other experiments to optimize campaign performance and user experience.
- Prepare regular performance reports and present insights to senior management.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of progressive experience in digital marketing, with a proven track record of success.
- Extensive experience with SEO/SEM, content marketing, social media, email marketing, and analytics tools.
- Strong understanding of e-commerce marketing principles and best practices.
- Proficiency in using marketing automation platforms and CRM systems.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Superb communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Certifications in Google Ads, Google Analytics, or other digital marketing platforms are a plus.
- Experience with international markets is advantageous.
- This role is entirely remote, with the primary operational focus on supporting marketing initiatives for our client's customer base in and around Naivasha, Nakuru, KE .
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E-commerce Growth & Digital Marketing Strategist (Remote)
Posted 6 days ago
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E-commerce Growth Hacker & Digital Marketing Strategist
Posted 23 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive e-commerce sales and customer acquisition.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Implement SEO best practices to improve organic search visibility and drive qualified traffic.
- Develop and execute social media marketing strategies to build brand awareness and engagement.
- Create and manage email marketing campaigns to nurture leads and drive repeat purchases.
- Conduct A/B testing and data analysis to optimize website conversion rates and user experience.
- Identify and leverage new growth hacking tactics and emerging digital marketing channels.
- Monitor and analyze key performance indicators (KPIs) and generate regular performance reports.
- Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and user experience.
- Stay up-to-date with the latest trends and technologies in e-commerce and digital marketing.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in e-commerce and digital marketing, with a focus on growth hacking.
- Proven track record of driving significant growth in online sales and customer acquisition.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in analytics platforms (e.g., Google Analytics) and A/B testing tools.
- Strong analytical and problem-solving skills with a data-driven approach.
- Excellent communication, collaboration, and project management skills.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce).
- Creative thinker with a passion for experimentation and continuous improvement.
E-commerce Growth Strategist - Digital Marketing Lead
Posted 18 days ago
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