2,149 Social Media Strategy jobs in Kenya
E-commerce Growth Manager - Social Media Strategy
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking an innovative and data-driven E-commerce Growth Manager to lead their social media strategy and drive online sales. This role is crucial for expanding the company's digital footprint, engaging with target audiences, and converting social media engagement into tangible revenue. As a fully remote position, you will have the flexibility to manage your work effectively from any location, contributing to a globally connected team.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with e-commerce objectives, focusing on platforms such as Instagram, Facebook, TikTok, Pinterest, and Twitter.
- Create compelling and engaging content calendars, including graphics, videos, and written copy, optimized for each platform and target demographic.
- Manage paid social media advertising campaigns, including budget allocation, audience targeting, ad creative development, and performance monitoring.
- Analyze social media metrics and e-commerce sales data to identify trends, measure ROI, and optimize campaign performance.
- Foster community engagement by responding to comments, messages, and inquiries in a timely and brand-consistent manner.
- Identify and collaborate with relevant influencers and brand advocates to expand reach and credibility.
- Stay up-to-date with the latest social media trends, platform updates, and best practices in e-commerce marketing.
- Conduct competitor analysis to identify opportunities and threats in the social media landscape.
- Collaborate with the broader marketing team to ensure a cohesive brand message across all digital channels.
- Report on key performance indicators (KPIs) to senior management, providing insights and recommendations for future strategies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (5+ years) in e-commerce marketing with a strong emphasis on social media strategy and management.
- Demonstrated success in developing and executing paid social media campaigns that drive conversions and ROI.
- Expertise in various social media platforms, analytics tools (e.g., Google Analytics, Meta Business Suite), and social media management software.
- Excellent copywriting, content creation, and visual storytelling skills.
- Strong analytical abilities and experience in interpreting complex data to inform marketing decisions.
- Creative mindset with the ability to generate innovative campaign ideas.
- Exceptional communication and interpersonal skills, with the ability to work independently and collaborate effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Marketing Manager - Social Media Strategy
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-driven Senior Digital Marketing Manager to spearhead our social media strategy and execution. In this hybrid role, you will be responsible for developing and implementing comprehensive social media campaigns that drive brand awareness, engagement, and conversion across various platforms. You will lead a team of social media specialists, manage content calendars, oversee paid social advertising, and analyze performance metrics to optimize strategies. The ideal candidate possesses a deep understanding of current social media trends, platform algorithms, audience segmentation, and has a proven ability to craft compelling narratives that resonate with our target demographics. Experience in e-commerce and its synergistic relationship with social media is crucial.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute innovative social media strategies aligned with business objectives.
- Manage and grow our presence across key social media platforms (e.g., Facebook, Instagram, TikTok, Twitter, LinkedIn).
- Create, curate, and schedule engaging content, including text, image, and video formats.
- Oversee and optimize paid social media advertising campaigns, including budget management and performance tracking.
- Conduct audience research and segmentation to tailor content and targeting.
- Monitor social media trends, competitor activities, and emerging platforms.
- Analyze social media performance data, generate reports, and provide actionable insights for improvement.
- Manage and mentor a team of social media coordinators and content creators.
- Collaborate with cross-functional teams, including marketing, sales, and product development.
- Foster community engagement and manage online reputation.
- Identify and cultivate influencer marketing opportunities.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on social media management.
- Proven success in developing and executing impactful social media strategies for e-commerce brands.
- Expertise in social media analytics tools (e.g., Google Analytics, platform-specific insights).
- Proficiency in social media management platforms (e.g., Hootsuite, Sprout Social).
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience managing paid social media campaigns and optimizing ad spend.
- Leadership and team management experience is a plus.
- Creative thinking and a passion for storytelling.
- Ability to work effectively in a hybrid environment, balancing remote and in-office collaboration.
This advertiser has chosen not to accept applicants from your region.
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E-commerce Marketing Manager - Social Media Strategy
Posted 15 days ago
Job Viewed
Job Description
Our client is searching for an innovative and results-driven E-commerce Marketing Manager with a specialization in social media strategy to lead their online presence. This role is perfect for a creative individual who can blend cutting-edge marketing techniques with a deep understanding of consumer behavior on digital platforms. You will be responsible for developing and executing comprehensive e-commerce marketing campaigns that drive traffic, engagement, and sales, with a strong emphasis on leveraging social media channels to build brand awareness and customer loyalty. The core of your responsibilities will involve crafting compelling content, managing social media advertising budgets, analyzing campaign performance, and identifying new trends and opportunities in the ever-evolving digital landscape. You will work closely with the e-commerce team to ensure a seamless customer journey from discovery to purchase. This position requires a proven ability to manage multiple projects simultaneously, a strong analytical mindset, and excellent communication skills. You will be expected to stay ahead of the curve on emerging social media platforms and digital marketing tools. Experience with SEO, SEM, and content marketing is highly desirable. This role offers a fantastic opportunity to shape the digital identity of a growing brand and directly impact its commercial success. The ideal candidate will have a passion for e-commerce, a keen eye for detail, and a strategic approach to marketing challenges. You will have the autonomy to experiment with new strategies and measure their effectiveness, contributing to the overall growth of the online business. A solid understanding of analytics platforms (e.g., Google Analytics, social media insights) is crucial for tracking key performance indicators and reporting on campaign success. This position offers a blend of creative input and data-driven decision-making, making it ideal for a well-rounded marketing professional. Your contribution will be key in expanding our client's digital footprint and fostering a vibrant online community. We seek a proactive individual who can inspire and lead social media initiatives, ensuring brand consistency and maximizing return on investment.
Location: Ongata Rongai, Kajiado, KE
Location: Ongata Rongai, Kajiado, KE
This advertiser has chosen not to accept applicants from your region.
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Remote E-commerce Marketing Manager - Social Media Strategy
Posted 22 days ago
Job Viewed
Job Description
Our client, a fast-growing online retailer, is seeking an innovative and results-driven E-commerce Marketing Manager specializing in Social Media Strategy to join their fully remote team. This role is pivotal in driving online sales, enhancing brand visibility, and fostering customer engagement through strategic social media campaigns. You will be responsible for developing and executing a comprehensive social media marketing plan across various platforms. Responsibilities:
- Develop and implement a data-driven social media strategy aligned with overall e-commerce and marketing objectives.
- Manage all social media channels, including content creation, scheduling, posting, and community management.
- Create compelling and engaging content (visuals, videos, copy) tailored to each social media platform and target audience.
- Plan and execute paid social media advertising campaigns to drive traffic, conversions, and ROI.
- Monitor social media trends, competitor activities, and customer sentiment to identify opportunities and risks.
- Analyze social media performance metrics and generate regular reports on key KPIs (e.g., engagement, reach, conversions, ROI).
- Collaborate with the broader marketing team on integrated campaigns, promotions, and product launches.
- Manage relationships with social media influencers and brand ambassadors.
- Stay up-to-date with the latest social media tools, algorithms, and best practices.
- Optimize social media strategies based on performance data and evolving market dynamics.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, with a strong focus on social media strategy and management.
- Proven track record of developing and executing successful social media campaigns that drive sales and engagement.
- Deep understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, Twitter, LinkedIn) and their advertising platforms.
- Excellent content creation skills, including copywriting, basic graphic design, and video editing.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication, collaboration, and project management skills.
- Ability to work independently and thrive in a fast-paced, fully remote work environment.
- Experience with influencer marketing and community building is a plus.
This advertiser has chosen not to accept applicants from your region.
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Senior E-commerce Marketing Manager, Social Media Strategy
Posted 11 days ago
Job Viewed
Job Description
Our client is looking for a visionary Senior E-commerce Marketing Manager to spearhead their social media strategy and drive online sales growth. This is a fully remote position, offering you the flexibility to work from anywhere while making a significant impact on our brand's digital presence. The ideal candidate is a creative, data-driven marketer with a deep understanding of e-commerce trends and the ever-evolving social media landscape. You will be responsible for developing and executing innovative social media campaigns across various platforms (Instagram, Facebook, TikTok, etc.) to increase brand awareness, engage our target audience, and ultimately drive conversions. This includes content creation, community management, influencer collaborations, paid social advertising, and performance analysis. You will work closely with the e-commerce and marketing teams to ensure cohesive brand messaging and a seamless customer journey from social engagement to purchase. Key responsibilities include setting clear KPIs, monitoring social media trends, analyzing campaign performance, and optimizing strategies to maximize ROI. Experience with social media management tools, analytics platforms, and e-commerce best practices is essential. You will be a storyteller, a community builder, and a performance marketer all rolled into one. As a remote employee, you'll need to be highly organized, self-motivated, and adept at using digital collaboration tools to communicate and strategize with your team. We are looking for someone who can think outside the box, leverage emerging social media features, and translate consumer behavior insights into actionable marketing initiatives. Your passion for e-commerce and social media should be evident in your portfolio and experience. This role is crucial for enhancing our brand's online visibility and fostering a loyal customer base. The successful candidate will have the opportunity to shape the voice and strategy of our brand across key digital channels. This position offers a competitive salary, benefits, and the chance to be part of a growing, forward-thinking company. If you are a results-oriented digital marketer with a flair for creativity and a proven ability to drive e-commerce success through social media, we want to hear from you. Your ability to stay ahead of platform algorithm changes and consumer preferences will be key to your success. The objective is to build a strong, interactive online community and convert that engagement into sales.
Key Responsibilities:
Key Responsibilities:
- Develop and implement a comprehensive social media strategy for e-commerce.
- Create engaging and high-quality content for various social media platforms.
- Manage and grow social media communities, fostering positive engagement and interaction.
- Plan, execute, and optimize paid social media advertising campaigns.
- Identify and collaborate with relevant influencers and brand ambassadors.
- Monitor social media trends, competitor activities, and platform updates.
- Analyze social media performance metrics and report on campaign effectiveness.
- Optimize social media strategies to drive website traffic, lead generation, and sales.
- Collaborate with e-commerce and marketing teams to ensure brand consistency.
- Manage social media tools and platforms for scheduling, monitoring, and reporting.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in e-commerce marketing and social media management.
- Proven track record of developing and executing successful social media campaigns.
- Deep understanding of major social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.).
- Experience with social media advertising platforms and tools.
- Strong knowledge of e-commerce principles and online customer acquisition strategies.
- Excellent content creation, copywriting, and editing skills.
- Proficiency in social media analytics and reporting tools.
- Strong understanding of SEO and its relation to social media.
- Ability to work independently and collaboratively in a remote environment.
- Creative thinking and a passion for digital marketing innovation.
This advertiser has chosen not to accept applicants from your region.
4
Head of Social Media Strategy & Content
Posted 20 days ago
Job Viewed
Job Description
Our client is a rapidly growing lifestyle brand seeking a visionary and results-driven Head of Social Media Strategy & Content to lead their digital presence. This is a fully remote, senior-level position responsible for developing and executing innovative social media strategies across all relevant platforms to enhance brand awareness, engagement, and drive conversions. You will be at the forefront of shaping our client's online narrative and connecting with their audience in meaningful ways. The role requires a creative thinker with a deep understanding of social media trends, content creation, and community management. While the team operates remotely, there's an opportunity to influence strategy impacting regions like **Ruiru, Kiambu, KE**. You will be responsible for building and managing a high-performing remote team.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive, data-driven social media strategies aligned with overall marketing and business objectives.
- Oversee the creation and curation of engaging, high-quality content (text, image, video) for all social media channels (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn).
- Manage the social media content calendar, ensuring timely and consistent posting across platforms.
- Lead community management efforts, fostering positive engagement, responding to inquiries, and managing online reputation.
- Analyze social media performance metrics, providing regular reports on key indicators and insights to optimize strategies.
- Identify emerging social media trends, tools, and best practices, recommending innovative approaches.
- Collaborate with cross-functional teams (marketing, product, design) to ensure brand consistency and integrated campaigns.
- Manage the social media budget and allocate resources effectively.
- Develop and execute influencer marketing campaigns.
- Stay informed about social media landscape changes and competitive activity, particularly relating to brands targeting audiences in **Ruiru, Kiambu, KE**.
- Lead and mentor a team of social media specialists and content creators.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's preferred.
- Minimum of 7 years of progressive experience in social media marketing and content strategy, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful social media campaigns that drive measurable results.
- Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong understanding of SEO, SEM, and digital marketing principles.
- Excellent creative writing, editing, and visual storytelling skills.
- Demonstrated experience in community management and crisis communication.
- Strong analytical skills and ability to interpret data to drive insights and actions.
- Exceptional leadership, project management, and communication skills.
- Ability to thrive in a fast-paced, fully remote work environment.
- Knowledge of the Kenyan digital marketing landscape and consumer behavior relevant to **Ruiru, Kiambu, KE** is an asset.
This advertiser has chosen not to accept applicants from your region.
5
Head of Digital Marketing & Social Media Strategy
Posted 6 days ago
Job Viewed
Job Description
Our client, a thriving e-commerce enterprise, is seeking an innovative and strategic Head of Digital Marketing & Social Media to lead their online presence and customer engagement initiatives. This is a fully remote position, empowering you to shape our digital footprint from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across all online channels, with a particular focus on social media, content marketing, SEO/SEM, email marketing, and paid advertising campaigns. Your core mission will be to drive brand awareness, acquire new customers, enhance customer loyalty, and achieve aggressive growth targets for our e-commerce platform. You will oversee the creation of compelling content tailored for various platforms, manage social media communities, and analyze campaign performance to optimize ROI. The ideal candidate will have a deep understanding of the e-commerce landscape, current digital marketing trends, and best practices in social media engagement. Proven experience in managing significant digital marketing budgets and a track record of delivering measurable results are essential. You will lead a team of digital marketing specialists, fostering a collaborative and high-performing environment. Exceptional analytical skills, proficiency with marketing analytics tools (e.g., Google Analytics, social media insights), and strong leadership capabilities are required. Experience with A/B testing, conversion rate optimization (CRO), and customer journey mapping will be highly valued. If you are a creative digital strategist with a passion for e-commerce and a proven ability to build engaged online communities, we invite you to apply.
This advertiser has chosen not to accept applicants from your region.
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6
Head of Social Media Strategy
Posted 11 days ago
Job Viewed
Job Description
Our client is seeking a visionary and results-driven Head of Social Media Strategy to spearhead their online presence and engagement. This is a 100% remote position, allowing you to shape digital narratives from anywhere in the world. The ideal candidate is a strategic thinker with a proven track record of building vibrant online communities and driving measurable business outcomes through social media. You will be responsible for developing and executing comprehensive social media strategies across all relevant platforms, identifying emerging trends, and fostering authentic connections with our target audience. This role demands creativity, analytical prowess, and a deep understanding of the e-commerce landscape.
Responsibilities:
Responsibilities:
- Develop and implement innovative, data-driven social media strategies aligned with business objectives.
- Oversee the creation and curation of compelling content across platforms such as Instagram, Facebook, TikTok, Twitter, LinkedIn, and emerging channels.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
- Monitor social media trends, tools, and applications, and apply that knowledge to increase the use of social media.
- Analyze social media metrics and provide regular reports on campaign performance, engagement, and ROI.
- Build and nurture online communities, fostering meaningful engagement and customer loyalty.
- Collaborate with marketing, sales, and product teams to ensure brand consistency and integrated campaigns.
- Manage influencer collaborations and partnerships.
- Develop and maintain a social media content calendar.
- Stay ahead of algorithm changes and best practices for each platform.
- Crisis management and online reputation monitoring.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in social media marketing and strategy, with a focus on e-commerce.
- Demonstrated success in growing social media followings and engagement.
- Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong understanding of paid social media advertising principles and best practices.
- Excellent written and verbal communication skills, with a knack for crafting engaging copy.
- Creative thinking and a keen eye for visual aesthetics.
- Ability to analyze data and translate insights into actionable strategies.
- Experience managing brand reputation and navigating online crises.
- Proven ability to work independently and as part of a remote team.
- Passion for staying on the cutting edge of digital marketing and social media trends.
This advertiser has chosen not to accept applicants from your region.
7
Head of E-commerce & Social Media Strategy
Posted 12 days ago
Job Viewed
Job Description
Our client is seeking an visionary and experienced Head of E-commerce & Social Media Strategy to lead their digital commerce and online presence from a fully remote capacity. This executive role is responsible for defining and executing comprehensive strategies that drive online sales, enhance brand visibility, and foster strong customer engagement across all e-commerce platforms and social media channels. The ideal candidate will have a deep understanding of e-commerce best practices, digital marketing, social media trends, and customer relationship management. You will oversee the entire online customer journey, from initial brand discovery to post-purchase engagement. Responsibilities include developing and managing the e-commerce roadmap, optimizing website conversion rates, planning and executing social media campaigns, managing online advertising budgets, and analyzing key performance indicators (KPIs) to inform strategy. You will also lead and mentor a remote team of e-commerce and social media professionals. A proven track record of successfully growing online revenue and social media followings is essential. This is a remote-first position, requiring excellent leadership, strategic thinking, and communication skills to collaborate effectively with internal teams and external partners. You will stay ahead of emerging trends in e-commerce and social media marketing to ensure our client remains competitive. Experience with various e-commerce platforms (e.g., Shopify, Magento) and social media management tools is required. If you are a strategic leader passionate about digital commerce and social media, and excel in a fully remote work environment, we encourage you to apply. This role is advertised for candidates located in or around Machakos, Machakos, KE , offering the full benefits of remote work.
This advertiser has chosen not to accept applicants from your region.
8
Remote Social Media Strategy Lead
Posted 22 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing e-commerce brand, is seeking a creative and strategic Remote Social Media Strategy Lead to build and manage their online presence. This position is fully remote, allowing you to shape brand narratives and engage audiences from anywhere. You will be responsible for developing and executing comprehensive social media strategies across various platforms to drive brand awareness, engagement, and conversions. The ideal candidate will have a deep understanding of social media trends, content creation, community management, and performance analytics, with a proven ability to translate social media efforts into measurable business results.
Key Responsibilities:
Qualifications:
This remote role offers a fantastic opportunity to drive the social media success of an exciting e-commerce brand from your chosen location, impacting brand perception and customer engagement for audiences connected to Eldoret, Uasin Gishu, KE and beyond. You will be the voice of the brand online, shaping its digital narrative.
Key Responsibilities:
- Develop and implement innovative social media strategies aligned with marketing goals and brand identity.
- Manage all social media channels, including content creation, scheduling, publishing, and community engagement.
- Create compelling and engaging content (text, image, video) tailored to each platform and target audience.
- Monitor social media trends, emerging platforms, and competitor activities to identify opportunities.
- Engage with followers, respond to comments and messages in a timely and professional manner, and foster a positive online community.
- Plan and execute paid social media campaigns to increase reach and drive targeted traffic.
- Analyze social media performance metrics, generate reports, and provide insights and recommendations for optimization.
- Collaborate with the marketing, content, and design teams to ensure brand consistency and campaign integration.
- Stay up-to-date with algorithm changes, best practices, and new features across all social media platforms.
- Manage social media crisis communication and reputation management.
- Identify and cultivate relationships with influencers and brand advocates.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in social media management and strategy development, preferably in e-commerce.
- Proven track record of successfully growing social media audiences and engagement.
- Expertise in major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest).
- Strong content creation skills, including copywriting, basic graphic design, and video editing.
- Proficiency with social media management tools (e.g., Buffer, Hootsuite, Sprout Social) and analytics platforms.
- Excellent understanding of SEO, content marketing, and digital advertising principles.
- Strong analytical skills and ability to interpret data to inform strategy.
- Exceptional written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
This remote role offers a fantastic opportunity to drive the social media success of an exciting e-commerce brand from your chosen location, impacting brand perception and customer engagement for audiences connected to Eldoret, Uasin Gishu, KE and beyond. You will be the voice of the brand online, shaping its digital narrative.
This advertiser has chosen not to accept applicants from your region.
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