810 Consumer Insights jobs in Kenya
Remote Market Analyst, Consumer Insights
Posted 19 days ago
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Job Description
Our client is looking for a dedicated and analytical Remote Market Analyst to join their Fast-Moving Consumer Goods (FMCG) division. This is a fully remote position, allowing you to contribute from anywhere. You will be instrumental in gathering, analyzing, and interpreting market data to provide actionable insights that will shape our client's product strategy and marketing initiatives. Your primary focus will be on understanding consumer behavior, market trends, competitive landscapes, and identifying emerging opportunities within the FMCG sector. This involves working with a variety of data sources, including syndicated market data, consumer surveys, social media analytics, and internal sales data. You will be responsible for developing comprehensive market reports, presentations, and dashboards to communicate your findings to stakeholders across different departments, including marketing, sales, and product development. The ability to translate complex data into clear, concise, and compelling narratives is crucial. You will also be involved in forecasting market demand and assessing the potential success of new product launches. Collaboration with remote teams across different time zones will be a key aspect of this role, requiring excellent communication and organizational skills. Proficiency in data analysis tools and statistical software is essential. If you are passionate about understanding consumer markets and possess a keen analytical mind, we encourage you to apply for this exciting remote opportunity. The ideal candidate will be self-motivated, detail-oriented, and capable of managing their workload independently in a virtual environment. This role offers the chance to make a significant impact on a global brand.
Key Responsibilities:
Key Responsibilities:
- Conduct in-depth market research and analysis for the FMCG sector.
- Monitor and analyze consumer trends, purchasing patterns, and competitive activities.
- Develop and present insightful market reports and presentations to key stakeholders.
- Utilize various data sources to identify new market opportunities and potential risks.
- Support product development and marketing teams with data-driven recommendations.
- Track and forecast market performance and sales trends.
- Maintain and update market intelligence databases.
- Collaborate effectively with remote cross-functional teams.
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
- Proven experience in market research or business analysis, preferably within the FMCG industry.
- Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SPSS, R, Python).
- Excellent understanding of market research methodologies and data visualization techniques.
- Exceptional written and verbal communication skills, with the ability to present complex information clearly.
- Self-starter with strong organizational and time management skills, capable of working independently.
- Experience with syndicated data sources (e.g., Nielsen, IRI) is a plus.
- Demonstrated ability to thrive in a remote work setting.
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Consumer Insights Analyst (FMCG)
Posted 19 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a meticulous and analytical Consumer Insights Analyst. This hybrid role requires a blend of in-office collaboration and remote work, allowing for deep dives into data while maintaining team synergy. The successful candidate will be responsible for transforming raw data into actionable insights that inform product development, marketing strategies, and overall business decisions. You will leverage various research methodologies and analytical tools to understand consumer behavior, market trends, and competitive landscapes within the FMCG industry. This is an exciting opportunity for a data-driven individual to make a significant impact on product innovation and brand growth.
Responsibilities:
Qualifications:
This hybrid role is based in Malindi, Kilifi, KE , offering flexibility and regular opportunities for in-person collaboration.
Responsibilities:
- Design and execute market research studies, both qualitative and quantitative, to gather consumer data.
- Analyze sales data, market trends, and competitor activities to identify key insights and opportunities.
- Develop comprehensive reports and presentations summarizing findings and providing strategic recommendations to stakeholders.
- Monitor and interpret consumer behavior, preferences, and purchasing patterns for various product categories.
- Collaborate with marketing, R&D, and sales teams to translate insights into actionable business strategies.
- Identify emerging trends and shifts in consumer needs within the FMCG market.
- Manage relationships with external research agencies and vendors.
- Utilize statistical software and data visualization tools to analyze and present complex data.
- Track the performance of marketing campaigns and product launches based on consumer feedback and sales data.
- Contribute to the development of consumer personas and segmentation models.
- Stay abreast of the latest methodologies and technologies in consumer insights and market research.
Qualifications:
- Bachelor's degree in Marketing, Statistics, Economics, Business Administration, or a related quantitative field. A Master's degree is a plus.
- 3+ years of experience in consumer insights, market research, or data analysis, preferably within the FMCG sector.
- Proficiency in data analysis tools such as SPSS, R, Python, or similar statistical software.
- Strong experience with market research methodologies (surveys, focus groups, in-depth interviews).
- Excellent data visualization and presentation skills, with the ability to communicate complex findings clearly.
- Strong analytical and problem-solving abilities.
- Familiarity with data analytics platforms and tools.
- Ability to work independently and collaboratively in a hybrid environment.
- Excellent written and verbal communication skills in English.
- Understanding of the Kenyan FMCG market is highly desirable.
This hybrid role is based in Malindi, Kilifi, KE , offering flexibility and regular opportunities for in-person collaboration.
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Lead Data Scientist - Consumer Insights
Posted 19 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly skilled and visionary Lead Data Scientist to join their innovative, remote-first team. This position is crucial for unlocking deep consumer insights that will shape product development and marketing strategies. You will be instrumental in leveraging advanced statistical modeling, machine learning, and data mining techniques to analyze vast datasets, identify emerging trends, and predict consumer behavior. The role is based in Mlolongo, Machakos, KE , but operates entirely remotely.
Responsibilities:
Qualifications:
Responsibilities:
- Lead the design and implementation of sophisticated analytical models to extract actionable insights from large, complex datasets (e.g., sales data, customer demographics, market research, social media sentiment).
- Develop predictive models for consumer purchasing patterns, demand forecasting, and market segmentation.
- Utilize machine learning algorithms to identify key drivers of consumer engagement and loyalty.
- Collaborate closely with cross-functional teams, including Marketing, Product Development, and Sales, to translate data insights into strategic business recommendations.
- Mentor and guide junior data scientists and analysts, fostering a culture of continuous learning and innovation.
- Define key performance indicators (KPIs) and develop dashboards for monitoring consumer trends and campaign effectiveness.
- Stay abreast of the latest advancements in data science, machine learning, and AI, and evaluate their applicability to FMCG challenges.
- Communicate complex findings and recommendations clearly and concisely to both technical and non-technical stakeholders through compelling visualizations and presentations.
- Ensure data quality, integrity, and governance throughout the analytical process.
- Design and analyze A/B tests and other experiments to evaluate product and marketing initiatives.
- Build robust data pipelines for efficient data processing and analysis.
- Contribute to the development of data-driven decision-making frameworks across the organization.
Qualifications:
- Master's or Ph.D. in Statistics, Computer Science, Mathematics, Economics, or a related quantitative field.
- 7+ years of experience in data science, with a proven track record in the FMCG industry or a related consumer-focused domain.
- Expertise in statistical modeling, machine learning techniques (e.g., regression, classification, clustering, deep learning), and data mining.
- Proficiency in programming languages such as Python or R, and experience with relevant libraries (e.g., scikit-learn, TensorFlow, PyTorch, pandas, NumPy).
- Strong SQL skills and experience with big data technologies (e.g., Spark, Hadoop).
- Excellent data visualization skills (e.g., Tableau, Power BI, Matplotlib, Seaborn).
- Demonstrated ability to lead projects and mentor teams in a remote setting.
- Exceptional analytical and problem-solving abilities, with a keen eye for detail.
- Strong communication and presentation skills, with the ability to articulate complex technical concepts to diverse audiences.
- Experience with cloud platforms (AWS, Azure, GCP) is a plus.
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Senior Brand Manager, Consumer Insights
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a highly analytical and strategically minded Senior Brand Manager to join their dynamic team. This pivotal role is designed for an individual passionate about understanding consumer behavior and translating insights into impactful brand strategies within the fast-moving consumer goods (FMCG) sector. As a fully remote position, you will have the autonomy to work from anywhere within Kenya, contributing to our client's success through your expertise and dedication.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies that drive market share and consumer engagement.
- Conduct in-depth market research and consumer analysis to identify trends, opportunities, and potential threats.
- Utilize qualitative and quantitative data to derive actionable insights that inform product development, marketing campaigns, and promotional activities.
- Collaborate closely with cross-functional teams, including marketing, sales, product development, and research, to ensure alignment and seamless execution of brand plans.
- Manage brand budgets, track performance metrics, and provide regular reports on brand health and campaign effectiveness.
- Lead the development of new product launches and revitalization strategies for existing product lines.
- Foster strong relationships with external agencies and partners to maximize brand visibility and impact.
- Mentor and guide junior members of the brand team, promoting a culture of continuous learning and improvement.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of progressive experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies that have driven significant business growth.
- Exceptional analytical skills with the ability to interpret complex data and translate it into clear, actionable recommendations.
- Strong understanding of market research methodologies and consumer insights generation.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in project management and a demonstrated ability to manage multiple priorities in a fast-paced, remote environment.
- A proactive, self-starter attitude with a strong sense of ownership and accountability.
- Familiarity with digital marketing principles and social media engagement strategies is advantageous.
This advertiser has chosen not to accept applicants from your region.
3
Remote Senior Data Analyst - FMCG Insights
Posted 19 days ago
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly analytical and strategic Senior Data Analyst to join their dynamic team in a fully remote capacity. This role is crucial for driving data-informed decision-making across various business functions, from product development to marketing and sales. You will be responsible for dissecting complex datasets, uncovering actionable insights, and translating them into clear, compelling narratives that guide our client's business strategy. The ideal candidate thrives in a remote-first environment, possesses exceptional analytical prowess, and has a keen understanding of the FMCG landscape.
Responsibilities:
Responsibilities:
- Collect, clean, and analyze large datasets related to consumer behavior, market trends, sales performance, and product lifecycle within the FMCG industry.
- Develop and implement advanced statistical models and machine learning algorithms to forecast demand, identify market opportunities, and optimize pricing strategies.
- Create insightful dashboards and reports using BI tools (e.g., Tableau, Power BI) to visualize key performance indicators and trends for diverse stakeholders.
- Translate complex data findings into clear, concise, and actionable recommendations for marketing, sales, product management, and executive teams.
- Collaborate with cross-functional teams to define data requirements and support the development of data-driven initiatives.
- Conduct A/B testing and analyze campaign performance to optimize marketing spend and promotional activities.
- Identify inefficiencies and recommend process improvements for data collection, analysis, and reporting.
- Stay current with industry best practices and emerging technologies in data analytics and the FMCG sector.
- Mentor junior analysts and contribute to the overall growth of the data analytics function within the organization.
- Present findings and insights to senior management, effectively communicating the business implications of data analysis.
- Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
- Minimum of 5 years of professional experience in data analysis, with a significant focus on the FMCG industry.
- Proficiency in SQL for data extraction and manipulation.
- Expertise in statistical programming languages such as Python or R.
- Experience with data visualization tools like Tableau, Power BI, or Looker.
- Strong understanding of statistical modeling, regression analysis, forecasting, and machine learning techniques.
- Excellent analytical, problem-solving, and critical thinking skills.
- Exceptional communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
- Experience working in a remote team environment is a plus.
- Familiarity with cloud data platforms (e.g., AWS, Azure, GCP) is advantageous.
This advertiser has chosen not to accept applicants from your region.
4
Remote Lead Data Scientist - FMCG Insights
Posted 3 days ago
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Job Description
Our client, a fast-growing player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an exceptional Lead Data Scientist to drive strategic insights through advanced analytics. This role is entirely remote, enabling you to leverage your expertise from anywhere. You will be at the forefront of transforming vast datasets into actionable intelligence that will shape product development, marketing strategies, and supply chain optimization.
As the Lead Data Scientist, you will be responsible for designing and implementing sophisticated analytical models, utilizing machine learning and statistical techniques to uncover hidden patterns and predict consumer behavior. You will work closely with product managers, marketing teams, and business stakeholders to translate complex data findings into clear, compelling recommendations. This position requires a strong blend of technical prowess, business acumen, and leadership skills to guide a team of data analysts and scientists.
Key Responsibilities:
Qualifications:
This is a unique chance to make a significant impact on a growing company, working remotely with a passionate team. Your insights will directly influence business strategy and success in the competitive FMCG landscape.
As the Lead Data Scientist, you will be responsible for designing and implementing sophisticated analytical models, utilizing machine learning and statistical techniques to uncover hidden patterns and predict consumer behavior. You will work closely with product managers, marketing teams, and business stakeholders to translate complex data findings into clear, compelling recommendations. This position requires a strong blend of technical prowess, business acumen, and leadership skills to guide a team of data analysts and scientists.
Key Responsibilities:
- Develop and deploy advanced predictive models for sales forecasting, customer segmentation, and churn prediction.
- Design and implement A/B testing frameworks for marketing campaigns and product launches.
- Analyze large-scale datasets from various sources, including sales, marketing, social media, and consumer surveys.
- Identify key performance indicators (KPIs) and create dashboards for monitoring business performance and trends.
- Collaborate with engineering teams to ensure data quality and accessibility for analytical purposes.
- Mentor and guide junior data scientists and analysts, fostering a data-driven culture.
- Communicate complex analytical findings and recommendations clearly to both technical and non-technical audiences.
- Stay current with the latest developments in data science, machine learning, and big data technologies.
- Drive innovation in analytical approaches and methodologies within the FMCG domain.
Qualifications:
- Master's or Ph.D. in Data Science, Statistics, Computer Science, Mathematics, or a related quantitative field.
- 5+ years of experience in data science, with a significant portion focused on the FMCG industry.
- Demonstrated expertise in statistical modeling, machine learning algorithms (regression, classification, clustering, deep learning), and time series analysis.
- Proficiency in programming languages such as Python or R, and experience with SQL.
- Experience with big data technologies (e.g., Spark, Hadoop) and cloud platforms (e.g., AWS, Azure, GCP).
- Strong understanding of data visualization tools (e.g., Tableau, Power BI).
- Excellent problem-solving skills and the ability to translate business problems into data science solutions.
- Proven leadership and team management experience.
- Exceptional communication and presentation skills.
This is a unique chance to make a significant impact on a growing company, working remotely with a passionate team. Your insights will directly influence business strategy and success in the competitive FMCG landscape.
This advertiser has chosen not to accept applicants from your region.
5
Head of Digital Marketing Strategy
Posted 19 days ago
Job Viewed
Job Description
Our client is looking for a visionary and results-driven Head of Digital Marketing Strategy to spearhead our online presence and customer engagement initiatives. This is a fully remote role, demanding a strategic thinker with extensive experience in crafting and executing comprehensive digital marketing campaigns. You will be responsible for developing and implementing innovative strategies across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Your core mission will be to drive brand awareness, generate high-quality leads, and optimize conversion rates to achieve significant business growth. This role requires a deep understanding of market trends, competitor analysis, and customer behavior. You will oversee the creation of compelling content, manage advertising budgets, and leverage analytics to measure campaign performance and identify areas for improvement. The ideal candidate will have a proven ability to build and manage high-performing remote marketing teams, fostering a culture of creativity and data-driven decision-making. Exceptional communication and interpersonal skills are essential for collaborating effectively with internal stakeholders and external partners. You will be instrumental in shaping our brand narrative and ensuring a consistent and engaging customer experience across all digital touchpoints. This is an exciting opportunity to make a substantial impact on our company's growth trajectory from a remote work setting. We are seeking a leader who is passionate about digital innovation, possesses strong analytical skills, and can translate complex strategies into actionable plans. Your ability to adapt to the ever-evolving digital landscape and to inspire a team to achieve ambitious goals will be key to your success. The role involves staying abreast of new technologies and platforms to maintain a competitive edge in the digital space.
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Digital Marketing Strategy Director
Posted 1 day ago
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Job Description
Our client is seeking a strategic and innovative Digital Marketing Strategy Director to lead their online presence and drive growth. This is a fully remote position, allowing you to craft impactful digital campaigns from anywhere, with a strategic focus on the market aroundKisumu, Kisumu, KE . You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will have a deep understanding of digital marketing trends, analytics, and best practices, with a proven track record of achieving measurable results. Responsibilities include defining target audiences, setting campaign objectives, managing budgets, analyzing performance data, and optimizing strategies for maximum ROI. You will lead and mentor a team of digital marketing specialists, fostering a collaborative and results-driven environment. Excellent communication, leadership, and project management skills are essential. Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics) is required. We are looking for a creative thinker with strong analytical skills who can translate business goals into effective digital marketing initiatives. The ability to work independently, manage multiple campaigns simultaneously, and adapt to the ever-changing digital landscape in a remote setting is crucial. Your strategic vision will be instrumental in enhancing brand awareness, driving lead generation, and increasing customer engagement.
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7
Director of Digital Marketing Strategy
Posted 16 days ago
Job Viewed
Job Description
Our client is seeking a visionary and data-driven Director of Digital Marketing Strategy to spearhead their online presence. This is a fully remote position, allowing you to shape our digital footprint from anywhere. You will be responsible for developing and executing comprehensive digital marketing plans to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation. You will lead a talented team of digital marketers, providing strategic direction and fostering a culture of innovation and accountability. Responsibilities include setting key performance indicators (KPIs), analyzing campaign performance, and optimizing strategies based on data insights. Strong analytical, communication, and leadership skills are essential. You will collaborate closely with product, sales, and creative teams to ensure cohesive marketing efforts. This role is perfect for a seasoned digital marketing expert looking to make a substantial impact in a dynamic, remote-first organization. You will be at the forefront of identifying new digital marketing opportunities and emerging trends, translating them into actionable strategies. The ability to manage budgets effectively and deliver measurable ROI is critical. You will oversee the development of engaging content and innovative campaigns that resonate with target audiences. This position demands a proactive, results-oriented individual who can thrive in an autonomous work environment. Driving customer engagement and loyalty through sophisticated digital strategies will be a core focus. The successful candidate will be instrumental in elevating our brand's digital reach and influence.
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8
Digital Marketing Strategy Lead
Posted 19 days ago
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Job Description
Our client is seeking a visionary and data-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts from a fully remote position. This role is critical in developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be responsible for defining target audiences, crafting compelling messaging, and selecting the most effective channels to reach them. This involves planning and managing digital advertising campaigns, optimizing website performance, and analyzing campaign results to identify areas for improvement and innovation. Collaboration with product teams, sales, and creative agencies will be integral to ensure cohesive brand messaging and successful campaign execution. As a remote-first role, strong communication, exceptional organizational skills, and the ability to work autonomously and collaboratively with a distributed team are essential. You will be expected to stay ahead of industry trends and leverage new technologies to enhance marketing effectiveness. We are looking for a strategic thinker with a proven ability to develop and implement successful digital marketing strategies that deliver measurable results. Your passion for creativity, combined with a strong analytical mindset, will be key to driving success. This is an excellent opportunity to shape the digital presence of our client and make a significant impact on their business objectives. The ability to translate complex data into actionable insights is highly valued. You will have the opportunity to experiment with cutting-edge digital marketing tools and techniques.
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