619 Campaign Planning jobs in Nairobi

• Develop and implement strategic sales plans to expand the client base and penetrate new markets.
• Identify and pursue new business opportunities through proactive outreach and networking.
• Build and maintain strong, long-lasting relationships with key decision-makers at prospective client organizations.
• Conduct market research to identify emerging trends and opportunities.
• Prepare and deliver compelling sales presentations and proposals.
• Negotiate contract terms and pricing to close deals effectively.
• Achieve and exceed monthly, quarterly, and annual sales quotas.
• Collaborate with marketing teams to develop effective lead generation strategies.
• Provide accurate sales forecasts and reports to management.
• Stay informed about industry developments and competitor activities.

We're Hiring:
Sales, Partnerships & Marketing Lead

About TicketMojo

TicketMojo is building the infrastructure for Kenya's event commerce. We're more than a ticketing platform — we're a full-service hub for creators, fans, venues, vendors, and brands. From ticketing and live streaming to merch, sponsorships, and vendor bookings, we're shaping the future of Africa's live events economy.

We're looking for a
Sales, Partnerships & Marketing Lead
to be the
commercial engine
of TicketMojo. This role will drive event onboarding, brand sponsorships, and marketing execution that fuels rapid growth.

Target:
Deliver
KES 500K net profit by Month 3
and
KES 1.5M+ cumulative revenue by Month 6
.

Key Responsibilities

Sales & Partnerships

• Onboard 20+ events monthly.
• Secure high-value sponsorship deals (alcohol, telcos, FMCGs, lifestyle brands).
• Build & manage long-term organizer/venue relationships.
• Develop the Mojo Affiliates Network (commission-based promoters).

Marketing Leadership

• Lead digital marketing (Meta, Google, TikTok ads).
• Run campaigns across social media, influencers, and promo content.
• Grow TicketMojo's fan and organizer community through reels, testimonials & case studies.
• Drive brand visibility at events (merch, activations, digital presence).

Leadership & Growth

• Report directly to founders on pipeline, revenue & ROI.
• Build a small sales/marketing team as revenue scales.
• Work closely with operations & tech teams to ensure flawless delivery.

Requirements

• 4–6 years in
  sales, partnerships, or marketing
  (events, music, lifestyle, or
  agency experience
  ).
• Proven track record of
  delivering KES 1M+ monthly revenue or sponsorship deals
  .
• Strong network in Kenya's
  entertainment, events, and brand ecosystem
  .
• Hands-on experience with
  digital marketing & ad management
  .
• Negotiation skills & ability to close deals.
• Startup/entrepreneurial mindset (able to wear many hats).

Success Metrics

• By Month 3:
  KES 500K net profit after costs.
• By Month 6:
  KES 1.5M+ cumulative revenue.
• 20+ events onboarded monthly.
• 3–5 major sponsorship deals closed.
• 5,000+ new engaged followers.

How to Apply

Interested candidates are encouraged to send their
CV and a short cover letter
to

with the subject line:

Application – Sales, Partnerships & Marketing Lead

This is a high-impact role for someone who's ready to shape the future of live events in Kenya.

Role Overview:

The Group Head of Business Performance and Sales Excellence is responsible for driving financial performance and sales growth across the group's presence markets. This role involves managing key performance indicators (KPIs) related to financial metrics, growth drivers, and sales team management. The position requires cultivating a culture of sales discipline to ensure the effective use of channels and minimize attrition.

Key Responsibilities:

Financial Performance Management:

• Oversee financial KPIs including gross revenue, cost management, and gross margin.
• Develop strategies to optimize financial performance and achieve revenue targets.
• Growth Drivers Management:
• Drive growth by increasing the number of merchants, agents, and cards issued.
• Promote the adoption of corporate platforms to enhance market penetration.

Sales Team Leadership:

• Manage sales teams across subsidiaries, ensuring alignment with overall business objectives.
• Foster a culture of sales discipline and accountability to maximize channel usage and minimize attrition.

Strategic Planning and Execution:

• Develop and implement strategic plans to achieve business performance and sales excellence.
• Monitor market trends and adjust strategies to stay competitive.

Stakeholder Engagement:

• Collaborate with key stakeholders, including international money transfer systems, governments, regulators, payment schemes, switches, merchants, and fintechs.
• Ensure strong relationships and alignment with stakeholders to drive business growth.

Performance Monitoring and Reporting:

• Track and analyse performance metrics to identify areas for improvement.
• Provide regular reports and updates to senior management on business performance and sales activities.

Skills and Qualifications:

• Financial Acumen: Strong understanding of financial metrics and performance management.
• Strategic Thinking: Ability to develop and implement long-term strategies for growth and performance.
• Leadership: Proven leadership skills to manage and develop sales teams across multiple markets.
• Communication: Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Analytical Skills: Ability to analyse data and market trends to make informed decisions.
• Sales Excellence: Deep understanding of sales methodologies and best practices.

Desired Experience:

• Extensive experience in a similar role within the payments industry.

Job Description:

As the Head of Commercial (Insurance) at Perfios, the incumbent will be responsible for spearheading and executing our strategy to meet and surpass revenue goals in the East Africa region. This strategic role demands a deep understanding of the insurance landscape, strong client engagement, and a solution-oriented approach. You will be responsible for building and nurturing key relationships, uncovering client needs, and delivering high-impact, customized solutions that position Perfios as a trusted transformation partner.

What you'll do:

• Market Development & Revenue Achievement:
Design and implement strategic sales plans aimed at achieving company objectives and driving revenue growth within the East Africa market.

• Client Relationship Management:
Cultivate and maintain robust relationships with

key clients and stakeholders, gaining insights into their business challenges and

providing value-driven solutions.

• Collaboration:
Collaborate closely with product development and customer

success teams to ensure alignment of sales strategies and a seamless customer

experience.

• Negotiation and Closing:
Lead negotiations with potential clients and successfully

close deals that align with company objectives and profitability goals.

What you'll Need:

• Experience:
A minimum of 7 and upto 12 years in B2B technology sales, with a proven track record of meeting sales targets and driving revenue growth. Established network of C-suite relationships within the BFSI sector in East Africa is essential.

• Industry Knowledge:
In-depth understanding of Operations & Technology, Health Insurance, Underwriting & Customer Onboarding processes in Insurance related environment

• Technical Knowledge:
An understanding of technology products and services, with the ability to communicate complex concepts effectively to diverse audiences. Familiarity with CRM software (e.g., Salesforce) and other sales tools.

• Communication Skills:
Outstanding verbal and written communication skills, with

the capacity to engage and influence stakeholders at all levels.

•
Self-starter:
With a geographically team that delivers on business outcomes, this role requires the ability to be a "self-starter" and operate in independent manner and a willingness to act as an "entrepreneur" as we look to set up and grow the Insurance business in the region

Only kenyan Candidates are eligible for this role.

• Develop and execute comprehensive digital marketing campaign strategies.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads.
• Oversee social media advertising efforts to drive engagement and conversions.
• Implement and manage email marketing campaigns for lead nurturing and customer retention.
• Collaborate with content teams to promote relevant marketing materials.
• Monitor campaign performance, analyze data, and generate insightful reports.
• Optimize campaigns for conversions, ROI, and other key performance indicators (KPIs).
• Manage campaign budgets effectively to ensure maximum impact.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters.
• Stay up-to-date with the latest digital marketing trends and best practices.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in digital marketing campaign management.
• Proven track record of successfully planning, executing, and optimizing digital campaigns.
• Expertise in SEM, social media advertising, display advertising, and email marketing.
• Proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation platforms and CRM systems.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a remote team.

Company Description

At Mad Traffic, we are more than just marketers—we are your dedicated partners in building brand visibility and customer connection. We specialize in data-driven marketing solutions that ensure your business reaches the right audience at the right time. By driving traffic and amplifying engagement, we deliver results that matter through our comprehensive digital marketing solutions.

Role Description

This is a full-time on-site role for an Integrated Campaign Manager, located in Nairobi County, Kenya. The Integrated Campaign Manager will be responsible for planning, executing, and optimizing cross-channel marketing campaigns. This includes creating and managing campaign schedules, analyzing campaign performance, coordinating with different departments, and ensuring that all campaigns align with the overall marketing strategy.

Qualifications

• Proficiency in campaign planning, execution, and optimization
• Experience with cross-channel marketing, including digital, social media, and print
• Strong analytical skills and experience with performance analysis
• Excellent project management and coordination abilities
• Effective communication and collaboration skills
• Ability to work in a fast-paced environment and adhere to deadlines
• Experience with marketing tools and software
• Bachelor's degree in Marketing, Business, or a related field

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Plan, execute, and manage integrated digital marketing campaigns across multiple channels (SEO, SEM, social media, email, content, display advertising).
• Conduct market research and competitive analysis to identify opportunities and inform strategy.
• Define target audiences, develop customer personas, and tailor messaging accordingly.
• Manage campaign budgets, ensuring efficient allocation of resources and maximum ROI.
• Optimize website content and structure for search engines (SEO) to improve organic rankings.
• Develop and manage paid advertising campaigns (SEM, social media ads) to drive traffic and conversions.
• Create and oversee engaging social media content and community management strategies.
• Develop and execute email marketing campaigns, including lead nurturing and customer retention.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), track KPIs, and generate detailed reports.
• Make data-driven recommendations for campaign optimization and future strategies.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage third-party agencies or vendors as needed.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of managing successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing software).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent strategic thinking, planning, and execution capabilities.
• Superior written and verbal communication skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Experience with A/B testing and conversion rate optimization (CRO).
• Certifications from Google Ads, HubSpot, or similar platforms are a plus.
• Demonstrated ability to think creatively and innovatively in a marketing context.